institutions and audiences
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19 important questions to help you explore the media.TRANSCRIPT
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Institutions and Audiences 15th November 2012
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15th November 2012
Lesson Objectives � To understand the
key features of question 2 in the exam.
� To Know about different institutions and audiences.
� To develop note taking skills.
Learning Outcomes � I can explain the key
features of question 2 in the exam.
� I know about different institutions and audiences.
� I can take notes that are coherent and meaningful.
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Institutions and audiences � Question 2 is the most factual part of the
work you complete in media studies. � You will need to know how particular
media industries operate and how audiences are formed.
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How much do you already know about institutions and audiences? � List 5 Media sectors and one leading profit
making company for each sector. � Film - Dreamworks � Music – Polydor records � Newspapers – News international ltd � Radio – Capital FM � Magazines - IPC � Video Games – EA Games
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Name two independent music labels � Apollo records � 99 RECORDS
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Why is some music downloading legal and some illegal? � Music purchased on line from a secure
site is generally legal to download, music which is downloaded free and has not been certified through a copyright agreement is often illegal as the artist, record label etc receive no royalties from the music being downloaded.
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Who owns the British Board of Film Classification? � is a non-governmental organisation,
funded by the film industry and responsible for the national classification and censorship of films within the United Kingdom.[1] It has a statutory requirement to classify videos, DVDs and some video games under the Video Recordings Act 2010.
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Name 3 organisations that own British Newspapers. � News International ltd – Rupert Murdoch –
Sun, news of the world, BskyB � Northcliffe Media – Daily Mail, Metro, ITN � Northen and Shell – OK Magazine,
Channel 5, Daily Star.
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Why does the BBC have no adverts? � It is funded through tax payers and TV
Licensing .
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What is OFCOM? � Ofcom (office of communication) has
wide-ranging powers across the television, radio, telecoms and postal sectors. It has a statutory duty to represent the interests of citizens and consumers by promoting competition and protecting the public from what might be considered harmful or offensive material.
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What is MP4? � The MP4 is a container format, allowing a
combination of audio, video, subtitles and still images to be held in the one single file. It also allows for advanced content such as 3D graphics, menus and user interactivity.
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Why does the sound regularly disappear on live feed shows e.g. ‘Big Brother? � To prevent swearing and or offensive
language. � To prevent allegations or defamation of
character. � To prevent inaccurate advice e.g.
medical
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Who owns channel 5? � Northern and Shell which also owns The
Express Newspaper.
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What is the Leverson enquiry? � The Leveson Inquiry[1] is an ongoing
public inquiry into the cultural practices and ethics of the British Press following the news international phone hacking scandal.
� Also refer to the Hutton Report.
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From what do magazine publishers make most of their money? � ADVERTS
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Who owns your regional ITV channel? � ITV1 London (Carlton) and ITV1 LWT � South/southeast Meridian � North West - Granada
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How do websites that offer content for free make money?
� Advertising and Traffic
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Who responds to viewers’ complaints about adverts? � ITC a branch of OFCOM.
� Can you think of an Advert that has had complaints?
� Or a TV programme that has received complaints.
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Which is the biggest film industry in the world? � Walt Disney company – also owns Walt
Disney, Touchstone pictures, Hollywood pictures, Lucasfilms, Pixar animation and Marvel Films.
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Who decides on age classifications for video games � British Board of Film Classification.
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What is an RSS feed? � Rich Site Summary? A Web feed format
that regulary updates internet published formats e.g. blogger.
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Task � Go on to your local cinema website and
answer the following questions. � 1) Over one weekend how many screenings
are there? � 2) How many films in total are being
exhibited? � 3) How many films are being screened several
times at the same cinema? � 4) of these how many are being screened at
more than one cinema at the same time? � 5) what is the total number of films in relation
to the total number of screenings? � How much is the cost of one ticket? � What conclusions can you draw about film
distribution in the UK?
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Who are BARB and what do they do? � Television audience measurement figures. � Weekly publication of viewing figures.