Insulate Northern Ireland Event

Neil MarshallChief Executive

4th October 2007

Who we are and what we do

• UK wide trade association

• Cavity wall insulation, loft insulation, draught proofing

+ solid wall insulation

• 120 members • manufacturers/system designers

• installers – over 90% of capacity

• associates – scheme managers

• Our aims • increase awareness of the benefits of insulation

• maintain and raise industry standards and professionalism

• work with policy makers in shaping environmental policy and programmes

• work in partnership with like minded organisations

• EST/EEAC’s/Eaga/Charities/energy suppliers

Benefits of Membership

• Recognition as a professional company

• Expert lobbying to influence government and other key policy makers

• Advice on legislation and ongoing policy developments

• Represent members views and concerns to scheme managers to improve operational effectiveness

• Local forum meetings

• Use of NIA logo on stationery and advertising

• Promotion via our website

• Annual conference

• Added value membership services

NIA Code of Professional Practice

• All members agree to adhere to the code

• Developed in conjunction with our members

• Promotes high standards to maintain Customer Satisfaction

• Gives consumers Peace of Mind

The Challenges/Opportunities Educating and Engaging the General Public

NIA/EST Research – Jan 2007 • heat lost?????????• cost of CWI £2.5k • 10/20 year payback• messy/disruptive and takes a day• ‘if it only costs £299 what is wrong with it?’• existing loft insulation is adequate

• Promote the benefits and value v lowest price

• Overarching marketing campaign

Targeting Households

• Installers have a key role to play using local knowledge

• Work in partnership – sharing data• DWP/energy suppliers

• Systematic approach

• Cross scheme referrals

The Challenges/Opportunities

Whole House Approach

• Ensure that properties receive all effective energy efficiency measures

• Ideally in one hit to minimise costs and disruption

• Join up schemes and funding

• Incentives for a whole house approach-CWI/solid wall & loft top up

Customer Reassurance • Professionalism, quality of workmanship and customer service are key

• Growing importance of NIA membership and CIGA guarantee• key messages in marketing • requirement of scheme managers

North East Home Insulation Partnership

• Founded by the EST in 2005

• Mission to insulate every home in North East England

• Full working partnership with the NIA

• Aims to develop the solid wall insulation market

• Installers must be NIA members

We look forward to working with you!