instagram stories vs snapchat stories

7
Instagram Stories vs. Snapchat Stories What You Need To Know

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Page 1: Instagram Stories vs Snapchat Stories

Instagram Stories vs. Snapchat Stories

What You Need To Know

Page 2: Instagram Stories vs Snapchat Stories

Platform Similarities● Content is temporary, only lasts

for 24 hours● Can browse other user created

stories● Photo editing tools e.g draw, text,

emoticons● Add content to story from camera

roll● React to content through direct

messaging But, there are 3 major differences...

Page 3: Instagram Stories vs Snapchat Stories

1.Discovery

Instagram Stories are available for anyone to see without the need to request access. In addition, not only can you see who viewed your story, but you can also click on their profile to discover their content.

Snapchat Stories doesn’t have an open search option, meaning you have to add accounts and have your request approved before you see a story.

Page 4: Instagram Stories vs Snapchat Stories

2. Facefilters/GeostickersWhile both apps have drawing tools, currently only Snapchat Stories has dynamic face filters and geostickers.

Instagram Stories might see the addition of face filters now that MSQRD, a face filter startup, has been acquired by Facebook.

Page 5: Instagram Stories vs Snapchat Stories

3. Temp → Permanent Content

Instagram Stories gives you the ability to not only post temporary, experimental content, but also lets you upload it permanently.

If there’s a type of content that performs well, you can publish the content to your regular Instagram profile, unlike Snapchat Stories where everything disappears.

Page 6: Instagram Stories vs Snapchat Stories

Which Platform To Use?

• Choose the platform where your audience primarily is.

• Understand each platform’s users & culture

• Instagram = edited, curated, “museum”

• Snapchat = raw, casual, “not-so-serious”

Page 7: Instagram Stories vs Snapchat Stories

Questions? [email protected]

@MosheIsaacian