Instagram

Influence

What is Instagram and How Should I Use it?

• Business Showcase

• Visual Inspiration

• Highly engaged creative community

• Real time campaigns

• Search engine

What is Instagram and How Should I Use it?

Terms • # - hashtag

• Filter - colour or overlay on an image

• Feed - content that appears when you log in

• DM - direct message (take conversation offline)

• #FF - follow Friday (trends each Friday)

• #SFS - shoutout for shoutout

• #selfiesunday - one of the most popular hashtags

Tricks

• Photo sharing app

• Private or public?

• Edit images

• Geo- tagging

• Link with other accounts

• Audio

Instagram

Advertising

Advertising

• sponsored

• carousal

Advertising

Marketing Campaigns

Mad Tips

• Same name (or variation)

• (current) Branding

• Build a community

• Direct audience to link via bio

•

• Access on desktop

• Format bio

Editing

Images

Editing Tools

Filters

Image Editing Applications

Afterlight

filters and frames

Pic Stitch

collage making

Quick

add text to image

Best

Branding

National Geographic - #LetsExplore

Brand - Google

Wholefoods

Awareness

Campaigns

Guerlain - #terracotta

Scotiabank - Visa Card

Canadian Tire - #shovelitforward

Burt’s Bees - #delightup

Creative

Accounts

dictionary.com - #wordoftheday

General Electric - Breast Cancer Awareness

Oreo - #playwithOreo

Instagram Business Portal

• Balance images

• Track engagement

• Cross post images

• Follow your followers

• Inspire your audience

• Post what’s relevant

Mad

Takeaways

Do Do Not

• Make a unique bio

• Match message to medium

• Segment audience

• Take better images

• Focus on entire post

• Spam or spree

• forget to optimize #