Instagram is #1 social

network for swimmers

and they are 6x more

likely to use it over

coaches

2014 Sponsorship Research International (SRi) research study of USA Swimming members

Director of Public Relations & Communications

@scottleightman

SCOTT LEIGHTMAN • USA SWIMMING

Picture This: Introduction to Instagram

Instagram – The Fastest Growing Social Network

A picture is worth a thousand words

newspaper editor Arthur Brisbane, 1911

Missy Franklin, 2015

See the world through

the eyes of others

Standard body copy text

THE INSTAGRAM AUDIENCE

More than 300 million members

• 16-24 year olds = 41%

• 25-34 year olds = 35%

More than 70 million photos, videos daily

60% of adults ages 18-29 use Instagram

JUST THE STATS

Half of Instagram users

engage with the platform

daily, trailing only

Facebook

Twitter dropped from 46% to 36% last year

INSTA-LIKES

58x more engagement

than Facebook

120x more engagement than

Twitter

45 million Facebook fans

liked the photo about 20,000

times

2.2 million Instagram

followers liked the photo more

than 70,000 times

INFORM. INSPIRE. ENTERTAIN

• Understand your audience

• Create a content theme and be

consistent

• Tell stories through your images

and captions

INFORM. INSPIRE. ENTERTAIN

• Take lots of photographs; make them fun and creative

• Give followers a reason to follow

• Frequency of posts = once or twice a day

• Engage with your followers

• Comment

• Follow back

• Heart them

GONE IN 60 SECONDS…

A picture is worth a thousand words

INFORM. INSPIRE. ENTERTAIN