Structures of Conglomerates

Example of Magazines from ConglomeratesResearch into MOJO magazine:

MOJO is a music magazine that is published now by Bauer but initially by EMAP. It’s editor-in-chief is Phil Alexander, it is published monthly and its

first issue was in November 1993 It is based in the United Kingdom, London. It keeps to classic rock aesthetic and featured artists such as John

Lennon as its cover stars. www.mojo4music.com It includes in depth coverage of both popular and cult acts and many

critics have written for it. It is sometimes criticised for its frequent coverage of the more classic

rocks acts rather than the less mainstream artists. It has produced many special editions such as the all-Beatles issue published to

mark the release of The Beatles Anthology.

Research into Kerrang!:

Kerrang! Is a UK-based magazine based on rock music and is published by Bauer Media.

It’s editor is James McMahon, it is published weekly and it’s first issue was in June 1981

It is named after the distorted noise of a power chord of an electric guitar.

www.kerrang.com It initially focused on the New Wave of British Heavy Metal

phenomenon and on the rise of hard rock acts. Angus Young was featured on the first cover. It was initially a monthly magazine, which then developed to

be fortnightly bases and in 1987 it went weekly due to its popular demand.

It includes many acts such as Bon Jovi, Metallica and Poison. Some oppositional readers criticise the magazine for repeating this process every

time a new musical trend becomes popular.

Synergy within the ConglomerateKerrang! Radio

Kerrang! Radio is a specialist rock music radio station that broadcasts across the UK and DAB and Freeview.

Its slogan is ‘Everything that rocks; It plays modern & classic rock with speech programmes that targets young people

and an adult rock audience. It is connected with the Kerrang! Print magazine in name, ownership and style,

although the radio station has a more mainstream adult rock output. It features more indie and alternative music compared to the magazine.

Kerrang! Tv:

Kerrang! TV is a digital television station that is owned by Box Television and is connected to the magazine Kerrang!

It contains music videos which are often requested from playlists and audiences watching.

Its playlist is mainly metal and punk although it does occasionally play unusual expectations.

It was launched in Spring 2001 and it is sister channelled with 4seven, Film4 and Kiss.

www.kerrang-tv.co.uk Many of the videos are heavily censored and takes form of dubbing out the

offending phrase or by blurring the picture to be appropriate to the audience watching

Structure of Corporations

Example of Magazines from CorporationsResearch into VIBE:

VIBE is a music and entertainment magazine that was founded by Quincy Jones. The editor-in-chief is Jermaine Hall and it is quarterly published They predominantly feature R&B and hip-hop artists, actors and entertainers. They magazine’s demographics is predominantly young, urban followers who enjoy

reading and learning about hip-hop culture. It was launched in 1993 in partnership with Time Inc It was originally names Volume however it then became Vibe. Vibe magazine and Vibe.com and VibeVixen.com had been sold to Spin Media on

April 25, 2013 Vibe is known for the creative direction of their covers Artists such as Mary J. Blige, TLC and Beyoncé have been featured on the front

covers.

The magazine features music reviews, up-and-coming artists, celebrity gossip and models of all ethnicities.

They try to keep up with fashion and styles. It is based in the U.S, New York and its website is www.vibe.com

Synergy within the CorporationThere are many synergies within the brand VIBE; firstly there is Vibe.com which is using the online media to produce articles and entertainment.

There are four main sectors on the website; News, Music, Entertainment and Style which update and add articles. They show what is trending in the music industry. In doing this, Vibe can branch off and encourage other types of people to get involved and will also promote the purchases of their magazine.

There was also an annual award show which featured many different artists and gave out awards based on the popularity of their music voted by their fans. This would draw lots of media attention as well as people watching which would encourage more people to buy their magazine.