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Instagram & TikTok for Teen Sex Ed

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Page 1: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

Instagram & TikTok for Teen Sex Ed

Page 2: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

Hi, I’m Alex! I’m on a mission to improve health.

UX research & design

Web & social media strategy

Branding & marketing

Alex Medina / medeens.com 2

Page 3: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

What we’ll cover

Alex Medina / medeens.com 3

Instagram features

Best practices for Instagram

TikTok features

Best practices for TikTok

Strategy & tools

Q&A

Page 4: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

Some assumptions

Alex Medina / medeens.com 4

Page 5: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

Wait. What about Snapchat?

• It can be difficult to gain followers

• Content is only shown for 24 hours

• Challenges to measuring success

Alex Medina / medeens.com 5

Page 6: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

InstagramHigh-res, polished

Storytelling & engagement

Photo & video

GenZ & Millennials

“This is who I am”

TikTokRaw, unfiltered

Music & fun

Short video only

GenZ

“This is me having fun”

VS

Alex Medina / medeens.com 6

Page 7: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

Instagram

Slide into photos, videoand messaging

Alex Medina / medeens.com 7

Page 8: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

Get to know Instgram’sfeatures

Alex Medina / medeens.com 8

Stories Feed IGTV

Messaging Stickers, GIFs, polls, music

Text & drawing

Page 9: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

Alex Medina / medeens.com 9

FeedStatic photos &

carouselShort video Curate your

brand

StoriesPortrait mode photo & video

Disappears after 24 hours

High engagement

VS

Page 10: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

How are you using Insta today?

Alex Medina / medeens.com 10

Page 11: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

Nailing your profile

Alex Medina / medeens.com 11

Page 12: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

It’s all about content

Alex Medina / medeens.com 12

Page 13: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

Stories drive engagement

Alex Medina / medeens.com 13

Page 14: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

Using stories creatively

Alex Medina / medeens.com 14

Page 15: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

TikTok

Constraints, creativity andhaving fun with challenges

Alex Medina / medeens.com 15

Page 16: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

Get to know TikTok’sfeatures

Alex Medina / medeens.com 16

Videos, photo slideshow

Music Duet

Filters (green screen)

Text overlay

Page 17: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

Ingredients for a good TikTok

• Fun

• Music

• Let your body talk

• Short length

• Call to action

• Hashtags

Alex Medina / medeens.com 17

Page 21: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

Building a strategy

Planning for sustainable, long-term growth & engagement

Alex Medina / medeens.com 21

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Building blocks of strategy

Alex Medina / medeens.com 22

Know your audience, know what others are

doing

Define problems & goals

How will you address needs? What will it

take?

Try solutions, get early feedback

Measure results, learn, refine

Page 23: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

Making sense of metrics• Followers

• Likes

• Comments

• Saves

• Video views

• Profile views

Alex Medina / medeens.com 23

• Taps back, taps forward

• Story replies

• Story exits

• Reach/impressions

• Referral traffic

Page 24: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

Content publishing checklistLocation

Hashtags

Call to action

Branding

Tells a story

Alex Medina / medeens.com 24

Music

Fun

Challenge/trend

Voice & tone

Youth input

Page 25: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

Five rules of growing a following

Alex Medina / medeens.com 25

Be generous with likes and follows

Be consistent with schedule

Be responsive to questions, comments,

needs

Be realistic about expectations

Be open to experimentation

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My favorite tools

Alex Medina / medeens.com 26

Scheduling, analytics & more

Templates & design

Content planning

Page 27: Instagram & TikTok for Teen Sex Ed€¦ · Snapchat? • It can be difficult to gain followers • Content is ... brand. Stories Portrait mode photo & video Disappears after 24 hours

It’s Q&A time

medeens.com

[email protected]

IG: medeens.alex

Let’s connect