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MARKETING & PRODUCT GUIDE

Display Table Edition

Whisky Soul Bottle Topper

Whisky Recipe Card Take aways

PT8: OC

TOBER 10 - N

OVEM

BER 6, 2010W

HISKY SO

UL

Table of ContentsGoals of the Promotion . . . . . . . . . . . . . . . 1Recipe Card Customer Take away . . . . . . 2Whisky Soul Bottle Toppers . . . . . . . . . . . 2Music . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Holiday Block Piles . . . . . . . . . . . . . . . . . . . 2Promotional Sign Gallery . . . . . . . . . . . . . 4Advertising Overview . . . . . . . . . . . . . . . . 13

Whisky Soul Free Standing Insert . . . . . . . . . . . . . . . 14

Carmenère from Chile Free Standing Insert . . . . . . 15

goLOCAL - Ontario . . . . . . . . . . . . . . . . . . 17goLOCAL VQA FSI Fixture . . . . . . . . . . . . . . . . . . 18

Ontario Superstars . . . . . . . . . . . . . . . . . . . . . . . . 19

Ontario Popular Pick . . . . . . . . . . . . . . . . . . . . . . 20

Promotional Fixture . . . . . . . . . . . . . . . . . . 21Promotional Fixture - Products . . . . . . . . . . . . . 22

Promotional Fixture - Featured Gift . . . . . . . . . 23

Halloween Gift Pails & wrap . . . . . . . . . . . . . . . . 24

OCB End Aisle . . . . . . . . . . . . . . . . . . . . . . 25Mixed Drink Fixture . . . . . . . . . . . . . . . . . 27 Sold Space . . . . . . . . . . . . . . . . . . . . . . . . . 29

Display Programs – Partcipating Products . . . 30

Shelf Extenders . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Discovery Shelf Extenders . . . . . . . . . . . . . . . . . 32

Community Shelf Extenders . . . . . . . . . . . . . . . . 35

Green Extender . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

IMAGE Shelf Talker . . . . . . . . . . . . . . . . . . . . . . . . 36

Limited Time Offers . . . . . . . . . . . . . . . . . . . . . . . 37

Value Added Program . . . . . . . . . . . . . . . . . . . . . 41

Bonus AIR MILES® Reward Miles . . . . . . . . . . . . 43

Bundling AIR MILES® Reward Miles . . . . . . . . . . 47

Necktags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48

Contests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49

Participating Stores . . . . . . . . . . . . . . . . . 51

Display Table Program . . . . . . . . . . . . . . 59Display Table Merchandising Guidelines . 60

Display Table Themes . . . . . . . . . . . . . . . . . . . . . . 60

Product Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . 60

Product Placement . . . . . . . . . . . . . . . . . . . . . . . . 60

Nesting Table Baskets . . . . . . . . . . . . . . . . . . . . . 61

Nesting TablesNesting Table Theme Location . . . . . . . . . . . . . . 62

Nesting Table Map . . . . . . . . . . . . . . . . . . . . . . . . 63

Theme: Canadian Whisky . . . . . . . . . . . . . . . . . . 64

Theme: goLOCAL - VQA Wines . . . . . . . . . . . . . . 65

Theme: VQA Wines . . . . . . . . . . . . . . . . . . . . . . . . 66

Vintages – October 16th Release . . . . . . . . . . . . . . 67

Vintages – October 30th Release . . . . . . . . . . . . . . 68

Promo TablesPromo Table Theme Location . . . . . . . . . . . . . . . 69

Theme: Scotch . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71

Theme: Bourbon . . . . . . . . . . . . . . . . . . . . . . . . . . 71

Theme: Halloween Beer . . . . . . . . . . . . . . . . . . . 71

Theme: Autumn Cider . . . . . . . . . . . . . . . . . . . . . 72

Promo Table Map . . . . . . . . . . . . . . . . . . . . . . . . . 72

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M arketing & Pro duc t G uide October 10 - November 6, 2010

WHISKY & MUSIC: SOUL MATES

What does it mean for music to have soul?

It means it was created by someone with heart and desire to make us feel something. It’s vital, authentic. Music with soul has character, texture, complexity. Not surprisingly, the same can be said of whisky.

This campaign is designed to celebrate great music and delicious whisky!

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Promotional Turn 8: Whisky Soul2

Recipe Card Customer Takeaway

All stores will be shipped Mixed Drink Recipe Cards to be distributed as a free customer takeaway.

Merchandise the Recipe Cards on:• End Aisles• Mixed Drink Fixtures, and• in Whisky Sections

Additional Recipe Cards are not available for re-order.


Stores with Sold End Aisles will be shipped Whisky Bottle Toppers. Install on whisky bottles featured on the Sold End Aisles, Pods, Mixed Drink Fixtures.

To prevent customers dropping the bottles, ONLY INSTALL THE BOTTLE TOPPERS ON LONG-NECKED BOTTLES. Please replenish throughout the promotion. Additional Bottle Toppers are not available for re-order.

Music

The Whisky Soul program is an intersection of musical styles. Smoky, steamy, organic blues rub up alongside good ol’ country music, r ‘n’ b, folk, roots, honky tonk and more. Classic songs, classic artists, new songs, new artists – an interesting mix for young and old, male and female; and the music’s got soul… just like whisky.

Holiday Block piles

Most stores will begin receiving their allocation of supplier giftpacksduringthefinalweekoftheP8promotion.Please store these in the back until the start of P9. If there is insufficientspaceinthestore’sbackwarehouse,buildblockpiles using the pricer cards provided. Give priority to Whisky and Beer products on the block piles. A complete sign package will be sent to the store for the start of the P9 promotion.

not available for re-order



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Promotional Sign G aller y

All of the Promotional Sign Components that are available for re-order have a re-order number.

If a sign component is missing or damaged contact the IMAGE Hotline and quote the re-order number.

Thank you.

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4 Promotional Turn 8: Whisky Soul

Component

End Aisle Backer Cards

Dimensions:30” w x 24” h

End Aisle Products

Re-order Code

EA - Generic Whisky Soul 11080-50

EA01 A Favourite Opening Act 11080-01EA02 Homegrown Superstar 11080-02EA03 Still Topping The Charts 11080-03EA04 Remixing The Classic Caesar 11080-04EA05 A Legend In Limited Release 11080-05EA06 Pure Talent Distilled 11080-06EA07 One Smooth Solo 11080-07EA08 Familiar Tune 11080-08EA09 Stellar Pick 11080-09EA10 Unforgettable Solo 11080-10EA11 Old School & New Cool 11080-11EA12 Can You Say Encore 11080-12EA13 The Single Hit 11080-13EA14 One Smooth Player 11080-14EA15 The Critics Rave 11080-15EA16 Front Row Centre 11080-16EA17 Turn It Up To 12 11080-17EA18 Hit Over Hit 11080-18EA19 Sip Some Southern Soul 11080-19EA20 All Canadian Line-Up 11080-20


Install on bottles featured on the Sold End Aisles, Pods, & Mixed Drink Fixtures.ONLY INSTALL ON LONG-NECKED BOTTLES.Replenish throughout the promotion.

Not available for re-order.

Promotional Signs - End Aisles

Merchandise the Canadian Whisky Glass and display the Whisky Glass Shelf Talkers on End Aisles 2, 3, 4, 5, 8, 20. Trad

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Marketing & Product Guide 5

Component Where to install sign Re-order Code Images

Hero DisplayBanner Stand Insert


Hero Display 11082-41

Pricer Cards


Hero Display 11082-42

Thematic Banner Stand Insert


Thematic Banner Stand (store entrance)

11082-46

Tasting Bar / Backlit


Install in the frame on the portable tasting bar.

Some stores will be equipped with a backlit sign holder.

11082-51

Promotional Signs - at Store Entrance

Continued

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Pod Display 1Instrumental to Good Taste

Products:

31104Mill Street Tankhouse Ale 6 Pk

550715Forty Creek Barrel Select Whisky

Prominent location in the Power Aisle, nearest the store entrance.

Note:• Pods are free standing

floor displays• The position and

amount of product on the pod is not open to negotiation by suppliers.

11084-21

Pod Display 2On Everyone’s Playlist

Products:

95315 Wisers Small Batch Whisky

612259 Sleeman Original Draught 6 Pk

The second pod in the Power Aisle.

11084-22

Pod Display 3New Releases & Old Hits

Products:

198200 Red Stag

905976 Budweiser Tall Can

The third pod in the Power Aisle.

11084-23

Promotional Signs - Pods

Continued

Note:The Pricer Cards for all three Pods are bundled in one Kit.

Re-order # 11084-67

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Exterior SignText

Banners:43” w x 87” h

Transparencies:28” w x 45” h

Outside.

On Hangers or in Light Boxes.

11082-31

Exterior SignGuitar


Transparencies:28” w x 45” h

Outside.

On Hangers or in Light Boxes.

11082-32

ShowcardsText / Guitar


Install in the windows on the hangers. Alternate the sides.

or

Install in the frames near the entrance of the store.

11082-01

Promotional Signs - Exterior Signs

Continued

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Promotional Signs - Ceiling Banners

Continued


Power Aisle BannersText / Guitar


Over the central aisle, closest to the entrance.

11081-11

Perimeter SignsText / Guitar


Transparencies:28.5” w x 28.5” h

On the hangers or in the light boxes around the periphery of the store.

11081-01

Order of Power Aisle AND Perimeter Banners: Guitar / Text / Guitar / Text / etc.

Cling Vinyl“Check 25-One little check, A whole lot of good”

“Check 25 Un petit controle…pour un grand bien.”


On Exit Doors

FLS Stores must display both versions.

REUSE SIGNS FROM P7

English11078-08

French11078-09

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Promotional Signs - Mixed Drink

Continued


Mixed Drink Drum SignCool Canadian Savings

Dimensions:48” w x 6.375” h

Mixed Drink Fixture #1 11084-16

Mixed Drink PosterCool Canadian Savings



Mixed Drink Drum SignA Collection of Classic Mixes



Mixed Drink PosterA Collection of Classic Mixes



Gift Pack Pricer Cards


Seasonal Blockpiles

Some stores will begin receiving holiday supplier gift packs in the last week of P8. Please store until P9. If neccessary build blockpiles with Pricer Cards supplied. Give priority to Whisky and Beer Gifts.

Not available for re-order.

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Promotional Signs - Ontario Wine

Continued


Superstars KitIncludes:• Backer cards x 2• Shelf Talkers• Pricer Cards• Recipe Cards


Cut case display at VQA Cube

Complete Kit:11088-01

Shelf Talkers Only:11088-03

Popular Picks KitIncludes:• Backer cards x 1• Shelf Talkers


Cut case display in Ontario Section

Complete Kit:11088-02

VQA FSI Fixture• VQA goLOCAL Category

Signs x 2,

• VQA cube center sign x 1

• Shelf Talkers 5” W x 4”H Bundles of 4 x 2 per kit,

• VQA Recipe Cards - 200 per bundle x 1 bundle per kit

goLocal FSI Fixture(participating stores only)

REUSE KIT FROM P7

11078-04

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Promo Fixture Sign - ShortChile’s Carmenère

Dimensions:6 3/8” x 28”

Promo Fixture(above featured products)

11082-61

Promo Fixture Sign - LongChile’s Carmenère


Promo Fixture(above featured products)

11082-62

Promo Fixture SignGifts


Promo Fixture(above featured gifts)

11082-67

Promo Fixture Shelf TalkersChile’s Carmenère

Dimensions:4” x 5”

Promo Fixture and in-section( in front of featured products)

11082-63

Promo Fixture Shelf TalkersFeatured Gift

Dimensions:4” x 5”

Promo Fixture( in front of featured gifts)

11805-38

Perpendicular Shelf TalkersChile’s Carmenère

Dimensions:8” x 3.5”

In section where Chilean Wines are merchandised.

11082-64 No image available.

Promotional Signs - Promotional Fixture

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Promotional Signs - Re-order Codes

Continued

Sign’s Location Sign’s Message Component Specifications Re-order#

On shelfPre-printedLimited Time Offer Shelf Talkers(146 Versions)

Shelf Talkers 5” x 4” 11087-01

On shelfPre-printedAir Miles Shelf Talkers(123 Versions)


On shelfPre-printedNew Product Shelf Talkers(35 Versions)


On shelfPre-printedBundling Bonus Air Miles Shelf Talkers

(9 Versions)Shelf Talkers 5” x 4” 11087-04

On shelfPre-printedIMAGE Shelf Talkers(Red Border, 32 Versions)


On shelfPre-printedWhisky Soul(75 versions)

Pricer Cards - 8” x 7” 11087-11

On shelfPre-printedWhisky Soul(Regular Program - 65 versions)

Extender strips - Pre printed - 12” x 2.5” 11087-12

On shelfPre-printedWhisky Soul (Community Program - 5 versions)


On shelfPre-printedWhisky Soul(Discovery Program - 9 versions)


On shelfBlank Shelf TalkersWhisky Soul 1 version x 50 per bundle)

Shelf Talkers 5” x 4” - Blank 11087-15

On shelfBlank Pricer CardsWhisky Soul 1 version x 50 per bundle)

Pricer Cards - 8” x 7” - Blank 11087-16

On shelfBlank Extender StripsWhisky Soul 1 version x 15 per bundle)

Extender strips - Blank - 12” x 2.5” 11087-17

On shelf Pre-printed Green Extender insert - 1 version Extender strips - Pre printed - 12” x 2.5” 11087-18

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Adver tis ing

There are two Free Standing Inserts (FSI) being circulated in different markets during P8. Each FSI has a different promotional theme:

1. The first FSI promotes Whisky with interesting articles and includes an interview with the Matt York band.

2. The second FSI promotes Chilean Carmenère. Participating products will be featured on the Promo Fixture and on-shelf in their regular location.

Radio spots will run in Toronto and Ottawa throughout the promotion.

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Advertising - Featured Products

Continued

Whisky Soul FSI

Participating Products

LCBO# Description Size (mL)Support Program Display Location

1487 Crown Royal 750 LTO Extender

3558 Gibson’s Finest 750 LTO End Ailse

10157 Jameson Irish Whiskey 750 LTO End Ailse

19158 Laphroaig Quarter Cask Single Islay Malt 750 LTO End Ailse

31104 Mill Street Tankhouse Ale 6x341 Pod

38927 Isle Of Jura Superstition Single Malt 750 BAM End Ailse

41384 Jack Daniel’s Sour Mash 750 VA Hero Display52530 Smokehead Islay Single Malt Scotch Whisky 750 BAM Extender61374 Bushmills Black Bush 750 LTO End Ailse68072 Glenmorangie The Quinta Ruban Highland Malt 750 BAM Extender68098 Glenmorangie Nectar D’Or 75095315 Wiser’s Small Batch Whisky 750 LTO Pod126466 Canadian Club Classic 750 BAM End Ailse139287 Jameson Gold Reserve Irish Whiskey 750140822 The Black Grouse 750 BAM End Ailse144329 The Glenlivet XXV 25year Old Single Malt 750178384 Bruichladdich Classic (Laddie) With Tin 700179721 Wiser’s Legacy Canadian Whisky 750194878 White Owl Whisky 750195131 Nikka Yoichi Single Malt 10yr Whisky 700195222 Amrut Peated Indian Single Malt Whisky 700195610 Canadian Club Sherry Cask 750 End Ailse195651 Forty Creek Confederation Oak Reserve Whisky 750195693 Singleton Of Glendullan 750 BAM End Ailse198200 Red Stag 750 Pod204560 Highland Park 12 Yr Old Single Malt 750 LTO End Ailse330803 Bowmore 12 Year Old Islay Single Malt 750 LTO End Ailse377994 Gentleman Jack Rare Tennessee Whiskey 750 LTO End Ailse550715 Forty Creek Barrel Select 750 BAM Pod560474 Ardbeg 10 Yo Islay Scotch W 750573352 Aberlour A’Bunadh Scotch Whisky 750601146 Glen Breton Rare Canadian Single Malt 750604819 Danfield’s Private Reserve Small Batch 750 LTO End Ailse605923 Glenfiddich Single Malt 12 Year Old 1140 LTO End Ailse612259 Sleeman Original Draught 6x341 LTO Pod905976 Budweiser Tall Can 473 Pod

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Advertising - Featured Products

Continued

Lost Grape Revealed: Chile’s Carmenère Free Standing Insert

A Free Standing Insert featuring 12 wines, Carmenère from Chile, will be distributed during the second week of the “Whisky Soul” promotion. The FSI also features four wines that will participate in a virtual tasting on October 27th at 7 pm on lcbo.com/tasting.

Drop Dates & PublicationsThe Carmenère Free Standing Insert will drop October 20 - 21, 2010 in the following publications:• MetroOttawa• NOW • EyeWeekly• MetroToronto• GlobeandMail

Participating ProductsLCBO# Description Size (mL) Offer

16238 Errazuriz Estate Carmenère 750 mL

46284 ARBOLEDA CARMENÈRE 2008 (VINTAGES PRODUCT) 750 mL

57133 Santa Carolina Carmenère Reserva 750 mL LTO

142711 Caliterra Bio Sur Reserva Especial Carmenère 750 mL

168740 Casa Lapostolle Carmenère 750 mL

169052 Vina Carmen Reserva Carmenère 750 mL BAM

169896 LA ROSA LA CAPITANA CARMÉNERE 2009 (VITNAGES PRODUCT) 750 mL

177774 Santa Rita Reserva Carmenère 750 mL

177816 Xplorador Carmenère 750 mL

178624 MontGras Carmenère Reserva 750 mL BAM

309302 Santa Alicia Carmenère Reserve 750 mL

620666 Concha Y Toro Casillero Diablo Carmenère 750 mL

Merchandising InstructionsThe products will be featured on the Promotional Fixture.Trad

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goLOC ALO ntario Wines

• VQA FSI Fixture Products do not turn in P8

• Ontario Superstars• Ontario Popular Pick

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goLOCAL FSI Fixture

Product Turn Overview

The goLOCAL FSI Fixture is a mandatory program in participating stores. Stores equippedwitharetrofittedendontheVQA Cube must order the participating products and maintain the display for Periods7and8.RefertotheparticipatingStores section of this guide.

Stores do not need to list the products in order to bring them in for the promotion. Stores only need to perform a 1-in/1-out if the Store Manager decides to keep the product past the promotion end dates.

Merchandising Instructions

The signs installed in P7 remain in place throughP8.

Ensure the pre-printed shelf talkers are in front of each participating product in their regular on-shelf location.

Place the new Recipe Cards in the Recipe Card holders provided in P5. Please restockthroughoutthedurationofP8.


Theproductsonthefixtureareadvertisedin the “5 Wines Ontario Does Brilliantly” FSI being circulated on September 25, 2010.

Rosehall Run Chardonnay Sur Lie VQA 111914•750mL

Wayne Gretzky Riesling VQA 144865•750mL

Cave Spring Cabernet/Merlot VQA407270•750mL

Pelee Island Gamay Noir/Zweigelt VQA216028•750mL

PRODUCTS WILL CHANGE IN P9

Components

Description Components Re-order#

Go Local Sign Kit:

• VQA goLOCAL Category Signs x 2 per kit,• VQA cube centre sign x 1 per kit,• Shelf Talkers 5” W x 4”H Bundles of 4 x 2 per kit• VQA Recipe Cards - 200 per bundle x 1 bundle per kit

11078-04

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Ontario Superstars

Ontario Superstars

Creekside Shiraz VQALCBO#66654•750mL•$15.95

A harmonious balance of red cherry and plum with a punch of black pepper and clove, this wine a perfect match for grilled meats and game dishes.

Inniskillin Late Autumn Riesling VQALCBO#219543•750mL•$12.95

Slightlysweetwithperfumedfloralandstone fruit aromas, this perfectly balanced wine is best served with Asian fusion cuisine,mildlyspicyfareandfruitflans.

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Ontario Popular Pick

Popular Pick

Jackson-Triggs Unity Chardonnay328518•750mL

Thisdrywinehasaripeappleflavourwitha touch of spice. Serve this wine chilled with roasted or grilled chicken.

LIMITED TIME OFFERValiduntilNovember6,2010

Was: $9.95Save: $1.00Now: $8.95

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Promotional Fixture• Chile’s Carmenère• Featured Gifts

Chile’s Carmenère will be promoted on the Promotional Fixture at the front of the store and in-section.

Gift components available for the Autumn season:• Halloween Gift Pails (NEW)

Shipped in P7• Autumn Fabric bags• Fall Harvest Basket (wrapped with product)• Autumn 95¢ Gift Bag• Autumn Gift Cards

Continue to merchandise the Autumn Fabric bags, the Fall Harvest Basket, the Autumn 95¢ bags and the Autumn themed Electronic Gift Cards.

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Promotional Fixture

Featured Carmenère from Chile

Promotional Fixture

The Promotional Fixture is located near the entrance of the store (refer to the participating storessection).ThefixtureeitherconsistsoftworoundedEndAislesoroneroundedEnd Aisle (for featured gift items) and one section of Gondola Shelving (for featured products).

Featured Product SectionAll the participating products that the store currently lists should be merchandised on the fixture.Storesarenotrequiredtobringintheproductforthepromotion,butmaydosoat the Store Manager’s discretion; the 1-in/1-out rule does not apply for the duration of the promotion. Please support this program to the best of the store’s ability.

Fabric Bags should be merchandised on the top shelf of rounded end aisles. Remove a selection of bags from their cellophane wrapping and merchandise with a featured product.

LCBO # Product Size Offer16238 Errazuriz Estate Carmenère 750 mL

46284 ARBOLEDA CARMENÈRE 2008 (VINTAGES PRODUCT) 750 mL

57133 Santa Carolina Carmenère Reserva 750 mL LTO

142711 Caliterra Bio Sur Reserva Especial Carmenère 750 mL

168740 Casa Lapostolle Carmenère 750 mL

169052 Vina Carmen Reserva Carmenère 750 mL BAM

169896 LA ROSA LA CAPITANA CARMÉNERE 2009 (VINTAGES PRODUCT) 750 mL

177774 Santa Rita Reserva Carmenère 750 mL

177816 Xplorador Carmenère 750 mL

178624 MontGras Carmenère Reserva 750 mL BAM

309302 Santa Alicia Carmenère Reserve 750 mL

620666 Concha Y Toro Casillero Diablo Carmenère 750 mL

Signs• InserttheChile’sCarmenèreCategorySignintothesignbandonthefixture.• Keep the Fabric Bag shelf talker in the front slot of the Acrylic Fabric Bag Holder.• Install the pre-printed Shelf Talkers in front of the participating products.Trad

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Promotional Fixture

Featured Gifts

Promotional Fixture (continued)

Featured Gift Section

TheremainingAutumnFabricBags(+196360)shouldbemerchandisedonthetopshelfof rounded end aisles. Remove a selection of bags from their cellophane wrapping and merchandise with a featured product.

StoresthatrecievetheHalloweenGiftPails(+203687)shouldmerchandisethemonthe middle shelf, wrapped with a selection of Halloween beer. SEE NEXT PAGE FOR DETAILS.

Residual inventory of the Fall Harvest Basket (+194407) should be merchandised on the middle and bottom shelves. Wrap the Basket with featured carmenère from Chile or Ontario Wines that will appeal to your store’s demographic.

LCBO # Product Size Note: 203687 Halloween Pail $6.95 + Wrap + Products206300 Halloween Wrap Kits $3.50196360 Autumn Fabric Bags $4.95194407 Fall Harvest Basket $5.95 + Wrap + Products196378 Autumn Wrap Kit $3.5090373 Brooklyn Post Road Pumpkin Ale 6 x 355 mL Option 1165942 St. Ambroise Pumpkin Ale 4 x 341 mL

Option 2: Group these products together186775 Rigor Mortis Abt 2 x 341 mL67710 Great Lakes Pumpkin Ale 650 mL

Option 3: Group these products together182287 Southern Tier Pumpkin Ale 650 mL201665 Nasty Habit IPA 650 mL435743 Hobgoblin Extra Strong Ale 500 mL615880 Devil's Pale Ale 6 x 473 mL Option 4

Signs• Insert the Category Sign into the sign band on the Featured Gift Rounded End Aisle.• Install the Fabric Bag shelf talker into the slot of the Acrylic Fabric Bag Holder.• Install the Happy Halloween Shelf Talkers on the middle shelves.• Install the Fall Harvest Basket Shelf Talkers on the bottom shelves.Trad

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Halloween Pail

This Halloween pails are available in black/white and orange/black. Both versions have thesameLCBO#.Thepailsarecasepackedinunitsof12(6ofeachcolour).

#203687 • Halloween Pail • $6.95

Halloween Wrap Kits

Wrap kits are available for wrapping the Halloween pails. The wrap kit contains: Kraft coloured newsprint, orange coloured crinkle shred, orange coloured pre-cut 24” long matteraffia/ribbonandclearcellobags.Eachwrapkitcontainsenoughmaterialstowrap12 pails.

#206300 • Halloween Wrap Kits • $3.50

ShippingThe Halloween gift items will ship to the following stores the week of October 4, 2010.

Stores receiving one case of pails and one wrap kit: 1, 25, 31, 35, 36, 38, 40, 44, 62, 101, 132, 143, 148, 149, 154, 164, 168, 171, 179, 187, 200, 212, 243, 253, 255, 263, 265, 278, 298, 325, 326, 329, 344, 346, 355, 360, 361, 373, 387, 390, 404, 412, 416, 426, 431, 437, 438, 459, 465, 481, 494, 499, 501, 505, 536, 540, 542, 544, 546, 549, 556, 559, 566, 575, 579, 587, 590, 602, 616, 617, 629, 631, 702, 771, 776

Stores receiving two cases of pails and two wrap kits:10, 21, 57, 95, 115, 156, 217, 226, 252, 334, 367, 371, 378, 385, 393, 417, 432, 445, 495, 522, 545, 573, 623, 624, 630

Participating ProductsWrap the pails with a selection of Halloween beer products - choose one of the four options listed on the previous page.

Featured Gifts

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OCB End Aisle

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Ontario Craft Beer End Aisle

Continued

Program Details

Merchandising the OCB End Aisle is a year round program and implementation is mandatory for all participating stores.

DirectanyinquiriesaboutthefixturestotheBeerandCiderdepartmentat416-365-5879.

Key Date

Install Date: October 10th, 2010EndDate: November6th, 2010


LCBO# Item Price Size Brewery Contact#:516195 Auburn Ale $15.95 341mL Cameron's Brewing Co 905-849-8282169334 Lug Tread Lagered Ale $15.60 600 mL Beaus All Natural Brewing Co 1-866-585-BEER92338 Nickel BrookOrganic Lager $2.50 473 mL Better Bitters Brewing Co 905-681-2739

Participating Stores

1, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 525, 528, 549, 556, 619, 623, 624, 630, 702

oCb end aisle baCker Cardnot available for re-orderTrad

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Mixed Drink Fixture

Poster for fixture 1re-order# 11084-11

Poster for fixture 2re-order# 11084-12

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MIXED DRINK Fixtures

Free standing permanent product merchandisers that are in the Power Aisle. Stores on the Mixed Drink program will have two units.

MIXED DRINK Components

Install on the Mixed Drink Fixtures.

Description Component Re-order #Cool Canadian Savings Mixed Drink Posters - 22” x 39.5” 11084-11A Collection of Classic Mixes Mixed Drink Posters - 22” x 39.5” 11084-12Cool Canadian Savings Mixed Drink Drum Signs - 48” x 6 3/8” 11084-16A Collection of Classic Mixes Mixed Drink Drum Signs - 48” x 6 3/8” 11084-17

Fixture #1 - Cool Canadian Savings

Featured ProductsLCBO# Description Size (mL)121822 Moosehead Cracked Canoe 6 pk 6 x 341 909994 Sleeman Cream Ale 6 pk 6 x 341

Fixture #2 - A Collection of Classic Mixes

Featured ProductsLCBO# Description Size (mL)54866 Bulleit Bourbon 750 mL189209 Gibson's Finest Sterling Edition 1140 mL2311 Johnnie Walter Red Label 1140 mL331504 CC Reserve 750 mL

Recipe CardsMerchandise the Mixed Drink recipes takeaways in the holders on the mixed drinks fixture. Trad

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Sold Space Programs• Display Programs• Support Programs

An electronic version (MS Excel format) of these worksheets is available on the Sales & Marketing Portal Site. Follow the “quick link” published each week at the top of the Sales & Marketing Newsletter.

The Electronic version of the worksheets include:• Retail Price (as of publication date)• Agent Names

The products participating in the Hero Display, the Pod Program, and the sold End Aisles are included on the Display Programs - Participating Products Table.

Residual inventory of the Canadian Whisky Glass (LCBO# 153486) should be merchandised on End Aisles with Canadian Whisky (End Aisles 2, 3, 4, 5, 8, 20). Stores will be supplied with a shelf talker for the whisky glass to install on the shelf featuring the glasses.Trade C

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Display Programs - Participating Products

Continued

Location Flight LCBO# Description Size (mL) Offer Hero Display

41384 Jack Daniel's Sour Mash 750 VA 89177 Jack Daniel's Sour Mash 1140

Pod - Instrumental to Good Taste

31104 Mill Street Tankhouse Ale 6 Pk 6x341

550715 Forty Creek Barrel Select Whisky 750 BAM

Pod - On Everyone's Playlist

95315 Wisers Small Batch Whisky 750 LTO

612259 Sleeman Original Draught 6 Pk 6x341 LTO

Pod - New Releases & Old Hits

198200 Red Stag 750

905976 Budweiser Tall Can 473

End Aisle 011867 Drambuie 750 LTO11130 Dewar's White Label 750 BAM

End Aisle 02

893 Wiser's Deluxe 7501800 Wiser's Deluxe 1140 LTO33928 Wiser's Deluxe 1750 VA153486 Canadian Whisky Glass

End Aisle 03

10108 Crown Royal 1140 LTO204842 Crown Royal Hockey Series Opener 2010 Purple 750246603 Crown Royal Limited Edition 750 LTO153486 Canadian Whisky Glass

End Aisle 04 Premium

94771 Forty Creek Double Barrel Reserve Whisky 750 LTO8805 Forty Creek Barrel Select Whisky 1750 VA605733 Forty Creek Barrel Select Whisky 1140 LTO153486 Canadian Whisky Glass

End Aisle 04 Standard

8805 Forty Creek Barrel Select Whisky 1750 VA605733 Forty Creek Barrel Select Whisky 1140 LTO26229 Canada Gold Whisky (P.E.T) 1140 VA153486 Canadian Whisky Glass

End Aisle 05

3558 Gibson's Finest 750 LTO8854 Gibson's Finest 1140 VA189217 Gibson's Finest Sterling Edition 750 VA153486 Canadian Whisky Glass

End Aisle 061099 Johnnie Walker Red Label 750 LTO7880 Johnnie Walker Black 12 Yr 750 NT195693 Singleton Of Glendullan 750 BAM

End Aisle 073186 Ballantine's 1140 BAM7617 Chivas Regal 12 Year Old 750 LTO9274 Chivas Regal 12 Year Old 1140

End Aisle 08 Premium

195610 Canadian Club Sherry Cask 75042 Canadian Club 750 VA126466 Canadian Club Classic 750 BAM153486 Canadian Whisky Glass

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Display Programs - Participating Products

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Location Flight LCBO# Description Size (mL) Offer

End Aisle 08 Standard

42 Canadian Club 750 VA126466 Canadian Club Classic 750 BAM125 Canadian Club 1140 LTO153486 Canadian Whisky Glass

End Aisle 09 Premium/Standard

35238 The Famous Grouse 1140 LTO52050 The Famous Grouse 750 VA140822 The Black Grouse 750 BAM

End Aisle 1012385 Glenfiddich Single Malt 12 Year Old 750605923 Glenfiddich Single Malt 12 Year Old 1140 LTO605931 Grant's Family Reserve 1140 LTO

End Aisle 1110157 Jameson Irish Whiskey 750 LTO601013 Jameson Irish Whiskey 1140 NT636845 Redbreast 12 Year Old Irish Whiskey 750

End Aisle 12 Premium/Standard

15370 The Glenlivet 12 Year Old Single Malt 114021097 The Glenlivet 12 Yr Malt 750 LTO603050 The Glenlivet French Oak Reserve 15 Year Old 750 BAM

End Aisle 134465 Teacher's Highland Cream 750 BAM8706 Teacher's Highland Cream 1140 LTO19158 Laphroaig Quarter Cask Single Islay Malt 750 LTO

End Aisle 14539 Black Velvet 750 BAM114918 Golden Wedding 750604819 Danfield's Private Reserve Small Batch 750 LTO

End Aisle 1538927 Isle Of Jura Superstition Single Malt 750 BAM287474 Whyte & Mackay Special Reserve 1140 BAM287482 Whyte & Mackay Special Reserve 750 BAM

End Aisle 1614910 Bushmills Irish Whiskey 75061374 Bushmills Black Bush 750 LTO131870 Bushmills Malt 10 Year Old 750

End Aisle 17186429 The Macallan 12 Year Old 750 BAM204560 Highland Park 12 Yr Old Single Malt 750 LTO602565 The Macallan Fine Oak 10 Year Old Scotch 750

End Aisle 1894052 Glenmorangie Single Malt 750 BAM330803 Bowmore 12 Year Old Islay Single Malt 750 LTO387316 The Balvenie 12 Yr. Doublewood 750 BAM

End Aisle 19198184 Wild Turkey Bourbon 750 LTO377994 Gentleman Jack Rare Tennessee Whiskey 750 LTO480624 Woodford Reserve Distiller's Select Bourbon 750 LTO

End Aisle 20

105858 Century Reserve 15 Year Old Whisky 750 LTO173351 Proof Whisky 500 VA387209 Centennial 10 Year Old Limited Edition Rye 750 BAM153486 Canadian Whisky Glass

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Shelf Extenders

Refer to the Participating Stores Section of this guide to determine how many Extenders your store implements.

Extender Location LCBO# Description Size (mL)

Support Programs

# of Extenders40 45 50 55 60 65

R1: Vodka A 107144 Eight Below Luxury Vodka 750 LTO Y Y

R2: Vodka B 181636 Sobieski Vodka 750 LTO, NT Y Y Y Y Y

R3: Vodka C 630780 Skyy Vodka 1140 LTO Y Y Y Y Y Y

R4: Vodka D 236323 Absolut Vodka 1140 VA Y Y Y Y Y Y

R5: Vodka E 67 Smirnoff Vodka 750 VA Y Y Y Y Y Y

R6: Rum A 147892 El Dorado 6 Yo Deluxe Silver Demerara Rum 750 LTO Y

R7: Rum B 177808 Appleton Estate V/X 750 LTO Y Y Y Y Y

R8: Rum C 633693 Havana Club Anejo Blanco Rum 1140 LTO Y Y Y Y Y Y

R9: Rum D 85811 Bacardi Gold Rum 1750 VA Y Y Y Y Y Y

R10: Rum E 105742 Appleton Estate Extra 750 BAM Y Y Y Y Y Y

R11: Canadian Whisky A 52530 Smokehead Islay Single Malt Scotch

Whisky 750 BAM Y Y

R12: Canadian Whisky B 68072 Glenmorangie The Quinta Ruban Highland

Malt 750 BAM Y Y Y Y Y

R13: Canadian Whisky C 487264 Stella Artois 500 LTO Y Y Y Y Y Y

R14: Canadian Whisky D 1487 Crown Royal 750 LTO Y Y Y Y Y Y

R15: Canadian Whisky E 17970 Johnnie Walker Black 12 Yr 1140 LTO Y Y Y Y Y Y

R16: Scotch A 174797 Victoria Bitter 500 LTO Y Y Y Y Y Y

R17: Scotch B 605865 Canadian Club Classic 1140 LTO Y Y Y Y Y Y

R18: Gin A 404723 Bombay Sapphire London Dry 1140 BAM Y Y Y Y Y Y

R19: Liqueurs A 65177 X-Rated Fusion Liquor 750 BAM Y Y Y Y

R20: Liqueurs B 105601 Southern Comfort 750 BAM Y Y Y Y Y Y

R21: Liqueurs C 447953 Dr. Mcgillicuddy Fireball Whisky Shooter Liqueur 750 LTO Y Y Y Y Y Y

R22: Liqueurs D 117101 Jagermeister 750 BAM Y Y Y Y Y Y

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Shelf Extenders

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Support Programs

# of Extenders40 45 50 55 60 65

R23: Brandy A 296228 Calvados Boulard 750 BAM Y

R24: Brandy B 9365 Small Cask Brandy 750 BAM Y Y Y Y Y Y

R25: Tequila A 143040 Sauza Hornitos Reposado Tequila 750 LTO Y Y Y Y

R26: Ontario Blend A 534693 Kittling Ridge White Zinfandel/Vidal 750 LTO Y Y Y Y Y Y

R27: Ontario Blend B 276170 Pelee Island Blanc De Blanc Vidal Riesl.

VQA 750 LTO Y Y Y Y Y Y

R28: Ontario Blend C 470823 Pelee Island Merlot 750 LTO Y Y Y Y Y Y

R29: Ontario Non-VQA A 161042 Peller Estates French Cross Merlot Carton 1000 LTO Y Y Y Y Y

R30: Ontario Non-VQA B 594184 Pelee Island Late Harvest Vidal VQA 750 LTO Y Y Y Y Y Y

R31: Ontario Non-VQA C 233635 Cave Spring Riesling Dry VQA 750 NT Y Y Y Y Y Y

R32: Ontario Non-VQA D 144758 Peller Est. Family Series Cabernet

Sauvignon VQA 750 LTO Y Y Y Y Y Y

R33: Ontario VQA A 65342 Strewn Cabernet Franc/Cabernet

Sauvignon VQA 750 LTO Y Y Y

R34: Ontario VQA B 529933 Cave Spring Sauvignon Blanc VQA 750 NT Y Y Y Y

R35: Australia/New Zealand A 301507 Wente Southern Hills Cabernet Sauvignon 750 LTO Y Y Y

R36: Australia/New Zealand B 145086 Mission Hill Sauvignon Blanc VQA Five

Vineyds 750 LTO Y Y Y Y

R37: Australia/New Zealand C 606806 Beringer Stone Cellars Chardonnay 750 LTO Y Y Y Y Y Y

R38: Australia/New Zealand D 341131 Fetzer Valley Oaks Merlot 750 LTO Y Y Y Y Y Y

R39: USA A 129684 Robertson Winery Sauvignon Blanc 750 LTO Y Y Y Y Y Y

R40: USA B 506691 Wolf Blass Yellow Label Shiraz 750 LTO Y Y Y Y Y Y

R41: Chile A 554360 Bellingham Shiraz Viognier 750 BAM Y Y Y Y

R42: Chile B 285767 Gallo Family Vineyards White Zinfandel 750 BAM Y Y Y Y Y Y

R43: France Blend A 51573 Bouchard Pere & Fils Macon-Lugny St-

Pierre 750 LTO Y

R44: France Blend B 12286 Anselme La Fiole Du Pape Chateauneuf

Pape Red 750 BAM Y Y Y Y Y Y

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Shelf Extenders

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Support Programs

# of Extenders40 45 50 55 60 65

R45: France South A 69294 Marques De Caceres Crianza Red 750 LTO Y Y

R46: France South B 336743 Yvon Mau Merlot VdP 750 BAM Y Y Y Y Y Y

R47: France Bordeaux/Burgundy A

213496 Pasqua Pinot Grigio Delle Venezie 750 LTO Y Y Y

R48: Italy Central A 270363 Castillo De Almansa Reserva 750 LTO Y Y

R49: Italy Central B 79327 Mezzomondo Sangiovese Merlot 750 LTO Y Y Y Y Y Y

R50: Italy North A 33340 Collavini Pinot Grigio 750 LTO Y Y Y Y Y

R51: Italy North B 144493 Montecillo Crianza La Rioja 750 LTO Y Y Y Y Y Y

R52: Southern Europe A 12443 Bertani Valpolicella Valpantena Ripasso 750 LTO Y

R53: Southern Europe B 3962 Ricasoli Brolio Chianti Classico 750 LTO Y Y Y

R54: Germany A 142406 J.P. Chenet Limited Release Pinot Noir 750 LTO Y Y Y Y Y Y

R55: Sparkling A 619460 Cookoothama Shiraz 750 BAM Y Y Y

R56: Sparkling B 122689 Henkell Trocken 750 BAM Y Y Y Y Y Y

R57: Ontario Beer A 307330 Samuel Adams Boston Lager 6x355 LTO Y Y

R58: Ontario Beer B 34637 Canadian Club 1750 LTO Y Y Y Y Y Y

R59: Beer 1 131508 Muskoka Dark Ale 473 LTO Y

R60: Beer 2 189209 Gibson's Finest Sterling Edition 1140 LTO Y Y Y Y Y Y

R61: Beer 3 699389 Magners Original Irish Cider 500 LTO Y Y Y Y Y Y

R62: Beer 4 88252 Rickard's White 6x341 Y Y Y Y Y Y

R63: Party Zone 1 166090 Jack Daniel's And Cola Tall Can 473 LTO Y Y Y Y Y Y

R64: Party Zone 2 611392 Mott's Clamato Caesar Extra Spicy 6x341 BBAM Y Y Y Y Y Y

R65: Party Zone 3 39420 Rockstar 473 LTO Y Y Y Y Y Y

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Discovery Shelf Extenders

Community Shelf Extenders

Green Shelf Extender

Location LCBO# Description Size (mL)Support Program

D1: Wines 111799 Reif Riesling VQA 750 LTO

D2: Wines 168625 Grooner Gruner Veltliner 750 LTO

D3: Wines 78980 Vina Carmen Classic Cabernet Sauvignon 750 BAM

D4: BSM 696864 Tyskie Beer 500 LTO

D5: BSM 121822 Moosehead Cracked Canoe 6x341 LTO

D6: BSM 134106 Bartender Secrets Whiskey Sour 750 LTO

D7: Spirits 176834 Aperol 750 BAM

D8: Spirits 71373 Finlandia Grapefruit Vodka 750 LTO

D9: Spirits 91033 Skinos Mastiha Liqueur 700


C1: 2089 Lamb's Palm Breeze 750 BAM

C2: 33308 Canada Gold Whisky 750 BAM

C3: 637199 Pelee Island Shiraz/Cabernet 750 LTO

C4: 110197 Cellierdauphins Carte Noire Cotes Du Rhone 750 LTO

C5: 413062 Two Oceans Cabernet Sauvignon/Merlot 1500 BAM


G1: 169052 Carmen Reserva Carmenere 750 BAMTrade C

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IMAGE Shelf Talkers

LCBO# Description Size (mL)Support Program

2360 J & B Rare 7503343 J & B Rare 114014910 Bushmills Irish Whiskey 75015461 Aberlour 12 Year Old Single Highland Malt 75045609 Southbrook Cabernet/Merlot/Shiraz VQA 75050211 Malibu Tropical Banana Rum Liquor 75053140 Havana Club Dry 7 Years Old 75054304 Harviestoun Bitter & Twisted 50054353 Stoneleigh Marlborough Pinot Noir 75074591 Tuborg Gold Beer 50091660 Cookoothama Cabernet Merlot 75096826 Wyndham Estate Bin 525 Shiraz Grenache 750105833 Bloomfield Big Horn Sauvignon-Chard VQA 750115980 Prairie Organic Vodka 750125369 Mcguinness Exotic Pomegranate Liquor 750131870 Bushmills Malt 10 Year Old 750134189 Mill Street Seasonal Sampler Pack 6x341140509 James Ready 5.5 6x473146282 Svedka Vodka 750156133 Moosehead Light Lime 6x341157909 Laurent Miquel Pere Et Fils Chardonnay 750164145 Louis Jadot Macon Villages Chardonnay 750164731 Graffigna Centenario Shiraz Reserve 750240416 Montresor Amarone 750309401 Taylor Fladgate First Estate Port 750335901 The Glenlivet 18 Year Old Single Malt 750336347 Wyndham Estate Bin 999 Merlot 750336511 Black Tower Rivaner 1000548644 Jacob's Creek Shiraz 750562991 Jacob's Creek Chardonnay Pinot Noir Sparklng 750580118 Black Tower Dornfelder Pinot Noir 750582205 Chivas Regal 18 Year Old 750631234 Mcguinness Melon 750631390 Mcguinness Cherry Whisky 750636845 Redbreast 12 Year Old Irish Whiskey 750679837 Cameron's Dark 266 6x341698266 Creemore Springs Urbock 6x341911396 Moosehead Beer 6 Pk-B 6x341Trad

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Limited Time Offers

Continued

LCBO# Description Size (mL) LTODisplay

Program125 Canadian Club 1140 $1.00 End Aisle190 Smirnoff Vodka 1140 $1.05 1099 Johnnie Walker Red Label 750 $2.00 End Aisle1487 Crown Royal 750 $2.00 Extender1800 Wiser's Deluxe 1140 $3.00 End Aisle1867 Drambuie 750 $2.00 End Aisle3558 Gibson's Finest 750 $2.00 End Aisle3962 Ricasoli Brolio Chianti Classico 750 $2.00 Extender6585 Torres Sangre De Toro 750 $1.00 7617 Chivas Regal 12 Year Old 750 $2.65 End Aisle8706 Teacher's Highland Cream 1140 $1.20 End Aisle10108 Crown Royal 1140 $2.50 End Aisle10157 Jameson Irish Whiskey 750 $1.50 End Aisle12443 Bertani Valpolicella Valpantena Ripasso 750 $1.50 Extender16840 Bolla Valpolicella 750 $1.50 17970 Johnnie Walker Black 12 Yr 1140 $3.00 Extender19158 Laphroaig Quarter Cask Single Islay Malt 750 $4.00 End Aisle19612 Jacob's Creek Shiraz/Cabernet 1500 $2.10 21097 The Glenlivet 12 Yr Malt 750 $2.00 End Aisle31435 Boris Beer 500 $0.30 33340 Collavini Pinot Grigio 750 $1.00 Extender34637 Canadian Club 1750 $2.00 Extender35238 The Famous Grouse 1140 $3.00 End Aisle39420 Rockstar 473 $0.30 Extender51573 Bouchard Pere & Fils Macon-Lugny St-Pierre 750 $1.00 Extender53868 Jaffelin Bourgogne Aligote 750 $1.00

57133 Santa Carolina Carmenere Reserva 750 $2.00 Promo Fixture

61374 Bushmills Black Bush 750 $2.50 End Aisle65342 Strewn Cabernet Franc/Cabernet Sauvignon VQA 750 $1.00 Extender66274 Jackson-Triggs Prop Select Sauvi Blanc Cask 3000 $4.00 69294 Marques De Caceres Crianza Red 750 $2.00 Extender71373 Finlandia Grapefruit Vodka 750 $1.00 Extender73791 Carlsberg 6x330 $1.00 74047 Dan Aykroyd Sauvignon Blanc VQA 750 $1.00 74583 Tuborg Green Beer 500 $0.25 74757 Freixenet Carta Nevada Sparkling 750 $1.00 79327 Mezzomondo Sangiovese Merlot 750 $1.00 Extender90472 J.P. Chenet Cabernet Syrah 750 $1.00 94771 Forty Creek Double Barrel Reserve Whisky 750 $5.00 End Aisle95315 Wiser's Small Batch Whisky 750 $2.00 Pod99408 Robert Mondavi Woodbridge Chardonnay 750 $2.00 105858 Century Reserve 15 Year Old Whisky 750 $3.00 End Aisle107144 Eight Below Luxury Vodka 750 $5.00 Extender

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Limited Time Offers

Continued


Program107276 Frescobaldi Chianti Nipozzano Riserva 750 $2.00 109975 Inniskillin Brae Blanc Reserve VQA 750 $1.00 110197 Cellierdauphins Carte Noire Cotes Du Rhone 750 $1.00 Extender111799 Reif Riesling VQA 750 $1.00 Extender118687 Innis & Gunn Blonde 330 $0.15 119370 Lakefront New Grist Gluten-Free 6x355 $0.70 121822 Moosehead Cracked Canoe 6x341 $1.00 Extender123158 Mike's Hard Pink Lemonade 4x330 $1.00 125062 Palm Bay Ruby Grapefruit Sunrise Spritz 6x355 $1.00 129684 Robertson Winery Sauvignon Blanc 750 $1.00 Extender131391 Smirnoff Vodka PET 1140 $1.05 131508 Muskoka Dark Ale 473 $0.20 Extender132506 Xoxo Pinot Grigio/Chardonnay 1500 $2.00 134106 Bartender Secrets Whiskey Sour 750 $1.00 Extender134957 Open Cab 2 Merlot VQA 750 $1.00 142406 J.P. Chenet Limited Release Pinot Noir 750 $1.00 Extender143040 Sauza Hornitos Reposado Tequila 750 $5.00 Extender144493 Montecillo Crianza La Rioja 750 $2.00 Extender144758 Peller Est. Family Series Cabernet Sauvignon VQA 750 $1.00 Extender145086 Mission Hill Sauvignon Blanc VQA Five Vineyds 750 $1.00 Extender145102 Mission Hill Cabernet Merlot VQA Five Vineyards 750 $1.00 145433 Gekkeikan Sake 750 $1.00 147892 El Dorado 6 Yo Deluxe Silver Demerara Rum 750 $2.00 Extender158303 Copper Moon Moonlight Harvest Pinot Grigio 750 $1.50 158659 Jackson-Triggs Unity Malbec Merlot 750 $1.00 160952 Domaine Jean Bousquet Malbec 750 $1.00 161042 Peller Estates French Cross Merlot Carton 1000 $1.00 Extender163618 Southern Comfort Hurricane Cocktail 750 $1.00 166074 Rockstar Mango Orange 473 $0.30 166090 Jack Daniel's And Cola Tall Can 473 $0.50 Extender166108 Jack Daniel's Iced Tea 4x355 $1.00 166116 Jack Daniel's And Cola 4x355 $1.00 166124 Jack Daniel's Lemonade 4x355 $1.00 168625 Grooner Gruner Veltliner 750 $1.00 Extender170167 Headstrong Black & Tan 473 $0.20 174615 Elderflower Pear Cider 500 $0.20 174797 Victoria Bitter 500 $0.40 Extender177808 Appleton Estate V/X 750 $1.45 Extender181636 Sobieski Vodka 750 $1.00 Extender189209 Gibson's Finest Sterling Edition 1140 $1.10 Extender194431 Duvel Beer 330 $0.35 198184 Wild Turkey Bourbon 750 $2.00 End Aisle204560 Highland Park 12 Yr Old Single Malt 750 $5.00 End Aisle207662 Ballantine's 1140 $3.00

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Limited Time Offers

Continued


Program207860 L'Ambiance White B-I-B 4000 $4.00 213496 Pasqua Pinot Grigio Delle Venezie 750 $1.00 Extender246603 Crown Royal Limited Edition 750 $2.00 End Aisle261099 Inniskillin Pinot Noir VQA 750 $1.00 268375 Henry Of Pelham Riesling VQA 750 $1.50 270363 Castillo De Almansa Reserva 750 $1.00 Extender276170 Pelee Island Blanc De Blanc Vidal Riesl. VQA 750 $1.00 Extender288795 Stoneleigh Marlborough Chardonnay 750 $2.10 297887 Errazuriz Estate Merlot 750 $2.00 301507 Wente Southern Hills Cabernet Sauvignon 750 $1.00 Extender307330 Samuel Adams Boston Lager 6x355 $1.00 Extender

328518 Jackson-Triggs Unity Chardonnay 750 $1.00 Popular Pick

330803 Bowmore 12 Year Old Islay Single Malt 750 $5.00 End Aisle335174 Errazuriz Max Reserva Cabernet Sauvignon 750 $2.00 341131 Fetzer Valley Oaks Merlot 750 $1.00 Extender358309 Carmen Gran Reserva Cabernet 750 $2.00 377994 Gentleman Jack Rare Tennessee Whiskey 750 $3.00 End Aisle379180 Robert Mondavi Private Selection Chardonnay 750 $2.00 390211 Legends Estates Gewurztraminer VQA 750 $1.00 394536 Bitburger Premium Pilsner 500 $0.20 435743 Hobgoblin Extra Strong Ale 500 $0.40 447953 Dr. Mcgillicuddy Fireball Whisky Shooter Liqueur 750 $1.50 Extender465435 Robert Mondavi Private Selection Pinot Noir 750 $2.00 470823 Pelee Island Merlot 750 $1.00 Extender480624 Woodford Reserve Distiller's Select Bourbon 750 $3.00 End Aisle481838 Folonari Valpolicella Ripasso Classico 750 $1.50 487264 Stella Artois 500 $0.15 Extender506691 Wolf Blass Yellow Label Shiraz 750 $2.00 Extender516195 Cameron's Auburn Ale 9x341 $0.80 526251 Jackson-Triggs Prop Rse Chardonnay VQA 750 $1.00 534693 Kittling Ridge White Zinfandel/Vidal 750 $1.00 Extender556720 Warsteiner Premium Lager 500 $0.20 563601 Old Speckled Hen 4x500 $1.00 582411 Gato Negro Merlot 1500 $1.50 594184 Pelee Island Late Harvest Vidal VQA 750 $1.00 Extender601484 Amaro Montenegro Liqueur 750 $1.00 602359 Yankee Jim Genuine Draft 6x355 $0.45 604819 Danfield's Private Reserve Small Batch 750 $1.00 End Aisle605733 Forty Creek Barrel Select Whisky 1140 $1.50 End Aisle605865 Canadian Club Classic 1140 $3.00 Extender605923 Glenfiddich Single Malt 12 Year Old 1140 $4.00 End Aisle605931 Grant's Family Reserve 1140 $3.00 End Aisle606384 Cat's Pee On A Gooseberry Bush Sauvignon Blanc 750 $1.00

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Program606806 Beringer Stone Cellars Chardonnay 750 $1.00 Extender612259 Sleeman Original Draught 6x341 $1.00 Pod613950 Sogrape Vila Regia Reserve 750 $1.00 614750 Errazuriz Max Reserva Shiraz 750 $2.00 619411 Pelee Island Merlot/Cabernet 750 $1.00 621623 Yellow Tail Cabernet Sauvignon 750 $1.00 623322 Peller French Cross Sauvignon Blanc B-I-B 4000 $3.00 630780 Skyy Vodka 1140 $1.05 Extender633693 Havana Club Anejo Blanco Rum 1140 $1.25 Extender637199 Pelee Island Shiraz/Cabernet 750 $1.00 Extender665232 Naked Grape Chardonnay 750 $0.50 689190 Blanche De Chambly 750 $0.75 696864 Tyskie Beer 500 $0.15 Extender697862 Lvivske Premium Lager 500 $0.15 698845 Mike's Light 4x330 $1.00 699389 Magners Original Irish Cider 500 $0.25 Extender909994 Sleeman Cream Ale 6x341 $1.00

Limited Time Offers

Continued

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Value Add Program

Warehouse Applied

LCBO# Description Size (mL) Value AddMother

Carton #42 Canadian Club 750 TBD 194068331975 Appleton Estate V/X 1140 50 ml. Appleton Reserve 5240908805 Forty Creek Barrel Select Whisky 1750 Mountain Rock, 100 ml 64904626229 Canada Gold Whisky (P.E.T) 1140 Forty Creek Barrel Select, 50ml 893321

Value Add Program

Sales Representative Applied

LCBO# Description Size (mL) Value Add67 Smirnoff Vodka 750 Crown Royal 50ml422 Cinzano Sweet Vermouth Red 1000 Branded Glassware430 Walker's Special Old 1140 Wiser's Deluxe 50 mL 729 Blue Nun Deutscher Tafelwein 750 Branded Pen1438 Captain Morgan White Rum 1140 Captain Morgan Spiced1586 Black Velvet 1140 Danfields Whiskey4606 Vodka Mudshake - French Vanilla 4x270 Key Chain5280 Vodka Mudshake - Chocolate 4x270 Key Chain8854 Gibson's Finest 1140 50 ml. Glenfiddich 112 YO12476 Prince Igor Vodka (PET) 1140 Prince Igor Extreme, 50 ml33928 Wiser's Deluxe 1750 Sleeman Beer38281 Schenley O.F.C.(PET) 1140 Danfield's Whiskey 39404 Mcguinness Silk Tassel 1750 Wiser's Deluxe 50ml x 241384 Jack Daniel's Sour Mash 750 Gentleman Jack 50ml52050 The Famous Grouse 750 Black Grouse61564 Royal Reserve (PET) 1750 Wiser's Deluxe 50ml x 285811 Bacardi Gold Rum 1750 2 x 50 mL Cazadores Reposado87015 Lamb's White Rum (P.E.T) 1750 Lamb's Black Sheep 50ml x 2101394 P Hubert Pineau Des Charentes Reynac 750 Cognac miniature103341 Canadian Club PET 750 Canadian Club Classic 50mL104786 Leblon Cachaca Liquor 750 Muddler112672 Wiser's Special Blend (P.E.T) 1750 Wiser's Deluxe 50ml x 2114892 Golden Wedding 1140 Black Velvet 50mL129726 Fish Hoek Sauvignon Blanc 750 Danfields Whiskey 50mL146936 Zonin Sauvignon Blanc DOC 750 Stemless Wine Glass146944 Zonin Chianti DOCG 750 Stemless Wine Glass165241 Leon Beyer Pinot Gris 750 Corkscrew168732 Casa Lapostolle Cabernet Sauvignon 750 Gift Bag168740 Casa Lapostolle Carmenere 750 Gift Bag

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LCBO# Description Size (mL) Value Add173351 Proof Whisky 500 Money clip187732 Southern Comfort 1140 Rock Glass188193 Gato Negro Cabernet Sauvignon 750 Glow in the Dark Halloween Cat Tattoo189217 Gibson's Finest Sterling Edition 750 50 ml. Sailor Jerry Rum204040 Smirnoff Mixed Drinks - Blueberry Lemonade 4x330 Bottle Opener204057 Smirnoff Mixed Drinks - Cranberry Lime 4x330 Bottle Opener204073 Smirnoff Mixed Drinks - Classic Lemonade 4x330 Bottle Opener208629 Finlandia Vodka 1140 Grapefruit Vodka 50ml236323 Absolut Vodka 1140 Absolut Berri Acai 50ml253302 Luksusowa Vodka 750 50 ml. Gibson's Sterling318626 Kamora Coffee Liquor 1140 Banff Ice400754 Iceberg Vodka 750 Hpnotiq Liqueur 50 mL477885 Polar Ice Vodka (PET) 1750 Kahlua 50ml x 2500538 Captain Morgan Spiced Rum 1140 Crown Royal 50 mL508333 Sourz Apple Liquor 750 Banff Ice569418 Mott's Clamato Caesar Original 4x355 Franks Hot Sauce572891 Sola Nero White 1500 Golden Wedding Whisky 50mL572917 Sola Nero Red 1500 Golden Wedding Whisky 50mL605972 Glenfiddich Single Malt 15 Year Old 750 Balvenie 12 YO 50mL637504 Hendrick's Gin 750 Branded Glassware676676 Guinness Draught 8x440 Halloween Pack

Value Add Program

Sales Representative Applied

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Bonus AIR MILES® Reward Miles

LCBO# Description Size (mL) BAMDisplay

Program539 Black Velvet 750 6 End Ailse2089 Lamb's Palm Breeze 750 8 Extender2691 Tanqueray Dry Gin 750 83186 Ballantine's 1140 10 End Ailse3715 Kressmann Selectionne Rouge 1000 44465 Teacher's Highland Cream 750 10 End Ailse5967 Remy Pannier Anjou 750 46049 Pernod 750 109365 Small Cask Brandy 750 6 Extender11130 Dewar's White Label 750 8 End Ailse12286 Anselme La Fiole Du Pape Chateauneuf Pape Red 750 15 Extender12641 Remy Pannier Rose D'Anjou 750 414654 Marquis De Villard Brandy 1140 1018929 El Burro Garnacha 750 526740 Coyotes Run Unoaked Chardonnay VQA 750 526880 Harbour Estates Sunrise Vidal/Chardonnay VQA 750 429074 Ciao Chardonnay Organic Carton 1000 431898 Calvet Saint Emilion 750 632011 Osborne Dominio De Malpica Cabernet Sauvignon 750 633308 Canada Gold Whisky 750 7 Extender34579 Prince Igor Extreme Vodka 1140 1035006 Dourthe Dom De Serame Rsv Cabernet Sauvignon 750 438927 Isle Of Jura Superstition Single Malt 750 15 End Ailse45898 Bacardi Superior 1750 1547290 Forty Creek Barrel Select 375 452530 Smokehead Islay Single Malt Scotch Whisky 750 20 Extender58479 Harbour Estates Midnight Cabernet/Merlot VQA 750 460590 Harbour Estates Riesling VQA 750 465177 X-Rated Fusion Liquor 750 10 Extender65599 Reif Chardonnay Sauvignon Blanc VQA 750 468072 Glenmorangie The Quinta Ruban Highland Malt 750 25 Extender68080 Glenmorangie The Lasanta Highland Malt 750 2571647 Polar Ice Vodka (PET) 750 873106 Masi Sa Poderi Del Bello Ovile Igt 750 1078048 Voga-Quattro 750 478980 Vina Carmen Classic Cabernet Sauvignon 750 5 Extender87379 Green Rabbit Organic Merlot Carton 1000 488377 Hillebrand Artist Series Riesling VQA 750 489201 Wyborowa Vodka 1140 1089672 Alianca Vista Tr 750 690860 Kittling Ridge Kingsgate Sherry 750 391678 Xoxo Shiraz Cabernet 1500 591926 Xoxo Sauvignon Blanc Chenin 1500 592296 Prospect Winery Chard VQA The Census Count 750 6

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Continued


Program93419 The Balvenie Signature 12 Year Old 750 1594052 Glenmorangie Single Malt 750 15 End Ailse101220 Harbour Estates Chardonnay VQA 750 4101238 Harbour Estates Cabernet Sauvignon VQA 750 4105601 Southern Comfort 750 6 Extender105742 Appleton Estate Extra 750 10 Extender111781 Reif Vidal VQA 750 3113001 Beringer California Collection Cabernet 750 5114710 Feudo Arancio Grillo 750 4117101 Jagermeister 750 8 Extender119735 Dos Equis Amber 6x355 6121756 Obikwa Shiraz 1500 10122689 Henkell Trocken 750 6 Extender126466 Canadian Club Classic 750 12 End Ailse128413 Dujardin Vsop Brandy 1140 10134163 Equifera Pinot Noir VQA 750 6135566 Polar Ice Vodka 750 8137810 Campo Viejo Reserva 750 8140822 The Black Grouse 750 10 End Ailse142331 Amsterdam Nut Brown Ale 473 1142349 Klb Raspberry Wheat Ale 473 1142356 Amsterdam Blonde 473 1142513 Kittling Ridge Kingsgate Port 750 3143891 Peroni Nastro Azzurro 500 1144576 Kourtakis Kouros Nemea 750 4144584 Kourtakis Kouros Patras 750 4145136 Prospect Winery Riesling VQA Larch Tree Hill 750 6145284 Trivento Tribu Malbec 750 5145490 Cusumano Syrah 750 4146845 Eastdell Black Cab VQA 1500 6161216 Just Cabernet Sauvignon 750 3163949 Misterio Cabernet Sauvignon 750 4164756 Graffigna Centenario Pinot Grigio Reserve 750 8169052 Carmen Reserva Carmenere 750 5 Extender171314 Grand Sud Merlot 1000 6176834 Aperol 750 6 Extender

178624 Montgras Carmenere Reserva 750 5 Promo Fixture

186429 The Macallan 12 Year Old 750 25 End Ailse189415 Wyndham Estate Bin 555 Shiraz 750 8190363 Prince Igor Vodka (PET) 1750 15191239 Grahams Late Bottled Vintage Port 750 8192609 Fresh Merlot Syrah VQA 750 5195693 Singleton Of Glendullan 750 15 End Ailse

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Continued


Program195834 Whyte & Mackay Special Reserve 1140 15200741 Gibson's Finest 1750 15201251 Glayva 750 15205401 Teacher's Highland Cream 750 10211326 Dujardin VSOP Brandy 1140 10215509 Harveys Bristol Cream Sherry 1000 6248625 Carmen Reserva Merlot 750 5253872 Santa Rita Reserva Cabernet Sauvignon 750 6261768 Canada Gold Whisky (P.E.T) 1750 15261776 Alpenbitter No 7(P.E.T) 375 4285767 Gallo Family Vineyards White Zinfandel 750 4 Extender287474 Whyte & Mackay Special Reserve 1140 15 End Ailse287482 Whyte & Mackay Special Reserve 750 7 End Ailse296228 Calvados Boulard 750 15 Extender297101 Peller Estates French Cross Chardonnay 1500 5322792 Peller Estates French Cross Red 1500 5329342 Prince Igor Vodka 375 4336743 Yvon Mau Merlot VdP 750 3 Extender340380 Two Oceans Sauvignon Blanc 750 5387209 Centennial 10 Year Old Limited Edition Rye 750 6 End Ailse387316 The Balvenie 12 Yr. Doublewood 750 20 End Ailse404723 Bombay Sapphire London Dry 1140 10 Extender413062 Two Oceans Cabernet Sauvignon/Merlot 1500 8 Extender415661 Sol 6x330 6437772 Belvedere Vodka 750 20441428 Pasqua Sangiovese Di Puglia 1500 7459917 Peller Estates French Cross Blush 1500 5473595 Deinhard Pinot Grigio 750 6518431 Marcus James Malbec 750 6527507 Gray Fox Merlot 750 5527515 Gray Fox Cabernet Sauvignon 750 5538074 Domaine Hatzimichalis Cabernet Sauvignon 750 5550715 Forty Creek Barrel Select 750 8 Pod554360 Bellingham Shiraz Viognier 750 4 Extender554378 Hillebrand Artist Series Gewurztraminer VQA 750 4563338 Veuve Clicquot Brut Champagne 750 20587964 Trius Cabernet Franc VQA 750 5591818 Jindalee Shiraz 750 5601526 Spirytus Gdanski 76% 750 12601708 Canadian Club Reserve 1140 12603050 The Glenlivet French Oak Reserve 15 Year Old 750 20 End Ailse613059 Eastdell Estates Pinot Noir VQA 750 4614909 Kozel Beer 500 1616540 Dos Equis Lager 6x355 6

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Program619403 Cookoothama Chardonnay 750 5619460 Cookoothama Shiraz 750 5 Extender620096 Angels Gate Cabernet Merlot VQA 750 5620989 Hoya De Cadenas Reserva 750 4621896 Chateau De Montgueret Cremant De Loire Brut 750 7624494 Yalumba Y Series Shiraz/Viognier 750 6627265 Yvon Mau Colomb Chard VdP 750 3637728 Jackson-Triggs Unity Shiraz 1500 6665265 Long Neck Shiraz 750 4665471 Jacob's Creek Reserve Shiraz 750 10669010 Lulu B Pinot Noir Vdp 750 5669440 Peller Estates French Cross Shiraz 1500 5676395 Singha Lager 6x330 4681064 Amsterdam Natural Blonde Prem Lager 6x341 4699249 Two Oceans Shiraz 750 5


Continued

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Bundled Bonus AIR MILES® Reward Miles

Option LCBO# DesccriptionSize (mL) BAM BBAM

Total BAM

1 611392 Mott’s Clamato Caesar Extra Spicy 6x3413 3

1 611400 Mott’s Clamato Caesar Original 6x341

1 282368 Okocim Beer 5002 2

1 449736 Okocim Strong Beer 500

1 5967 Remy Pannier Anjou 750 42 10

1 12641 Remy Pannier Rose D’Anjou 750 4

1 145326 Yering Station Little Yering Cab. Shiraz Merlot 7505 5

1 145318 Yering Station Little Yering Chardonnay 750

2 118729 Aguila 330 2 2

2 620096 Angels Gate Cabernet Merlot VQA 750 5 2 12

2 550798 Tetley’s English Ale 4x440 3 3

Complete details about the Bundling Bonus AIR MILES® (BBAM) support program are published on http://www.lcbotrade.com/programs_gpp_s_bbam.htm.

In Summary:

Option 1: “Buy the two listed products at the same time and receive the BBAM.”Option 2: “Buy two of the same listed product and receive the BBAM.”

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48

LCBO# Description Size (mL) NT Approved

307 Seagrams V.O. 750 2010 Double Gold Medal - World Spirits Competition

1784 Grand Marnier 750 'French Connection' - Grand Marnier & Crown Royal Recipe

2311 Johnnie Walker Red Label 1140 Contest: CBC Dragon's Den - Meet a Dragon

4101 Remy Martin Vsop 750 Product Knowledge

7880 Johnnie Walker Black 12 Yr 750 Contest: CBC Dragon's Den - Meet a Dragon

20362 Finlandia Vodka 750 Accolade

48181 Danfield's Limited Edition 21 Yr Old Whisky 750 Danfields & We Care charity donation

56366 Sterling Vintner's Cabernet Sauvignon 750 Accolades

64790 Pillitteri Unoaked Chardonnay VQA 750 Pillitteri Gives Back

71597 Absolut Mango Vodka 750 Recipe

93401 Wyndham Estate Bin 222 Chardonnay 750 Donation

146787 Pillitteri Pinot Grigio VQA 750 Pillitteri Gives Back

168617 Zirkova Premium Vodka 700 Ultimate Caesar Recipe

172387 Boutari Moschofilero White 750 Category Champion

181636 Sobieski Vodka 750 $1.00, Charity

233635 Cave Spring Riesling Dry VQA 750 Recipe

257238 Absolut Citron Vodka 750 Recipe

331504 Canadian Club Reserve 750 Accolades

336503 Black Tower Rivaner 750 Accolades

336529 Black Tower Rivaner 1500 Accolades

338012 Hardys Stamp Series Shiraz/Cabernet 750 New Lower Bottle Weight-Environmentally Friendly Packaging

349126 Pillitteri Gewurztraminer/Riesling VQA 750 Pillitteri Gives Back

349191 Pillitteri Cabernet/Merlot VQA 750 Pillitteri Gives Back

448548 Hardys Stamp Series Riesling/Gewurztraminer 750 New Lower Bottle Weight-Environmentally

Friendly Packaging460360 El Jimador Tequila Reposado Gold 750 Accolades

529933 Cave Spring Sauvignon Blanc VQA 750 Recipe

547679 Wodka Zoladkowa Gorzka 750 Cocktail Recipe Neck Tag

587907 Trius Merlot VQA 750 Awards communication

600593 Canadian Club Classic 1750 Accolades

601013 Jameson Irish Whiskey 1140 Recipe

605816 St. Remy Brandy 1140 Cocktail Awards

622837 Sterling Vintner's Merlot 750 Accolades

669242 Sterling Vintner's Chardonnay 750 Accolades

Necktags

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Contests

Neck Tag-Contest: CBC Dragon’s Den - ‘Meet a Dragon’

On-line contest to win 1 of 5 prizes. Diageo Canada Inc.

Contest support by TV and on-line promotions

Products:LCBO#2311 • Johnnie Walker Red • 1140mLLCBO# 7880 • Johnnie Walker Black • 750mL

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Column Heading Key

Banner Inserts H= Hero Display T= Thematic Banner Insert

POD Program Y = Stores build all three pods

Sold End AislesNumber of Sold End Aisles and(P)remium or (S)tandard Flight

Regular and Community Extenders

Number of Regular Extenders In Store See Sold Space Program Extender Section for participating extender locations.C = Community Extender Program

Discovery & Green Extenders # of Extenders

Exterior Banners Number of signs shipped (T= transparency - all others are banners)

Backer Cards # of End Aisle Backer Cards ShippedWindow Showcards Number of signs shippedPerimeter Banners # of Number of signs shippedPerimeter Transparencies # of Number of signs shippedPower Aisle Banners Number of signs shipped

Promo Fixture Ends 1E= 1 Rounded End, 2E= 2 Rounded Ends 1G= 1 Gondola, 2G= 2 Gondolas

Feature Gift Y = Store Participates in the ProgramHalloween Pails Y = Store will receive pails and wrap kitsgoLOCAL FSI Fixture Y = Store participates in the program

Ontario Wine SuperstarsY = Store receives the complete sign kit, orST = Store only receives the Shelf Talkers

Ontario Popular Picks Y = Store participates in the program

Ontario Craft Beer Y = Store participates in the program, refer to the OCB Section for details

Mixed Drink Y = 2 fixtures

French Language

A = LCBO stores located in FLS designated areas

B = LCBO FLS designated stores

See back/inside cover for definitions

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See Chart on Page 51 for codes.

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240 5 C 1 4 4 ST Y241 5 C 1 4 4 ST Y B242 H 15 S 25 45 4 8 2E Y Y Y A243 H 20 P 30 55 3 3 1 6 6 2E Y Y Y Y Y B244 H 15 S 25 40 5 3 4 2E Y Y Y245 5 C 1 4 ST Y B246 T 5 10 C 3 12 6 Y Y247 T 5 S 15 C 3 8 6 ST Y248 H 15 P 30 40 3 4 4 4 1G Y Y249 H Y 10 S 20 40 3 4 1G Y Y Y A250 5 S 10 C 1 4 Y ST251 5 C 1 4 ST Y252 H Y 20 S 30 40 7 2 3 2E Y Y Y Y Y253 H Y 20 P 30 55 3 6 2 4 2E Y Y Y Y Y B254 T 10 C 3 8 6 ST Y255 H 10 S 20 55 6 2 6 2E Y Y Y A256 5 C 1 4 ST Y A257 5 C 1 4 4 ST Y258 T 10 C 1 4 ST Y259 10 C ST Y260 5 S 25 C 4 2 6 Y ST Y261 T 10 C 1 4 ST Y262 5 C 1 4 ST Y263 H 15 S 20 45 3 4 4 1G Y Y Y Y264 T 10 C 3 8 6 ST Y265 H 15 S 20 40 3 3 6 6 4 2E Y Y Y Y266 T 5 S 15 C 3 Y ST Y267 T 10 C 3 ST Y268 10 C 2 4 4 ST A269 H Y 20 S 25 40 8 18 4 2E Y Y Y A270 T 5 S 10 C 3 4 ST Y271 5 C 1 10 ST Y272 5 C 1 ST Y B273 T 5 6 4 ST Y274 5 1 4 4 ST Y275 T 10 C 3 4 Y276 T 5 C 3 10 ST Y277 T 15 C 3 16 6 ST Y278 10 S 15 40 7 3 4 2E Y Y Y Y B279 5 S 15 C 3 Y A280 3 C 1 4 ST Y B281 T 10 C 3 6 4 ST Y282 T 10 C 3 12 6 ST Y283 5 C 1 ST Y284 T 10 2 12 6 ST Y285 3 C 3 4 ST Y



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286 C 1 4 4 ST Y287 H 15 S 20 55 3 3 6 1G Y Y Y B288 H Y 20 P 30 65 3 1 6 5 4 2E Y Y Y289 T 15 C 2 12 6 Y290 3 C 1 4 ST Y291 T 10 C 2 8 6 ST Y B292 5 C 4 4 ST Y293 T 5 C 1 4 4 ST Y294 T 10 C 3 12 6 ST Y295 H 10 P 15 40 3 3 1G Y Y Y A296 T 10 3 6 4 ST Y297 T 15 C 4 3 4 Y ST Y298 H 15 P 25 40 3 4 4 4 1G Y Y Y Y299 T 15 C 2 4 4 Y300 H 10 S 15 55 3 3 4 1G Y Y Y301 10 C 1 6 4 ST Y302 5 S 5 C ST Y303 T 10 C 3 6 4 ST Y B304 T 5 S 15 C 3 6 4 ST Y305 10 C 1 ST Y306 T 10 C 2 4 4 Y307 5 C 1 ST Y308 5 C 1 4 ST Y B309 5 C 1 4 ST Y A310 5 S 10 C 2 4 Y Y A311 H 10 P 20 55 5 3 1G Y Y Y312 H 15 S 20 40 2 4 Y A313 10 2 Y Y314 T 10 3 4 ST Y315 3 C 1 ST Y316 T 10 C 3 6 4 ST Y317 T 5 C 1 6 4 ST Y318 T 5 C 4 4 ST Y319 5 1 4 ST Y320 10 8 6 1G Y ST A321 H 8 S 20 45 3 4 Y Y A322 5 C 1 4 ST Y B323 T 10 C 3 6 ST Y324 H 8 P 15 40 3 8 6 1G Y Y Y B325 H 20 S 30 50 3 1 5 3 4 2E Y Y Y Y Y326 H Y 15 S 30 50 1 4 2E Y Y Y Y327 T 5 S 10 C 3 4 ST Y B328 T 5 C 2 4 4 ST Y329 H Y 20 P 45 55 3 8 2E Y Y Y Y A330 T 3 C 3 8 6 ST Y331 5 C 1 ST Y

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332 C 1 4 ST Y B333 Y ST A334 H Y 20 S 30 65 3 3 3 1 6 8 2E Y Y Y Y A335 T 5 C 3 8 6 ST Y336 5 C 1 ST Y337 5 1 ST Y338 C 1 4 ST Y B339 10 C 1 4 4 ST Y340 H 10 S 20 40 1 6 5 4 2E Y Y Y343 15 S 20 45 4 3 4 1G Y Y Y344 H Y 15 S 30 50 6 3 4 2E Y Y Y345 T 8 S 10 40 2 6 4 1G Y346 H Y 20 P 25 65 3 3 1 6 8 6 2E Y Y Y Y Y347 5 C 1 4 ST Y348 5 C 6 4 ST Y349 5 1 4 ST Y B350 10 C 1 4 4 ST Y351 H 10 S 15 40 1 4 1G Y Y Y352 T 10 C 2 4 4 ST Y353 H 10 P 15 60 5 4 1G Y Y Y354 3 C 4 4 Y355 H Y 20 P 30 65 3 3 3 1 11 10 4S Y Y Y Y Y A356 H 15 S 25 55 2 6 Y Y358 3 3 4 Y ST359 H 15 S 15 55 4 4 4 1G Y Y B360 H 15 P 25 55 3 3 3 8 5 4 2E Y Y Y Y Y A361 H Y 15 S 25 45 6 4 2E Y Y Y Y A362 H 20 S 20 60 3 1 12 6 2E Y Y A363 5 S 10 C 4 1 6 4 ST A364 T 10 C 3 8 6 ST Y365 ST366 H 10 S 15 40 3 1G Y Y A367 H Y 20 P 30 65 3 3 3 1 10 6 4 2E Y Y Y Y Y B369 T 10 4 ST Y370 10 C 2 3 ST Y B371 H 10 S 20 60 3 3 7 4 2E Y Y Y Y A372 T 15 C 2 8 6 ST Y373 H Y 15 S 20 60 5 4 4 2E Y Y Y Y374 T 15 C 2 12 6 Y375 5 C 1 4 ST Y B376377 5 C 1 4 4 ST Y378 H Y 20 S 45 65 3 3 1 7 8 2E Y Y Y Y379 T 3 C 3 8 6 ST Y380 T 10 C 6 4 ST Y381 H 10 S 15 40 3 3 3 8 6 1G Y Y



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382 H 15 S 20 45 3 1 6 1G Y Y Y383 H Y 15 S 25 40 5 2 4 2E Y Y Y Y384 H 8 P 15 40 3 3 2 4 1G Y Y Y B385 H 20 S 30 65 3 3 3 1 7 4 2E Y Y Y A386 H 10 S 20 40 3 3 5 3 6 2E Y Y Y387 H 15 S 20 55 7 3 4 2E Y Y Y Y B388 H 10 P 15 40 3 8 4 4 2E Y Y Y A389 H 15 S 25 40 4 3 4 1G Y Y A390 H Y 20 P 25 65 3 1 6 5 4 2E Y Y Y Y Y392 H Y 10 S 25 45 8 4 2E Y ST Y393 H 20 P 25 65 3 3 3 6 6 2E Y Y Y Y Y B394 H 10 S 15 55 2 12 6 1G Y Y A395 10 C 2 10 ST Y B398 H 20 S 40 55 6 3 4 2E Y Y Y Y A399 20 C 1 ST Y400 15 S 20 40 2 4 1G Y Y Y B401 8 S 15 40 1 12 6 Y Y402 H Y 10 S 15 45 3 12 6 2G Y Y Y403 10 C 1 4 4 ST404 H 15 S 20 55 3 4 6 4 2E Y Y Y Y405 5 C 1 4 ST Y B406 5 S 15 C 5 3 4 Y Y B407 H 15 P 25 45 3 1 4 3 6 1G Y Y A408 H 15 S 20 50 3 3 6 4 1G Y Y A409 5 C 1 4 ST Y410 10 C 2 4 4 ST411 8 P 15 40 1 4 Y A412 H Y 20 P 25 55 1 10 10 4 2E Y Y Y Y Y A413 3 C 2 ST Y414 T 10 C 1 4 4 ST Y415 H 10 P 20 40 2 6 Y A416 H Y 20 S 25 55 3 3 3 11 7 6 2E Y Y Y Y Y B417 H 20 P 25 60 3 3 10 5 6 2E Y Y Y Y Y418 T 5 C 2 4 4 ST419 T 3 C 3 6 4 Y420 ST A421 5 C 1 ST Y A422 5 C 1 4 ST Y B423 10 C 2 4 ST Y424 B425 H 10 S 20 40 3 4 4 2E Y Y Y A426 H 10 S 15 40 5 1 12 6 1E Y Y Y A427 ST428 H Y 20 S 30 65 3 3 3 1 10 3 6 2E Y Y Y A429 5 2 6 4 Y430 5 C 1 4 4 Y

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431 H 15 S 20 55 3 3 3 1 6 5 4 2E Y Y Y Y B432 H 20 S 25 55 3 3 1 6 4 4 2E Y Y Y Y433 C 1 4 ST Y434 H 15 S 25 45 1 12 6 2E Y Y Y435 5 C 1 4 ST Y B436 5 S 25 C 3 12 6 ST A437 H Y 10 S 25 40 1 6 4 2E Y Y Y Y438 H Y 20 S 30 55 3 3 1 9 5 6 2E Y Y Y Y Y A439 1 ST Y440 T 10 C 4 4 4 ST Y441 10 C 3 6 4 ST Y B442 5 2 6 4 ST Y443 H 15 P 20 60 3 3 12 6 1G Y Y Y B444 H Y 15 S 25 40 3 3 1 3 8 6 1G Y Y Y A445 H Y 20 S 30 60 3 3 1 9 8 2E Y Y Y Y Y446 T 10 C 1 8 6 Y447 5 C 1 8 6 ST Y448 T 5 C 1 4 4 ST Y449 3 C 1 4 ST Y450 T 5 C 4 4 Y451 5 C 1 4 4 ST Y452 65 Y Y B453 10 P 15 40 4 1 12 6 1G Y Y454 5 S 25 C 2 4 ST Y455 T 10 C 8 6 ST Y456 10 S 30 40 7 5 4 2E Y Y Y457 H Y 10 P 20 55 3 7 4 6 2E Y Y Y Y A458 H 8 S 20 45 2 2 6 4 Y A459 H Y 15 S 25 55 3 6 4 2E Y Y Y Y Y460 3 1 4 ST Y461 T 5 C 3 8 6 Y Y462 T 10 C 2 6 4 ST Y463 3 C 4 ST Y B464 5 C 1 ST Y465 H 15 S 20 55 3 3 1 5 4 2E Y Y Y Y466 1 4 ST Y B467 H 10 S 15 40 3 Y Y468 T 15 C 3 4 ST Y469 5 C 1 4 ST Y470 H 10 S 15 40 5 3 6 1G Y Y Y A471 10 C 3 10 ST Y472 10 C 1 4 ST Y473 5 C 1 4 ST Y474 5 C 2 4 ST Y475 10 C 1 ST Y476 1 4 ST Y



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478 T 10 3 12 6 ST Y479 3 1 ST Y480 5 C 1 4 ST Y481 H Y 15 P 25 45 1 5 3 4 1G Y Y Y Y482 5 C 1 ST Y483 5 6 Y B484 H 10 S 15 40 3 4 4 1G Y Y A485 H Y 15 P 20 40 12 6 Y A486 10 P 20 40 3 2E Y Y487 5 C 1 4 ST Y A488 3 C 1 4 4 ST Y A489 10 C 3 10 ST Y490 H Y 20 S 30 55 5 3 4 2E Y Y Y A492 T 5 C 4 4 ST Y493 3 C 1 4 ST Y494 H 15 P 25 55 2 4 1G Y Y Y A495 H Y 15 S 20 55 3 3 6 9 4 2E Y Y Y Y496 T 3 2 8 6 ST Y497 T 10 S 20 45 12 6 Y Y498499 H 20 P 40 60 3 3 1 7 3 4 2E Y Y Y Y A501 H 15 S 25 45 4 4 2E Y Y Y Y502 10 2 6 4 Y503 3 1504 T 10 C 2 6 4 ST Y505 H Y 20 P 30 55 3 4 3 6 2E Y Y Y Y B506 3 C 4 ST Y B507 T 5 S 15 C 2 12 6 ST Y B508 T 10 C 3 ST Y509 T 15 C 2 12 6 ST Y510 5 C 1 6 4 ST Y511 H Y 10 S 25 45 4 5 4 2E Y Y Y Y A512 ST A513 5 C 1514 5 C 1 ST Y515 ST A516 C 1 4 4 ST Y517 T 5 S 15 C 3 ST Y518 H 15 S 25 40 3 1 4 1G Y Y Y A519 5 C 1 ST Y A520 T C 3 4 4 ST Y521 H 15 P 20 55 3 1 4 1G Y Y Y B522 Y 10 P 25 55 5 4 4 2E Y Y Y Y523 H Y 20 P 45 40 3 1 6 3 8 2E Y Y Y Y524 T C 2 12 6 ST Y B525 H Y 20 P 25 55 1 11 10 6 2E Y Y Y Y B

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526 ST B527 T 10 C 3 12 6 ST Y528 H 15 P 30 40 1 7T 6 2E Y Y Y Y A529 T 5 S 15 C 3 12 6 ST Y530 T 10 3 8 6 ST Y531 T 3 C 4 ST Y A532 10 C 2 ST A533 10 S 20 40 3 1 6 Y Y A534 H Y 10 S 25 40 6 4 4 2E Y Y Y A535 5 C 1 ST Y536 H Y 10 P 15 40 3 10 7 4 2E Y Y Y Y Y537 10 C 2 4 ST Y538 ST B539 T 5 S 15 C 2 8 6 Y Y A540 H 15 S 20 55 3 5 4 2E Y Y Y Y B541 5 C 1 4 4 ST Y542 H Y 20 P 30 55 3 4 6 2E Y Y Y Y Y A543 T 10 C 1 4 4 ST Y544 H Y 15 S 20 60 3 3 6 7 4 2E Y Y Y Y Y545 H Y 15 S 30 55 5 6 4 2E Y Y Y Y Y546 H 15 S 30 40 5 7 4 2E Y Y Y Y Y A547 ST Y A548 5 C 0 4 ST Y549 H 20 S 30 60 5 9 4 2E Y Y Y Y550 10 C 12 6 ST Y552 8 S 15 40 3 3 Y Y A553 H Y 15 P 25 55 3 8 6 1G Y Y Y A555 H 8 S 20 40 1 6 4 2E Y Y Y A556 H Y 15 P 20 40 3 3 10 4 2E Y Y Y A557 5 C 1 4 ST Y558 10 C 1 8 6 ST Y559 H 15 S 20 40 1 6 3 4 2E Y Y Y Y560 T 5 C 1 ST Y561 T 5 C ST Y562 T 5 C 1 4 ST Y563 H 10 S 20 40 2 4 Y Y564 H 8 S 20 40 3 3 3 6 4 1G Y Y A565 5 C 1 4 ST Y B566 H Y 20 P 30 60 3 3 1 8 6 4 1G Y Y Y Y Y567 10 C 1 4 4 ST Y568 H 8 P 20 60 6 6 2E Y Y Y B569 H Y 15 S 30 40 6 6 4 2E Y Y Y Y570 5 C 1 ST Y571 Y Y A572 H 10 S 15 40 2 12 6 1G Y Y A573 H Y 10 P 15 55 4 4 4 2E Y Y Y Y



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574 C 1 ST Y B575 H Y 15 S 25 40 3 7 4 2E Y Y Y Y Y A576 T 10 C 2 6 ST Y B577 5 C 1 4 ST Y B578 T 5 S 10 C 3 6 4 ST Y B579 H Y 10 S 25 45 6 4 4 2E Y Y Y Y Y581 T 5 C 3 4 4 Y ST Y582 T 5 C 3 8 6 ST Y583 5 1 4 4 ST Y584 H Y 15 S 15 40 3 3 3 4 2E Y Y Y Y A586 H 15 S 20 40 3 5 3 12 6 2G Y Y Y587 H 15 S 20 55 2 10 1G Y Y Y Y588 5 C 1 ST Y B589 20 C 1 6 Y Y B590 H 20 P 30 60 3 3 1 5 8 2E Y Y Y Y Y591 3 1 4 ST Y593 H 15 P 20 45 2 5 4 1G Y Y Y A594 T 10 C 3 4 4 ST Y595 T 5 C 1 ST Y596 T 10 C 2 6 4 ST Y597 1 ST Y A598 ST B599 T 15 2 6 4 ST Y601 H 15 S 30 55 3 1 7 4 2E Y Y Y Y A602 H 15 S 25 40 3 2 1 8 6 1G Y Y Y Y603 10 C 1 8 6 ST Y604 3 C 1 ST Y B605 10 C 1 4 ST Y606 3 C 1 ST Y607 5 C 1 ST Y608610 3 1 4 ST Y611612 T 15 C 3 12 6 ST Y613 5 C 1 ST Y615 1 ST Y616 H 10 S 15 40 3 1 4 7 4 2E Y Y Y Y617 H 15 S 25 55 1 5 6 4 2E Y Y Y Y Y618 H 10 S 25 55 3 4 Y Y619 H Y 20 S 40 65 3 1 4 2E Y Y Y Y A621 10 1 Y Y622 5 1 ST Y623 H Y 20 P 25 55 3 3 6 4 4 2E Y Y Y Y Y624 H Y 20 P 45 55 1 3 4 6 2E Y Y Y Y Y B626 3 C 1 ST Y B629 H 15 S 25 45 3 3 1 3 9 4 2E Y Y Y Y Y

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630 H Y 20 P 45 55 3 3 3 1 8 6 4 2E Y Y Y Y Y631 H Y 20 S 40 50 1 4 6 2E Y Y Y Y Y A632 H Y 20 S 50 65 3 6 4 4 2E Y Y Y Y635 10 S 30 40 10 4 4 2E Y Y Y636 10 4 4 Y ST A697 ST A698 H Y 15 S 30 40 2 4 2E Y Y Y Y A700 H Y 20 S 30 50 3 3 1 3 4 2E Y Y Y Y A702 H 15 P 25 40 1 3 4 4 2E Y Y Y Y Y703 H Y 20 S 40 55 3 3 3 8 3 4 2E Y Y Y Y A742 Y B771 H 15 P 30 55 5 4 2E Y Y Y Y776 H Y 20 S 25 65 3 3 1 6 8 4 2E Y Y Y Y

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D isplay TableM erchandisingG uidelines

The following section provides direction on merchandising Nesting and Promo Tables effectively for each Promotional Turn.

Visual Merchandising Team

If you have any questions, please contact your store’s Regional Visual Merchandiser or Julia Coates at 416.864.6746.

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Merchandising Display Tables

Display Table Themes

The new Nesting Table Map is used for all of the Nesting Table Layouts.

The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

Please merchandise the tables according to the themes provided.

These themes have been selected to integrate with the Promotional Theme and to maximize sales potential.

Product Orders

For each Nesting Table,pleaseordertwoorthreecasesofeachofthe12-18participatingproducts.

For each Promo Table, please order two or three cases of each of the six to eight participating products.

The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme.

Product Placement

Avoid spreading products over the entire table.

Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted.

By following the basic principle of ‘like product with like product’, you will accomplish athemed,fullystockedandcustomer-friendlyfixture.

Remember to consider the colour, size and type when building your display.

Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not ‘compete’ with each other.

examPle of Colour, size, tyPe

examPle of “like with like”

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Nesting Table Baskets

examPle of basket with sign

Nesting Table Baskets

All nesting tables must have a basket on each corner of the table.

Select one product to merchandise in each basket complementing the theme. Sign the product with metal sign holders and black sign inserts.

Each medium sized basket holds two cases of 750 mL product or one case of 1000 mL /1500 mL product.

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Nesting Table Fixtures

Product Theme Location

Store #

Nesting Table Theme

Cana

dian

W

hisk

y

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CAL

Ont

ario

VQ

A

Red

& W

hite

Bl

ends

VIN

TAG

ES

VIN

TAG

ES

Esse

ntia

ls

1 N110 N1x2 N2 N3 2 x V15 N121 V22 N131 V35 N138 N1 N240 N157 N1115 N1 N2 V149 N1 N2 N2164 N1171 N1185 N1187 N1 N2 V198 N1200 N1212 N1226 N1 V249 N1252 V253265329 N1334 N1 N2 N3340 N1344 V346 N1 N2 N3355 N1x2 N2 N3 V360 N1 V361 N1367 N1 N2 V371 V373 V378 N1 N2388 N1390 N1393 N1412 N1 N2416 N1 V417 N1432 V438 N1445 N1 N2 N3 V495 N1 V

Store #

Nesting Table Theme

Cana

dian

W

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CAL

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ario

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A

Red

& W

hite

Bl

ends

VIN

TAG

ES

VIN

TAG

ES

Esse

ntia

ls

511 N1522 N1523 N1x2 N2 N3525 N1 V536 N1542 N1544 V545 N1555 N1556 N1 V573 N1575 N1579 N1590 N1 N2601 N1617 N1619 N1623 N1624 N1631 N1 N2632 N1703 N1771 N1 V

Storeswillreceiveasignforspecificthemes. It is the Manager’s discretion to choose which themed tables to build.

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Nesting Table Map

Use for all Nesting Table Themes

Basket

1 Case

Q

Baske

t

1 Case

P

Basket

1 Case

O

Basket

1 Case R

sig

na

ge

soft

d

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ing

H3 Facings

H3 Facings

I3 Facings

I3 Facings

J3 Facings

J3 Facings

L3 Facings

L3 Facings

A3

Faci

ngs

A3

Faci

ngs

B3

Faci

ngs

B3

Faci

ngs

C3

Faci

ngs

C3

Faci

ngs

D3

Faci

ngs

D3

Faci

ngs

E3

Faci

ngs

E3

Faci

ngs

G3 Facings

F3 Facings

G3 Facings

F3 Facings

N3 Facings

M3 Facings

N3 Facings

M3 Facings

K3 Facings

K3 Facings

fro

nt

of

sto

re

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Nesting Table Theme: N1 & N4

Canadian Whisky

A Nesting Table With A Selection of Canadian Whisky

Location LCBO# Description FormatA 1487 Crown Royal 750 mLB 893 Wiser's Deluxe 750 mLC 331504 Canadian Club Reserve 750 mLD 94771 Forty Creek Double Barrel Reserve Whisky 750 mLE 195651 Forty Creek Confederation Oak Reserve Whisky 750 mLF 173351 Proof Whisky 750 mLG 604819 Danfield's Private Reserve Small Batch* 500 mLH 1487 Crown Royal 750 mLI 95315 Wiser's Small Batch Whisky 750 mLJ 195610 Canadian Club Sherry Cask 750 mLK 94771 Forty Creek Double Barrel Reserve Whisky 750 mLL 195651 Forty Creek Confederation Oak Reserve Whisky 750 mLM 3558 Gibson's Finest 750 mLN 246603 Crown Royal Limited Edition 750 mL

BasketsO 95315 Wiser's Small Batch Whisky 750 mLP 195610 Canadian Club Sherry Cask 750 mLQ 893 Wiser's Deluxe 750 mLR 331504 Canadian Club Reserve 750 mL

PLEASE NOTE:The Nesting Table Map is used for all of the Nesting Table Layouts.

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Nesting Table Theme: N2

goLOCAL

A Nesting Table With A Selection of goLocal Ontario VQA Wines

Option ADisplay residual inventory of the Ontario VQA wines from the the P7 promotion. Select 12-18differentOntarioVQAproductsfromyourexistinginventory.

Option BIf the store does not have extra Ontario VQA inventory following P7’s promotion, merchandise the skus below according to the Nesting Table Map.

Location LCBO# Description FormatA 0134965 Open Riesling-Gewurztraminer VQA 750 mLB 0107763 Pelee Island Monarch Red VQA 750 mLC 0326413 Pelee Island Pinot Grigio VQA 750 mLD 0134957 Open Cab 2 Merlot VQA 750 mLE 0089821 Girls Night Out Chardonnay VQA 750 mLF 0234583 Cave Spring Riesling VQA 750 mLG 0467662 Strewn Gewurztraminer/Riesling VQA 750 mLH 0135939 Pelee Island Pinot Noir VQA 750 mLI 0006395 20 Bees Cabernet Merlot VQA 750 mLJ 0066266 Inniskillin Chardonnay VQA 750 mLK 0433714 Pelee Island Cabernet Franc VQA 750 mLL 0126144 Sibling Rivalry White VQA 750 mLM 0219543 Inniskillin Late Autumn Riesling VQA 750 mLN 0233635 Cave Spring Riesling Dry VQA 750 mL

BasketsO 0485128 Pelee Island Baco Noir VQA 750 mLP 0393405 Pelee Island Monarch Vidal VQA 750 mLQ 0136044 Pelee Island Chardonnay VQA 750 mLR 0582825 Peller Estates Family Series Chardonnay VQA 750 mL

Recommended Alternate Products0276170 Pelee Island Blanc De Blanc Vidal Riesl. VQA 750 mL0554378 Hillebrand Artist Series Gewurztraminer VQA 750 mL

PLEASE NOTE:The Nesting Table Map is used for all of the Nesting Table Layouts.Trad

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Nesting Table Theme: N3

Ontario VQA Red & White Blends

A Nesting Table with A Selections of Red and White VQA Blends

Option ADisplay residual inventory of the Ontario VQA wines from the the P7 promotion. Select 12-18differentOntarioVQAproductsfromyourexistinginventory.

Option BIf the store does not have extra Ontario VQA inventory following P7’s promotion, merchandise the skus below according to the Nesting Table Map.

Location LCBO# Description FormatA 0134965 Open Riesling-Gewurztraminer VQA 750 mLB 0107763 Pelee Island Monarch Red VQA 750 mLC 0326413 Pelee Island Pinot Grigio VQA 750 mLD 0134957 Open Cab 2 Merlot VQA 750 mLE 0089821 Girls Night Out Chardonnay VQA 750 mLF 0234583 Cave Spring Riesling VQA 750 mLG 0467662 Strewn Gewurztraminer/Riesling VQA 750 mLH 0135939 Pelee Island Pinot Noir VQA 750 mLI 0006395 20 Bees Cabernet Merlot VQA 750 mLJ 0066266 Inniskillin Chardonnay VQA 750 mLK 0433714 Pelee Island Cabernet Franc VQA 750 mLL 0126144 Sibling Rivalry White VQA 750 mLM 0219543 Inniskillin Late Autumn Riesling VQA 750 mLN 0233635 Cave Spring Riesling Dry VQA 750 mL

BasketsO 0485128 Pelee Island Baco Noir VQA 750 mLP 0393405 Pelee Island Monarch Vidal VQA 750 mLQ 0136044 Pelee Island Chardonnay VQA 750 mLR 0582825 Peller Estates Family Series Chardonnay VQA 750 mL

Recommended Alternate Products0276170 Pelee Island Blanc De Blanc Vidal Riesl. VQA 750 mL0554378 Hillebrand Artist Series Gewurztraminer VQA 750 mL

PLEASE NOTE:The Nesting Table Map is used for all of the Nesting Table Layouts. Trad

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Nesting Table Theme

Vintages – October 16th Release

Nesting Table of Vintages Wines

Location LCBO# Description Format

A 681643 (V) Ch. D'argadens Bordeaux Superior (Maison C 750 mL

B 979955 06 St. Emilion (J-P Moueix) 750 mL

C 92536 06 Larroque Bordeaux (Ducourt) 750 mL

D 502112 05 Ch. Pipeau St Emilion (Ch. Pipeau) 750 mL

E 190983 05 Moulin De Canhaut Medoc (Borderac Crus Et 750 mL

F 187641 Marquis De Haux Cremant Bordeaux (Gabart-Lava 750 mL

G 194209 06 Ch. Reverdi Aoc Medoc Cru Bourgeois (Vn Th 750 mL

H 191023 06 Vieux Chateau Gachet Lalande De Pomerol (B 750 mL

I 192401 06 Fongaban Ct. Castillon (Diva S.A.S.) 750 mL

J 112904 Clos Du Grand Puceau St. Emilion Grand Cru 750 mL

K 125674 Cotes Rocheuses, App. St. Emilion Grand Cru 750 mL

L 183533 Cremant De Loire Rose (Chateau Moncontour) 750 mL

M 183756 Cremant De Bordeaux Rose (Chateau Bonnet) 750 mL

N 195172 06 Seigneurs D'aiguilhe Cotes De Castillon 750 mL

Baskets

O 178137 06 Perle Rare Cremant De Bourgogne Brut 750 mL

P 181321 04 La Velona Brunello Di Montalcino 750 mL

Q 34942 Santa Carolina Reserva De Familia Carmenère 750 mL

R 943472 Silver Oak Cabernet Sauvignon 750 mL

Recommended Alternate Products

33894 Le Clos Jordanne Village Reserve Pinot Noir 750 mL

93138 Cat Amongst The Pigeons Nine Lives Shiraz 750 mL

81091 Zolo Reserve Malbec 750 mL

194217 Chateau Grand Maison Cuvee Spe. 750 mL

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Nesting Table Theme

Vintages – October 30th Release

Nesting Table of Vintages Wines

Location LCBO# Description Format

A 71407 Grgich Hills Estate Grown Cabernet Sauvignon 750 mL

B 996405 Stags' Leap Winery Cabernet Sauvignon 750 mL

C 982413 Ridge Lytton Springs 750 mL

D 652883 Belle Glos Clark & Telephone Vineyard Pinot Noir 750 mL

E 673798 Ravenswood Old Vine Zinfandel 750 mL

F 186163 Folie A Deux Cabernet Sauvignon 750 mL

G 197418 Napa Creek Chardonnay 750 mL

H 346304 Grgich Hills Estate Chardonnay 750 mL

I 294181 Roederer Estate Brut Sparkling Wine 750 mL

J 198903 Los Carneros Chardonnay 750 mL

K 603696 Alderbrook Old Vine Zinfandel 750 mL

L 686121 Austin Hope Syrah 750 mL

M 185868 Clos Maginiai Coteaux Languedoc Pic Saint Loup 750 mL

N 181446 07 San Pio Ripasso (Spinelli) 750 mL

Baskets

O 185876 07 Cotes Rhone Village Rasteau Les Valats (Ve 750 mL

P 572230 07 Crozes Hermitage Rg (Cave De Tain L'hermit 750 mL

Q 125930 07 Cotes Du Rhone Parole De Femme (Galevan) 750 mL

R 243329 Taja Reserva 750 mL

Recommended Alternate Products

86363 Wildass Red 750 mL

194886 Reserve Des Armoiries 'Eleve En Futs' Cdr Red 750 mL

176784 06 Senorio Barahinda Bellum Providencia 750 mL

626325 Osoyoos Larose Le Grand Vin 750 mL

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Promo Table Fixtures

Product Theme Location

Store #Promo Table Themes

Scotch Bourbon Halloween Beer Autumn Cider10 P121 2 x P1 2 x P2 P3 P422 P1 P257 P1115 P1 P2 P3187 P1 P2 P3 P4252 P1 P2 P3 P4253 P1 P2 P3265 P1334 P1 P2 P3 P4346 P1 P2 P3 P4355 P1 P2378 P1 P2 P3 P4412 P1445 P1 P2 P3 P4523 P1545 P1590 P1 P2 P3 P4617 P1619 P1 P2 P3624 P1 P2 P3 P4631 P1 P2 P3632 P1 P2 P3 P4703 P1 P2

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Promo Table Themes

P1: Scotch

Location LCBO# Descritpion FormatA 7617 Chivas Regal 12 Year Old 750 mLB 140822 The Black Grouse 750 mLC 38927 Isle Of Jura Superstition Single Malt 750 mLD 21097 The Glenlivet 12 Yr Malt 750 mLE 178384 Bruichladdich Classic (Laddie) With Tin 750 mLF 94052 Glenmorangie Single Malt 750 mLG 7880 Johnnie Walker Black 12 Yr 750 mLH 195693 Singleton Of Glendullan 750 mLAlternate 12385 Glenfiddich Single Malt 12 Year Old 750 mL

P2: Bourbon

Location LCBO# Description FormatA 326009 Knob Creek Bourbon 750 mLB 198184 Wild Turkey Bourbon 750 mLC 480624 Woodford Reserve Distiller's Select Bourbon 750 mLD 54866 Bulleit Bourbon Frontier Whiskey 750 mLE 103747 Maker's Mark Kentucky Bourbon 750 mLF 21378 Jim Beam White Label Bourbon 750 mLG 480616 Jack Daniel's Single Barrel Whiskey 750 mLH 377994 Gentleman Jack Rare Tennessee Whiskey 750 mLAlternate 41384 Jack Daniel's Sour Mash 750 mL

P3: Halloween Beer

Location LCBO# Description FormatA 67710 Great Lakes Pumpkin Ale 650 mLB 90373 Brooklyn Post Road Pumpkin Ale 6 x 355 mLC 182287 Southern Tier Pumpkin Ale 650 mLD 186775 Rigor Mortis Abt 341 mLE 90738 St Ambroise Pumpkin Ale 3 341 mLF 201665 Nasty Habit Ipa 650 mLG 615880 Devil's Pale Ale 473 mLH 194431 Duvel Beer 330 mLAlternate 435743 Hobgoblin Extra Strong Ale 500 mLTrad

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Promo Table Themes

P4: Autumn Cider

Location LCBO# Description FormatA 94094 Domaine Pinnacle Ice Cider 375 mLB 61671 Crement Cidrerie St-Nicolas 750 mLC 560532 Strongbow Cider 500 mLD 8144 Sir Perry Pear Cider 500 mLE 699389 Magners Original Irish Cider 500 mLF 619551 Blackthorn Cider 500 mLG 99002 Bulmers Original Cider 568 mLH 130815 Stowford Press English Export Cider 500 mL

The Promo Table Map is used for all four Table Layouts.

To merchandise the table properly, 2 - 3 cases of each product should be ordered, allowing for 3 facings of each product.

signage

E3 Facings

F3 Facings

G3 Facings

D3 Facings

H3 Facings

C3 Facings

B3 Facings

A3 Facings

front of store

Promotional Table Location Map

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Store Floor Plans

Store Floor plans are posted on the Sales & Marketing Portal Site.

Follow the Quick Link at the top of the Sales & Markeing Newsletter.

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intages th trade - doing business with lcbo · 2015-04-01 · whisky soul bottle topper stores with...

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