Connecting Mind, Body and Business

Issue: IU League 10 Week of: August 29, 2011

NETWORKING COMMUNITY

Inspired Living is a publication from

Inspiration University for the IU League.

www.InspirationUniversity.com

SUCCESS TIPS

5 More Ways to Reward

Employees Without a lot of

Money!

INSPIRATION

3 Keys to Entrepreneurial

Success: Passion, Purpose

and Knowledge

BUSINESS

SOLUTIONS

Women Lead Differently

From Men

CONNECTIONS

What Does Your Handshake

Say About You

IN THIS ISSUE:

SUCCESS TIPS Page

5 More Ways to Reward

Employees Without a lot of

Money

2

INSPIRATION

3 Keys to Entrepreneurial

Success: Passion, Purpose and

Knowledge

3

BUSINESS SOLUTIONS

Women Lead Differently From

Men

4

CONNECTIONS

What Does Your Handshake Say

About You

6

IN EVERY ISSUE

Sponsor Offers 7

Up Coming Events 7

Business Highlight 7

Publication Information:

Inspired Living is a publication for the

IU League of Inspiration University, a

networking community. This publica-

tion is distributed for members only.

Membership information can be found

at www.Inspiration-University.com

or contact:

info@Inspiration-University.com.

Editors: Valerie Stuut and

Vicky Pestrichelli

Copyright 2011 Inspiration University

5 More Ways to Reward Employees

Without a lot of Money:

1. Get a subscription to their

favorite magazine.

2. Have a mobile car wash

come to the business and clean

their vehicle.

3. Start a company “Wall of

Fame”

4. Let them choose one day a

week to work from home.

5. Give them and their col-

leagues a catered breakfast.

Page 2

3 Keys to Entrepreneurial Success: Passion, Purpose and

Knowledge

Page 3

By Jerry Osteryoung

“Only passions, great passions can elevate the soul to great things.” ~Denis Diderot

I give many speeches every year, and in each one I always include time for questions. By far, the most fre-

quently asked question is what attributes are needed to be successful as an entrepreneur.

After observing more than 3,000 entrepreneurs, I can tell you there are three simple keys to success: passion,

purpose and knowledge. Most folks have two of these down, but you really need all three if you are going to

be successful.

Passion is the burning force that keeps you going no matter what happens. Many of the entrepreneurs we

deal with have cash-flow crises, but they just do not quit. Somehow they find a way to make payroll or pay

that bill. Instead of getting discouraged, they just make a commitment to never end up in that situation again.

Entrepreneurs who lack passion are almost guaranteed to fail. I have seen many aspiring business owners start

a company because they either got laid off or could not find a job. This is a recipe for certain disaster, because

not having another option does not provide the pure and unbridled passion that you must have to be success-

ful.

Passion alone, however, is not sufficient. You must also have purpose to be successful, because purpose is

the force that focuses your passion on a specific activity or industry.

Too often, people tell me they want to start a restaurant because they are good cooks. Being passionate about

being a great cook is OK, but it is the combination of passion with purpose — serving clients and making

money, for instance — that makes for success.

The third piece of the entrepreneur's formula is knowledge. I cannot overstate the importance of knowl-

edge, because this is how you are able to avoid costly mistakes.

There are three critical knowledge areas entrepreneurs must master. First, you must have a great understand-

ing of marketing and feel comfortable promoting yourself and your business. After all, there is no better sales-

person for your company than you.

The second is finance. You absolutely must be able to interpret your financial statements and have a clear un-

derstanding of the financial ramifications of your decisions.

The third and final element is knowing how to manage people effectively. All businesses need people, and

being able to manage those people is a requisite to success. Knowledge takes passion and purpose and trans-

forms that light into a laser beam for your business.

Before you start a business, make sure you have the three attributes that are vital to success: passion, purpose

and knowledge. If you are unsure if you have these components, you probably do not, in which case, I would

advise you to wait. If, on the other hand, you are sure, now is the time to move ahead.

You can do this!

_______________________________________________

Jerry Osteryoung is the Director of Outreach of the Jim Moran Institute for Global Entrepreneurship in the College of Business at Florida State University; the Jim Moran Professor Emeritus of Entrepreneurship; and Professor Emeritus of Finance. He was the founding Executive Director of the Jim Moran Institute and served in that position from 1995 through 2008. His newest book “If You Have Employees, You Really Need This Book” is an Amazon.com bestseller. View Osteryoung's past articles at www.jmi.fsu.edu/Services/Jerry-s-Articles. You can e-mail him at jerry.osteryoung@gmail.com.

Women Lead Differently From Men

Page 4

According to one successful businesswoman, there are 12 natural talents that all women posses. These skills,

that men covet, help women lead and succeed in the workplace.

Women lead differently from men — and that’s a good thing, according to Susan T. Spencer, an entrepreneur

and business professional who has risen to the top in more than one male-dominated industry. In her book

Briefcase Essentials (www.BriefcaseEssentials.com), she identifies 12 natural talents that all women possess

that help them lead and succeed. Here are a few qualities you can make work for you in a professional setting.

1. Perceptive Communication: Women are natural communicators. Women’s ability to communicate is not

just their ability to talk; they are sensitive to what others are thinking. All of women’s senses contribute to

their special talent (touch, smell, taste, vision, and hearing), giving them a decided advantage in evaluating a

business situation. These traits, along with other observations that women instinctively notice, such as body

language, facial expressions, tone of voice, and body movements, collectively represent what women in busi-

ness uniquely possess — the ability to be perceptive communicators.

2. Being Empathetic: The ability to identify with and understand someone else’s feelings or difficulties is a

female leadership skill that engenders employee loyalty and trust. It’s a rare moment when most bosses or fig-

ures of authority show the softer, more emotional side of themselves, but if it’s sincere, it’s a moment that

will be appreciated forever by everyone who witnesses it. Empathy is an awesome skill when it is used care-

fully and wisely in business situations.

3. Being Engaging: When women greet each other, they hug, they smile, and they look each other in the eye

and say how good it is to see one another. This is true even if they’re business colleagues. These gestures are

more than symbolic — it’s how women use body language to communicate the importance of relationships.

When you meet a businessperson in the ordinary course of business, being engaging includes the way you meet

and greet other businesspersons. It begins the moment you extend your hand and continues throughout the

greeting. Don’t miss an opportunity to make a great initial impression by using your natural skill of being en-

gaging.

4. Being Inclusive: Businesswomen are comfortable relating one-on-one with people at all levels of an organi-

zation. We make it a point to know the names and faces of people we are working with; we want them to

know us and we want to feel comfortable with them as well. Businessmen tend to act impersonally and do not

interact at all levels; in other words they are exclusive, not inclusive. For women the term “inclusive” carries

with it an implicit acknowledgement that “people come first.” By being inclusive with every business contact

— whether customer, supplier, or employee — the natural talents that women apply to business give them a

decisive edge.

5. Being Resourceful: One of the most important business skills — and a talent that women seem to be able to

handle better than men, is juggling lots of balls in the air at one time. Women problem-solve the same way —

they think about several options instead of zeroing in on one, toss them around in their head, weigh alterna-

tives, consider several points of view, and come up with more than one way to proceed.

Page 5

The way you shake hands reveals a

great deal about you: your personal-

ity, feeling, and motivations. Most of

all, your handshake conveys your at-

titude toward others. Here are some

general tips about shaking hands for

a variety of situations:

1. Make sure your handshake is firm,

not a dead fish grip. However, you

don’t want to crush the other per-

son’s hand.

2. When a man or woman shakes hands easily and often, he or she creates a fa-

vorable impression, which influences other to shake hands.

3. The person who extends a hand first has a distinct advantage. He or she is

being direct, taking the initiative, and establishing control.

4. In the SOCIAL arena the man lets the women offer her hand first. It is ap-

propriate for women to offer her hand first in the Business arena.

5. In business the right hand should always be free for handshaking. Don’t

carry anything in your right hand.

Have an image or etiquette related question? Send me an email: asktheep-

ert@graceandcharm.com

Page 6

What Does Your Handshake Say About You?

Mark you calendars for our upcoming networking opportunities:

September 20, 2011 - Tuesday:

IU League Meeting: Broward General

October 18, 2011 - Tuesday:

IU League Meeting: Location TBA

November 12, 2011 - Saturday:

Total Working Women’s Convention:

Broward County Convention Center

January 21, 2012 - Saturday:

National Women’s Career Expo:

Broward County Convention Center

Here are some great offers from our sponsors. Just

print them out and enjoy!

Print out the above inspirational message and

display it in a place you can see everyday like

your refrigerator. Page 7

We would like to thank White House Black Market for par-

ticipating in our Total Working Women’s Convention.