Integrated

Development & Promotion

of

Handicraft

in

Uttarakhand

Action Plan

Uttarakhand Handloom & Handicraft Development Council

Directorate of Industries, Uttarakhand

Patel Nagar, Dehradun. Tel: 0135-2728227 Email: mpr@doiuk.org

INTEGRATED DEVELOPMENT & PROMOTION

SCHEME OF HANDICRAFT

A project of Integrated Development & Promotion of Handicraft for

the benefit of Schedule Caste (14580 nos.) and Schedule Tribe (9720 nos.)

artisans in Uttarakhand State has been approved by the DC(Handicraft), Govt. of

India for 15 blocks of the State.

Main Components of the Scheme:

1. Commom Facility Centre for Entrepreneurs/Exporters.

2. Design Development

(i) Design Workshop,

(ii) Integrated Design Development Project

3. Marketing Promotion

(i) Exhibitions,

(ii) Local Level Marketing Workshop,

(iii) State Level Marketing Workshop,

(iv) Buyer-Seller Meet in India,

(v) International Buyer-Seller Meet,

(vi) International Workshop/Symposium.

4. Direct Assistance

(i) Tool kit for artisans.

LIST OF MAIN CRAFTS OF UTTARAKHAND

• Woollen work • Natural Fibre Based Craft

• Carpet • Pottery

• Artistic Shawl • Copperware

• Textile • Metal work

• Printed Textile (Block Printing) • Aipan

• Knitting & Embroidery • Jewellery

• Zari work • Rambaans

• Patch Work • Paper Jewellery

• Wooden work • Namda

• Wooden Beads • Bamboo Product

• Survey Instrument Crafts • Artistic Candle

• Ringal

IDENTIFIED BLOCKS FOR INTERVENTION

S.No Blocks District

1 Karnprayag Chamoli

2 Joshimath

3 Dunda Uttarakashi

4 Bhatwari

5 Dharchula Pithoragarh

6 Munsyari

7 Khatima Udhamsinghnagar

8 Jaspur

9 Bageshwar Bageshwar

10 Sahaspur Dehradun

11 Roorkee Haridwar

12 Bhilangana Tehri Garhwal

13 Ukhimath Rudraprayag

14 Haldwani Nainital

15 Hawalbagh Almora

IDENTIFIED BLOCKS FOR INTERVENTION

MAJOR WORKS PROPOSED UNDER THE PROJECT

S.No. Component Activity Total

Amount

Sanctioned

(in Lakh)

01 Facility Center for

Entrepreneus/Exporters

15 CFCs with maximum of 60 lakhs each 900.00

02 Design Development

Each Design workshop

for 25 days for 30 artisan

150 Design workshops

(10 each in one block) @ Rs. 3 lakh each

450.00

Each Integrated Design

Development Project

(IDDP) 5 months for 40

artisans

45 IDDP

(three each in one block) @ Rs. 8.45 lakhs

380.25

03 Market Promotion

Exhibitions 15 exhibitions

(one each per block) @ Rs. 8 lakh each

120.00

Local Level Marketing

Workshops

Two workshops/annum/block @ Rs. 2 lakh each. 120.00

State Level marketing

workshop

Two workshops/annum @ Rs. 5 lakh each. 20.00

Buyer seller meet in India Two BSM per annum @ Rs. 15 lakh each 60.00

International buyer seller

meet

One BSM per annum @ Rs. 50 lakh each 100.00

International workshop/

symposium

One workshops/annum @ Rs. 50 lakh each. 100.00

04 Direct Assistance Tool kit worth Rs. 5000 each for 1000 artisans

in each block

750.00

Total 3000.00

Action Plan

ACTION PLAN

S.

No

Components Month Activities

1 Common Facility

Centre

July/August, 2015 Land identified.

Technical Team selected.

Sep. to Dec., 2015 Procurement of Plant &

Machinery.

Construction of building.

2 Design Development July/August, 2015 Empanelment of designer.

Selection of Master Craftsmen.

August, 2015 First Design Workshop to be

conducted in each block.

September, 2015 Second Design Workshop to be

conducted in each block.

October to March,

2015

03 Design Workshops will be

conducted in each block.

3 Market Promotion October, 2015 to

March, 2016

05 Exhibitions (Reputed haats,

Craft bazaar, Gandhi Shilp

Bazar, Shopping malls in

different cities)

September to

November, 2015

First Local Level Marketing

Workshop in each block

January to March,

2016

Second Local Level Marketing

Workshop in each block.

02 State Level Marketing

Workshop.

February/March, 2016 02 Buyer Seller Meet at Delhi.

February/March, 2016 01 International Buyer-Seller

Meet.

February/March, 2016 01 International Workshop/

Symposium.

Common Facility Centre for Entrepreneurs and Exporter

• Lands/Buildings have been identified for CFCs in each block.

• Technical Consultant selected for preparing detailed report for CFCs in

coordination with NCDPD.

• The team will visit each block during August-September and the reports

are expected by November, 2015.

• Procurement of Plant & Machinery and renovation of buildings to be

completed upto March, 2016.

• New constructions wherever required, will be completed within a year.

Places identified for CFCs :-

S.No. Name of the Block Identified place for CFCs

1. Karnprayag (Chamoli) Kaleshwar

2. Joshimath (Chamoli) Tangdi

3. Dunda (Uttarkashi) Nakuri

4. Bhatwari (Uttarkashi) Uttarkashi

5. Dharchula(Pithoragarh) Dharchula

6. Munsyari (Pithoragarh) Munsyari

7. Khatima (Udhamsinghnagar) Sripur Bichhuwa

8. Jaspur (Udhamsinghnagar) Jaspur

9. Bageshwar (Bageshwar) Vill. Sainj, Bageshwar

10. Roorkee (Haridwar) Roorkee

11. Bhilangana (Tehri) Ghansali

12. Ukhimath(Rudraprayag) Ukhimath

13. Haldwani(Nainital) Haldwani

14. Hawalbagh(Almora) Dugalkhola

15. Sahaspur (Dehradun) Shankarpur

Design Development

• Locations/Craft Clusters/Artisans identified in each block.

• 22 Designers from reputed institutes have been empanelled for conducting

design workshop.

• Master craftsmen in each craft selected for design workshop at district level.

• First design workshop will commence between 15th August to 31st August,

2015 in each block.

• Second design workshop will commence between 1st September to 15

September, 2015 in each block.

Details of Design Workshop :-

S.No Name of the block

Identified Place/Craft

1 Karnprayag

(Chamoli)

1& Devlibagag+ & Wooden beads

2& Taifna & Wooden beads

3& Mangrauli & Nettle Fibre

4& Nauti & Wooden Work

5& Lagasu & Handroll Agarbatti

2 Joshimath(Chamoli) 1& Salur Dungra & Wooden Work(Mukhauta)

2& Tangdi & Ringal

3& Lata(Raini) & Aasan] Carpet

4& Joshimath & Paper Jewellery

5& Parsaari & Handroll Agarbatti

3 Dunda (Uttarakashi) 1& Kamad & Ringal

2& Bharan Gaon & Ringal

3& Dunda & Artistic Shawl

4& Brahamkhal & Wooden Work

5& Nakuri & Wollen Carpet

4 Bhatwari (Uttarkashi) 1& Sangamchatti & Ringal

2& Agora & Woolen Craft

3& Harshil & Artistic Shawl

4& Bhatwari

(Garampani

& Namda Craft

5& Uttarakashi & Croasia Work.

5 Dharchula

(Pithoragarh)

1& Baram & Ringal

2& Jada Jibli & Carpet

3& Galaati & Woollen Artistic

4& Balwakot & Woollen Craft

5& Dharchula & Artistic Shawl

6 Munsyari

(Pithoragarh)

1& Garaati & Artistic Shawl

2& Madkot & Carpet

3& Tejam & Artistic Shawl

4& Gandhinagar & Ringal

5& Munsyari & Artistic Shawl

7 Khatima

(Udhamsinghnagar)

1& Sadsadiya & Natural Fibre Work

2& Jungle Zubider & Bamboo

3& Kutri & Bamboo

4& Sripur Bichhuwa & Ringal

5& Bhudmaholia & Munj Grass

8 Jaspur

(Udhamsinghnagar)

1& Manorathpur & Carpet

2& Jaspur & Block Printing

3& Mahuadabra & Carpet

4& Raipur & Carpet

5& Kheda & Printing

9 Bageshwar

(Bageshwar)

1& Chaugancheena & Copper work

2& Uderkhani & Copper work

3& Kharakhtamta & Copper work

4& Chidang & Copper work

5& Nai Basti & Carpet

10 Roorkee(Haridwar) 1& Roorkee & Brassware

2& Akbar Fazil Pur & Knitting & Weaving

3& Salahpur & Wood Carving

4& Nazumpur Panyali & Zarimala

5& Imlikheda & Carpet/Artistic Shawl

11 Bhilangana (Tehri) 1& Chakreda & Ringal

2& Mathpuda & Ringal

3& Ghuttu & Ringal

4& Budakedar & Ringal

5& Ghansali & Woollen work

12 Ukhimath

(Rudraprayag)

1& Devlimani Gram & Woollen Work

2& Guptkashi Nala & Wooden Work

3& Mansuna & Ringal

4& Luwara & Woollen

5& Makku & Ringal

13 Haldwani (Nainitalb) 1& Fatehpur & Bamboo work

2& Kathgharia & Bamboo work

3& Halduchaur & Carpet

4& Bindukhata & Block Printing

5& Dumwadunga & Block Printing

14 Hawalbagh(Almora) 1& Kasardevi & Carpet

2& Narsinghbari & Aipan

3& Khatyari & Aipan

4& Deenapani & Artistic Shawl

5& Tamranagri & Copper

15 Sahaspur(Dehradun) 1& Tilwari/Jagatpur & Embroidery work

2& Kotda/Kalyanpur & Embroidery Work

3& Bhauwala & Artificial Jewellery

4& Ramsawala/Kainc

hiwala

& Bhimal/Jute work

5& Nahaar & Bhimal/Jute work

Marketing Promotion

1- Exhibiton

Participation in Exhibitions to provide marketing opportunities to the

artisans/craftsmen at reputed haats, shopping malls and craft bazaar in

different cities with artisans/representatives/products from 15 blocks in

coordination with EPCH.

2- Local Level Marketing Workshop

Local Level Marketing Workshops will be organized in identified blocks

to create awareness and capacity building on export procedure,

marketing, packaging etc. in coordination with EPCH.

3- State Level Marketing Workshop

State Level Marketing Workshops will also be conducted at State Level

for the artisans of 15 identified blocks.

4- Buyer Seller Meet in India

Buyer Seller Meet will be conducted to provide linkage between local

artisan and major buyers to promote and market the products.

Participation in 2015-16 :-

(1) Indian Handicrafts and Gift Fair ‘Autumn’ 2015 – IHGF, Delhi

Fair.

(2) Indian Handicrafts and Gift Fair ‘Spring’ 2016.

5- International Buyer Seller Meet

International buyer seller meet will be conducted in order to provide

linkages and exposure to local artisans with international market in

coordination with EPCH.

6- International Workshop/Symposium

Participation in International Workshop/Symposium will be done in order

to create awareness among foreign designers, buyers and general public.

Progress

Details of Design Workshop to be organized under Integrated Development

and Promotion of Handicraft Scheme

S.

No.

Block Craft Date of design

workshop

Name of the

Designer

1. Joshimath (Chamoli) Ringaal 23-08-2015

Karan Gogoi

2. Karnaprayag (Chamoli) Natural fibre 01-10-2015 Pathik Chaudhary

3. Sahaspur (Dehradun) Embroidery

Embroidery

Jute work

Kaleen

01-09-2015

15-09-2015

29-09-2015

16-10-2015

Maurvi Gupta

Ankita Negi

Preeti Hayanki

Sonam Lamba

4. Bhilangana (Tehri) Ringaal 01-09-2015 Ankita Verma

5. Bageshwar

Copper Craft 01-09-2015 Abhiruchi Chandel

6. Dharchula Pithoragarh Woolen

Carpet

15-09-2015 Reena Narayan

7. Roorkee (Haridwar)

Survey

Instrument

Pottery

Embroidery

07-09-2015

02-09-2015

24-09-2015

Amrita Gupta

Parul Mishra

Ruchi Budhiraja

8. Munsyari (Pithoragarh) Ringaal 10-09-2015 Ishita Rastogi

9. Hawalbagh (Almora) Aipan 15-09-2015 Sabhyata Mishra

10. Khatima (Udhamsinghnagar) Moonjh Grass

Bamboo

11-09-2015

17-11-2015 Pooja Mishra

Ashwini Kumar

11. Dunda (Uttarkashi) Artistic Shawl 10-09-2015 Gaurav Bisht

12. Bhatwari (Uttarkashi) Ringaal 10-10-2015 Deepak Uikey

13. Haldwani (Nainital) Block Printing 10-09-2015 Mamta Joshi

14. Ukhimath (Rudraprayag) Ringaal 18-09-2015 Ramesh Rar

15. Jaspur (Udhamsinghnagar) Block

Printing

Chindi Dari

16-11-2015

26-11-2015 Prabal Kumar

Kirandeep Kaur

Details of Local Level Marketing Workshop to be organized under

Integrated Development and Promotion of Handicraft Scheme

S.No. Block Date of Marketing Workshop

1. Joshimath (Chamoli) 26-27 October, 2015

2. Karnaprayag (Chamoli) 28-29 October, 2015

3. Sahaspur (Dehradun) 11-12 July, 2015,

30 September, 2015 &

01 October, 2015

4. Bhilangana (Tehri) 01-02 November, 2015

5. Bageshwar

22-23 September, 2015

6. Dharchula Pithoragarh 24-25 September, 2015

7. Roorkee (Haridwar)

28-29 September, 2015

8. Munsyari (Pithoragarh) 26-27 September, 2015

9. Hawalbagh (Almora) 20-21 September, 2015

10. Khatima (Udhamsinghnagar) 14-15 September, 2015

11. Dunda (Uttarkashi) 03-04 October, 2015

12. Bhatwari (Uttarkashi) 05-06 October, 2015

13. Haldwani (Nainital) 18-19 September, 2015

14. Ukhimath (Rudraprayag) 30-31 October, 2015

15. Jaspur (Udhamsinghnagar) 16-17 September, 2015