integrated marketing solutions swopimg.swop-online.com/uploadfiles/static/2017/6/swop 2017...

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swopPROCESSING & PACKAGING


The organizers have the right to change the number and form of advertisements according to the actual situation, your understanding will be appreciated.

www.swop-online.com

ORGANIZED BY:

07–10 NOVEMBER 2017

SHANGHAIMEMBER OF INTERPACK ALLIANCE

TO


INTEGRATED MARKETING SOLUTIONS

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Table of Contents

Brand Introduction ……………………………………………………………… 3

Integrated Marketing …………………………………………………………… 4

Online Marketing ……………………………………………………………… 5-6

Offline Marketing …………………………………………………………… 7-8

Onsite Marketing …………………………………………………………… 9-13

Order Form …………………………………………………………………… 14-19

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swop Joins interpack alliance With the New Visual Identity

Based on interpack - the world's leading processing and packaging trade fair, interpack alliance spans all international events

staged by Messe Düsseldorf under its processing & packaging portfolio. As a member of interpack alliance, Shanghai World of

Covering the Entire Packaging Industry Value Chain

swop addresses the target groups of food, beverages, confectionery, bakery, pharmaceutics, cosmetics, non-food consumer

goods and industrial products in key emerging markets. Domestic and international manufacturers of processing and packaging

machinery will receive a boost in their search for business, innovation and development opportunities. swop is an excellent display

and communication platform for the entire packaging industry.

- Using all kinds of new media marketing tools via EDM, WeChat, SM, Facebook and other tools to promotion;

- Supported by 100+ associations and medias all over the world.

Brand Introduction

swop 2015

Exhibitors would recommend

the participation at this fair

to other companies

Visitors will be

directly involved in

investment decisions

77%84% 87% 86%Visitors concluded the

exhibition from good to

excellent

Visitors concluded the quality

and quantity of exhibitors

from good to excellent

22,626No. of Visitors countries and regions77Visitors' Origins

Integrating All the Online and Offline Marketing Tools

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Integrated Marketing

Problemsof traditional marketing

Single Channel

Result Incalculability

Less Choice

Onsite Promotion The leading processing and packaging trade show in China

and the entire A

30,000 professional buyers and 1,000 exhibitors

Precise EDM MarketingSending Email blasting to 100,000 database with open rate

averagely at 25%.

WeChatUsing the instant social media to interaction with around

.

Promotion your brand by posting the latest news in the

Strong branding, Precision marketing via big data, Free combinationPackage Type Content Discount

Package 1 ≥1 marketing tools from Category A,B and C 5%

Package 2 ≥3 marketing tools from Category A,B and C 10%

Note: Category A for online marketing

Category C for onsite marketing

Cruel Competition

Imprecise Data

Lack of Profession

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Exclusive

A01 Banner on Visitor Pre-registration Page

￥80,000

Location: At the bottom of the page of visitor Pre-registration

Duration: From the signature date to the end of the show

Size: 1000(W) x 125(H)

Attracting the maximum attentions from visitors before the opening day of swop!

A02 Banner on Homepage

￥10,000 / month

Description: Right side of the homepage

Size: 160(W) x 600(H)

* Banner will roll with the cursor's movement and keep it in sight.

A03 Press Release on Press News Page

￥980 / Article

Language: Bilingual

Word: ≤ 1,500 Chinese characters

≤ 5,000 English characters

Size of the image: Illustration 160(W) x 123(H)

Picture in text 500(W) x 300(H)

Banner

Online Marketing

Ba

nn

er

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A04 EDM Banner ￥20,000 / Edition

Data volume: +100,000

Location: Bottom of the EDM

Size: 650(W) x 100(H)

EDM is the most common way during promotion. It's a direct, traceable and effective way. +100,000 database worldwide to promote your brand.

A05 Description with Picture on EDM￥15,000 / Edition

Data volume: +100,000

Size of picture: 120(W) x 100(H)

Word limit: ≤ 100 Chinese characters

≤500 English characters

A06 Article on WeChat (Not Headline)￥5,000 / Edition

Language: Chinese

Size of the image: 200(W) x 200(H)

logo

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B01 Advertisements on the CatalogueBack Cover ￥23,000

Inside Front Cover ￥ 21,600

Inside Back Cover ￥20,100

Next to Inside Front ￥21,000

4C Double Spread ￥35,100

4C Full Page (R.O.P.) ￥17,500

The catalogue offers detailed presentation of all the exhibitors and their products. swop catalogue is an essential guide for the industry.

B02 Free of charge with ≤ 150 Chinese characters or ≤1,000

English characters company description.

Extra cost for additional description in either Chinese or English.

Chinese: ￥210 / 25 characters

English: ￥210 / 150 characters

(Less than 25 Chinese characters or 150 English characters will be charged as 25 / 150 characters)

B03 Logo Exposure On the Exhibitor List

Logo exposure on the Alphabetical list of exhibitors ￥500 / logo

Size: 45mm (W) x 15mm (H)

Catalogue

会刊

www.swop-online.com

主办单位Organized by

swop包装世界上海博览会



TO


Catalogue会刊 www.swop-online.com

主办单位Organized by swop包装世界上海博览会



TO


51

B

51

B

logo

Online Marketing

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B04 Logo Exposure On the Exhibitor List

Logo exposure on list of exhibitors by Product Categories ￥500 / logo

Size: 45mm (W) x 15mm (H)

B05 Advertisements On the Visitor GuideOne 4C page advertisement ￥25,000

Two 4C page advertisements ￥40,000

Printed Volume: 25,000 copies

Size: 105(W)*230(H)

The "Must Have" booklet for all the visitors during the show time, which you can get from every counters in the two entrances hall

B06 Bookmark inside of Visitor Guide

￥50,000

Size: 100(W)*225(H)

Description: The Sponsor will need to provide the design

284

PacPro Asia9

9.9

Exclusive

4C

Ad

ve

rtise

me

nt

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C02 Lanyard Advertisement ￥80,000

Size: 15mm(W) x 92mm(H)

Single color

Printed Volume: 30,000

Moving advertisement, maximizing the promotion result

Every visitor will wear the lanyard with logo and booth number of your company. All the visitors will be aware of your brand and booth at the moment when they arrive at the exhibition.

Onsite Marketing

C01 Advertisement on the Back

of Badges ￥80,000



4C

Exclusive

Exclusive

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Exclusive

ExclusiveC04 VIP Buyer and Media Gifts Sponsorship ￥60,000

C06 ￥1,000 / Shelf

*Visitors and journalists will collect your company brochure while they

collect swop news from the press shelf.

Location: Press O

C03 Tote Bag Advertisement

￥30,000


4C


* Tote bag will be available at every

registering counter with your company

name, logo, booth number, slogan and

maximize the company image.

C05 Onsite Visitor Lucky Draw Gifts Sponsorship ￥100,000Quantity: 10,000

Target: Visitors who participate in lucky draw and win the

"consolation prize".

Description: The gifts will be produced by the organizer

and the logo of the sponsor will be printed on the cover of

gifts.

Exclusive

Quantity: 2,000

Target: VIP buyers and media

Format: TBC

Description: The gifts will be

produced by the organizer and the

logo of the sponsor will be printed on

the cover of gifts.

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C07 Hanging Banner in Entrance Hall 1# - above Visitor Registration Counters ￥32,500 / Piece

Size: 5m(W) x 5m(H)

C08 Hanging Banner in Entrance Hall 1# - at entrance to Hall W1 ￥19,500 / Piece

Size: 5m(W) x 3m(H)

C09 Desktop Panel Advertisement on Visitor Form Filling Counters in Entrance Halls ￥4,680 / Piece

Size: 3m(L) x 1m(H)

C10 Side Panel Advertisement on Visitor Form Filling Counters in Entrance Halls ￥940 / Piece

Size: 3m(L) x 0.2m(H)

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C11 Outside Billboard Advertisement at Entrance Hall 1# & Hall 2# Squares￥12,500 / Piece

Description: The location will be just outside of the

Entrance Hall 1# & Hall 2#, all the exhibitors and visitors will

have sight of your advertisement at the moment

they arrive.

Size: 8m(W) x 5m(H)

C12 Scrolling Lighting Panel Advertisement at Entrance Hall 1# Square ￥12,000 / Piece

Size: 3m(W) x 1.4(H)

C13 Triangular Advertising Post Outside of Entrance Hall 1#￥2,800 / Piece

Size: 1.2m(W) x 2.7m(H) x 2 sides

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C14 Inside Corridor Advertisement Between Entrance Hall 1# & Hall W1￥5,200 / Piece

Size: 5m(W) x 0.7m(H)

C15 Outside Corridor Advertisement Between Entrance Hall 1# & Hall W1￥10,400 / Piece


C16 Outside Corridor Advertisement Between Entrance Hall 2# & Hall W5￥4,000 / Piece

Size: 5m(W) x 3m(H)

C17 Corridor Ceiling Banner Entrance Hall 1# - Hall W1 - W5￥1,000 / Piece

Size: 5m(W) x 0.7m(H) x 2 sides

C18 Advertisement in Lobby Hall Between Every 2 Halls (Hall W1-W5)￥4,680 / Set

Size: 6m(W) x 3m(H)

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C19 Inside Hall Glass Wall Banner (Hall W1-W5) ￥260,000


C20 Inside Hall Glass Wall Banner (Entrance Hall 1#-W1 & W4-W5 ) ￥120,250

Size: 30m(W) x 5m(H)

C21 Hanging Banner inside of Exhibition Halls

Price: ≤5 sqm ￥2,500 / Piece

≥5 sqm ￥500 / sqm

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C22 W1 - W5 Outdoor Triangular Advertising Tower￥15,600 / Piece

Description: There are 3 sides of each advertising tower.

Size: 4m(W) x 5m(H)

C23 Set-Top Triangle Board of Tour-Sighting Electrical-Powered Car ￥4,500 / Each

Size: 2.4m(W) x 0.7m(H)

C24

Tour-Sighting Electrical-Powered Car Stop ￥3,000 / Piece

Size: 2m(W) x 1m(H)

C25 Substation Fences Board (Near W3)

Price: 4.95m(W) x 3.8m(H) ￥ 5,900 / Piece

10.4m(W) x 3.8m(H) ￥11,800 / Piece

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Company Name:

Contact Person: Title:

Address:

Tel: Fax:

E-mail:

Company Seal Date:

□

item you will order and mark the quantity of your order)

Online Marketing September 15, 2017.

Please check

No. Item Unit PriceAvailable Quantity

Order Quantity

Format

□ A01Banner on Visitor

Pre-registration Page￥80,000 Exclusive

JPG/PNG/GIF(≥300 dpi)

□ A02 Banner on Homepage ￥10,000 No limitationJPG/PNG/GIF(≥300

dpi)

□ A03Press Release on Press News

Page￥980 No limitation


□ A04 EDM Banner ￥20,000 10JPG/PNG/GIF(≥300

dpi)

□ A05Description with picture on

EDM￥15,000 10


□ A06Article on WeChat (Not

Headline)￥5,000 No limitation


swop 2017 Integrated Marketing Order Form

Messe Duesseldorf (Shanghai) Co., Ltd.

Ms. Sue [email protected]

Tel +86-21-6169 8389

Fax +86-21-6169 830

Adsale Exhibition Services Ltd.

Ms. Cloud [email protected]

Tel +86-21-5187 9766 * 664

Fax +86-21-6469 3665

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September 15, 2017.

Please check

No. Item Unit Price Quantity Format

□ B01Advertisements on the

Catalogue

Back Cover ￥ 23,000 PDF/TIF/EPS(≥300dpi)

Inside Front Cover ￥ 21,600 PDF/TIF/EPS(≥300dpi)

Inside Back Cover ￥ 20,100 PDF/TIF/EPS(≥300dpi)

Next to Inside Front ￥ 21,000 PDF/TIF/EPS(≥300dpi)

4C Double Spread ￥ 35,100 PDF/TIF/EPS(≥300dpi)

4C Full Page (R.O.P.) ￥ 17,500 PDF/TIF/EPS(≥300dpi)

□ B02Company Profile on the

Catalogue

Chinese ￥210 Word File

English ￥ 210 Word File

□ B03Logo Exposure On the

Alphabetical List of Exhibitors￥ 500 AI/JPG/PNG(≥300dpi)

□ B04Logo Exposure On the List of

Exhibitors by Product Categories￥500 AI/JPG/PNG(≥300dpi)

□ B05Advertisements On the Visitor

Guide

One 4C Page Advertisement ￥ 25,000 AI/JPG/PNG(≥300dpi)

Two 4C Page Advertisements ￥ 40,000 AI/JPG/PNG(≥300dpi)

□ B06Bookmark inside of Visitor

Guide ￥ 50,000 AI/JPG/PNG(≥300dpi)

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Onsite Marketing September 15, 2017.

Please check


Order Quantity

Format

□ C01Advertisement on the Back of

Badges ￥ 80,000 Exclusive

PDF/TIF/EPS(≥300 dpi)

□ C02 Lanyard Advertisement ￥ 80,000 Exclusive PDF/TIF/

EPS(≥300 dpi)

□ C03 Tote Bag Advertisement ￥ 30,000 Exclusive PDF/TIF/

EPS(≥300 dpi)

□ C04VIP Buyer and Media Gifts

Sponsorship￥ 60,000 Exclusive

□ C05Onsite Visitor Lucky Draw Gifts

Sponsorship￥100,000 Exclusive

□ C06 ￥ 1,000 No limitation

Onsite Marketing September 15, 2017.

Please check


Order Quantity

Format

□ C07Hanging Banner in Entrance Hall 1# - above

Visitor Registration Counters￥32,500 2

AI/TIF/CDR/

JPG(≥300 dpi)

□ C08Hanging Banner in Entrance Hall 1# - at

entrance to Hall W1￥19,500 2

AI/TIF/CDR/

JPG(≥300 dpi)

□ C09Desktop Panel Advertisement on Visitor Form

Filling Counters in Entrance Halls￥4,680

PDF/TIF/EPS(≥300 dpi)

Visitor Form Filling Counters in Entrance

Hall 1#


Hall 2#


Hall 1#


Hall 2#

3

3

□ C10Side Panel Advertisement on Visitor Form

Filling Counters in Entrance Halls￥940

AI/TIF/CDR/

JPG(≥300 dpi)

3

3

□ C11Outside Billboard Advertisement at Entrance

Hall 1# & Hall 2# Squares￥12,500

AI/TIF/CDR/

JPG(≥300 dpi)

Advertisement at Entrance Hall 1# Square 8

swop 2017 Integrated Marketing Order Form

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Please check


Order Quantity

Format

Entrance Hall 2# Square 6

□ C12Scrolling Lighting Panel Advertisement at

Entrance Hall 1# Square￥12,000 2

AI/TIF/CDR/

JPG(≥300 dpi)

□ C13Triangular Advertising Post Outside of Entrance

Hall 1# Square￥2,800 10

AI/TIF/CDR/

JPG(≥300 dpi)

□ C14Inside Corridor Advertisement Between

Entrance Hall 1# & Hall W1￥5,200 4

AI/TIF/CDR/

JPG(≥300 dpi)

□ C15Outside Corridor Advertisement Between

Entrance Hall 1# & Hall W1￥10,400

AI/TIF/CDR/

JPG(≥300 dpi)

□ C16Outside Corridor Advertisement Between

Entrance Hall 2# & Hall W5￥4,000 2017.9.30

□ C17Corridor Ceiling Banner Entrance Hall 1# -

Hall W1-W5￥4,680

AI/TIF/CDR/

JPG(≥300 dpi)

Entrance Hall 1# - Hall W1 10

Hall W1-W5 39

□ C18Advertisement in Lobby Hall Between Every 2

Halls (Hall W1-W5)￥4,680

□ C19 Inside Hall Glass Wall Banner (Hall W1-W5) ￥260,000

□ C20Inside Hall Glass Wall Banner (Entrance Hall

1#-W1 & W4-W5 )￥120,250

□ C21 Hanging Banner inside of Exhibition HallsAI/TIF/CDR/

JPG(≥300 dpi)

≤5 m2 ￥2,500

No

limitation

>5 m2 ￥500

No

limitation

□ C22 W1-W5 Outdoor Triangular Advertising Tower ￥15,600

□ C23Set-Top Triangle Board of Tour-Sighting

Electrical-Powered Car￥4,500

□ C24Electrical-Powered Car Stop

￥3,000

□ C25 Substation Fences Board (Near W3) AI/TIF/CDR/

JPG(≥300 dpi)

4.95m(W) x 3.8m(H) ￥5,900 4

10

2

8

10.4m(W) x 3.8m (H) ￥11,800 4

Total Amount

integrated marketing solutions swopimg.swop-online.com/uploadfiles/static/2017/6/swop 2017...

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