instaengagement: instagram in advancement
DESCRIPTION
Instagram, a photo-sharing and photo-filtering app, has taken the mobile space by storm. Recently hitting over 100 million users, and experiencing a 1179% growth rate in the first 6 months since it's nearly billion dollar acquisition from social media giant Facebook, Instagram provides non-profits a perfect opportunity to connect with constituent and to collect unique content from their community's perspective. *This webinar will focus primarily in case use of Instagram in education, but provides lessons that all non-profits can apply.*TRANSCRIPT
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Sponsored by: A Service
Of:
InstaEngagement: Instagram in Advancement
Harvey Simmons
March 5, 2013
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Sponsored by: A Service
Of:
Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993
www.cjwconsulting.com
(866) 598-0430
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Sponsored by: A Service
Of:
Affordable collaborative data
management in the cloud.
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Sponsored by: A Service
Of:
Today’s Speaker
Harvey Simmons Dean of Marketing Affairs
EverTrue
Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, Nonprofit Webinars
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Dean of Marketing Affairs@hosimmons4
Harvey Simmons
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Trends,Tips & Tools
#INSTAENGAGE
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Photos Produced By...
0
3.25
6.5
9.75
13
Facebook Profesionals/Staff Email Twitter
“Our staff photographer and manager of media relations”
“People either email us images or post them on our Facebook profile”“Misc. We have no true system for that.”
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Photos Shared Via...
#INSTACAMPUS
0
3.75
7.5
11.25
15
Facebook Flikr SmugMug Website Picassa
“Picasa to store/archive, Facebook/Twitter to share”
“We upload alumni photos to Flickr and Facebook”
“Flickr, SmugMug and Facebook”
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How is different?
“Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your
mobile phone, then choose a filter to transform the image into a memory to keep around forever. We're building Instagram
to allow you to experience moments in your friends' lives through pictures as they happen. We imagine a world more
connected through photos.”
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Over 5 billion
photos have been shared
on Instagram
#INSTACAMPUS
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Over 40% of the World’s Top 100 Brands have an Instagram Account
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Every SECOND Instagram Users Perform 575 Likes
and 81 Comments
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“How often do college students like taking photos on their
phones?”
3%12%
36%
49%
Often SometimesSeldom Never
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Let’s See it In Action
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Home Feed Explore Following/News Profile
Inside Instagram
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Filters...
Lo-fi Brannan
1977 ValenciaOriginal
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Is Instagram a Toolbox or a Tool?
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“Photo A Day” Challenges
#INSTACAMPUS
@charitywater
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Photo Editing
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Tag, You’re It
#INSTACAMPUS
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Sharing is Caring
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Engage
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20
curate. snap. hashtag.
REPEAT
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Resulted in: - 23 new page likes over the next two weeks- 414 page views on May 16- Reached 16,000 unique Facebook users between 5/15 and 5/27- 19 users shared the album with their friends- 134 votes for the winning photo
Instagram Photo Contest: May 2012
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Instagram’s Appeal
Perspective Intangibility
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@robinhoodnyc
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25
@invisiblechildren
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#redcross
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statigr.am
A Central Place for Your Account Stats
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sitckygr.am
An Easy Way to Make Your Favorite Shots Into Magnets
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postagr.am
Send Your Favorite Shots On The Go To Major Donors
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Find listings for our current season of webinars and register at:
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