instagram - campaigns for brands
TRANSCRIPT
APRIL 2015
THE WORLD’S LEADINGINSTAGRAM MARKETING PLATFORM
INTERRUPTIONBRANDS DISRUPTING TIME AND SPACE
WITH HIGH NOISE LEVEL
FLOODED WITH WORDS
MARKETING MESSAGES
NO LOVEBRANDS!
INTERRUPTION FORCES AVOIDANCE
ADBLOCKERSALGORITHMS
THE HUMAN BRAIN
NOISE REDUCTION IS GROWING
THE SOLUTION
NO TIME TO READ ALL THAT TEXTS BOMBARDING US
VISUAL CONTENT IS THE SOLUTION TO THE PROBLEM!
THE EXPERIENCE OF RELEVANT CONTENT AND MEANINGFUL INFORMATION FLUIDLY SYNCHED TO MY TIME AND SPACE
MOBILE IS FIRST NOW!
INFLUENCE GROWS
networkof Instagram Influencers
engagementfrom another planet
worldwidereach
CONNECTING BRANDS WITH INFLUENCERSMISSION BRANDNEW
GLOBAL INSTAGRAM REACH
As of 22 April ‘15
107M+
19M+
<1M
97M+11M+
16M+
18M+
North America
South America
Africa Middle East
Eastern Europe
Western Europe
Asia Pacific
WE WORK LOCAL AND GLOBAL
Total Instagram Profiles: 1250AVG Followers per Influencer:
250.000
THE WAY WE DO ITWe use our network of Influencers to conduct Instagram campaigns, who will give authentic credibility to your
brand, changing the way it’s perceived amongst a highly relevant audience and creating brand love.
CONNECTING BRANDS WITH INFLUENCERS
REACH: LARGEST INFLUENCER MARKETING NETWORK
SCALE:THE MOST ADVANCED
TECH PLATFORM
Our platform automatically runs and tracks campaigns. We provide precise data about your profile growth and
campaign KPIs.
QUALITY: INFLUENCERS WITH THE
BEST CONTENT
worldwide with more than 1200 profiles.
we achieve engagement rates 10 times higher compared to facebook. The Quality of Influencers and their
content is outstanding.
MISSION BRANDNEW
CAMPAIGN TYPES
Influencers are provided with branded materials / products which they will display in their posts.
PRODUCT PLACEMENT
Influencers post themed images and encourage further organic content creation and contest participation.
PHOTO CONTEST
Influencers share a series of visual narratives which involve the use of a brand product or attending a branded event
STORYTELLING
4 campaign types
Campaign types are not necessarily exclusive and may be combined, e.g. a photo contest can be promoted through product placement.
The Instagram advertising. A series of creatives are placed in Instagram and are delivered with the sponsored post logo.
INSTAGRAM ADS
CREATIVES ARE UNIQUE PIECES AND FC=1Instagram Ad Influencer Posts
Florian [email protected]