integrated expertise the ibm puresystems difference file© 2012 ibm corporation integrated expertise...

© 2012 IBM Corporation

Integrated Expertise The IBM PureSystems Difference

Dave Ridley Product Manager – IBM Flex System

© 2012 IBM Corporation 2

IT Needs

• Deliver new capabilities faster

• Shift resources from maintenance to transformation

• Control growing complexity

What are today’s pressures and the reality of

Business Demands

• Address opportunities more quickly

• Drive business innovation

• Leverage technology more strategically

Consumer environment

• Mobility

• Social business

• Iterative solutions

Economic Crisis

Changing Environment

Change in Environment = Innovation


Classic view of world

& Views From many manufacturers

Silo



Silo Shared/consolodation




Virtualization

Virtual Server

SW

OS

Virtualised




Virtualisation

Virtual Server

SW

OS

Virtualised Clouds




Virtualisation

Virtual Server

SW

OS

Virtualised Clouds

Question to ask is:

•Where are you on this?

•What Stops you getting there?


What stops you getting to where you want to be?

What stops you could be that although this is a

technology statement , many companies are

organised in “Silos”


Virtualisation

Virtual Server

SW

OS

Virtualised Clouds

Organisation Silos


Ask the Question:

Why do you Virtualise?

Why do you Consolidate?

Why do you build Clouds?


Virtualisation

Virtual Server

SW

OS

Virtualised Clouds


Applications


Virtualisation

Virtual Server

SW

OS

Virtualised Clouds

Applications Applications Applications


Applications


Virtualisation

Virtual Server

SW

OS

Virtualised Clouds


Applications are the Heartbeat of the Business


How do you get TO an application as FAST

as possible?


How do you get from

Application?


Or:

How do you get from

TTV Until application is running - it IS costing you money..


What are the standard

technologies behind


Picasso once said “Good artists copy, great artists steal”

We looked at what’s in the market

We looked at the industry… and there are three technologies

© 2012 IBM Corporation 17 © 2012 IBM Corporation

Clients have tried various approaches to close the gap

DataCentre Appliances Cloud

Flexibility Control

Simplicity Rapid Deployment

Can “sidestep” org

structures

Agility Elasticity

Time and Expense Required

Single Purpose

May not be as “fresh” in some

years time

Shared Dependence

Public Clouds

Take the Positives of all three of these -

Benefits

Challenges


And not forgetting: Convergance


Virtualisation

Virtual Server

SW

OS

Virtualised Clouds


Apps: Heartbeat of the Business


The world’s first family of expert integrated systems

“Catalyst for Change”




hardware

Middleware

App

OS/Hypervisor

Sk

ills –

Kn

ow

led

ge - e

xp

ertis

e



DataCenter

hardware

Middleware

App

OS/Hypervisor

Sk

ills –

Kn

ow

led

ge - E

xp

ertis

e

hardware

OS/Hypervisor

hardware


Patterns



hardware

Middleware

App

OS/Hypervisor

Sk

ills –

Kn

ow

led

ge - E

xp

ertis

e

hardware

OS/Hypervisor

hardware

ISV can develop on IBM Hardware

Almost like an Application Store

Tooling for building is available so

even clients can build own patterns

Can take advantage of Underlying

Hardware

Clients can build own patterns


Extensibility from the broadest ecosystem is made easy

New IBM PureSystems Centre: Gain access to a broad community of IBM and

certified partner expertise

Download optimized, deployable application patterns from 100+ leading ISV partners

Search by solution area, industry or system

Download fixes and patches

Access to developer community


Also run your existing applications today*



hardware

Middleware

App

OS/Hypervisor

Sk

ills –

Kn

ow

led

ge - E

xp

ertis

e

hardware

OS/Hypervisor

hardware

DataCenter

DNA



hardware

Middleware

App

OS/Hypervisor

Sk

ills –

Kn

ow

led

ge - E

xp

ertis

e

hardware

OS/Hypervisor

hardware

DataCenter

DNA Application can exploit

Features of Datacentre

hardware “DNA”

it’s a known target entity

EasyTier – V7000



DataCenter

hardware

Middleware

App

OS/Hypervisor

Sk

ills –

Kn

ow

led

ge - E

xp

ertis

e

hardware

OS/Hypervisor

hardware


Another way of looking at this:

Business process/Software as a Service

Infrastructure as a service


Simple Message:

1. About Getting to Applications Quickly. Getting to them and having the skills and best

practices in a VERY easy to use manner

2. Openess of Technology – Different processors, Virtualisation layer, networking, Flexibility

is the transformational

3. Analysts comment “catalyst for change” its about getting departments that were in silos all

pulling in one direction

4. Innovation. It’s a SIMPLE idea.

Best Ideas are Really Simple.

iPOD… standard bits, standard components.. But the packaging of existing working technology

in a very EASY to use way. What we are doing is to package things that work well, bring it

in an easy to use way. And packaged IBM and ISV know how through Patterns.


Built-in Expertise

Integrated by Design

Simplified Experience

IBM PureFlex System Infrastructure Flex-ability to meet a variety of client needs

A continuum of expert integrated systems that delivers value from the moment of acquisition Express Infrastructure for small and midsize businesses Standard Infrastructure for cloud deployments and server consolidation

Enterprise Infrastructure for large-scale deployments; highly redundant for resilient operations

© 2012 IBM Corporation 38 38

Up to 80% performance boost vs. prior gen1 Dramatically reduce compute time with Intel® Advanced Vector Extensions Performance when you need it with Intel® Turbo Boost Technology 2.0 Intel® Integrated I/O with Intel® Data Direct I/O cuts latency2 while adding capacity & bandwidth

Up to 4 channels DDR3 1600 Mhz memory

Up to 8 cores Up to 20 MB cache

Integrated PCI Express* 3.0

Up to 40 lanes per socket

Announcing the new E5-2600 Processor

The Heart of a Next-Generation Data Center

1 Performance comparison using best submitted/published 2-socket server results on the SPECfp*_rate_base2006 benchmark as of 6 March 2012.

2 Source: Intel internal measurements of average time for an I/O device read to local system memory under idle conditions comparing Intel® Xeon® processor E5-2600 product family (230 ns) vs. Intel® Xeon® processor 5500 series (340 ns). See notes in backup for configuration details

* Other names and brands may be claimed as the property of others

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to intel.com/performance


Previous Generation I/O Intel® Integrated I/O

Intel® Integrated I/O

Separate I/O Hub

Reduces latency by up to 30%1

PCI Express* 3.0

2x greater bandwidth2

PCI Express* 2.0

1 2

3

1

WITHOUT Intel®

Data Direct I/O

WITH Intel® Data Direct

I/O

Intel® Integrated I/O

Reduces latency by 30%1

PCI Express* 3.0

2x greater bandwidth2

Intel® Data Direct I/O

Greater than 2x faster3

Improve I/O bandwidth up to 3X

4 with Intel® Integrated I/O

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You

should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.

1 Source: Intel internal measurements of average time for an I/O device read to local system memory under idle conditions comparing Intel® Xeon® processor E5-2600 product family (230 ns) vs. Intel® Xeon® processor 5500 series (340 ns). See notes in backup for configuration details

2 Source: /www.Pcisig.Com/news_room/november_18_2010_press_release/

3 Up to 2.3x I/O performance is 1S with a Xeon processor 5600 series vs. 1S Xeon Processor E5-2600 data for L2 forwarding test using 8x10GbE ports .See notes in backup for configuration details

4 Intel internal measurements of maximum achievable I/O R/W bandwidth (512B transactions, 50% reads, 50% writes) comparing Intel® Xeon® processor E5-2680 based platform with 64 lanes of PCIe* 3.0 (66 GB/s) vs. Intel® Xeon® processor X5670 based platform with 32 lanes of PCIe* 2.0 (18 GB/s).

http://www.pcisig.com/news_room/november_18_2010_press_release/

http://www.pcisig.com/news_room/november_18_2010_press_release/


Security Enforce, Encrypt, Protect

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer

systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your

contemplated purchases, including the performance of that product when combined with other products.

Linpack performance may vary based on thermal solution.

Source: Intel internal measurements and best published results as of 6 March 2012

Configuration Details: Please reference slide speaker notes and back up slides

For more information go to http://www.intel.com/performance * Other names and brands may be claimed as the property of others

Intel® TXT Trusted Execution Technology

Trusted Compute Pools

Initialise Virtual Machines only on hardware with

known good configurations

Intel® AES-NI Advanced Encryption Standard

Accelerated Encryption

Minimise performance overhead from broad

deployment of encryption

X5570

E5-2690

Web Banking Workload For configuration details see speaker notes

84% more users


Intel® Xeon® Processor E5-2600 Product Family

Virtualized Consolidation Performance on SPECvirt_sc*2010

Grow your consolidation capabilities with the Intel® Xeon® processor E5-2600 product family

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those

factors may cause the results to vary. You should consult other information and performance tests to assist you in fully eva luating your contemplated purchases, including the performance of that product when combined with other products.

Source: Best available publications as of 6 March 2012

Configuration Details: Please reference slide speaker notes and back up slides

For more information go to http://www.intel.com/performance

41

* Other names and brands may be claimed as the property of others

APPROVED FOR PUBLIC USE

http://www.intel.com/performance

integrated expertise the ibm puresystems difference file© 2012 ibm corporation integrated expertise...

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