Instagram for Business

Michelle Post, Ph.D. Certified Social Media Strategist

PDF Available: slideshare.net/mpostphd

Lessons to Learn

• What is Instagram? • Instagram by the Numbers • Top 10 reasons to use Instagram for Business • Instagram Checklist • Creating the Perfect Profile • Navigating the Instagram App • Ways to Access Instagram • Best Time to Post • Creating an Instagram Strategy • Create an Instagram Campaign • Instagram and Hashtags • Apps to Support Instagram • Most Popular Brands on Instagram • Resources

©Michelle Post, Ph.D., CSMS 3/4/2015

What is Instagram? “Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables you to take pictures and videos and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr” (Wikipedia, n.d., para. 1).

3/4/2015 ©Michelle Post, Ph.D., CSMS

Instagram by the Numbers • As of January 9, 2015 - Instagram The Fastest Growing

Social Network • Officially launched in 2010 as an iPhone app • Sold to Facebook in 2012 for $1 Billion • 300 million monthly active users • 26 percent of all US adults are now on Instagram • 18- to 29-year-olds, 53 percent are on Instagram • Half of all Instagram users (57%) use the site daily • Users spend 257 minutes a month on the site • Engagement is 15x greater than that of Facebook • Brands post an average of 5.5x a week • Available in 25 languages • 2500+ Brands are on Instagram • Most Popular Brands on Instagram? -

http://list.totems.co/sort-rank – The above statistics were gathered from various resources. See the

Resources slide – Statistics for all the original sources for the above information.

©Michelle Post, Ph.D., CSMS 3/4/2015

Top 10 Reasons To Use Instagram for Business

1. Visual Marketing 2. Enhanced Branding 3. Show Your Personality 4. Quotes 5. Products 6. Contests 7. Graphic

Announcements 8. Share With Other Social

Media 9. How to Videos 10.Customer Content

©Michelle Post, Ph.D., CSMS 3/4/2015

Instagram Checklist • Download the App • Create Your Account

– Personal, Business or Both

• Set up Your Profile – Website – Bio – 150 Characters – Profile Picture

• Explore the App – Home – Explore – Camera – News – Profile

• Post – Visually tell your story – How to videos – Personalize your brand – Share your customers stories – Use a hashtag strategy

• 3-5 Hashtags per post, don’t go crazy

• Find Followers – Competitive intelligence – Industry influencers – Topics

• Use emojis to enhance your bio text or the text in your description

• 10 Musts of Using Instagram for Business [Infographic] - http://bit.ly/1yDbayP

©Michelle Post, Ph.D., CSMS 3/4/2015

Create the Perfect Profile

3/4/2015 ©Michelle Post, Ph.D., CSMS

Read the Full Post Here: bit.ly/1CdUNb8

Navigating the Instagram App Home Tab – This is where you will see pics and vids of people you follow.

Explore Tab – Find people by keyword searching or searching by hashtags.

Camera Tab – Take photos or videos using your camera’s settings, or upload from your camera.

News Tab – Find what people are liking & commenting on. You can also see how your posts are tracking

Profile Tab – Edit your profile information & photo.

3/4/2015 ©Michelle Post, Ph.D., CSMS

Ways to Access Instagram

3/4/2015 ©Michelle Post, Ph.D., CSMS

Instagram Instagram Web

Mobile App

Collec.to IconoSquare

BlueStacks

And Others . . .

Best Time to Post

What Are The Best Times to Post on Social Media -

http://bit.ly/1J1uEPa

©Michelle Post, Ph.D., CSMS 3/4/2015

Best Time Mon – 6pm

Creating an Instagram Strategy • Ask yourself will Instagram be good for my

business? • Yes – Create an Account

– Create a business account by using your email address and your business name

• Create a powerful bio • Create goal(s) for using Instagram • Make a plan (Campaign) and work the plan

– Don’t forget to create a Hashtag with your Campaign, but don’t overdue the Hashtags

• Find your best time to post – when your customers are on it – 300 Million Active Users; 70 Million Daily; 8.6

Minutes a Day; 66% follow their favorite brands

• Be Consistent, Relevant and Helpful • Posts not only your pictures and videos, but your

customers too • Engage your followers

©Michelle Post, Ph.D., CSMS 3/4/2015

Creating an Instagram Campaign

• Make it Personal • Reimagine your product • Create content that adds

value • Visually tell your brands

story • Share customer’s stories • Run a contest • Launch a new product,

idea, book, event, etc.

©Michelle Post, Ph.D., CSMS 3/4/2015

Instagram and Hashtags • If your posts are set to pubic, you can add

hashtags to your photos and videos. • To tag a photo or video type your hashtag in

the Caption field (ex: #flower). • Numbers are allowed in hashtags. However,

spaces and special characters, like $ or %, won't work.

• You can only tag your own posts. You can't tag other people's photos/videos.

• You can use up to 30 tags on a post. If you include more than 30 tags on a single photo/video, your comment won't post.

• Info from Instagram - https://help.instagram.com/351460621611097

3/4/2015 ©Michelle Post, Ph.D., CSMS

Apps to Support Instagram

3/4/2015 ©Michelle Post, Ph.D., CSMS

Photo Editing / Video Editing

Dashboards & Analytics

Text Editors Quote Generators

Emoji Keyboards

Meme Creators

Most Popular Brands on Instagram

3/4/2015 ©Michelle Post, Ph.D., CSMS

Check out Totems List of Most Popular Brands - http://list.totems.co/

RESOURCES, RESOURCES

©Michelle Post, Ph.D., CSMS 3/4/2015

Resources: Statistics

• Social Media Update 2014 - http://pewrsr.ch/1xOtRbN

• By the Numbers: 100+ Interesting Instagram Statistics - http://bit.ly/1uljOAm

• Instagram The Fastest Growing Social Network, Facebook The Most Engaged, + More Stats - http://bit.ly/1BYXiOO

• 25 Essential Instagram Stats for Marketers - http://bit.ly/1J5d5Mi

• 20+ Instagram stats marketers need to know - http://bit.ly/1B9WNzU

©Michelle Post, Ph.D., CSMS 3/4/2015

Resources – Tutorials • Instagram Marketing Training -

http://instagrameasysalesmachine.graphica.me/ • Instagram Marketing Training Videos -

http://graphica.me/instagrameasysalesmachine/Basic/Upgrade/

• How Are You Doing On Instagram? These Websites Will Tell You - http://bit.ly/1EjPRRv

• 6 Powerful Instagram Tools to Help You Get More Followers TODAY - http://bit.ly/1BwCteP

• 10 Things You Need to Do When Getting Started on Instagram - http://conta.cc/1ujNpVi

• Instagramers Website & Tutorials - http://instagramers.com/

©Michelle Post, Ph.D., CSMS 3/4/2015

Resources: Instagram Strategies

• A Winning Strategy for Instagram Marketing - http://www.slideshare.net/FlashStock/session-1-a-winning-strategy-to-instagram-marketing

• 10 Steps to an Achievable Instagram Strategy - http://bit.ly/17ZJIzD

• 5 Ways to Improve Your Instagram Marketing - http://bit.ly/1ulvkM7

• 5 Steps to an Effective Instagram Strategy - http://bit.ly/1AERt4Q

• Tips for Creating a Powerful Instagram Strategy - http://bit.ly/1xrJAic

©Michelle Post, Ph.D., CSMS 3/4/2015

Resources: Hashtags • The Most Popular Instagram Hashtags For Each Day Of

The Week - http://read.bi/1KXheWb • Instagram Help: How to Use Hashtags -

http://bit.ly/1pK8EPB • How to Use Instagram Hashtags to Expand Your Reach -

http://bit.ly/VBK0FQ • 25 Most Popular Instagram Hashtags for Getting NEW

Followers - http://bit.ly/1xduIYN • Top Trending Instagram Hashtags -

http://bit.ly/1zt8GTA • The most popular Hashtag on Instagram -

http://bit.ly/1CJNSF6

©Michelle Post, Ph.D., CSMS 3/4/2015

Resources – Tools for Instagram • IconoSquare - http://iconosquare.com/ • SimplyMeasured: For Instagram -

http://simplymeasured.com/freebies/instagram-analytics • SumAll - https://sumall.com/ • Collecto - http://collec.to/ • ScheduGram - http://schedugr.am/ • JustUnFollow - http://www.justunfollow.com/ • Piqura - http://www.piqora.com/ • Curalate - http://www.curalate.com/ • Totems - http://totems.co/ • Websta - http://websta.me/ • Repost for Instagram - http://bit.ly/1ujGhbF • TrackGram - http://bit.ly/1xOxwq1 • Over - http://madewithover.com/

©Michelle Post, Ph.D., CSMS 3/4/2015

Resources – Benefits of Instagram

• The 30 Most Brilliant Social Media Campaigns of the Last Half of 2014 - http://sforce.co/15pbV1z

• 10 Reasons to Use Instagram for Business - http://bit.ly/150YOTh

• This Report Shows Why Brands Should Embrace Instagram (If They Haven't Already) - http://bit.ly/1wn1ktE

• How to Use Instagram in a Genius Way (and Grow Your Audience) - http://bit.ly/1BZJfbN

• 6 Business Benefits Of Using Instagram - http://bit.ly/1ujNWqq

• How to Use Instagram Hashtags to Expand Your Reach - http://bit.ly/VBK0FQ

3/4/2015

References

• Curalate. (n.d.). 4 Tips for Creating Consumer-Driven Social Campaigns in 2015 [Blog post]. Retrieved from http://curalate.tumblr.com/post/107338013065/consumer-driven-social-marketing-campaigns

• Wikipedia. (n.d.). Instagram. Retrieved from http://en.wikipedia.org/wiki/Instagram

©Michelle Post, Ph.D., CSMS 3/4/2015

Image References

• Coach - http://blog.kissmetrics.com/wp-content/uploads/2014/02/coach-from-above.jpg

• Giving Tuesday - http://www.nonprofitmarketingguide.com/blog/wp-content/uploads/2014/10/sampleinstagramcaptionsgivingtuesday-300x217.jpg

• Dove - http://www.godigitalmarketing.com/wp-content/uploads/2014/06/dove2.jpg

• Peapod - http://www.shoutlet.com/blog/wp-content/uploads/2014/12/image_peapod-instagram-contest-examples.jpg

©Michelle Post, Ph.D., CSMS 3/4/2015

Michelle Post, Ph.D., CSMS

©Michelle Post, Ph.D., CSMS http://reachyourpotential.guru/

Teacher Connector Helper

Dr. Michelle Post is a driven, passionate, and experienced leader, teacher, social media strategist, connector, and developer.

Her desire to connect and inspire throughout nearly three decades of career translates into her ongoing effort to help the development of ideas, people, content, and curriculum. Dr. Post is President / CEO of three ventures: Reach Your Potential, The Post Institute: Center for Life-Long Learning, and WorkPlace Influence.