integrated media planning...
TRANSCRIPT
2013 Integrated Media Planning Guide
www.inddist.com
Overview Market Coverage Editorial Calendar Website Enewsletters Custom Publishing Team
Industrial Distribution connects you to distributors – the critical link in
your company’s sales success. The more distribu-
tors know your brand, the more likely they will
recommend it to end-users. That’s where we come
in. Through our digital magazine, e-newsletters and
online products, Industrial Distribution has been
delivering the information distributors need to
succeed since 1911.
Factors Impacting Distributor SelectionDistributors serve a vital supply chain role. With global economic competition intensifying, the end-user customer needs short lead times, on-time delivery and technical support. More and more, they are looking to distributors to play a crucial role in keeping their supply chains operating smoothly and effectively.
Sales Growth StrategiesBusiness development strategies and battling to stay competitive continue to be the primary focal points for industrial distributors. These areas showed the biggest percentage gains in one year.
2012
2011
2012 Year-End RevenuesThese overall average sales volumes offer an interesting look at how the market is broken up amongst the varying sizes of industrial distribution businesses.
Less than $10 million$10 to $20 million$20 to $50 million$50 to $100 million$100 to $250 million$250 to $500 million$500 million+
The value that a magazine like Industrial Distribution brings to the table is the sharing of ideas, actions, and solutions for what challenges our industry and the companies in it.
− Richard W. Schwartz, President & CEO,
WinWholesale Inc.
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”
We operate in a highly fragmented indus-try, so it can be tough to stay plugged into everything going on. Industrial Distribution magazine is an industry institution that keeps all of us connected to each other by sharing information. That has been invalu-able to me, to MSC, and to the industry as a whole.
− Erik Gershwind, COO, MSC Industrial Supply
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Product availability
Delivery Time
Relationships
Technical support
Price
Engineering capabilities
Vendor-managed inventory
24/7 Support
New Products
77%
71%
69%
66%
73%
38%
10%
13%
47%
28%
16%13%
10%7% 6%
20%
28%
0 5 10 15 20 25
2010
2011
Focus on growing industries
Broaden/specialize product line
Internet sales
Invest in technology
Broaden offering of engineering capabilities
Invest more in catalogs/online catalogs
21%22%
15%16%
23%22%
12%11%
18%16%
5%5%
Overview Market Coverage Editorial Calendar Website Enewsletters Custom Publishing Team
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Overview
Overview Market Coverage Editorial Calendar Website Enewsletters Custom Publishing Team
www.inddist.com
Market Coverage
Technology Solutions Expected to Have the Greatest ImpactIn the next few years, the applications expected to have the greatest influence on distributors’ business development aligns with those solutions now being evaluated.
Technology Solutions to be Adopted in 2013In recent years, the evaluation and adoption for many of these enterprise-level applications was gradual. However, in the upcoming years, the applications that serve as a direct sales channel – online ordering – are expected to undergo the most widespread rate of adoption.
Distributors Carrying More Product LinesA growing percent of distributors indicate the number of lines they carry has increased since a year ago. While more than 40 percent claim the number of product lines they stock has grown, only 6 percent say the breadth of products they carry has diminished.
Supplier EvaluationsCharacteristics Considered Important When Evaluating Suppliers
Overall, quality of merchandise and timely delivery of products are the most important features distributors want from a manufacturing supplier. Interestingly, these characteristics are considered more important than support and price.
Source of statistics contained in this media kit is Industrial Distribution’s
65th Annual Survey of Distributor Operations.
Online website ordering capabilities 33%CRM (Customer Relationship Management) 28%SFA (Sales Force Automation systems) 22%WMS (Warehouse Management Systems) 19%Demand forecasting 16%RFID (Radio Frequency Identification) 18%Wireless email/Internet access equipment 9%ERP (Enterprise Resource Planning) 12%
Online website ordering capabilities 36% CRM (Customer Relationship Management) 33%ERP (Enterprise Resource Planning) 19%WMS (Warehouse Management Systems) 14%Demand forecasting 12%SFA (Sales Force Automation Systems) 9%RFID (Radio Frequency Identification) 2%
Over the years, ID has done a great job of monitoring the pulse of this industry. We’ve enjoyed our dialogue with the editorial staff and we appre-ciate the important reporting you do on the relevant topics of the day.
– Jim Ryan, CEO, W.W. Grainger
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Increase73%
Decrease4%
Same as in 2011
23%
Quality On-time delivery
After-sales service/support
Price Reputation Terms
57%
27%
11%
88%
68%
58%
Overview Market Coverage Editorial Calendar Website Enewsletters Custom Publishing Team
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Top Company Subscribers
Decision-Makers from Leading Organizations Subscribe to Industrial Distribution
Grainger 437 LPS Laboratories 23 Duncan Industrial Solutions 12
Fastenal 334 McMaster-Carr Supply Co. 23 GT Midwest 12
Motion Industries 328 Purvis Industries 23 Indoff 12
Applied Industrial Tech 281 Wilson Supply 22 Johnstone Supply 12
MSC Industrial Supply 198 IDG 21 Stellar Industrial Supply 12
Kaman Industrial Technologies 155 IBT Inc. 19 The Home Depot 12
Barnes Distribution 136 ULINE 19 US Bearings & Drives 12
Hagemeyer North America 105 Schneider Electric 18 Wurth Service Supply 12
HD Supply 99 Sunsource 18 Alamo Iron Works 11
Ferguson Enterprises 95 DXP Enterprises 16 Anixter 11
Kimball Midwest 86 Rexel 16 Bearing Distributors 11
Lawson Products 66 Arrow Electronics 15 Dakota Supply Group 11
3M Company 63 Black & Decker 15 Emerson Motor Company 11
Industrial Distribution Group 57 CED 15 Gates Corporation 11
Airgas 49 Womack Machine Supply 15 Honeywell 11
Precision Industries 41 Champion Charter 14 Omni Services 11
xpedx 39 Eaton 14 American Electric 10
BDI 36 Endries International 14 Carlisle Power Transmission 10
Industrial Supply Solutions 34 The Hite Company 14 F W Webb Co. 10
Wesco Distribution 34 Allied Electronics 13 Ingersoll Rand 10
Gexpro 30 Bearing Headquarters 13 Laird Plastics 10
Interline Brands 27 Crown Lift Trucks 13 McJunkin Red Man Corporation 10
Parker Hannifin 25 Hisco 13 Newark 10
Dillon Supply 24 IBM 13 Staples 10
Production Tool Supply 24 Miller Bearings Inc. 13 Unisource 10
Fairmont Supply Company 23 ORS Nasco 13 White Cap Construction Supply 10
Graybar Electric 23 Drago Supply Company 12
#of #of #ofCompanyName Subscribers CompanyName Subscribers CompanyName Subscribers
Overview Market Coverage Editorial Calendar Website Enewsletters Custom Publishing Team
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2013 Editorial Calendar
January/February
March/April
May/June
July/August
September/October
November/December
Closing Date December 20 February 1 April 1 June 3 August 1 October 1
Strictly for Sales Motivation Techniques Industrial Marketing Special Issue: The 66th Annual
Survey of Distributor Operations
Training New Product Introductions Industrial Sales Forecasting
Tech Talk WMS eCommerce CRM Tablets Data Collection & Reporting
Product Focus • Lubricants• Cutting Tools• HVAC
• Welding Supplies• PPE• Hand Tools
• Power Tools• Valves• Bearings
• Building Materials• Fasteners• Motors
• Personal Equipment• Hydraulics• Material Handling
Industry Focus Merger/Acquisition Report: 2013
Strategic Planning Transportation & Logistics Term Negotiations Price Competition
Special Segment The Big 50 Watch List The 2013 ID Salary Report The Big 50 List Report on the Construction Industry
Departments • A Note from the Editor• Manufacturer’s View• Legal Watch
• A Note from the Editor• Manufacturer’s View• Legal Watch
• A Note from the Editor • A Note from the Editor• Manufacturer’s View• Legal Watch
• A Note from the Editor• Manufacturer’s View• Legal Watch
• A Note from the Editor• Manufacturer’s View• Legal Watch
Trade Show Coverage
ProMatJanuary 21-24Chicago, IL
NAW (National Association of Wholesaler-Distributors Executive Summit) January 29-31 Washington DC
ISAJune 1-4 San Diego, CA
NIBA September 12-15 San Antonio, TX
NSCSeptember 30-October 2Chicago, IL
PTDAOctober 3-5Palm Desert, CA
STAFDA November 10-13 Las Vegas, NV
In Every Issue:• Distributor Profile:
An in-depth, onsite best practices article profiling a progressive industrial distributor.
• Around & About:Company news, awards, and acquisitions.
• Associations & Calendar:The latest updates on industry trade groups.
• Market Pulse: Market reports, including consumption indexes and other financial indicators.
• New Products: Cutting edge industrial technology.
for more information ContaCt your INDUSTRIAL DISTRIBUTIoN sales representative.
The BIG 50 List Construction Report BIG 50 Watch List Distributor Operations Salary Report
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Print Advertising Dimensions
■ Full Page■ Full Page sPread
■ 1/3 Page
Vertical:Bleed: 6″ × 11 1⁄8″Live: 5 1⁄4″ × 10″Trim: 5 3⁄4″ × 10 7⁄8″
■ 2/3 Page
Vertical:Bleed: 4 5⁄8″ × 111⁄8″Live: 3 7⁄8″ × 10″Trim: 4 3/8″ × 10 7⁄8″
■ 1/2 Page
Horizontal:Bleed: 91⁄4″ × 5 1/4″Live: 8 1⁄4″ × 4 3⁄4″Trim: 9 ″ × 5″
isLand:5 1/4″ × 7 1/2″ (shown with dotted line)
Per column inch: Column size – 2 1⁄2″ wide
■ ClassiFied advertising
■ iPurChase digital suPPlement advertising oPtions
Full page (10.15 in. wide x 7.25 in. deep)Video (30 seconds to 5 minutes)Logo on front coverFull page profile1/2 page profile
■ FrenCh door Cover units
single: 4″ × 3 1/4″
double (Horizontal or Vertical): 8 1/4″ × 3 1/4″ or 4″ × 6 1⁄2″
additional Marketing Tools
Click here for digital advertising specifications.
Contact your representative for rates.
Print• Belly Bands • Front Cover Snipe Ads • Strip Ads • 2-, 4-, 8-page Inserts • Polybag Brochures or Catalogs • Custom Publishing • French Door Cover • Cover Gatefold • Cover Flap (half cover) • Gate fold • Double Gatefold • 8-page Poster • Post-It Note
digital• Intext advertising • Videos • Live From the Show • Live Product Demos • Video & Product Showcase • Email marketing • White papers • Webcasts • Rich Media • Sponsored Search Links ■ 1/4 Page
Bleed: 18 1⁄4″ × 11 1⁄8″Live: 17″ × 10″ Trim: 18″ × 10 7⁄8″
Bleed: 9 1⁄4″ × 11 1⁄8″Live: 8 1⁄4″ × 10″ Trim: 9″ × 10 7⁄8″
Horizontal: 8 1⁄4″ × 3″Vertical: 2 1⁄2″ × 10″square: 3 7⁄8″ × 6 1⁄2″
Vertical: 1 3⁄4″ × 10″ square: 3 7⁄8″ × 4 3⁄4″
Overview Market Coverage Editorial Calendar Website Enewsletters Custom Publishing Team
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Website Rates
www.inddist.com can help you meet your strategic marketing goals, including brand/company awareness, lead generation, traffic building, product introduction, and technological education. Let us provide your message with the exposure necessary to impact key industrial distribution professionals.
For more information contact your Industrial Distribution sales representative.
Ad SpecsFile format: .gif, .jpg, .swf, or redirect tags (.gif can be animated). Maximum file size: 90kb. Rich Media: looping animation and Flash included. Other rich media quoted upon request. When sending in Flash, include .fla file (for lead tracking), .swf, and alternate .gif or .jpg. Be sure to include linking URL for ad units.
Expandable AdsTwo files are needed (closed and open) .jpg or .swf (.swf should have as little action scripting as possible). Maximum file size is 90kb each. Industrial Distribution will add the close & click URL redirect tags.
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Peel Back100 x 100 closed500 x 500 openCPM: $60
Tower #1160 x 600CPM: $41
Boombox #1300 x 250CPM: $47
Leaderboard728 x 90
CPM: $47
Boombox #3300 x 250CPM: $47
Slidable Billboard970 x 30 closed970 x 418 open
CPM: $52
Expandable Leaderboard
728 x 90 closed 728 x 180 open
CPM: $52
Banner (text)468 x 60
CPM: $41
Tower #3120 x 600CPM: $41(Not Shown)
Tower #4120 x 600CPM: $41(Not Shown)
Expandable Tower #2160 x 600 closed300 x 600 open (opens to the left)CPM: $52
Tower #2160 x 600CPM: $41
Expandable Tower #1160 x 600 closed300 x 600 open (opens to the left)CPM: $52
Boombox #2300 x 250CPM: $47
Expandable Boombox #2300 x 250 closed500 x 250 open (opens to the left)CPM: $52
Expandable Boombox #1300 x 250 closed500 x 250 open (opens to the left)CPM: $52
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Overview Market Coverage Editorial Calendar Website Enewsletters Custom Publishing Team
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Daily Newsletter
IndustrIal dIstrIbutIon has been the preferred information destination for distribution management and sales for over 100 years. Our loyal readers continue to turn to us for industry news, new products, business management tips and market reports. The tradition continues with our daily newsletter, today In dIstrIbutIon which enables us to deliver the information our readers want and need in a timely and efficient format. Advertisers will have unmatched access to more than 30,000 decision-makers daily, helping you promote your products, services and marketing message through: • Reach • Engagement • Readership • Access • Performance • Unmatched ROI
Ad Specs• Maximum file size – 30kb.
• File type – .gif, .jpg, or redirect tags.
• No looping or animation restrictions
as long as maximum file size does
not exceed 30kb.
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Tower Right #1 (120 x 400 pixels) $2,175 weekly
Banner #1 or Text Ad (234 x 60 or 300 x 60 pixels)
$1,795 weekly
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Banner #3 or Text Ad (234 x 60 or 300 x 60 pixels)
$1,495 weekly
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Banner #2 or Text Ad (234 x 60 or 300 x 60 pixels)
$1,695 weekly
u
uTower Left #1 (120 x 400 pixels)
$2,175 weekly
uTower Left #2 (120 x 400 pixels)
$2,175 weekly
Banner #4 or Text Ad (234 x 60 or 300 x 60 pixels)
$1,295 weekly(Not Shown)
Tower Right #2 (120 x 400 pixels) $2,175 weekly
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Leaderboard (468 x 60 pixels)
$2,395 weekly
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*Gross Rates
Overview Market Coverage Editorial Calendar Website Enewsletters Custom Publishing Team
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Custom Opportunities(Webcasts/E-Marketing/White Papers)
Industrial Distribution’s exclusive E-Marketing blasts allow you to add significant stopping power and impact to your sales and marketing campaign with your custom-designed, audience-directed message. Your personalized e-blast will: • Reach 28,000 potential customers • Educate and inform a top-level audience of
Industrial Distribution subscribers • Build excitement with your opportunity-specific message
Program Specifics: • You supply the message via your custom-designed
HTML email file • Industrial Distribution handles all aspects of delivery
from list selection to deployment date • Timing – deployment determined to meet your mission-critical objectives • Sales Leads – potential buyers linked to your website or via email
directly from your HTML file • We can help create your HTML for a nominal fee • Custom e-newsletter format also available
E-Marketing BlastsWebcast Topics for All Distribution Professionals
A cost-effective sponsorship of a turnkey Industrial Distribution webcast is an excellent way to position your company as a thought leader among distribution professionals. Industrial Distribution will work with you to develop custom webcasts based on your suggestions and expertise.
These informative panel discussions are developed from critical issues affecting industry and the supply chain and moderated by a member of our editorial staff. As a sponsor, a representative of your company is featured on the technical panel and
your brand is identified throughout the webcast‘s marketing campaign. Industrial Distribution produces the entire event and you receive the complete list of webcast attendees and post-event on-demand registrants.
Contact your account representative for more details.
White Paper Showcase
Program Specifics:
White Paper Posting – on www.inddist.com
Marketing – to the entire Industrial Distribution subscriber audience via electronic promotion
Traffic Drivers – monthly Industrial Distribution White Paper Showcase newsletter to all Today In Distribution subscribers; unique URL for each White Paper optimized for organic (Google) search
Sales Leads – delivered via email with complete demographic information
Industrial Distribution’s White Paper Showcase is an effective way to achieve a number of marketing objectives while dispensing key technical information to an audience eager to learn more from experts on manufacturing/distribution issues, technology and trends impacting their industry.
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Publishing Team
Sales and Production Staff
Vice President of Sales Tom [email protected]
PublisherEric Wixom [email protected]
National Sales ManagerJon [email protected]
National Sales ManagerMegan [email protected]
Administrative AssistantAlyssa [email protected]
Print Production ManagerSusan Frank973-920-7158 [email protected]
Web Production SpecialistMargaret Sievers973-920-7059 [email protected]
Online Advertising ManagerSusan Wu973-920-7097 [email protected]
Headquarters 199 East Badger RoadSuite 201Madison, WI 53713
Editorial Staff
Editorial Director Jeff [email protected]
Executive EditorAnna [email protected]
Associate EditorAbbigail [email protected]