Transforming Technology Professionals

into Global Product Leaders

Welcome Message from the InstituteAs the Indian IT industry evolves from outsourcing to ‘product creation’, most companies in India look forward to transforming their technology professionals into product leaders. The Institute of Product Leadership was formed in conjunction with Executive Product Industry Council (EPIC) to design and deliver a program for senior product professionals to accelerate their transformation from building innovation to productizing it in the global context and that of emerging markets.

The Institute is rolling out its debut program, Executive Post Graduate Diploma in Product Leadership (EPGDPL), based on an integrated approach of global best practices used in the productizing process and in core management business concepts like finance, operations, and strategy.

Unlike other general purpose programs, this one is designed specifically for technology professionals and delivered by industry practitioners, global senior executives, and world class faculty. The intent is to go beyond skill building and knowledge enhancement into ultimately creating an experiential learning for senior technology professionals. This is not only relevant and actionable in their current role, but ultimately accelerates their growth personally and professionally.

Most R&D centers in India have established a need to move up the value chain and accelerate the process of commercializing their innovative ideas as they become true partners with their Western stakeholders. This is why businesses are turning to the Institute of Product Leadership to nurture and create the next generation of transformational leaders who will have the knowledge, actionable skills, and sensitivity to operate anywhere in the world. These leaders will work with global stakeholders to conceive, validate, build, and launch products that ultimately delight the customers.

Welcome to India’s first business school that focuses on Product Leadership!

Pinkesh ShahDirector of Programs, Institute of Product Leadership

Keeping management education relevant for product professionals

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The India Product Leadership Growth StoryWhile we can point to a few product success stories from India, we are still a generation behind the product innovation ecosystems we find in the Silicon Valley or in Israel. Amongst other things, a key catalyst for such ecosystems is the mindset and skill sets for technology professionals to focus on customer delight and adaptive business models beyond technical capabilities and engineering optimizations.

With some of the largest technology talent pools in the world, we have already established India as the one of the premium destination for IT services and MNC R&D centers. What we are now seeing however, is an orbit change – one where the software industry is transforming through a stronger product innovation ecosystem. With stronger industry interaction through TiE, NASSCOM, and maturing VC models the product ecosystem is maturing fast. An institutional approach of creating an education and research platform for generating the necessary product leaders will go a long way in catalyzing this product ecosystem in India. I look forward to partnering with this endeavor.

Sharad SharmaBoard of Directors Institute of Product Leadership

Sharad Sharma is the Chair of NASSCOM Product Forum and an active member of the Indian Angel Network. His 25 years of experience involve a turnaround (of VERITAS India operations), a startup (now part of Cisco), and an intrapreneurial setup of AT&T/Lucent’s R&D in India. He has held a number of senior executive positions with leading technology companies. Most recently he was a SVP at Yahoo! and CEO of India R&D. He is passionate about cloud computing and its potential to create software product winners out of IndiaA key catalyst for such ecosystems is the

mindset and skill sets for technology professionals to focus on customer delight and adaptive business models beyond technical capabilities and engineering optimizations

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Code Centric to Customer CentricMessage from the Chairperson of EPIC (Executive Product Industry Council)

The beauty of a high tech product industry is its ability to collaborate and co-create with geographically distributed stakeholders. If the last decade was all about optimizing the cost of building products from India, the coming one will be all about innovating from India for local and global markets. We have done some amazing things in maturing the overall product development process and scaling our India R&D centers to engage in several aspects of the product development and support lifecycles. As we now evolve our centers to start productizing new technologies with new ideas for both emerging and global markets, our technology leaders need to graduate from going Code Centric to Customer Centric!

The Institute of Product Leadership is an initiative to offer programs targeted at technology professionals. These programs offer application and action beyond management theory. They provide much more than functional skills developed around product lifecycle management, new product innovation, and user experience design. They build leaders with vital skills that include leading by influence, stakeholder management, and communication. I am excited to be part of this new initiative and along with other industry practitioners and leaders at EPIC, I look forward to building and leveraging this platform that helps engineering centers in Asia nurture the next-generation product leaders.

Sanjeev KumarChairman, EPIC Institute of Product LeadershipMD/Head of Informatica India Labs

Evolving from Value Optimization to Value Creation

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Executive Product Industry Council

Sanjeev KumarHead Informatica IndiaChair, EPIC

Srini Sundararajan Head of Engineering,Alcatel-Lucent, India

Sharad SharmaExec Council NASSCOMBoard Member, IoPL

Anand Prahlad VP Engineering, McAfee, India

Venkat R.VP Engineering, Ericsson, India

Dr. Gopalan Head of IBM Labs, India

Dr. K. Subramanium Head of Motorola Solutions, India

Ganesh K.Head of Engineering, LinkedIn, India

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The Difference is our World Class FacultyOur faculty are real-world practitioners who understand that teaching is not telling and that facilitating the experience is the best way to create true immersion for participants and make the learning truly actionable.

Just like our EPIC board members, all our faculty have one thing in common – a passion for nurturing the next generation of product leaders from India. Selected from the industry’s best pool of practitioners and management schools from around the world, each member of our faculty has been in senior executive roles in the world’s best technology product companies. They bring years of experience in managing and building multi-million dollar product innovations. So while the curriculum will include advanced management science models and frameworks, the facilitation and case discussions will draw from their rich experience of field-tested methodologies of success and failures.

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Faculty

Vishy P.Influence & Leadership Mgmt Associations: Motorola

S. Deshpande Usability & Interface DesignAssociations: NID, Symantec

Bob Tesh.Solutions Mgmt Associations: netIQ, Sirius, Symantec

Greg BrownCustomer Connect & Product MarketingAssociations: McAfee

P. ShahProduct InnovationAssociations: Purdue, McAfee, IBM

Merlyn J.Agile, Product OperationsAssociations: CDC Software

Prof. Pathak Operations Mgmt Associations: Univ. of Florida, Wharton

A. Kenghe New Product InnovationAssociations: Google, Bain Consulting

Lyudmila BlochEtiquette ExpertAssociations: Columbia, NYSU

Anand D.New Product InitiativeAssociations: Purdue, Intel, Accel Partners (VC)

Prof. M. Hastak Consumer BehaviorAssociations: UIUC, American Univ., DC

Prof. Tom Kosnik Associations: Stanford, Harvard, NUS

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Customer Connect and Market Research l Value Research & Analytics l Competitive Strategy & Analysis l Idea Management & Validation l Customer Lifecycle Management

Product Design & Innovation l New Product Initiatives l Personas & Customer Profiling l Usability & Experience Design l Managing Intellectual Propertyl Winning in Emerging Markets

Product Lifecycle Management l Product Operations l Requirements Management & Roadmapping l Product Portfolio Management l Go To Market & Solution Management

Leadership & Soft Skillsl Personal Assessment & 360° Feedback l Enhanced Emotional Intelligence & Self Awareness l Communication & Presentation Skillsl Leading Strategic Change

ModulesOur Comprehensive Curriculum The curriculum is based on an integrated approach of global best practices and core management concepts that are used in the productizing process and also in developing individuals around core leadership values to accelerate their careers as global product leaders.

The curriculum’s academic components are structured around core modules that center on Customer Connect, Product Design and Innovation, Product Lifecycle Management, General Management, besides leadership-oriented modules and industry electives.

At the end of the program, an integrated project will pull together all the elements of leadership and general management skills acquired during the program. The program will allow the participants to bring together their learning and skill in formulating a product strategy, and implement it for a given business.

In addition to these intensive learning opportunities, the participants will also undertake assignments in the form of reflection papers, projects, essays, analysis, and then develop action plans to create deeply embedded learning and behavioral change.

The theme and course topics have been prioritized and endorsed by Executive Product Industry Council (EPIC) – a group of elite product leaders who currently drive product innovation from India in global companies like Intuit, Informatica, McAfee, Google, Motorola, Ericsson, Alcatel Lucent, LinkedIn, BMC, etc.

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Corporate InvestmentYour participation in the program over five quarters demands considerable support from your company, whether it’s through the financial support for the program or its endorsement of your time away from work.

Our experiential approach creates actionable learning for the participants and the modular nature of the program will enable you to apply that in your workplace immediately.

An important focus of this program is to enable participants to go beyond functional skills into a personalized strong leadership development process, which is a long-term investment in developing you as a global product leader. The program starts and ends with a personalized assessment and an integrated development plan based on 3600 assessment.

Like any great product, we will ensure it delights the customer (both the company and the individual) and shows great return on investment.

General Managementl Finance & Accounting for Engineers l Quantitative Methods & Statistical Techniquesl Emerging Business & Monetization Modelsl Corporate & Product Strategyl Operations & Supply Chain Management

Special Topics/Electives l Advanced Pricingl Continuous Personal Coachingl Macro Trends in Industry Verticalsl Social Media & Digital Marketing

Optional Bucketl Catchup Topics for AICTE Approved Diploma Exam l Preparation for Certified Product Manager (CPM) Exam from AIPMM, USA

We strongly believe in our quality and stand by it so much that if you are not delighted by the program by the end of the 1st quarter, we will issue an unconditional refund – no questions asked !

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Application DeadlinesRound 1: 1 June, 2012Round 2: 16 July, 2012

Considering the limited seats in the program, we encourage professionals to apply as early as possible. However, it is important to dedicate enough time and thought to your application so that it accurately represents your strengths and alignment of goals.

Program will start in Bangalore in August, 2012.

FeesThe tuition fees is Rs. 9,70,000 plus taxes. It covers fees, reference material, case study copies, lunch, breakfast, and selected dinners. Associated travel, industry certification fees, and other optional modules are not included in the fees.

Company-sponsored participants will be required to submit a letter of financial support from the sponsoring company along with the standard application.

Self-sponsored participants can pay for the program in two installments at the beginning of the program and 6 months from the start of the program.

Admission CriteriaWhile there is no requirement for standardized tests like GMAT, admission to the institute is highly selective. Most applicants have a proven record of product experience and impact in the organization and aspire to grow into a global product leader. All candidates need to have a formal consent from their managers to be able to attend the program.

Eligibilityl Minimum work experience: 7 years, ideally working in ‘IP’ related product or services companies. lBachelor’s degree in Engineering. Management Degree/ Diploma is a plus.lStrong appetite to grow into a techno-business leader.

How to ApplyYou will need to send:1. A filled-out Application Form (available at www.productleadership.in).2. An application letter (essay format), answering the following questions in (250 words): a. Describe your career goals and aspirations over the medium as well as long-term horizon (5 years). b. Describe any interactions in your past experience around launching new products/services in the organization. c. List your most significant accomplishments so far and biggest failures, with lessons learned (at least two each). d. What are your expectations from such a program in helping achieve your goals?3. Two references: please share the names and contact details of two people who must have had meaningful interactions with you in a business context. We may contact them to evaluate your application.4. Application fees of Rs.1000 (refundable).

InterviewsAll shortlisted candidates will go through a round of interviews before they are accepted into the program.

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What is the duration and schedule of the program?Keeping senior working professionals in mind, the Executive program will be conducted over 5 quarters (15 months). Each quarter will have an ‘immersion’ session for 6 days (Mon-Sat) followed by 4 pairs of Friday (2 pm-7 pm) and Saturday (9pm-7pm) sessions in each quarter. There will be a total of 600 hours of contact time in addition to project, presentation, and special seminars.

6Top Questions Participants Ask About the Product Leadership Program

2Who is this program designed for?The program is designed for technology professionals with a strong appetite for accelerating their career path with product leadership roles.

The program is ideal for: Engineering Leaders (Dev./QA), Technologists, Architects, Product Managers, Product Marketing Managers, Solutions Managers, Project Managers, Program Managers, Intrapreneurs, BU Heads, User Experience Designers, Pre-Sales Consultants, and Business Developers with a minimum of 7 years of work experience. Prior business education is desirable.

Will I be offered placement assistance after the program?We believe that after going through the program, professionals will be able to charter their own career path within the firm. For corporate-sponsored candidates there will be no placement assistance provided. For self-sponsored candidates, we will work with third party executive recruitment firms to help with placement assistance and referrals within the network.

What degree am I going to get?If you are looking for a regular MBA degree, this program might not be the right fit. Our focus is career path acceleration as opposed to change of tracks. Those who successfully complete the program will be awarded a Post Graduate Diploma in Product Leadership certificate from Institute of Product Leadership. Participants can also get an AICTE approved degree by passing an additional exam as an option.

Can participants attend this program online?The program is facilitated in person by best-in-class faculty from around the world, with experiential learning led by HBS/MIT Sloan case study discussions. Some of the sessions might be recorded for review, but there will be no online component to the delivery.

Will participants be working on real projects or opt for internships?

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For more information log on to www.productleadership.in

The assignments will be as real as they can get! Our member companies will identify real projects to be worked on throughout the program; and will grade them as well. Company-sponsored candidates will be given an opportunity to work on real ideas from their companymanagement team.

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