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THEMETHEMEdevelopmentdevelopment

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THEME DEVELOPMENTTHEME DEVELOPMENTConcept/theme

Cover

Endsheets

Title/Last page

Opening/Closing

Divisions

Sidebars


• Make an inventory of all pertinent facts about the school.

• Circle facts on the list that stand out.

• Note similar items.

• Identify key words.

THE CREATIVE PROCESSTHE CREATIVE PROCESS — — BRAINSTORMINGBRAINSTORMING


• Using the key words, generate a list of catch phrases & concepts.

• Consult other students, teachers, yearbook experts for additional phrases or

concepts.

• Check out magazines, billboards, CD covers, TV graphics for ideas.



• Brainstorm phrases that mean the same thing as your theme.

• Brainstorm phrases that spin off key words in your phrase.

Develop verbal possibilitiesDevelop verbal possibilities



Better YetFor All the Right ReasonsFirst & ForemostYou Can’t Ask for Anything MoreEnough SaidCan You Top This?One Better

Consider Consider school pride themesschool pride themes



Theme: OneSchool: Springstead High School Mascot: EaglesColors: Red, White & BlueEnrollment: 1,876


whatchamacallie (McCallie HS)Still Waters Run Deep (Stillwater HS)A League of OUOUr Own (Ohio University)South of the Border (Southview HS, 6 miles S. of MI border)Every Day is St. Patrick’s Day (St. Patrick’s HS)ahs (Abilene HS) Not Your Typical Hooker (Hooker HS)

Consider Consider a play on the name a play on the name of the schoolof the school



Theme: M & MSchool: McNeil High School Mascot: MavericksColors: Blue & GreenPopulation: 3,200


Theme: Always BlueSchool: Summit High School Mascot: JaguarsColors: Blue & WhitePopulation: 2,230


A piece of cake (anniversary)XXX-rated (30th anniversary)A Full House Beats 3 of a Kind (9th grade added) First Class (1st graduating class)Pay atTENtion (10th anniversary)Doubletalk (schools merge) Fine Mess (construction)

Consider significant eventsConsider significant events



Theme: six degrees connects usSchool: Kiski Area HS Event: 10-year Anniversary


Theme: enROUTESchool: Oviedo HSEvent Theme:School remodel Yr 3

This school has endured complete demolition & reconstruction for 3 years


Theme: Moving OnSchool: West Orange HSEvent Theme:School remodel

This school is being remodeled


Don’t blink (small, one stop light)Hitting the High Spots (on a hill)What’s the Catch? (on a lake) Who’s on First? (on first St.)Outstanding in Our Field (in a field)

Consider Consider locationlocation



Theme: First & CentralSchool: Little Rock Central High School Mascot: TigersColors: Gold & BlackPopulation: 2,553


Theme: Hoover at the CenterSchool: Hoover High School Mascot: PiratesColors: Orange & Black


From Ray to Z (stingrays)Good Knight!We Speak Pirate Miners Allowed (the miners)Great Scot! (Scottish highlanders)A Horse of a Different Color (Mustangs)

Consider Consider mascot or colorsmascot or colors



Theme: Bleed Black &GoldSchool: Hawamba High School Mascot: IndiansColors: Gold & Black


Theme: No word theme: concept is traits

of a lionSchool:

McKinney High School

Mascot: LionColors: Blue &

GreenPopulation: 3,200


Now Look What You’ve Done!Inside OutThere’s One in Every CrowdToo MuchFirst, the Good NewsWhat Next?Try Not to StareWhat’s Gotten into You?

Consider Consider double-edged themes ouble-edged themes for comparison & contrast for comparison & contrast



Theme: there’s a FIRSTtime for everythingSchool: Maclay School

Theme explained: First time the school had a football team, field and was rated number one in the district for academics


It’s Not Easy Being GreenIt Takes All KindsYour Guess is as Good as MineDon’t Even Think About It!We Know You’re in ThereFor a Good Time CallSo?

Consider Consider fun themesfun themes



Theme: It’s About youSchool: Florence HSMascot: EaglesColors: Red & WhiteTheme explained:


Theme: i School: Oak Grove HSColors: Green & WhitePopulation: 1,310Notice that this theme emphasizes the individual warrior,the “I,” but the picture behind the “I” is the student population


Theme: me. you. we. School: Trinity HSColors: Red & whitePopulation: 1,564

This theme also presents the individual experience vs. the group experience


BRAINSTORMBRAINSTORM

uniqueoriginalone and onlyTHE (whatever)differentstand alonestand out individualspecial one of a kindjust for you singled outauthenticnonconformistrebel

limited editionshort supply innovativesingleinventivevisionaryartisticextraordinarybizarreatypicalparticularpeculiarquirkyidiosyncratic

What other ways can you say “there’s one in every crowd”?

characteristiceccentricodd duckcreative exoticdominantdiversealoneall by myselfdesigneroddextremesoff beatnon-matched weird

oppositionalclashingdeviantdefinedexclusivepersonalizedunparalleledoutstandingindescribableincomparablemystic unsurpassedmatchlessbohemianmy own

Explore the message of the Explore the message of the themetheme


BRAINSTORMBRAINSTORM

ONE

What are phrases that use “one” or “every”?

EVERY

Expand on the words usedExpand on the words used

One and allOne and onlyOne and the sameOne at a timeOne by oneThen the next oneOne for the booksOne for the record booksOne good turn deserves anotherOne in a thousandOne in a hundredOne in a millionOne jump ahead One move aheadOne of these daysThere’s more than one way

to skin a catWear more than one hatWith one hand tied behind

your back

One of those daysOne upOne way or anotherAll in one breathAll in one pieceAs oneAt one fell swoopDo you one betterEvery last oneGo in one ear and out the otherGo you one betterHole in oneIn one ear and out the otherJust one of those thingsKill two birds with one stoneLike one of the familyOff to one sideOn one handPull a fast oneSix of one and half a dozen of the other

Every cloud has a silver liningEvery dog has its dayEvery last oneEvery living soulEvery minute countsEvery moment countsEvery now and againEvery now and thenEvery once in a whileEvery time you turn aroundEvery which wayEverything but the kitchen sinkEverything from A to ZEverything from soup to nutsAt every turnHang her every wordUse every trick in the bookWith every other breath


• Word Spin-offs

• Alternate Word Spin-offs

• Concept Spin-offs

Apply verbal possibilities

THE CREATIVE PROCESSTHE CREATIVE PROCESS — — WORDSWORDS


Theme: There’s One in Every CrowdOpening:Student Life: Academics: Sports: Organizations: People: Ads/Community: Closing:

SINGLE WORD SPIN-OFFSSINGLE WORD SPIN-OFFSUsing the word “one,” come up with possible section spin-offs


Using the words “one” and “every,” come up with possible section spin-offs

MULTIPLE WORD SPIN-OFFSMULTIPLE WORD SPIN-OFFS



CONCEPT SPIN-OFFSCONCEPT SPIN-OFFSUsing the idea of “one in every crowd,”

develop section spin-offs



uniqueoriginalone and onlyTHE (whatever)differentstand alonestand out individualspecial one of a kindjust for you singled outauthenticnonconformistrebel

limited editionshort supply innovativesingleinventivevisionaryartisticextraordinarybizarreatypicalparticularpeculiarquirkyidiosyncratic

characteristiceccentricodd duckcreative exoticdominantdiversealoneall by myselfdesigneroddextremesoff beatnon-matched weird

oppositionalclashingdeviantdefinedexclusivepersonalizedunparalleledoutstandingindescribableincomparablemystic unsurpassedmatchlessbohemianmy own

Theme: There’s One in Every Crowd Opening; Student Life; Academics; Sports; Organizations; People; Ads/Community; Closing


• Create a verbal and visual package that has impact.

• Support both the words and graphics in every section of the

book.

Develop visual possibilities

THE CREATIVE PROCESSTHE CREATIVE PROCESS — — GRAPHICSGRAPHICS


THEMETHEMEdevelopmentdevelopment

Design • Photography • Copy

Workbook pages 3-4


Logos are created for instant recognition

Children recognize these from 50 feet away


Alltel

Adidas

Allstate AdvantageRent-a-Car

Adobe

LOGOS: Name the company


Note the design of the logo with the prominent ampersand

Theme: red & whiteSchool: Camden Fairview HSEnrollment: 849


The visual (ampersand) drives the theme development


Rule 1- Bloom.

Theme: OUR OWN beatSchool: Bellaire HS

Note how the theme logo is a visual representation of a sound

What graphic elements will be used for visual development ?


What graphic elements will be used for visual development ?


Notice the repetition of background


Theme: NOISESchool: Lovejoy HS

Again, note how the theme logo is a visual representation of a sound

What graphic elements here will be used for visual development ?


Theme: NOISESchool: Lovejoy HS

Again, note how the theme logo is a visual representation of a sound

What graphic elementson this cover will be used for visual development ?

the resonance

the noise levels

the escalating, then dissipatingbackground noise

the disquieting typeface


Does it apply to your entire school community?

Will it cover the ups & downs of the school year?

Will students relate to the theme?

EFFECTIVENESSEFFECTIVENESS

APPLICABILITYAPPLICABILITY

APPEALAPPEAL


Theme: Domin8School: New Smyrna Beach MSEnrollment: 1,385 Mascot: the Rays


Theme: Domin8Sections: Student Life:Communic8Academics: Educ8People: Navig8

Note how the colors & type arrangementare repeated from the cover


Theme: What an IMPACTSchool: Canton MSEnrollment: 588Mascot: the Bears

The message? Canton MS has had a tremendous impact on its students & staff


Theme: What an IMPACTSchool: Scott Johnson MSEnrollment: 1,231Mascot: the Bears



Color repeated

Pictures from cover repeated & captioned


Theme: Becoming ONESchool: Canyon Vista MS“Becoming ONE” features pictures of individual students on the cover


The endsheet features both individuals & small groups


Theme: discoverSchool: Pflugerville MS


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