Instagram Advertising Via Facebook

Sophie Burrows

Instagram Advertising Via Facebook

Sophie Burrows

Instagram Advertising Basics

• In August, Instagram allowed more business’s to advertise on the platform

• The ads fit in to a user’s news feed

• Instagram suggest their adverts are 2.8 times more effective than other forms of online advertising

• Call to action buttons include ‘Learn More’, ‘Install Now’, ‘Sign Up’ and ‘Shop Now’

What does Instagram advertising look like?

• The same as normal posts on Instagram

• Posts can be square or landscape

• *sponsored* text in corner

• Tapping the image will take user through to landing page

https://www.facebook.com/business/help/976240832426180/

Example Instagram Advertising

How does it work through Facebook?

• Using the Power Editor

• Businesses of all sizes can create Instagram ads – but you must have a Facebook ad account

• Instagram account isn’t needed but it is recommended – if you don’t have an account, the handle will be greyed out and you can’t view or respond to comments

• Targeting options are the same as Facebook, including Custom and Look-a-Like

• Campaigns can run with Facebook and Instagram adverts

• Set ad objectives

How can I track what’s working?

• Using the Power Editor or Ads Manager on Facebook

• Campaign, Ad Set and Advert levels

• Custom columns and reports

Updates to Instagram Advertising - Blog

Best Practice

• Image size 1080 x 1080 pixels

• Video size 30mb max

• Caption limited to 300 characters

• Avoid using URL’s within the caption

• Use images relating to your brand

• Use concept driven images

• Make sure images are well crafted

• Not too much text within the image

Can I do it?

Instagram advertising is not currently available to everyone – but they are updating their preferences again in October and will be available more widely

Learn more

SOPHIE BURROWS

Digital Clarity

www.digital-clarity.com