MARKETING

WRITE DOWN AND GET READY!

This presentation contains a set of

information regarding Instagram marketing.

Included are the overview of Instagram

marketing strategy in Indonesia, rules of how

to market your brand with Instagram, the do's

& the don'ts, as well as the examples that will

help to understand the utilization of

Instagram in building a brand.

IN

INDONESIA

Instagram is an online photo sharing platform in which since itsfirst debut in 2010, it has engaged 500M active accounts with80% of its users are outside the US, including Indonesia (source:business.instagram.com). Instagram usage is very strong amongmillennials compared to other social media platform. By 2019,nearly two-thirds of all millennial smartphone will use Instagram(source: www.emarketer.com).

In Indonesia, according to survey conducted by "Jajak Pendapat"(blog,jakpat.net) towards 3002 Instagram users in Indonesia, turnsout that most respondents open their Instagram account at least5 times a day. 31.05% said that they open more than 10 times aday.

Follow and following are important things in Instagram. 41.84%respondents said that they follow brand. Deriving from thepercentage, it can be perceived that Instagram plays a crucial roleamong Indonesians. By utilizing the visual language as Instagram'ssignature, brand marketing on Instagram has the power to movethe target audiences within the field of digital marketing.

?WHY

INSTAGRAM

200%increase in potential

organic audiencesince 2012

68%of Instagram users

are regularly engagewith brands

58Xmore engagementper follower than

Facebook

100%reach of one brand's

followers per post

$65worth for average

order value for eachengaged follower

source: http://www.adweek.com/socialtimes/why-instagram-is-a-ripe-opportunity-for-brands-infographic/625417

5TIPS TO BUILDYOUR BRAND WITHINSTAGRAM MARKETING

Let your followersTELL YOUR STORY

Instagram is all about visualstorytelling, thus should be

initiated with a brand'sstory. By encouraging your

followers to tell theirstories about your brand

within their Instagramaccount can be a great

example.

Emphasis onHQ IMAGE

A High-quality (HQ) image

should be considered

important while conducting

your Instagram marketing

strategy. Most people only

scroll down through timeline.

Hence, make sure your brand

post an inspiring, brand

relevant, quality images to

resonate with your target

audience and able to

communicate your story

Create and CollectA HASHTAG

Using hashtag is the best way

to boost your brand—to help

your brand remains

noticeable. Focus on specific

hashtag that covers your

brand's story, i.e. your brand

campaign, can help to

enhance your brand's search

engine optimization (SEO)

source: https://www.spredfast.com/social-marketing-blog/5-tips-building-your-brand-instagram-marketing

Engage withINFLUENCERS

A recent study reports thatuser-generated content is

more influential onMillennials. To engage

influencers who are able tospeak about your brandthat go accordingly with

your brand's story canreach your target audience

more easily

Integrate forIMPACT

source: https://www.spredfast.com/social-marketing-blog/5-tips-building-your-brand-instagram-marketing

Integrating your Instagramwith your brand's owned

media, for example itsofficial website, that

features the great contentsalready posted on

Instagram can be a verygreat option. This will

leverage and amplify yourbrand

CASESTUDY

As one of the most followed brands onInstagram, Starbucks relies on thepower of '#Regram' — re-post thephotos uploaded by their followers intoStarbucks Instagram account.

A weekly-theme photo contest iscurrently running under the "Red Cup"campaign following the holiday season.Using #RedCupContest as its hashtag,Starbucks encourages their followersto share their dailies with Starbucks'red cup around.

Contest on InstagramInitiating contest on

Instagram willhelp your brand to engage

with theirtarget audience

By re-posting the photos of yourfollowers will enable your brand

to connect with the targetaudience

more personally

Regram

THANKYOU!

Tiara Rachmaniar

Hubungan MasyarakatIlmu Komunikasi

FISIPUniversitas Indonesia

ReferencesInstagram for Business. (2016). Instagram for Business. Retrieved 8 December 2016, fromhttps://business.instagram.com/

Instagram Continues Double-Digit Growth - eMarketer. (2016). Emarketer.com. Retrieved 8 December2016, from https://www.emarketer.com/Article/Instagram-Continues-Double-Digit-Growth/1013612

Prastika, C. (2015). Instagram User Behavior #2 - Survey Report - JAKPAT. JAKPAT. Retrieved 8 December2016, from https://blog.jakpat.net/instagram-user-behavior-2-survey-report/

Smith, D. (2016). Instagram: marketing to Millennials vs. Gen X | Curated. Curated. Retrieved 8 December2016, from http://curated-digital.com/instagram-marketing-millennials-vs-gen-x/

Starbucks Coffee ☕ (@starbucks) • Instagram photos and videos. (2016). Instagram.com. Retrieved 8December 2016, from https://www.instagram.com/starbucks/