integrated media planner - flexible packaging · print13/cpp expo show issue pack e xpo show guide...

Integrated medIa plannerYour ONLY media platform for the FLEXIBLE PACKAGING market!

Special print iSSueS in 2013 • January/February – 2013 Executive Outlook• March – Best Practices from a Film Converter (ICE USA Show Issue)• April – Flexible Packaging’s Annual Sustainability Issue• May – 2013 Global Pouch Forum• June – Mid-Year Insights & Innovations• July – Top 25 Converters • August – Profiling a Package Printer (Print13/CPP Show Issue)• September – Best Practices from a Film Extruder (Pack Expo Issue)• October – Profiling a Label Printer• November – Best Practices from an Integrated Converter• December – 2014 Suppliers Guide

www.flexpackmag.com face b ook.com / flexi b le Packag i ng

twitte r.com / flexPackmag

The Official Publication for the

Online:• Exclusive Webinars • Exclusive Podcasts• Sneak Peek eBlast

• Must-See Products eBlast• Social Media Sponsorships• Digital Edition Sponsorships

• Weekly FlexPackReport eNewsletter

editorial excellence

Alliance ThE OFFICIAL PUBLICATION FOR ThE FLExIBLE PACkAGING ASSOCIATION. a significant portion of our circulation are fPa members, who comprise every aspect of the flexible industry. the flexible packaging industry is a $25.54 billion* industry in the United States alone.

TARGETED REACH AND EDITORIAL THAT YOUR CUSTOMERS HAVE COME TO EXPECT the flexible packaging market is the second largest segment of the total U.S. converting market, according to the flexible Packaging association. the flexible segment of the U.S. packaging industry accounts for 19%* of total U.S. packaging. Flexible Packaging is focused like a laser beam on this, the converting industry’s hottest, most innovative and fastest-growing segment.

every month Flexible Packaging delivers the latest in business, industry news, original research, technology, operations, new product development and more. Flexible Packaging surrounds the entire buying team and reaches hidden buying influences within flexible packaging converters.

Flexible Packaging provides 100% in-depth coverage of this high-growth market. no wasted circulation! no diluted editorial coverage! You won’t find information on glass, metal cans, or cardboard containers - just 100% flexible packaging industry coverage!

with the explosive growth in flexible packaging, the opportunity for suppliers has never been greater. we look forward to helping you develop an all-encompassing marketing communications program targeting this dynamic industry. REACH TOP CONVERTING COMPANIES SUCH AS:• bemis flexible Packaging• Sealed air corp.• Sigma Plastics group • Printpack inc.• berry Plastics group• aeP industries inc. • exopack llc• graphic Packaging international inc. • Hilex Poly co.• bryce corp. • Packaging dynamics corp.• Sonoco Products • ampac Holdings llc

The Mission Flexible Packaging is the indispensable tool for anyone involved in the business of manufacturing flexible packaging. we offer our subscribers up-to-the-minute information on industry news and trends, material and substrate developments, innovations in equipment, and the latest in business management.

001_FLP0712_Cover.indd 1 6/28/12 11:21 AM

Flexible Packaging is Top of Mind!which magazines, if any, come to mind when thinking about the flexible packaging converting industry? (multiple responses allowed)

Source: Reader Preference/Profile Study - April 2011

45%16%16%

14%8%

25%

FLExIBLE PACkAGING

PACkAGING DIGEST

PACkAGING WORLD

PLASTICS NEWS

FLExO

OThER

Primary/Secondary Web Size which web size is your company primarily running?which web size is your company secondarily running?

Wide-web

Primary Web Size

SecondaryWeb Size

Mid-web Narrow-web OtherAll three types equally

Total Respondents = 81 Note: Total may not equal 100% due to rounding

0%5%

10%15%20%25%30%35%40%45%

11%

42%

26%

17%

4%

32%

20%24% 23%

Source: State of the Industry - February 2011

32%

11%

20%

42%

24% 26%23%

17%

4%

WIDE-WEB

PRIMARY WEB SIzE SECONDARY WEB SIzE

MID-WEB NARROW-WEB OThERALL ThREE TYPESEqUALLY

Primary/Secondary Product/Service What is your company’s primary product/service?What is your company’s secondary product/service, if any?

Wide-web

Primary Web Size

SecondaryWeb Size

Mid-web Narrow-web OtherAll three types equally


0%5%

10%15%20%25%30%35%40%45%

11%

42%

26%

17%

4%

32%

20%24% 23%

Source: State of the Industry - February 2011

24% 25%

4%

16%

43%

15%

3%

25%25%

16%

PRINTING SOLUTIONS

PRIMARY PRODUCT SECONDARY PRODUCT

SLITTING ANDREWINDING

FILMS ANDSUBSTRATES

OThERRAW MATERIALS

DON’T hAvE SECONDARY PRODUCT/SERvICE


Industry Website Usage which of the following flexible packaging coverting industry websites do you use? (multiple responses allowed)

52%

20%

16%

12%

7%34%

FLExIBLE PACkAGING (www.flexpackmag.com)

PAPER FILM & FOIL CONvERTER(www.pffc-online.com)

PACkAGE PRINTING(www.packageprinting.com)

FLExO(www.flexomag.com)

OThER

DON’T vISIT ANY INDUSTRY-RELATED WEBSITES


Most Useful Industry Website which one website is most useful to you in your flexible packaging converting industry work?

0 10 20 30 40 50 60 70 80

65%

10%

9%

6%

9%

Flexible Packaging (www.flexpackmag.com)

Paper Film & Foil Converter (www.pffc-online.com)

Package Printing (www.packageprinting.com)

Flexo (www.flexomag.com)

Other

Other Mentions:• Packaging Digest (2)• Greener Package• idspackaging.com• Tappi• Vendor Sites


65%10%

9%6%

9%

FLExIBLE PACkAGING (www.flexpackmag.com)


FLExO (www.flexomag.com)

PACkAGE PRINTING (www.packageprinting.com)

OThER

* Source: 2012 flexible Packaging association State of the industry

Prime Product which of the following categories best describes the primary product manufactured or distributed by your company?

Purchasing Influence which of the following types of products and/or services do you specify, recommend, authorize, or purchase for your company? (multiple responses allowed)

Flexible Packaging- Readership Preference/Profile Study- April 2011

2013aUdience & SPecial iSSUeS

The Suppliers Guide is the Year-Round Reference Tool for Flexible Packaging Manufacturers!this valuable search tool includes company name, address, phone numbers, website and category for:• Product listings• Supplier listings FleXpaCKmag.com |

jan/feb

may

aug

Sep

jul

dec

mar

• association listings• industry calendar of events

2013 ExEcutivE OutlOOkfPa annual meeting/2013 converters expo Show issue

glObal POuch fOrum shOw issuE

PrOfiling a flExiblE Packaging PrintEr Print13/cPP expo Show issue

Pack ExPO shOw guidE

2014 annual suPPliErs guidE

tOP 25 cOnvErtErs issuE

bEst PracticEs frOm a film cOnvErtEr ice USa 2013 Show issue

Inside This Issue: the latest trends, forecasts, and opinions from industry executives and ex-perts for the year ahead are presented, and we include industry statistics and projections for flexible packaging market growth. this issue is distributed at the fPa annual meeting, which hosts all of the industry’s biggest movers and shakers. this issue will also be distributed at the 2013 converters expo.

Exclusive coverage of sister publication Packaging Strategies’ successful Global Pouch Forum:• attracts a select audience tailored around one of the strongest markets within

flexible packaging.• Showcases new technologies, developments and ideas.• Provides a global perspective with highlights of the latest technologies from U.S.

and world markets.global Pouch forum |June 12-14, 2013 | fort lauderdale, fl

Inside This Issue: this issue will focus on printing techniques as well as options in flexible packaging converting, to wrap around the Print13/converting & Packaging Printing (cPP) expo Show. topics for the august issue include resins, raw materials & feed Stocks; innovations in Printing; label inks; and doctor blades, to name a few. Print13/cPP expo Show | Sept 8 – 12 | chicago, il

Reach Attendees of the Biggest Packaging Show of the Year!Showcase your total systems and solutions at one powerful show! Pack expo las Vegas consistently draws 25,000+ top notch attendees from all vertical markets for three days of deal-making, discussion, networking and education. with high-powered buyers from food and beverage to candy to pharmaceuticals to personal care, expect to sell your products or services as a direct result of the show.Pack expo | Sept. 23-25, 2013 | las Vegas, nV

Inside This Issue: • exclusive list ranking the best-of-the-best converters.• custom data that includes revenues, plants, employees, markets and more.• exclusive capsule summaries that highlight the changes and developments

that affect the industry landscape.• executive summary of the year’s most crucial, need-to-know information.• the industry’s “who’s who and what’s what” for the year in flexible packaging.

Inside This Issue: Flexible Packaging interviews a film converter that has really impacted the industry in the past year. this issue will be highlighting flexible packaging converting and converters in an in-depth manner, as it will be distributed at the international converting expo (ice) USa 2013 trade show.ice USa 2013 | april 9 -11, 2013 | orlando, fl

Not sure which months are best for your advertisements? Take a look at our SPECIAL ISSUES. We are certain you will find the perfect issue for your company.

65%

63%

44%

42%

25%

27%

22%

16%

11%

9%

FLExIBLE PACkAGING(Bags, Pouches, Wraps, paper, Film, Foil)

CONvERTING MATERIALS

CONvERTING EqUIPMENT

PRINTING MATERIAL

CONvERTING SERvICES

PRINTING EqUIPMENT

PRINTING SERvICES

LABELS & TAGS

CONvERTING EqUIPMENT, MATERIALS & SUPPLIES

OThER

Industry Website Usage which of the following flexible packaging coverting industry websites do you use? (multiple responses allowed)

Most Useful Industry Website which one website is most useful to you in your flexible packaging converting industry work?


Printing

Technology

Roundtable (Special Advertising Section)

Bonus DistributionIssues will be distributed at these events:

Hot Products

Labeling

Cover Story

Industry Q&A

GREEN ISSUE

MarchAd Close Date:Feb 12

Offset Inks

Plastics Additives Sachets, Stick Packs and Wraps

Flexo

Surface Treatment

Food Safety SummitApril 30 - May 2Baltimore, MD

Blown Film Extruders

Adhesives Roller Solutions

Flexo

Films and Substrates

Converting

ICE USAApril 9 - 11Orlando, FL

Coating & Laminating

Labeling on a Narrow Web

Labels & Labeling Processes

Earth-friendly Labeling Solutions

Decorative Label Techniques for Flexible Packaging

Best Practices from a Film Converter

Executive Outlook/Trends/Forecasts for 2013

Tension Control

Special Report/Webinar Series

Jan/FebAd Close Date:Jan 14

Digital Printing

Web Guiding

Extrusion Equipment

FPA Annual MeetingFeb 26 - 28Naples, FL 2013 Converters ExpoMarch 7Green Bay, WISouthPack 2013March 6 - 7Orlando, FL

Inks

Slitting/Rewinding

AprilAd Close Date:Mar 13

Green Plants, Processes & Products

Color Management

MayAd Close Date:Apr 15

JuneAd Close Date:May 13

Extrusion Equipment Inspection & Detection

Official Guide to Packaging Strategies’ Global Pouch Forum

Mid-Year Insights & Innovations

FREE ADVERTISER BONUSES! Buy 1/2-page or larger ad and receive these benefits: PLUS: exhibitor bonus

business card Size adPLUS: exhibitor bonusbusiness card Size ad

PLUS: exhibitor bonusbusiness card Size ad

product image/ 25-word description and a link eblast

| FleXpaCKmag.com

125 x 125 enewsletter ad

Flexible Packaging facebook posts & tweets 1/2 page corporate profile

Flexo

Fitments & Closures

Bag/Pouch Making

Global Pouch Forum

Films & Substrates

Global Pouch ForumJune 12 - 14Fort Lauderdale, FL

Labeling Equipment

&INSIGHTS

INNOVATIONS

MID-YEAR

U S A

1/2 page corporate profile

BEST PRACTICES

OctoberAd Close Date:Sept 11

SeptemberAd Close Date:Aug 14

NovemberAd Close Date:Oct 15

AugustAd Close Date:July 15

Color Management TrainingInnovations in Printing

Tension Control

Labels/ Shrink Sleeves

Narrow Web

Static Control Roll HandlingSlitting/ Rewinding Inks Pouch-Making

Coating & Laminating

Web Guiding & Tension Control


CPP Expo 2013/Print13Sept 8 - Sept 12Chicago, IL

Slitting/ Rewinding

Pack ExpoSept 26 - 28Las Vegas, NV

Inspection & Testing

Extrusion Equipment & Machinery

Sleeves Label Inks

Extrusion Components


Doctor Blades Fitments & Closures

Gauges, Sensors

Label Adhesives

Profiling a Label Printer

Profiling a Flexible Packaging Printer

Best Practices from a Flexible Film Converter

Best Practices from an Integrated Converter

LaminatingResins, Raw Materials, & Feed Stocks

Bag/Pouch Making

Static Control

Advertisers Receive:

• One-year online Buyers Guide listing

• 1/3 Page FREE Corporate Profile

• Product Listings

• Supplier Listings

• Association Listings

• Industry Calendar

ProductGuide

48N O V E M B E R / D E C E M B E R 2 0 0 9

w w w . f l e x p a c k m a g . c o m

EQUIPMENT & MACHINERY: ACCUMULATORS - DIE-CUTTING EQUIPMENT

Fives North American, Guiding SystemsCleveland, OH(216) 271-6000

Hosokawa Alpine AmericanNatick, MA(508) 655-1123www.halpine.comSee our advertisement page 15Maxcess InternationalParkinson Technologies Inc.QuadTech, Inc.

Raytek CorporationReifenhauser Inc.Sun West Technical Sales, Inc.TAKK Industries Inc., Static ControlsWestfalia Technologies, Inc.

CORE PLUGSBadger Plug Co.

Greenville, WI(920) 757-7300www.badgerplug.comSee our advertisement page 22

CORE SHAFTSCoast Controls, Inc.Maxcess InternationalMid South Roller, ArkansasMid South Roller, TexasNim-Cor, Inc

CURING & DRYINGAetek UV Systems, Division of American UltravioletC.A. Litzler Co., Inc.Comco, Mark Andy Inc.Chesterfi eld, MO

(513) 248-8000www.markandy.comSee our advertisement page 49Davis-Standard, LLC / Black Clawson-Egan

Fulton, NY(315) 598-7121www.bc-egan.comSee our advertisement on Inside Back Cover

Glenro Inc.Kroenert CorporationMark AndyMEGTEC Systems Inc.Prime UV - IRRotomec / Bobst Group

CYLINDERSMax Daetwyler Corp.Huntersville, NC

(704) 875-1200www.daetwyler-usa.comSee our advertisement page 63Print Products

Retrofl ex, Inc.

DIE-CUTTING EQUIPMENTAzco Corp.Bobst Group North America, Flexible MaterialsBobst Group North America, Inc.Roseland USA, NJ(973) 226-8000

www.bobstgroup.com/fi scher-kreckeSee our advertisement page 7

Global Equipment & Machinery Sales, Inc.Gloucester Engineering Co., Inc.KECO CoatingsKroenert CorporationNew Era Converting MachineryNordmeccanica NA, Ltd, Nordmeccanica SpaEdgewood, NY(631) 242-9898www.nordmeccanica.comSee our advertisement page 25Parkinson Technologies Inc.Prime UV - IR

R.D. SpecialtiesRetrofl ex, Inc.Rotomec / Bobst GroupSource Associates, Personnel Recruiters

Windmoeller & Hoelscher CorporationLincoln, RI(401) 333-2770www.whcorp.comSee our advertisement on Back Cover

COEXTRUSION SYSTEMSBobst Group North America, Flexible MaterialsBrampton EngineeringDavis-Standard, LLC / Black Clawson-Egan


Global Equipment & Machinery Sales, Inc.Gloucester Engineering Co., Inc.Hosokawa Alpine AmericanNatick, MA

(508) 655-1123www.halpine.comSee our advertisement page 15Jemmco, LLC

KECO CoatingsMacchi North America, Inc.Macchi S.p.A.Macro Engineering & TechnologyParkinson Technologies Inc.QC Electronics, Inc., Corona Treating Equipment

Reifenhauser Inc.Rotomec / Bobst GroupSource Associates, Personnel Recruiters

Windmoeller & Hoelscher CorporationLincoln, RI(401) 333-2770www.whcorp.comSee our advertisement on Back Cover

CONTROLSBobst Group North America, Flexible MaterialsDavis-Standard, LLC / Black Clawson-Egan


Dover Flexo ElectronicsErhardt + Leimer Inc.

Go to www.fl expackmag.com/guide for expanded online listings • Advertisers listed in boldThiele Technologies, Inc., A Division of Barry-Wehmiller Companies, Inc.Totani America, Inc.Green Bay, WI(920) 593-8700www.totaniamerica.comSee our advertisement page 13Westfalia Technologies, Inc.Windmoeller & Hoelscher Corporation

Lincoln, RI(401) 333-2770www.whcorp.comSee our advertisement on Back Cover

BALERAirTrim, Inc.Global Equipment & Machinery Sales, Inc.

BAR CODE READER / VERIFICATION SYSTEMSAdvanced Vision Technology, Inc.Enterprise Asset SearchMPI Label SystemsPC IndustriesGurnee, IL(847) 336-3300www.pcindustries.comSee our advertisement page 53Print Products

Westfalia Technologies, Inc.

BLADES (CUTTING)Azco Corp.Dusenbery Converting Systems- Parkinson TechnologiesJemmco, LLC

Parkinson Technologies Inc.Rotomec / Bobst Group

BRAKESAndantex Usa Inc.Dover Flexo ElectronicsMaxcess International

CHUCKSErhardt + Leimer Inc.Maxcess InternationalNim-Cor, Inc

Sun West Technical Sales, Inc.

CLUTCHESAndantex Usa Inc.Dover Flexo ElectronicsMaxcess InternationalRetrofl ex, Inc.

COATING MACHINESBobst Group North America, Flexible MaterialsC.A. Litzler Co., Inc.Comexi North America, Inc.West Springfi eld, MA(413) 789-3800www.comexinorthamerica.comSee our advertisement page 27Davis-Standard, LLC / Black Clawson-Egan


EQUIPMENT AND MACHINERY ACCUMULATORSDavis-Standard, LLC / Black Clawson-Egan


Parkinson Technologies Inc.Pinnacle Converting Equipment, Inc.Retrofl ex, Inc.Westfalia Technologies, Inc.

ADHESIVE APPLICATIONBobst Group North America, Flexible MaterialsChemsultants International, Inc.Extrusion Dies Industries, LLC (EDI)Chippewa Falls, WI(715) 726-1201

Jemmco, LLCR.D. SpecialtiesRotomec / Bobst GroupVenture Tape Corp.

AIR POLLUTION CONTROL EQUIPMENTAnguil Environmental SystemsGlenro Inc.Max Daetwyler Corp.Huntersville, NC

(704) 875-1200www.daetwyler-usa.comSee our advertisement page 63MEGTEC Systems Inc.Prime UV - IR

AUTOMATIC INSPECTION SOLUTIONSErhardt + Leimer Inc.

BAG MACHINERYALLIEDFLEX(R) Technologies, Inc., Pouch Packaging SystemsCMDAppleton, WI(920) 730-6888www.cmd-corp.comSee our advertisement page 58ELBA S.p.A.

20020 Magnago (MI)+39-0331-305570www.elba-spa.itSee our advertisement page 47Gloucester Engineering Co., Inc.The Hudson Sharp Machine CompanyJemmco, LLC

MAMATA Machinery Pvt. Ltd.MAMATA USA, Inc.Montgomery, IL(630) 801-2320www.mamatausa.comSee our advertisement page 5QC Electronics, Inc., Corona Treating Equipment

Ro-An Industries CorporationSource Associates, Personnel RecruitersSteelNor SystemsTAKK Industries Inc., Static Controls

46 Product Guide.indd 48

11/24/09 2:41:44 PM

DecemberAd Close Date:Nov 11

2014 SUPPLIERS GU

IDE

What do our subscribers

have to say about

Flexible Packaging?*

“I think Flexible Packaging is a quality

publication that reaches all our key readers in

the industry. The topics are well thought out and

very informative. The magazine offers a nice

balance of advertising and editorial, making it that

much more insightful. The publication also covers a broad range of editorial

topics that span different aspects of flexible

packaging and converting production. Two thumbs up to a great magazine

and great editor.”

“Balance of film extrusion, converting, printing, laminating: Flexible

Packaging consists of a large variety of “unit-operations” and it’s important to balance

each of these. Balancing innovation with operation:

Companies have to do both well, and you do

a great job of covering both aspects.”

“I like that you have a fairly good balance

of industry news, relevant technical

content, converter/printer profiles and application

stories, plus plenty of product releases.”

*Source: Readership Polling, April 2012

2013editorial calendar

JuneAd Close Date:May 13

Mid-Year Insights & Innovations

JulyAd Close Date:June 13

Top 25 Converters

Slitting & Rewinding

PLUS: exhibitor bonusbusiness card Size ad

4-color product image/description

product image/ 25-word description and a link eblast

FleXpaCKmag.com |

Video on Website for the month pre-qualified Sales leads

top 25 converters info provided;

pre-qualified Sales leads

PROFILING aPROFILING a

PRINTERPRINTER

A LOOk BACkAT THE LAST15 yEArS!

Anniversarysince 1998

WEBSITE

eNEWSLETTER

Flexible Packaging’s chief editor interviews you (up to 15 minutes) about your topic of choice. We edit, post on our website, and drive traffic to your podcast through web ads and direct links inside our eNewsletters. You also receive your podcast file.

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Flexible Packaging eNewsletterflexPackreport, Flexible Packaging’s weekly enewsletter, is delivered directly to our 100% opt-in subscribers’ inbox every tuesday of the month. this data tool helps flexible packaging printers and converters make the most of their business.

Online Advertisingflexpackmag.comwith an all new website coming in Spring 2013, flexpackmag.com offers you maximum exposure with ads running 24/7. check out http://portfolio.bnpmedia.com for details on the items listed along with additional innovative rich media advertising options.

FleXpaCKmag.com | Page 7

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(name, company, title, phone, address, e-mail address ) • advertisement promoting your event in Flexible Packaging print and digital issues • multiple promotional e-mail blasts to Flexible Packaging subscribers • Promotional banner and button on Flexible Packaging website • write-up and promotional banner in Flexible Packaging enewsletters • Promotional flyers at Flexible Packaging booth at relevant tradeshows • editorial write-up in the magazine • event reminders (minimum of two — including one within a day of the event to

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the must-See Products & Services eblast is deployed quarterly (march, June, Sept., dec.) to thousands of our subscribers! Your ad includes a company logo and/or product image, 50-word blurb, contact info and a live link to your website. we provide all lead information of those subscribers who clicked on your link.

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each month our editors develop a “Sneak Peek” of a leading story that will be seen in the following print issue. the Sneak Peek is eblasted out to our subscribers before the issue is mailed, giving them a preview of the upcoming issue. become the exclusive sponsor of Sneak Peek with your logo and 120 x 600 skyscraper ad displayed on the eblast. as an exclusive sponsor, you will receive the leads of those subscribers that clicked on your ad or the actual story.

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generate traffic to your website by sponsoring the popular Flexible Packaging digital edition each month. with this valuable distribution to thousands of subscribers, you will receive:

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PACkAGING STRATEGIES eXTRA eNEWSLETTERwith 2,000 subscribers,* the Packaging Strategies eXTRA enewsletter is a free, value-packed enewsletter delivered to our valuable packaging subscriber database. eXTRA features the latest industry news, social media feeds, opinions from our editors, and article links from Packaging Strategies and other bnP media publications.

*Publisher’s own data

PACkAGING STRATEGIES DIGITAL EDITION/PDF the packaging industry’s signature paid newsletter, offering key business developments, consumer trends, technologies and editor insights delivered biweekly to your inbox in a quick-read, digital format.

PACkAGING STRATEGIES WEBSITEthe Packaging Strategies’ website, PackStrat.com, features the latest packaging headlines, conference information, exclusive industry studies, links to enewsletters, and video feeds for Packaging Strategies’ acclaimed events.

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001_FLP0712_Cover.indd 1 6/28/12 11:21 AM

ALSO AVAILABLE

SOCIAL MEDIA SPONSORSHIPS2013 DIGITAL EDITION SPONSORSHIPS (MONTHLY)

Volume 30, No. 12

June 30, 2012

Unbiased global packaging intelligence and analysis

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ATING

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Unauthorized reproduction in whole or in part prohibited without permission of publisher

2nd Opinion: Fueling green

chemistries .................................................... 2

Take your medicine ..................................... 3

Hair-care protection ................................... 4

Examining the medical glove ............... 4-5

New approach to protect produce ........ 5

The blow molding of pharma bottles ....6

Street Talk .................................................... 9

Conference Coverage

The creativity shake-up .............................. 1

Easy-open pouch technologies .............. 7

A still-emerging M&A market ................... 8

IN THIS ISSUE

Source: School of Packaging,

Michigan State University

Packing A Punch

with Consumers

Some packaging attributes that

affect consumers’ purchasing

decisions of fresh produce

To the entreaties of “stand up, stand out,” the firing of plastic beach balls,

and a promenade of break dancers onstage, a presentation from John

Baumann, president/CEO of Ampac, was unlike anything ever seen at the

15-year-old Global Pouch Forum, held June 11-13, 2012.

The Forum itself continues to swell in attendance, contrary to the fact that it is

Packaging Strategies’ longest-held continuous conference. With more than 400

people in the audience (the largest ever for this conference) in Fort Lauderdale, FL,

presenters continued to showcase a parade of new packages in standup pouches,

spouted formats, box pouches, and others that are

representative of what could be the fastest

growing segment in the packaging industry.

While other speakers outlined the continued

penetration of the pouch touching many areas of

packaging, Baumann’s presentation represented

both out-of-the-box thinking and verbal inspiration

on the need for creativity in flexible packaging. He

started his talk with the insistence that the pouch

industry needs to make a special push to stand

up to staid and tired shelf concepts.

For the pouch, that insistence on new

substrates that move away from long-held rigid

bottles and containers has meant sharp growth

of about 5.5% annually for standup formats.

“When was the last time you did something for

the first time,” Baumann said at the start of his

talk. “The run of the mill won’t cut it. You need extraordinary ideas.”

Others detailed the stunning but sometimes unrecognized ways that the

pouch has become a permanent part of the global shopping experience. For

instance, keynoter Jessica Rolph, COO and founding partner of Happy

Family Brands, noted that pouch penetration in the baby and toddler foods

categories is growing by more than 400% annually. Even baby-foods leader

Gerber is slowly launching pouches.

“It is so remarkable and really exciting what the pouch has taken on,” she

said. “From about zero market share three years ago, pouches now represent

about 15% of the [toddler and baby food] market.”

Packaging Strategies’ Perspective: Growth for the pouch is also

stunning in such areas as candy and snack foods, pet foods, beverages, and

many others. It is testament to a consumer market willing to change and to

brand owners willing to innovate in their packaging. PS

“STAND UP” AND BE COUNTED: THE POUCH

SHOWS STUNNING MARKET GROWTH

0%

5%

10%

15%

20%

25%

25%

19%17.2%

Price Shelf life Container size

Ampac president/CEO John

Baumann inspired the

Global Pouch Forum crowd

to be creative in their

thinking and not to be afraid

to try the extraordinary.

Volume 30, No. 12June 30, 2012


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2nd Opinion: Fueling green

chemistries .................................................... 2






Street Talk .................................................... 9

Conference Coverage




IN THIS ISSUE



Packing A Punch

with Consumers













































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Volume 30, No. 12June 30, 2012


CE

LE

BR

ATING

years of exc

elle

nce

CR

ATAAING

yeyy ae rsr ofoo

exeecxxe

cll

ceeeeee

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2nd Opinion: Fueling green chemistries .................................................... 2






Street Talk .................................................... 9

Conference Coverage




IN THIS ISSUE



Packing A Punch with Consumers













































0%

5%

10%

15%

20%

25%

25%

19%17.2%








BNP Media helps people succeed in business with superior information.

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