INSTRUCTIONS TO JUDGES

OVERVIEW OF JUDGE'S ROLE

You are participating in a role-play. You will be provided with a written scenario describing a marketing situation where you are asked to play a specific role. Judge roles may include such things as being a disgruntled customer returning a product, or a business owner looking for a way to advertise his business. The student(s) will also play a role as they attempt to solve a problem or complete a task as defined in the scenario. Student roles and tasks may include such things as being a salesperson making a pitch for a product or service, or a retail employee explaining store policy to a customer.

You are to interact with the student, listen to their solutions, and then score them based on their answers to event competencies or Performance Indicators (PI'S). Students receive their scenarios and prepare for their role just moments before meeting with you. The exception is the Technical Marketing event where students are provided with scenarios and develop their presentations in advance of the competition.

Each event will have an Event Advisor available to assist you should a problem arise. You will receive your scenario when you meet with your Event Advisor prior to the start of the competition

JUDGE INSTRUCTIONS

***IF YOU KNOW A STUDENT THAT IS LISTED IN YOUR SECTION, SWITCH SECTIONS WITH ANOTHER JUDGE***

1. Students should not pass materials to the judge(s). Materials may be placed on the table in front of the participant. Judges are discouraged from picking up materials. If a judge does pick up materials, they cannot be returned to the participant.

2. Please turn-off all cell phones and pagers during the competition.

3. Just before beginning the role-play, as the student introduces himself, make sure that his or her name matches the name on the evaluation form (score sheet). If the student name does not match, seek assistance from your Event Advisor immediately and DO NOT begin the role-play.

4. Students are only permitted to use a pedpencil and paper as they prepare for their role-play in the prep room. Consequently, they cannot bring anything into the judging area except their prep room notes. Students MAY NOT bring ANY non-prep room materials into the judging area. This includes briefcases, pre-prepared business cards, texts, etc. If you are concerned that a violation has occurred, notify your Event Advisor.

5. When paired with another judge, one judge will role-play while the other takes notes. After judging the entire first session, judges will swap places. Before a role-play begins, make sure a student understands which judge is role-playing and which is taking notes.

6. Be consistent. Ask the same questions of each student except for clarification questions, Don't ask a prepared question if the student answers it during the role-play.

7. Use non-verbal communication, stay in character, and let students do most o f the talking. Please do not dominate the conversation, or deliberately try to distract a student's attention.

INSTRUCTIONS TO JUDGES (Cont.)

8. If a student is a "no show" for their role-play, inform the Event Advisor. At the Advisor's direction mark the student score sheet with a "1" to indicate a "no show" or a "2" to indicate disqualification.

9. Pause after three or four students to re-evaluate scores. Normally, your initial grading correctly reflects student efforts, but given the answers you are receiving, you may find that you graded too hard initially. If so, please go back and adjust initial scores and score remaining students based on this reassessment.

10. General scoring guidelines are as follows:

11. It doesn't matter if your scores are lower or higher than another judge's scores. You are only concerned with the group of students competing in your section. Students are ranked by combined event and test scores.

12. If you are part of a judge pair, discuss student performance between yourselves and come to mutual agreement on a score. Use one evaluation form per studentlteam.

Performance Description

This student really knew what helshe was doing and covered all the points exceptionally well on the rating sheets. Student provided specific facts for each PI.

This student did a fine job but was not quite in the top caliber. They were only adequate on all concepts on the evaluation form or maybe didn't provide enough facts to answer PI's.

This student did an average job. Helshe did not stand out in many areas and probable missed some critical facts to support PI's.

This student does not compare to any of the students in the above categories and really needs to spend some time grasping one or many rated areas. Student failed to address PI or didn't provide facts to support PI.

Score

80 - 100

60 - 80

40 - 60

10-40

13. Do not provide performance feedback at the end of the role-play. A simple, "Nice Job" is sufficient. Comments like, "You're the best so far," or "that was an outstanding job," will lead a student to believe that he or she has won the event.

Rating

Excellent

Good

Average

Poor

14. Please collect all student presentation notes and visual aids at the end of each role-play (except for Technical Marketing where presentation materials have been prepared in advance).

15. Presentation notes and visual aids are significant for scoring purposes only when a student has properly presented or addressed them during the role-play. DO NOT give credit for visual aids and notes the student did not use or address during the role-play.

16. Role-plays are timed. Students must solve their problem or meet their goal within a specified number of minutes. When the "Two Minute Warning" is announced, students know that they need to wrap-up their role-play. If "TIME" is announced, and a student has not finished, you must immediately STOP the role-play, dismiss the student, and start the scoring process.

17. When you are finished scoring please check your math before turning in your score sheets.