Risk Management
Integrated Marketing Communications Strategy
• To promote awareness on risk management to the public
• To reduce calamity causalities
• To engage the youth to actively participate in risk and disaster preparedness
• To keep the public updated on better improved cautionary actions
Goal and Objective
TARGET MARKET:
APPROX. COST:
Advertising: TV Commercial
TARGET MARKET:
APPROX. COST:
Advertising: Social Media
TARGET MARKET:
APPROX. COST:
Sales Promotions: Partner Companies
TARGET MARKET:
APPROX. COST:
Personal Selling: Family Summer Camp
TARGET MARKET:
APPROX. COST: Per school 350,000 – 500,000
Per location 750,000 – 1,500,000
Personal Selling: Awareness Fair
TARGET MARKET:
APPROX. COST:
Personal Selling: Seminars
TARGET MARKET:
APPROX. COST:
Public Relations: Concert/Variety Show
TARGET MARKET:
APPROX. COST:
Public Relations: Flash Mob
TARGET MARKET:
APPROX. COST:
Public Relations: Community Extension Services
TARGET MARKET:
APPROX. COST:
Direct Marketing: Mobile App