int module 2013 14 draft final

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INTERNATIONAL

MODULESSchool of Business and Administration

1. General information

The International Module pretends to meet one of main goals of

the ERASMUS PROGRAM: to promote the mobility of students

among member states of the European Union and associated

states, enabling students to study in another country for a period

which can vary between three, six and 12 months. The

International Module for the academic year 2013-2014 contains

22 courses taught in English over 15 weeks.

An English oral and written level of B1 is essential for successful

completion (Use Dialang to assess your levels). Dialang can becompleted at:http://www.lancs.ac.uk/researchenterprise/dialang/about

ESCE-IPS reserves the right to re-test under examination

conditions.

A minimum number of 15 students in each course is required to

open the subject.

Attendance at all classes in the first month of classes is highly

recommended. Changesto the Learning Agreementare requiredto be completed by the end of the fourth week of classes

(awaiting dates).

Portuguese Language and Culture course, though not compulsory,

is recommended for studentsintegration. Some courses are held

in both semesters, but students may enrol for one semester only.

Take care to record the course code correctly in the Learning

Agreement.

For more information please visit ESCE PORTAL:https://www.si.ips.pt/esce_si_uk/CURSOS_GERAL.FORMVIEW?P_CUR_SIGLA=MOBIL

Year 2013 2014Awaiting dates

Autumn Semester:Language Course

First day of classes

Praxe Freshman Week

Learning Agreements Finalized

Christmas Holidays

Last day of classes

Examination period

Spring Semester:Language Course

First day of classes

Learning Agreements Finalized

Easter Holidays

7th

International Week

Last day of classes

Examination period
http://www.lancs.ac.uk/researchenterprise/dialang/abouthttp://www.lancs.ac.uk/researchenterprise/dialang/abouthttp://www.lancs.ac.uk/researchenterprise/dialang/abouthttps://www.si.ips.pt/esce_si_uk/CURSOS_GERAL.FORMVIEW?P_CUR_SIGLA=MOBILhttps://www.si.ips.pt/esce_si_uk/CURSOS_GERAL.FORMVIEW?P_CUR_SIGLA=MOBILhttps://www.si.ips.pt/esce_si_uk/CURSOS_GERAL.FORMVIEW?P_CUR_SIGLA=MOBILhttp://www.lancs.ac.uk/researchenterprise/dialang/about


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2. International Module Courses

International Module Code ECTS

Autumn semester

Accountancy IMAS1010 5

Customer Relationship Management IMAS1002 5

English for Professionals IMAS1009 4.5

Informatics IMAS1011 4.5

Innovation ManagementIMAS1007

4.5

International MarketingIMAS1008

5

Introduction to ManagementIMAS1012

5

Investment ProjectsIMAS1006

4

People in OrganizationsIMAS1013

5.5

Portuguese Language and Culture IMAS1001 5

Retailing Management IMAS1005 5.5

Sales ManagementIMAS1003 5


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INTERNATIONALMODULE-SCHOOLOF

BUSINESSANDADMINISTRATION

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International Module Code ECTS

Spring semester

Customer Relationship Management IMSS2014 5

DatabasesIMSS2009

4.5

E-BusinessIMSS2007

4.5

English for ProfessionalsIMSS2008

4.5

EntrepreneurshipIMSS2004

4.5

Financial AccountingIMSS2010

5

Innovation and Strategic ManagementIMSS2006

5.5

Logistic ProjectIMSS2005

6

MacroeconomicsIMSS2011

5.5

Managing People at WorkIMSS2012

5.5

Portuguese Language and CultureIMSS2001

5

Services MarketingIMSS2013

5

Transport Systems Management IMSS2003 5


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Accountancy (IMAS1010)

Aims

The course focuses on financial accounting basic principles and aims to providestudents the necessary skills to understand and use accounting as an informationsystem. Especially the objectives are:To discuss the role of Accounting;To know and understand Accounting methods and procedures;To understand Accounting reporting.

Contents

1. ACCOUNTING AS A MANAGEMENT SUBSYSTEM1.1 Accounting evolution as a management tool;

1.2 The importance of accounting information for Decision Making;1.3 The Company flow analysis.

2. FUNDAMENTAL CONCEPTS2.1 Accounting: definition, division and purpose;2.2 Accounting as a measurement and communication system;2.3 The Fundamental Accounting Equation.

3. ACCOUNTING ENTRY3.1 The Accounting entry: definition, classification and representation;3.2 Accounts characterization;3.3 Entry accounting methods;3.4 Entry accounting: concept and species.

4. SUMMARY OF ACCOUNTING DOCUMENTS4.1 The Balance Sheet: concept and classification;4.2 The Income Statement: definition and classification.

5. INTERNATIONAL ACCOUNTING STANDARDS5.1 IAS 1 Presentation of Financial Statements5.2 IAS 2 Inventories5.3 IAS 7 Cash Flows Statement5.4 IAS 16 Property, Plant and Equipment5.5 IAS 18 Revenue5.6 IAS 38 Intangible Assets

Teaching Procedures (including Evaluation)

Both theoretical and practice: Introducing theoretical concepts by using the lecturingmethod and analysing practical cases by using a participatory approach as well, toimprove students abilities.

Continuous Assessment takes place during the course period and is based on:- Group Work minimal grade of 10 (ten) valuing 40% of the final grade T1- Individual Test minimal grade of 10 (ten) valuing 60% of the final grade T2

Every candidate with grades under than 10 (ten) values will be required to doExamination which will take place during the Examination period.Continuous Assessment Final Mark = 0,4 x T1+ 0,6 x T2

Examination - An individual written test minimum grade 10 (ten) values.

During the Examination period the student should perform an individual written test.


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Customer Relationship Management

(IMAS1002 and IMSS2014)

Aims

This course goal is to enable students to acquire the latest knowledge on RelationalMarketing and CRM. This implies the development of the capacity to critically reflectupon the role of each individual client and the management of the clientsrelationships with the enterprise. This critical reflection enables the development ofinnovative and creative business models that may substitute traditional approaches.This capacity is developed through the analysis of international case-studies.

Contents

1- ORGANISATIONAL CHANGES: FROM CONQUERING TO ESTABLISHING

RELATIONSHIPS1. The different economic eras2. Mass production and mass marketing3. The importance of managing relationships

2- THE ENTERPRISE AND RELATIONAL MARKETING

A) The need for Personalised Relationship4. Global competition and the need for 1:1 relationship5. Relational Marketing as a solution6. The new competitive rules7. The benefits of a learning relationship8. The importance of the clients identification

B) Migrating to Relational Marketing9. Competition related to the clients dimension10. The role of the 1:1 enterprise11. Customer Value and the Clients typology according to its value12. Determining Life Time Value (LTV) and strategies to raise it13. Migration strategy14. Strategic Map for the 1:1 enterprise15. Market participation versus client participation

C) The four strategies of Relational Marketing16. The Model of I.D.I.P.17. Mass customization

18. Application areas of mass customization19. Differentiating Customer Value

3 RELATIONAL MARKETING AND THE NEED FOR CRM

A) CRM as a Marketing 1:1 tool20. Definitions of CRM21. The importance of CRM and its objectives22. Enterprise Resource Planning (ERP) systems and its functional modules23. Enterprise Relationship Management: linking CRM and ERP24. The structure of the productive processes and their impact over customization

B) The different types of CRM

25. CRM Analytical, Operational and Collaborative26. Integrating CRM27. The CRM phases: to acquire, to optimize and to create loyalty


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C) Global Model for Managing Relationships28. The importance of Clients contact convenience29. Managing Contacts and Events30. Global Model for managing Relationship Channels31. Client focused Call Centre32. The new Centre for interaction with the Client (CIC)33. Rules for the creation CIC and the success of its management34. CRM on the Web35. Sales Force Automation36. Marketing Automation37. Integrating CRM and other systems

D) Predictable Constraints in the implementation of CRM38. The implementation of CRM39. Needs related to a correct implementation40. Managing a CRM project

E) Organizational and Cultural Changes41. Organizational and Cultural Changes42. Guaranteeing Organizational and Cultural Changes

F) CRM in the SMEs markets43. Background44. SMEs characteristics45. Advantages of CRM for SMEs

G) Potential Suppliers of CRM

46. Suppliers47. CRM Systems


Tutorials plus complementary lectures.

Evaluation consists on the development of several Individual Tasks Portfolio (50% offinal mark) and a final Group Work (50% of final mark). Each student collects materialfrom their research, including scientific databases, together with tutoring momentsand conducts a research following specific themes. It is essential to cover thefundamental concepts of the course as well as to relate theory and practice. For thefinal Group Work students are invited to include the analysis of the strategic policy of

a specific company in terms of CRM and 1:1 Marketing (theoretical and practicalapproach). This Group Work is discussed and orally presented in the end of thesemester.

In the absence of the Portfolio or Group Workor in case of failing student will haveto be evaluated in an exam in the poca Normal-1st period . Students only will beapproved in case of a mark equal or higher than 10 values.


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Databases (IMSS2009)

Aims

Information is one of the most important commodities in todays businessmanagement. Being able to handle it is vital.

Recognize how databases underlying and support business needs; identify thedistinct types and main characteristics, with special relevance to relational databases;and apply Relational Database Management (RDBM) objects to business realities.

Contents

Databases concepts and characteristics.Databases as business application supports.

Relational Databases.Relational Databases Management Systems.Practical Work/LaboratoryHow to Create Databases.Using Tables, Queries, Forms, Reports and Macros applied to a practical example.Practical exercises resolution.


Expositive Method Presentation of theoretical concepts.Demonstrative Method Demonstration and application of learned concepts.Participative Method Participation in class, making practical use of learnedconcepts.

Continuous assessment: Completion of a written theoretical test (25%), RelationalModel Activity (10%), individual activities (10%) and presentation and discussion of areport on a group assignment about applying a Database to solve a business problem(55%).

Final assessment: Completion of an examination with both a written theoreticalcomponent (35%), and a practical application component (65%).


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E-Business (IMSS2007)

Aims

E-business and e-commerce are present in everyday business activity, havingimportant implications in strategy, how to manage and new ways of doing business,and the network of networks is increasingly assuming the role of one of the mainengines for business.

Thus, the main objectives of the curricular unit are to: Know and understand the concepts and principles of e-business; Present and critically analyse new models of e-business; Analyse the strategic perspective of e-business for organizations; Use methods, techniques and tools to understand and implement e-business

solutions.Contents

1. Fundamental concepts1.1. E-commerce, e-business, e-economy1.2. Historical evolution of e-business1.3. Online behavioural consumer segments1.4. Digital and non-digital products1.5. SWOT analysis1.6. Main types of e-commerce1.7. Portuguese experience on e-commerce1.8. Development phases of an e-commerce website2. New models of e-business

2.1. Concept and types of new e-business models2.2. Main B2B and B2C business models3. Strategy and e-business3.1. E-Business evolution3.2. Generic strategies model and five forces model3.3. Internet and Web changes on the industry structure and business strategy3.4. Importance of multi-channel strategies3.5. CRM applications, objectives, advantages3.6. Online marketing communications tools3.7. Main aspects related to security4. Legal framework of e-commerce4.1. Main legal aspects of e-commerce5. Web site analysis


The curricular unit is structured around lectures, which familiarize students with thetheoretical body of the curricular unit, and practical, based on practical work and casestudies that provide consolidation of knowledge and develop skills of application andknow-how.

While the lectures favour the use of the exposition and participation method, practicallessons seek to coordinate between different work modalities (individual study andcollaborative work) that create different training situations.

Continuous Assessment: a set of assignments - accomplished in groups; a smallwritten report in each case; a minimum of three with oral presentation; individualparticipation following the oral presentations.

Final, Resit and Special Session: Individual written test.


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English for Professionals (IMAS1009 and IMSS2008)

Aims

to create an original article in English, publication-ready on a topic within a settheme for a seminar program; to participate in peer assessment and discuss individual contributions to a seminar; to make a four minute, PowerPoint supported presentation to an audience of mainlyEnglish second-language speakers and to take questions.

Contents

Your language developmenta) Learning Stylesb) Seminar theme discussion,

c) Google Advanced Searchd) Assessment of and experimentation with Internet language toolse) Appraisal and reporting on d) to peersResearch, Sources, Citing and Referencinga) Reading techniques,b) Research questions,c) Critical review of sources,d) Harvard Style.e) First tutorial.Summarization and profilesa) Document summaries,b) Reporting sentence structures,c) Professional profile writing

Your articlea) Target readership,b) Language levels,c) Cultural differences,d) Readability statistics,e) Concordance software and genre,f) Vocabulary development techniques,g) Assessment criteria and rubrics.h) Second tutorial.Presenting to Cameraa) Confidence building,b) Supporting individual performance,c) Auto-review and individual improvement program.d) Third Tutorial.Preparing the Seminar Presentationa) Pros and Cons of PowerPoint,b) Getting a message across,c) Asking and answering questions,d) Assessing peers performances,e) Seminar just doing it


A mixture of apprenticeship tutoring with peer-supported learning in face-to-face andonline environments; strongly rooted in learning outcomes of a can donature relatedto individual authoring of a professional article and accompanying oral presentation.

Continuous Assessment submission of a publication-ready short article (40%)accompanied by an oral presentation (50%) with active participation and peerassessment (10%) at a seminar held at the end of the class period. Final submissionof the article is permitted up to the end of the Examination period.


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Entrepreneurship (IMSS2004)

Aims

Aware students to the importance of entrepreneurship and business start-ups Analyse and evaluate the stages of the entrepreneurial process Identify business areas and promote the creation of self-employment

Contents

PART I- The entrepreneurial revolution1- Characterization of Entrepreneurship2- Innovation and Economic Development3- Entrepreneurial skillsPART II- Creating a business

1-The Process Entrepreneur2-The Background Entrepreneur3-From the idea to the business opportunity4-Creation and selection of ideasPART III- The business plan1- The Organizational Plan2- The Marketing Plan3- The Financial Plan

Teaching Procedures

Expository and tutorial method for theoretical approach

Development of several activities and projects supported in the methodologylearning by doing. This experiential-learning methodology, allows students toimprove competences such as responsibility, confidence, team work, communication,taking risks and decisions, simulating problems that occur in business environment.

Activities in class (AC) 40%Resume of chapter (CP) 30%Theoretical Essay (CS) 30%


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Financial Accounting (IMSS2010)

Aims

Learning outcomes of the curricular unit: Discuss the role of accountancy. Identify and understand accounting methods and procedures. Gain an elementary knowledge of the Portuguese accounting system. Perform accounting records relating purchases and sales (with VAT), externalservices and supplies (withVAT), treasury processes and external financing. Produce income statements and the balance sheets according to the law.

Contents

1. ACCOUNTING AS A MANAGEMENT SUBSYSTEM2. ACCOUNTING CONCEPTS AND AIMS3. CAPITAL4. ACCOUNTING RECORD PROCEDURES5. PORTUGUESE ACCOUNTING SYSTEM6. PURCHASES OF ASSETS AND SERVICES7. SALES, SERVICES RENDERED AND TRANSFERRING ASSETS8. TREASURY PROCEDURES9. RECONCILIATIONS10. PERSONNEL EXPENSES11. INDIRECT TAXES12. EXTERNAL FINANCING

13. RESULTS INQUIRY14. TAX ON PROFITS


Theoretical Lessons: Usage of the lecture method, for the introduction of thetheoretical concepts and the participative method for reflection and debate on thecontents.Practical Lessons: Usage of the expositive and participative methods for the solutionsof exercises.

Continuous Assessment: Completion of two tests.

Final Assessment: Final Exam


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Informatics (IMAS1011)

Aims

The studens learn how to use MS Word and MS Excel programs. In MS Word studentswill be able to use advanced formatting functionalities such as table of contents, tableof figures, and cross-referencing. In MS Excel the students learn function syntax andexercise this ability in the majority of available function types.

Contents

1. MS Word:1.1. Using styles in a Word document1.2. Table of contents and table of figures1.3. Cross-referencing

1.4. Citations and bibliography2. MS Excel:2.1. Absolute and relative addresses2.2. Function syntax: math and statistical functions2.3. Conditional functions2.4. Financial functions2.5. Working with strings2.6. Conditional functions2.7. Charts2.8. Pivot tables


Expositive Method Presentation of theoretical concepts.

Demonstrative Method Demonstration and application of learned concepts.

Participative Method Participation in class, making practical use of learned concepts.

Continuous Assessment: Completion of three tests.

Final Assessment: Final Exam.


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Innovation Management (IMAS1007)

Aims

To recognize the importance of innovation as a critical factor for success in thecurrent economic and social context; To understand the management of innovation as a key factor in the globalmanagement model of businesses; To highlight innovation in the context of continuous improvement of organizationalperformance; To develop skills to act in order to accelerate the identification, creation, eva luation,implementation and dissemination of ideas and innovative projects, geared to meetthe needs and expectations of customers and other stakeholders; To develop skills in the use of methods, techniques and tools for InnovationManagement, in particular the creation of an innovation friendly organizationalculture.

Contents

1. FUNDAMENTAL CONCEPTS ABOUT INNOVATION1.1. Invention vs. Innovation1.2. Concepts and Typologies of Innovation1.3. Innovation Process1.4. Diffusion of Innovations2. INNOVATION AND COMPETITIVENESS2.1. Strategic Dimension of Innovation3. THE SOCIALLY RESPONSIBLE ORGANIZATION3.1. Process Innovation3.2. Management of Change3.3. Characteristics and Routines of Innovative Organizations3.4. Open Innovation4. METHODS, TECHNIQUES AND TOOLS FOR INNOVATION MANAGEMENT


A. Continuous assessment (In the case of a mark less than 10 in work in classroomor group essay with presentation, the candidate will be required to go toexamination in the poca Normal (Resits).

1. Work in Classroom (70%) Resolution and presentation of case studies andexercises (only the students that present the case studies and exercises in thescheduled classes will be evaluated; the work sent by e-mail or other means or

presented in other non-scheduled classes is not considered)2. Oral presentation of Final Group Essay (30%): Students will be part of a team thatwill be responsible for an oral presentation of one final group essay to the class. Theoral presentation will be limited to 15 minutes followed by a 10 minutes (maximum)questions and answers session. The presentation should focus on student findings andrecommendations (it should be a professional presentation completed with appropriatevisual aids) and it should be a unified piece of work and not a collection of severalindependent parts.

A complete copy of all handouts and computer slides/information used in thepresentation should be handed to the teacher.Only the students that present the group essay in the scheduled classes will beevaluated; the work sent by e-mail or other means or presented in other non-

scheduled classes is not considered.

B. Resit (for those students who fail in continuous assessment): Individual WrittenExam (to be approved, 10 values is the minimum mark).


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Innovation and Strategic Management(IMSS2006)

Aims

Recognize the importance of innovation and strategy in firms development Understand, analyse and apply metodologies and tools for startegicand innovationanalyse.

Contents

PART I- STRATEGIC MANAGEMENT1- Strategic Management - An Introduction2- Strategy Definition

3- Components of a Strategy Statement4- Strategic Management Process5- Corporate and division strategic planning6- Business Strategic Planning7- Models for strategic formulationPART II- INNOVATION1-Innovation - An Introduction2-What is innovation3-Types Of Innovation4-Strategic innovation


Expository method for theoretical approachDevelopment of several activities and projects supported in the methodologylearning by doing. This experiential-learning methodology, allows students toimprove competences such as responsibility, confidence, team work, communication,taking risks and decisions, simulating problems that occur in business environment.

Activities in class - 70%Final work: Theoretical essay about innovation (2/3 students +/- 10 pages) 30%


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International Marketing (IMAS1008)

Aims

Learning outcomes of the curricular unit: Differentiate between the concepts of marketing in an international environment; Characterize the international environment; Analyze and evaluate international markets and ways of access; Develop and implement an international marketing plan.

Contents

1. PURPOSE AND SCOPE OF INTERNATIONAL MARKETING1.1. Concept of International Marketing; Local versus Global Marketing;1.2. Reasons for internationalization.

2. INTERNATIONAL ENVIRONMENT2.1. The International Trade - major institutions, agreements and trends2.2. The main environmental variables in international marketing3. REVIEW AND SELECTION OF TARGET MARKETS3.1. Search for information on international markets;3.2. Segmentation, targeting and positioning4. The internationalization process of ORGANIZATIONS4.1. The decision-making process of internationalization4.2. The stages of development of an international organization4.3. The internationalization strategies of organizations and forms of internationalmarket access5. DESIGN AND IMPLEMENTATION OF A MARKETING PLAN INTERNATIONAL5.1. International Product Policy5.2. International Price Policy5.3. International Communication Policy5.4. International Distribution Policy


Expository lectures seeking the participation of students;Conducting exercises individually or in groups that promote analysis, discussion andfinding solutions among students;Simulated practice;Development of a work group that aims to research information, data analysis andsearch for solutions to a real situation of an organization, beyond the ability to developteamwork and interpersonal skills.

Continuous assessment - The assessment comprises:TEST : Weight of 40% (minimum score 8 points);Simulation exercise: 30% weighting;WORK GROUP: Weight of 30% (minimum grade ten values): Report: 15%, 15%presentation and discussion

Shall be exempt from the final assessment the student who obtains a final weightedaverage rating of not less than ten values.

Final assessment - The final evaluation is made by:A written testWill be approved the student who obtains a final mark of not less than ten values.


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Introduction to Management (IMAS1012)

Aims

Learning outcomes of the curricular unit: Understand the fundamentals of business management Understanding the nature and functioning of organizations as socio-economicsystems; Understand the responsibilities and roles of the manager; Understand the environment of organizations; Know and understand the components of the management cycle; Know how to characterize the different functional areas of management; Analyze the main concepts and theories within the functions of the managementprocess;

Understand the contemporary themes of competitiveness, ethics and corporatesocial responsibility andentrepreneurship and innovation; Develop analytical and critical skills and communication; Develop planning and organizational skills, autonomy and research.

Contents

1. Managing in organizations1.1 Introductory concepts1.2 The evolution of management theories1.3 Contemporary challenges for management2. The business environment3. Planning

3.1 Planning and strategic management3.2 Strategic implementation3.3 Decision making3.4 Techniques for planning and decision making4. Organisation4.1 Structure organization4.2 Authority. Delegation. Decentralization4.3 Managing change and innovation5. Leading5.1 Theories of motivation5.2. Theories of leadership5.3 Groups and teams5.4 Communication and negotiation

6. Control6.1 Principles of control6.2 Process of control6.3 Types of control


Lecture-participatory method is used for the presentation of theoretical concepts. Resolution and discussion of cases, problem solving and team work

Continuous Assessment: Written Test (50%) and group work, with presentation(40%) and Class attendance and participation (10%).Final Assessment: Written Exam (100%)


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Investment Projects (IMAS1006)

Aims

Students will be able on the successful completion of this course to:- Identify the different types of investment;- Know and inter-relate the steps of a project development;- Develop and analyse a project;- Adapt the financing process to the investment features;- Have mastered the basic instruments for analysis for projects of sensitivity and risk.

Contents

I) Introduction1.1. Concept of Project

1.2. Life Circle1.3. Development StepsII) Project Development2.1. Market research2.2. Location2.3. Dimension (capacity)III) Planning3.1. Investment3.2. Exploitation3.3. FinancingIV) Viability Analysis4.1. Economical4.2. Financing

4.3. Social4.4. EnvironmentalV) Capital Decisions5.1. Investment Choice5.2. Risk ManagementVI) Selection / Settling / Control


Theoretical Classes: Exposition method to introduce the different concepts andparticipation method to understand how to do it;Practical Classes: Learning methodology through exercises and group work

Continuous Evaluation: Test (50%) + Work / Investment Project (50%)


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Logistic Project (IMSS2005)

Aims

Contribute to the understanding and analysis of logistics issues in a real context,application of theoretical logistics concepts learned during the undergraduate studies,and presentation of solution proposals by the students.

To conceive an applied or theoretical Project in Logistics, according to specificobjectives and timetable, defined by a real Firm (field work).

Contents

The specific Project theme/subject, objectives, content and timetable will be definedby the Firm and accorded with the group of students and the teacher.

Guidelines will be given for project management purposes.


Two (2) initial classes will be lecture followed by tutorial sessions with each group ofstudents. Tutors will be assigned according to the specific Logistics Project chosen bythe group.

CONTINUOUS ASSESSMENT

Field work and research, written report, oral presentation and discussion.

Groups are responsible for time management, although tutorial support, on a weeklybasis (15 weeks), is highly recommended.

Rigorous research, Individual creativity, involvement and effort will be valuated.

The written Project Report must not exceed 35 pages (excluding appendices).

IMPORTANT DATES (e.g. from Spring Semester of 2012/2013):

3rd April 2013 - Clear identification of company/firm/institution/ and problem to beanalyzed - subject/theme must be approved by the course responsible/teacher.

22nd April - Detailed Problem description

20th May - Critical Analysis / Theoretical background /Solutions Proposal and Finalconclusions

7th June - Final written Project Report delivery

12th and 19th June 2013 - Group oral presentation and individual discussion to theteachers (in classroom).

The final mark of Logistics Project course will be the result of 50% of the mark of thewritten report (common to all the students of each group) + 25 % oral Presentation(individual mark) + 25% discussion (individual mark).

Approval on the course requires a Final mark of 10 (ten) on a scale of 0 - 20.


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Macroeconomics (IMSS2011)

Aims

Learning Macroeconomics is a fundamental input for future managers:

It enables the understanding of the macroeconomic environment that surrounds andconditions organizational performance, as well as the answers, the challenges and thedilemmas faced by political economy at national and international levels (theories,concepts, models and trends).

To interpret that environment in a way that may optimize organizational strategicplanning through the creation of sustainable competitive advantages.

To interact, in an effective way, with all stakeholders, promoting socialresponsibility, local, regional and international development.

Contents

I - Economics and economic policy: portuguese and european contexts1. Economic circuit and economic agents2. The state3. Describing and measuring economic performance4. Corrective vs preventive policies: political economy interventions5. Economic integration modelsII - International economics1. International commerce as a source of economic development2. Absolute and comparative competitive advantages: Adam Smith and David Ricardo

3. Labour market and labour mobility4. Sustainable development and globalisationIII - Economics schools of thought1. Political economy vs scientific economy2. Historical evolution3. Contemporary evolutionIV - Knowledge economy1. Civilisational context2. Bolonha pedagogy and collaborative learning3. New management for a new economy4. Knowledge management and organisational learning


Practical contexts where they may be applied. This is Bolonhas approach, which isparticipative, student-centered and learning-focused, promoting autonomy andmaking of each student the leader of their own learning process and outcomes. Thisapproach serves well the promotion of higher future professionalism andemployment rate success.

Continuous Assessment: One Test (40%), one individual Essay (30%) and one GroupWork Youtube video (30%) with tutorial support.

Final Exam: Written exam (50%) and individual essay (50%);


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Managing People at Work (IMSS2012)

Aims

The main aims of the course are to develop students capacity to reflect about the roleof human resource function and the cycle of human resource management.

Contents

1. Human Resource Management in Context. In this chapter we aim to discuss thedifferent perspectives and theories of HRM, focusing particularly on the contextualisticperspectives and on international human resource management.

2. HRM practices. In this chapter we discuss the different HRM practices, such asrecruitment and selection, reception and integration, assessment and rewards,

training and development. We focus on the different methods and techniques.

3. Social responsibility, ethics and labour relations. In this chapter we focus on themost recent trends in collective participation, and the challenge they present to HRM.


The course is based on active pedagogical methods.

Continuous Assessment students are required to do an essay on one of the subjectsand an oral presentation.

Final submission of the essay is permitted up to the end of the Examination period.


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People in Organizations (IMAS1013)

Aims

The aim of this subject is to understand people's behaviour in organizations. Thespecific aims are: to understand the mains factors that influence people's behaviour; to understand organizations and how different organizational settings influencepeople's behaviour.

Contents

1. Organizational structures and dynamics. In this chapter we aim to understand whyand how organizations exist and survive by discussing the different aspects oforganizations and their structural characteristics.

2. Motivation at work. In this chapter we discuss what leads people to engage in aspecific action. We focus on the different theories of motivation and their implicationfor research and practice.

3. Leadership. In this chapter we discuss the different theories of leadership. We alsodiscuss leadership as a managerial role and leader effectiveness.

4. Group dynamics. In this chapter we discuss the characteristics and the performanceof groups. We also discuss power and politics within and between groups.

5. Organizational Culture. In this chapter we discuss the difference betweenorganizational culture and climate and the way to manage culture. We also focus on

the importance of socialization.Teaching Procedures (including Evaluation)

The course is based on active pedagogical methods.

Continuous Assessment consists of:

Individual evaluation: students are required to summarize a scientific paper (3pages) 40%;

Group evaluation: students are required to make an oral presentation about one ofthe topics in the syllabus: presentation (40%) and PowerPoint (20%).

Final Assessment consists of written test (100%) about all the subjects in thesyllabus.


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Portuguese Language and Culture (School of Education)IMAS1001 and IMSS2001

Aims

To develop communicative competencies in the Portuguese Language. To promotelinguistic knowledge in Portuguese, relevant to Portuguese Culture. This subject will bethe meeting point of different learning processes of a linguistic and cultural character,with particular emphasis on historical, geographical, political, literary, philosophical,artistic, sports and religious content.

Contents

Synthesis of the History of Portuguese Language.Classes of words (names, determinants, verbs, invariable words).Specific features of wordclasses (gender and number in nouns, adjectives andpronouns; conjugation of verbs).Types of phrase.Syntactic characteristics.Levels of language and semantic questions.Portugals historical, geographic and cultural synthesis (from several perspectives).


The subject will be based on the reception and production of texts, with boththeoretical and practical components. The reading model, expressive reading, group

work, the presentation of subjects by the students and written exercises will be themain focus.

Assessment - Oral and written text production, with attention to the development ofstudents linguistic and communicative competencies, as well as improvement of theircultural knowledge.


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Retailing Management (IMAS1005)

Aims

To understand the economic relevance of retailing and the international developmentof retailing management. Know how to identify different types of retailers and theirlegal characteristics. To understand services retailers differences.Know how to identify retailing strategies and their implications in retail-mix. Know howto use retail-mix variables and to evaluate retailers performance.

Contents

1 - Introduction to the world of Retailing2 - Types of Retailers3 - Multichannel Retailing

4 - Customer Buying Behavior5 - Retail Market Strategy6 -Retail Locations7 - Retail Site Location8 - Human Resource Management9 - Information Systems and Supply Chain Management10 - Customer Relationship Management11- Managing Merchandise Assortments12 - Retail Pricing13 - Store Layout, Design and Visual Merchandising


One (1) initial class will be lecture type followed by tutorial sessions for each group ofstudents, on a weekly base (15 weeks), according to a pre-defined timetable.

- Continuous assessment: Group work (retail issue analysis, report development, oralpresentation and discussion - 60%)) and a written individual test (40%)

- Final assessment: individual written exam (100%).

Approval on the course requires a Final mark of 10 (ten) on a scale of 0 - 20.


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Sales Management (IMAS1003)

Aims

To position selling within marketing management processTo understand the importance of sellingTo know and develop a sales processTo devise a sales force management system.To use sales promotions and merchandising techniques

Contents

1. Marketing and sales2. The selling process.3. Sales force management

4. Sales promotion and merchandising


66% attendance of the course is required.

Students will be evaluated on:Individual written test (40%)Exercise and oral presentation, prepared in groups of 3 to 5 students about themarketing management of a chosen brand (40%)Interventions and participation in class (20%)


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Services Marketing (IMSS2013)

Aims

Learning outcomes of the curricular unit:On successful completion of the course the student is able to: discuss the importance and increasing applicability of Services Marketing; describe the basic concepts and knowledge necessary to define the serviceprovision; trace the policies of marketing-mix appropriate to a service companys strategy; develop the necessary competences to assess the perception of services value,customers satisfaction andprovided perceived quality.

Contents

1.INTRODUCTION1.1. The concept of service1.2. The service sector1.3. Services Marketing2. SERVICES MARKETING2.1. Importance2.2. Development2.3. Services Marketing todays Philosophy3. GOODS AND SERVICES3.1. Pure goods vs. pure services3.2. Products and Services evolution3.3. The Service dimension4. THE CLASSIFICATION OF SERVICES

4.1. Traditional classifications4.2. Other classification criteria4.4. Types of services and marketing implications5. CHARACTERISTCS OF SERVICES5.1. Intangibility5.2. Inseparability5.3. Heterogeneity5.4. Perishability5.5 Problems associated with the specific of services6. MARKETING STRATEGIES IN SERVICE COMPANIES6.1. Market analysis6.2. Market segmentation6.3. The target segment

6.4 Positioning7. MARKETING-MIX7.1. Operationalization in Services7.2. Servuction Model7.3. Policies


Lecture and participatory method. Application of teaching techniques supported by tutorials and with the tutor acting asguide and facilitator, encouraging students through exercises, practical cases,argument, presentation, real life simulations and contact with organizational reality, tofind their own solutions.

Continuous assessment is supported by:Written testGroup WorkIndividual Presentation


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Transport Systems Management (IMSS2003)

Aims

Learning outcomes of the curricular unit:To understand the transport relevant role on LogisticsTo determine Transport KPIs(key performance indicators)To identify and chose appropriate transport modeTo manage loading and unloading operations on transport environmentIT as support to Transport activities

Contents

1.Relevance and evolution1.1. Relation between Transport Supply Chain and Economy1.2. Portuguese Case

2. Transport mode Characteristics2.1. Transport mode2.2. How to choose transport mode3.Transport management3.1. Regulations and law applied to transport3.2 Cost on primary and secondary transport3.3.Correct loading and unloading procedures on different transport modes3.4. Options: between own fleet and outsourcing3.5. Routes planning3.6. Permanent research on the methods3.7. KPIs (key performance indicators)3.8. Procedures on reverse logistics4.IT systems on transport management

4.1. Cost and Profit Analyses IT systems4.2. Best strategies for the future transport


theoretical through students participation and exchange of ideas, and practical classesbased on real transport cases analyses

Continuous Assessment: Written Test(60%) and group exercise in the IT lab(40%)

Final, Resitand Special Session: Individual written test

CONTACT PERSON:

Sandrina Berthault Moreira

Mobility CoordinatorCollege of Business AdministrationPolytechnic Institute of SetubalSetubal, PortugalE-mail:[email protected]

Tel.: (+351) 265 709 437Office: C2.37
mailto:[email protected]:[email protected]:[email protected]:[email protected]

int module 2013 14 draft final

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