insurance 2.0 : attract and interact in 2.0 way - lead generation
DESCRIPTION
The Young and Tech-Savvy Generation, particularly Gen-Y, no longer like to 'talk' about Insurance nor walk into banks or insurance agents for insurance. How could traditional channels attract and interact with the Web generation? 121advisor designed and implemented a Web Reality Race solution called 121adventure that helps to bring virtual to reality, sales agents to web community, and conversation to engagement! This presentation was presented in Insurance 2.0 Seminar on 21st July 2011 by Chin Sai Khuan, Vice President of Solution Innovation, 121advisor.TRANSCRIPT
Private & Confidential | Copyright 2011 @ 121advisor
21 July 2011
LEAD GENERATION
Insurance 2.0 :Attract and Interact in 2.0 Way
By Sai Khuan, VPSolution Innovation
Private & Confidential | Copyright 2011 @ 121advisor
Insurance 2.0 : Lead Generation
21 July 2011Page 2
Attract & Interact in 2.0 Way : Why?
121adventure : Web Reality Race
121adventure : System Demo
121adventure : Key Achievements
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ATTRACT & INTERACT
IN 2.0 WAY : WHY?21 July 2011
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Understanding Gen Y… their preferred ways !
21 July 2011Page 4
• Participate in volunteer activity
• Environmentally conscious
• Strong interest in entrepreneurship• “Serial entrepreneurs”
• Focus on price, value and convenience• Expect good service• Prone to switching insurers
• Avid technology users• Integrate technology into daily lives
• Self-directed in research• 3rd party validation
Independently Dependent
Practically Motivated
Socially Mindful
Tech Savvy
Entrepreneurial Spirit
• Lack confidence• Insurance products too complex
Financial Freshmen
• Racially and ethnically diverse• Diverse household• Diverse professional experiences
Diverse
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Attract and Interact with Gen Y… in the Web 2.0 way !
21 July 2011Page 5
Rely Self Service Research
Like Friends Recommend Friends
Prefer Fun & Entertaining Interaction
Not Walking into Branches
Not meeting up to talk Insurance
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Attract and Interact on Insurance… in Fun, Entertaining and Social way !
PEMCO Insurance’s http://www.werealotlikeyou.com/
Watch Case Study Video at www.youtube.com/watch?v=kL3dSAveJns
21 July 2011Page 6
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121ADVENTURE
WEB REALITY RACE21 July 2011
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Web Reality Race : 121adventure Pilot… Online Campaign Microsite & Social Media !
21 July 2011Page 8
Instead of waiting, we decided to do the pilot
ourselves :
121adventureSeason 1
at www.121adventure.com
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Internet-savvy audience as main target
Gen-Y fancy on social and mobile networks
Promote online interactions
WHY Web Reality Race… we focus on 3Cs !
Customers
Low marketing cost
Quick viral effect
Generate leads of Internet-savvy prospects
Channels
Speedy development with Agile Development approach
Fast deployment with Kentico platform
Lean maintenance with Plugins available
Competitions
21 July 2011Page 9
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WHAT’s Web Reality RaceSocial Media Contest with Cyber Agents Support
Postings Likes Interactions
Mascot Profiling Games
21 July 2011Page 10
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121ADVENTURESYSTEM DEMO
21 July 2011
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Web Reality Race : 121adventure Demo… see how it works !
21 July 2011Page 12
Watch 121adventure Overview Video at
http://www.youtube.com/watch?v=lXbvw40LQeI
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121ADVENTURE
KEY ACHIEVEMENTS21 July 2011
Private & Confidential | Copyright 2011 @ 121advisor
Oct’10 Nov’10 Dec’10
Web + Reality Race CampaignActivities AND Responses
Awareness Growth Peak
Panda in Colours
(PIC)
Panda in Action (PIA)
Panda Reunion
Heated up @ Prizes Announcement & Panda-in-Colours mini-competition
Last minute rush before contest ends : 1,000 users in a day
23.Oct.10 20.Nov.10 26.Dec.10
21 July 2011Page 14
5,000 registered
users
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Web BenchmarkingSource : Google Analytics
21 July 2011Page 15
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Social Media GamesSimple Online Game attracts Young & Old
21 July 2011Page 16
Watch 121adventure‘s
Panda-in-ActionVideo at
http://www.youtube.com/watch?v=BTbp4Pb9BfI
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FB fans / followers
Social Media ActivitiesInteraction on Social Web with Players & Agents
21 July 2011Page 17
Cyber agent
Gen-Y followers
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Reality Race ActivitiesFrom Virtual to Reality with Players & Agents Get-Together
21 July 2011Page 18
Watch 121adventure Grand Finale :
Panda ReunionVideo at
http://www.youtube.com/watch?v=8_LEt3KHyPE
Private & Confidential | Copyright 2011 @ 121advisor
121ADVISOR
FOR 2.0 CAMPAIGN21 July 2011
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About 121advisor’s Insurance 2.0 ServicesHow Can We Help …
21 July 2011Page 20
Web Reality Race Solution
Insurance 2.0 Campaign Consultancy
Social Web Setup & Management
Online Reputation Management
Solution & Campaign Implementation
April 8, 2023Private & Confidential | Copyright 2011 @ 121advisor
Webassurancefor Life & General
Se
rvic
es
Channel Management
SolutionS.a.a.SS
olu
tio
ns
Social MediaManagement
Web Application Hosting &
Management
Webassurance Strategy
Consultancy
Cyberagency Strategy
Consultancy
Artwork – Blog – Content – Design – E-Learning – Games
Application Processing – Chat Agents – Site Mgmt
121advisor : Complete Solution & ServicesInsurance & Takaful 2.0 Enablement
Page 21
Web 2.0Portal Solution
Social Media Outsourcing
Setup – Monitor – Report – Engage - Manage
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THANK YOUWeb : www.121advisor.com | Email : [email protected] Tel: +60-3-7498-5212 | Fax: +60-3-7955-6363Follow Us : Facebook | Twitter | LinkedIn | YouTube | Webassurance.org BlogAddress : Suite 1208, Level 12 Amcorp Tower, Amcorp Trade Centre, No. 18, Persiaran Barat, 46050 Petaling Jaya, Selangor
21 July 2011