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1 Integrated Report 2014 ChildFund Brasil - Fundo para Crianças

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Page 1: Integrated Report 2014 ChildFund Brasil

1

Integrated Report

2014ChildFund Brasil - Fundo para Crianças

Page 2: Integrated Report 2014 ChildFund Brasil

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For forty nine years we have been working tenaciously in order to bring dignity to thou-sands of Brazilian children, teenagers and youths in a situation of deprivation, exclusion and vulnerability. Today we carry on creating, im-plementing and improving technologies, pro-grams and social projects which will have posi-tive and changing impacts.

We are present in the states of Ceará, Rio Grande do Norte, Pernambuco, Minas Gerais and Piauí, in over forty counties, in rural and ur-ban areas. Our work in these places is carried through a network of partnerships with fifty-four social organizations.

In 2014, we received many positive results. We have listened to over fifty-six thousand chil-dren, teenagers and youths, indirectly benefi-ting approximately 178 thousand people. We have put 274 projects into practice, in accor-dance with the guidelines of the National Policy for Social Assistance of the Ministry of Social Development and Fight Against Hunger.

Carrying out all of these projects has required great effort. Especially because Brazil’s ranking as the 7th economy of the world and the news that millions of people have moved out of the extreme poverty level in the past few years have led many people who sponsor children to assume that we have overcome underde-velopment, that we no longer need any help. But what does it mean, to move out of the ex-treme poverty level, after all? A decree plan from Brasil sem Miséria (Brazil without Misery), from the Ministry of Social Development and Fight Against Hunger, sets an income below R$ 77 per capita per month as the limit of ex-treme poverty level. We go on having 10.45 million people in misery. Even the ones who are above this level are subject to the state of de-privation, exclusion and vulnerability, as shown as Brazil holds the 79th place in the international Human Development Index (HDI) ranking from 2014, composed of 187 countries. Since the HDI is focused on people, their opportunities and capacities - and not only in the average income of the population - it is clear that Brazil still has many social challenges to overcome.

This data is added to the circumstances of the existing crisis of 2015. The country does not show any prospect for growth, inflation is above the target which has been established by the go-vernment, interest rates have increased again, and job creation has been reduced. Such a situation requires our full attention, because it is known that, during an economic crisis, the major impact falls upon the poorest ones.

Simultaneous to the challenges resulting from the internal and external situations, we continue to try to make our work better. We commit to improving the systematization of our methods and processes and the measuring of social impacts. We aim to replicate our social technologies in more communities and partner with organizations whose methods are effective in fighting against poverty, exclusion and vulnerability.

In short, dignity has not yet been achieved by millions of Brazilians, who are still in need of social assistance. We must persist in carrying out social technologies which will positively impact the life of children, teenagers and youths, from zero to twenty four years of age, which will bring them and their families impro-vement in basic needs, opportunities, pers-pectives, hope. And, in order to fulfill our job, we need the full support from sponsors and partners. We are grateful to the ones who are already with us on this journey, keeping in mind that we still need the solidarity of each one, and of everyone.

Message from President Valseni José Pereira Braga and National Director Gerson Pacheco (G4-1)

President Valseni José Pereira Braga

National Director Gerson Pacheco

Page 3: Integrated Report 2014 ChildFund Brasil

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A look at poverty in Brazil (G4-2) 4

Integrated Report - Connected Information 5

Profile of ChildFund Brasil 8

History 8

Ideology 12

Governance 13

Executive Management (G4-DMA) 16

Social Development Field 19

Impact Generation 24

Resources Mobilization 25

Use of Resources 27

View of Future 28

Page 4: Integrated Report 2014 ChildFund Brasil

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Deprivation

The lack of basic sanitation, health services, decent family income, profes-sional training, food security, proper housing and / or quality education.

Exclusion

Exposure to discrimination due to income, physical and mental disabilities, or motivated by matters of race and gender.

Vulnerability

Exposure to situations of abuse, violence, malnutrition and negligence.

From the data provided by Brazilian rese-arch institutes in 2013, 2014 and 2015 it is pos-sible to see that deprivation, exclusion and vulnerability are a reality for many Brazilian children and youths.

The Institute for Applied Economic Rese-arch (Instituto de Pesquisa Econômica Apli-cada - IPEA) shows that, after a decade of decreasing poverty, in 2013 the number of Brazilians under the extreme poverty level went up again. If in 2012 Brazil had 10.08 million people in conditions of extreme po-verty, in 2013 this number rose to 10.45 million people.

Another serious problem in Brazil is the food insecurity situation, in which a family has difficulty buying food. According to the Brazilian Institute of Geography and Statisti-cs (Instituto Brasileiro de Geografia e Estatís-tica - IBGE), 14.76 million households (22.6% of the total) were in a situation of food inse-curity in 2013. About 52 million Brazilians did not have daily access to quality food in a satisfactory amount. The worst situations of food insecurity are present in the North and Northeastern regions, where they reach 36.1% and 38.1% of households. It reaches up to 35.3% in the rural area - the main area of activity of ChildFund Brasil.

The housing shortage and lack of basic sanitation in Brazil also affects Brazilian chil-dren. According to the National Housing Secretariat (Secretaria Nacional de Habita-ção), in 2015 the number of households af-

fected was 6.27 million. And regarding basic sanitation, in studies released in 2014 by the Instituto Trata Brasil and the Brazilian Business Council on Sustainable Development (Con-selho Empresarial Brasileiro para o Desenvol-vimento Sustentável), Brazil is placed in the 112th position in a ranking composed of 200 countries.

Another fact worth noting is the number of youths who have not finished high school. According to the Todos por Educação (All for Education) movement, in 2013 45.7% of Brazilian youths could not finish high school before the age of nineteen. This is followed by poor professional qualification, which le-ads to difficulties entering the formal labor market.

At the same time, these problems are ag-gravated by family disruption and the ab-sence of adults in the household.

Therefore, thousands of Brazilian children remain vulnerable, excluded and deprived of a good quality of life and a healthy envi-ronment, starting from the earliest years of life.

A LOOK AT POVERTYIN BRAZIL

Page 5: Integrated Report 2014 ChildFund Brasil

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In order to show our trajectory in 2014 (G4-28) in a more objective and efficient way than the report presented in 2013 (G4-29), ChildFund Brasil is innovating the format of its annual report (G4-30). We have adopted the Integrated Reporting model (Relato Integrado - RI), developed by the Inter-national Council for Integrated Reporting (Conselho Internacional para Relato Inte-grado - IIRC) in 2014. It is a combination of quantitative and qualitative information, which explains how we generate value both internally and externally, and how our strategies may form or may destroy capital, influencing the capacity of the organization to survive in the long term.

In the Integrated Reporting of Child-Fund Brasil, some guidelines of the GRI-G4 (Global Reporting Initiative) standard are

followed, with the intention of improving the reporting of environmental, economic and social performances of the organi-zation, as well as allowing the results of ChildFund Brasil to be compared to the ones from other organizations.

In order to determine the material topi-cs of ChildFund Brasil, that is, the topics that most affect our ability to generate value, a survey has been conducted (G4-18) with our key stakeholders - sponsors, coun-selors and employees of all field units from ChildFund Brasil.

THE TOPICS PRESENTED TO THE PUBLIC ARE LISTED BELOW:

● Funding and resource mobilization● Brazilian economic context● Brazilian social context● Stakeholder engagement● Ethics● Executive management● Governance

● Socioeconomic impacts● Mission, vision, values and ideology● Institutional partnerships● Accountability and audits● Social projects● Situation of children in Brazil (G4-19)

5

Page 6: Integrated Report 2014 ChildFund Brasil

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THE IMAGE BELOW REPRESENTS THE MATERIALITY MATRIXGENERATED AS A RESULT OF THE INQUIRY.

Stak

ehol

der

s

ChildFund Brasil

Accountability and auditorship

Situation of children in Brazil

Brazilian social context

Ethics

Stakeholder engagement

Mission, Vision, Values and Ideology

Governance

Social Projects

Brazilian economic contextExecutive management

Fundraising and resource mobilization

Institutional partnerships

Socioeconomic impacts

The Materiality Matrix is an instrument for managing sustainability, used by many organizations to prioritize what is relevant to their sustainable development. The Matrix lays out the existing engagement between the organization and its stakeholders, and

this discussion leads to defining all the priorities.

The ChildFund Brasil Matrix is the result of 53 responses to a survey addressed to its internal and external stakeholders. It has been defined as material topics all of which

were considered priority by both groups or by only one of them, which totaled seven topics - highlighted in the image.

It is intended that such engagement be reinforced in 2015, therefore improving the relationship of ChildFund Brasil and its key stakeholders, and creating a culture of

dialogue to define the priorities of the organization.

Page 7: Integrated Report 2014 ChildFund Brasil

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In the perspective of our key stakeholders, the challenges which ChildFund Brasil must face as priority have, therefore, been identified.

This being the first report from ChildFund Brasil using the GRI as reference, there are no comparisons with the previous years regarding the significant reformulations and changes, scope and aspect limits (G4-22) (G4-23).

In addition to the GRI our report is based on the Theory of Changes, and the International Fi-nancial Reporting Standards (IFRS) is used as a presentation of its financial results. The finan-cial statements presented here are limited to ChildFund Brasil, not detailing the names and use of the resources of the partner organizations, which are autonomous from a legal point of view, and receive other resources besides the ones provided by our organization (G4-17).

For the preparation of this report, we hired professionals in communication and rely on the voluntary cooperation of consultancy on sustainability.

Questions, comments and suggestions on this report should be addressed to the ChildFund Brasil Communications Sector on

[email protected], or (31) 3279-7400 (G4-31).

Page 8: Integrated Report 2014 ChildFund Brasil

8

History

When hundreds of Chinese children were victims of the Sino-Japanese War, the North American and Presbyterian missionaries Calvitt and Helen Clarke did not stand still. In 1938, with support and resources donated by friends, they went to China with the mission of helping those children. And from this gesture of solidarity and generosity the China Children’s Fund (CCF) was created, with a system of sponsorship. The positive results have prompted the expansion of the organization, and the name was chan-

ged to Christian Children’s Fund (CCF). Later on it was named ChildFund International. It is cur-rently present in 58 countries (G4-6), through 38 na-tional offices, and has already benefited over 15 million people. It is one of the biggest and oldest organizations of philanthropy and child develop-ment in the world.

Calvitt e Helen Clarke, ChildFund’s founders

Page 9: Integrated Report 2014 ChildFund Brasil

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Due to the strategic position of Brazil in Sou-th America, in 1966 the first regional office of CCF was opened in Latin America. ChildFund Brasil, operating under the trade name Fun-do para Crianças (G4-3), is headquartered in the city of Belo Horizonte (MG), and part of the ChildFund Alliance organizations. Com-plementary activities are carried out in four field units - Fortaleza, Araçuaí, Cariri and Belo Horizonte - strategically located closer to the assisted communities in order to monitor the implementation of social technologies, social programs, and projects.

ChildFund Brasil is a nonprofit philanthropic entity, whose legal nature is private associa-tion (G4-7). It has the Social Assistance Charita-ble Institutions Certification (Certificação de Entidades Beneficentes de Assistência Social - CEBAS) (G4-4) granted by the Ministry of Social Development and Fight Against Hunger (Mi-nistério de Desenvolvimento Social e Comba-te à Fome - MDS). This certification exempts contributions to social security, which allows the allocation of more resources to invest in our social actions.

We integrate two associations. The Group of Institutes, Foundations and Companies (Grupo de Institutos Fundações e Empresas - GIFE), a nonprofit organization that brings together the main investors of the country in the social area, and the Brazilian Institute of Corporate Governance (Instituto Brasileiro de Governança Corporativa - IBGC), a nonpro-fit organization that is a benchmark in Brazil for the development of the best corporate governance practices (G4-16).

Calvitt Clarke, ChildFund’s founder

Page 10: Integrated Report 2014 ChildFund Brasil

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2014121.969 adultos

atendidos

56.137 crianças atendidas

0 to 5 years old

6 to 14 years old

15 to 24 years old

8.236children

34.902children

12.972people

178 thousandPeople directly

benefited

121.969 miladults

(family and society)

Field unitsand benefited in 2014 (G4-8)

Total of 30 SOP’s in theNortheastern region

Total of 24 SOP’s in the Southeastern region

54Social Organizations

Partner BR- Minas Gerais- Pernambuco- Piauí- Rio Grande do Norte

- Ceará

Actuation:

children benefited

adultsbenefited

Page 11: Integrated Report 2014 ChildFund Brasil

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Sponsorship

Gifts for children

Tax exemptions

Corporate

Donations

Patrimonial

Others

Entries

Resources for Partners Social Organizations

Organizational Funding (office and field)

International Brazil Total

Total

17.833

3.373

21.238

12.914

3.373

267

16.554 4.954

711

1.412

2.831 15.745

4.785

978

8.370 29.608

8

21.508

165

301

572

606

4.785

23.1715.338

2.024 36 2.060

1.412

880 207 1.087

606

2.579 350 2.929

546

1 670 671

295

-

-

-

606 606

165

-

-

5.484

427

380

2.676

427

380

8.160

8

6

26

Sponsorship

Social Development

Fundraising

Tax exemptions

Gifts for children

Child-Sponsor bonding

Corporate transfer

Support

Total

Program Development

Depreciation

Total

Table With Finances 2014 (amounts in thousands of reais) (G4-9)

Page 12: Integrated Report 2014 ChildFund Brasil

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Ideology (G4-56)

Values Vision

To promote social transformation and the overcoming of poverty, through the integra-tion and coordination of children and teenagers, families, communities, supporters and partners acting as agents of sustainable changes, focusing on the development and well--being of children.

To support the development of children in situations of deprivation, exclusion and social vulnerability, making them capable of improving their lives and taking the opportunity to become youths, adults, parents and leaders who will bring sustainable and positive chan-ges to their communities and to society in general.

To encourage people and institutions to value, protect, and promote the rights of children in society.

To promote positive results for children

To show integrity, openness and honesty, especially in the administration of all the resources

To preserve the individual’s worth and respect

To secure the diversity of thought and experience

To promote innovation and challenge

To establish relationships and collaborate proacti-vely

To be a benchmark in the management of social and environmental projects and programs to overcome child poverty and in the promotion of the rights of children and teenagers.

To be recognized as a promoter of local sustainable de-velopment, through the mobilization of diverse resources.

To manage the knowledge produced by the organiza-tion in a sustainable way, making use of digital technologies.

To be perceived as an organization which shares know-ledge and a model of management to other social or-ganizations in Brazil and abroad.

Page 13: Integrated Report 2014 ChildFund Brasil

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ChildFund Brasil is a nongovernmental organization with a governance model aligned with its values and strategic go-als and with the best market practices. Its foundations are transparency, equity, ethics, accountability, efficiency and responsibility.

In order to ward off conflict of inte-rests, ensure transparency in the mana-gement of the resources, and monitor so-cial investments, ChildFund Brasil and our network of partner social organizations across the country have been audited by an external company for eleven years now. Since 2014, the auditing is made by the Baker Tilly company. Over the past nine years we have had reports without qualifications.

Private interests may not interfere in the activities of ChildFund Brasil, nor harm the performance of individual and collective work.

As a partner in governance we have Fundação Dom Cabral, a business school

which for five years has been enabling members of the General Assembly and the executive management, leveraging our expertise and organizational de-velopment, sharing the best marketing practices, and scientific and academic knowledge.

The organization’s governance bodies include a General Assembly, Adminis-trative Council, Audit Committee and stakeholders. All its members are working to improve processes and make strategic decisions aimed at sustainable manage-ment. Another obligation of the members of the governance bodies is to oversee the implementation of the Code of Business Conduct and Ethics (Código de Conduta e Ética Empresarial) of ChildFund Interna-tional. All members serve voluntarily, ha-ving no compensation, nor do they have their performance assessed. (G4-51, G4-52)

We are not signatories to any Charter, Principle or international treaty (G4-15).

Page 14: Integrated Report 2014 ChildFund Brasil

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- Convention on the Rights of the Child, of 1989 (UN)- Conventions nº 138 nº and 182, of 1999 and 2000, of the International Labour Organization (ILO)

- Federal Constitution of 1988, art. 227- Lei do Aprendiz (Apprentice Law) – Law nº 10.097, of 2000 (Ministry of Labour and Employment)

- National Plan to Prevent the Sexual Exploitation of Children (Conselho Nacional dos Direitos da Criança e do Adolescente – Conanda - National Council for the Rights of Children and Adolescents, 2013)- Resolution nº 27, of 2011, of the National Social Assistance Council- Resolution nº 16, of 2010, of the National Social Assistance Council- Resolution nº 109, of 2009, of the National Social Assistance Council- Estatuto da Criança e do Adolescente – ECA (Statute of Children and Adolescents) (Law nº 8.069, of 1990)- Estatuto da Juventude (Statute of Youth)– Law nº 12.852, of 2013

The legal framework of our working model are laws, rules and principles that protect the rights in several areas:

Ideology Values Vision

Assembly and Councils Governance Legal Framework Strategy

Executive Management

Partner Network

Resource Mobilization

Acquisition of Donors

Social Development Support

Human Development

Community Development Social Impact

Service to donors

Communication

Marketing

Community Development

Social Projects

Knowledge Management

Evaluation and Monitoring

Child-Sponsor Bonding

Finances

Technology

Legal

Administration

Human Resources

Internal Audit

Governance Structure

Page 15: Integrated Report 2014 ChildFund Brasil

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General Assembly

It consists of 19 people, who are: the President, Valseni José Pereira Braga, and the members Airton Maia Nogueira, Ami Ribeiro de Amorim, Davidson Freitas, Dalton Penedo Sardenberg, Ednilton Gomes de Soárez, Geraldo Cali-man, Gilson Magalhães, Guilher-me Soárez, Herbert Borges Paes de Barros, Jadyr Elon Braga, José Júlio dos Reis, José Raimundo da Silva Lippi, Luiz Alexandre de Me-deiros Araújo, Maria do Perpé-tuo Socorro França Pinto, Natalia Jereissati, Navantino Alves Filho, Othoniel Silva Martins and Rosber Neves Almeida. (G4-38, G4-39)

Administrative Council

Audit Committee

It consists of 6 people: the President, Valseni José Pereira Braga, the Vice-President, Rosber Neves Almeida, and the counselors Gilson Magalhães, Ednilton Gomes de Soárez, Navantinho Alves Filho and Maria do Perpétuo Socorro França Pinto.

It consists of 5 people: The effective members Ami Ribeiro de Amorim and Guilherme Soárez; and

the surrogates José Raimundo da Silva Lippi, Airton Maia Nogueira and José Júlio dos Reis.

Stakeholders (G4-24)

For ChildFund Brasil, stakeholders are all those people who we have mobilized so that, in an indirect way, will collaborate with the decisions made by ChildFund Brasil and who somehow contribute to improve our processes.

Belo Horizonte Fortaleza Brasília São Paulo Rio de JaneiroAmi Ribeiro de Amorim, Carlos Alberto de Sousa, Elias Tergilene Júnior, Gilberto Madeira Peixoto, Hélio Bitar, João Bosco Fernandes Júnior, José Rai-mundo da Silva Lippi, Navantino Alves Filho e Ricardo Pires

Airton Maia Nogueira, Ednilton Gomes de Soárez, Germano Francisco de Almei-da, José Rosa Abreu Vale, Júlio Alexandre Damasceno Rocha, Maria do Perpétuo Socorro França Pinto, Othoniel Silva Martins e Sinézio Bernardo de Oliveira.

Herbert Barros, José Júlio dos Reis, Ronaldo Martins e Rosber Almeida.

Davidson Freitas, Marcos Simas, Maria Aparecida Cunha e Rogério Garber.

Elisabete Waller, Flávia Lippi, Gilson Magalhães, Guilherme Soárez, Henrique Campos, João Batista Bor-ges, Luiz Alexandre de Medeiros Araú-jo, Natalia Jereis-sati e Thais Correia.

Page 16: Integrated Report 2014 ChildFund Brasil

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Executive Management (G4-34)

Led by the National Director, it is divided into three areas:

Social Development

Resources Mobilization

Support

Physical Structure

The ChildFund Brasil office is located on Curitiba Street nº 689, 5th floor, in downtown Belo Horizonte, Minas Gerais.(G4-5)

During the year of 2014, the period covered by this report, there has been no change in location or expansion of the ChildFund Brasil facilities (G4-13).

This area includes Financial, Human Resources, Technology, Legal and Internal Controls sectors.

For internal processes of information technology (IT), in addition to the home servers, two servers are used for the PeopleSoft system, including enterprise management ERP and custo-mer relationship management CRM. These servers provide agility in serving the sponsor, better performance in internal processes, and security in the organization’s data.

Support

Page 17: Integrated Report 2014 ChildFund Brasil

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The management of ChildFund Brasil has as its ultimate goal the assistance of chil-dren, teenagers and youths in situations of deprivation, exclusion and vulnerability. We work for the sustainable growth of the orga-nization, with the best market practices and support of partner organizations.

ChildFund Brasil establishes a manage-ment model that is aligned to the Code of Business Conduct and Ethics of ChildFund International. It is part of the efforts to pro-mote the interests of children and create a positive environment which allow for healthy development, respect, hope, and social jus-tice. (G4-56)

In 2014, our team consisted of 59 employees and 5 interns (G4-9), with expertise in technologies management, social pro-grams and projects. In each field unit there is a projects advisor, who does the monitoring and the evaluation, an advisor for community development and an advisor for child-sponsor bonding.

We work in order to develop and imple-ment people management strategies which impacts in the success of the business and allows leaders and collaborators to reach their potential.

The Organizational Climate Survey con-ducted in 2014 by the HayGroup company reveals that we are in line with the overall results of the third sector. The three factors best evaluated by employees of ChildFund Brasil are Clarity and Direction, Quality and Customer Focus, and Respect and Recogni-tion. And the three main factors of improve-ment are Resources, Development Oppor-tunity, and Training.

ChildFund Brasil invests in the personal and professional well-being of its employees. Among the actions to generate value in the short and long term are lectures on physical and emotional health, the partnership with edu-cational institutions, and internal cam-paign on sustainability.

Management and our workforce (G4-DMA)

Page 18: Integrated Report 2014 ChildFund Brasil

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Impacts- Assistance to children, adolescents , families and communities in social risk;

- Support for organizations and social projects;

- Development of initiati-ves aimed at sustainable development;

- Volunteer promotion;

- Transformation Stories

Benefited children :56.137

People directly benefited:178.106

Counties with assistance:42

Projects:274

Capital1 - Physical

- Headquartered in Belo Horizonte- 5 field units

2 - Human

- 59 employees and 5 trainees with interdisciplinary skills

3 - Intellectual

- Social Technologies- Intervention Models- Governance

4 - Financial

- Resources for the Social Partner Organizations R$ 21,508,000

5 - Relational / Social

- Partnerships- Relationship with communities

Resource Mobilization

Sponsors

Sponsors

Business

Projects

Social Development(Use of Resources)

Social Technologies

Projects

Business Model Chart

Page 19: Integrated Report 2014 ChildFund Brasil

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Social Development Field

Social Development is the front line of the organization. This field is responsible for ma-naging the project life cycle and for ensuring impact, through social technologies that con-tribute for the development of children, teena-gers and youths who experience deprivation, exclusion and vulnerability on a daily basis.

The Social Development department pre-pares a programmatic strategy starting from the mission and values of ChildFund Brasil. This strategy comprises five programs and 13 project models, which are also guided by the guidelines of the Política Nacional de Assistên-cia Social (PNAS) - National Social Assistance Policy - defined by the Sistema Único de Assis-tência Social (SUAS) - Unified Social Assistance System.

This strategy works as a portfolio which gui-des the Planejamentos Estratégicos de Área (PEAs) - Area Strategic Planning - of the 21 ge-ographical areas where ChildFund Brasil ope-rates. The PEA is the strategic vision of the terri-tory and lasts three years.

To develop the PEA, participants diagnose

the main problems in each area with the colla-boration of focus groups formed by children, teenagers, youths and their families, as well as community leaders. Surveys are conducted through primary and secondary data. Some problems are identified by the participants and, with the technical support of ChildFund Brasil, programs and projects are defined. Considering the particularity of each territory, the Partner Social Organizations define the available resources and the social technolo-gies that will respond to different challenges.

In 2014, the work took place through 54 Partner Social Organizations, which are com-mitted to overcoming the conditions of de-privation, exclusion and vulnerability, through the Ethical Conduct Policy for Children from ChildFund Brasil. The partnership also involves knowledge transfer and financial support from ChildFund Brasil to its partners, seeking to im-prove their performance.

Page 20: Integrated Report 2014 ChildFund Brasil

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Programs and Projects from ChildFund Brasil

Project templates:• Family skills

• Children and a favorable environment for their full

development

Project templates:• Me, You and My School: Transforming Integration • Me, You and Peace:

An Agreement We Make

Project templates:• Strengthen interpersonal

bonds• Home sustainability

• Community life: partici-pation and citizenship

Project templates: • Local skills

• Mobilized society to defend the rights to edu-cation, participation and

protection; • Youth organizations in-

fluencing national policies

Project templates:• Promotion of active parti-

cipation from youths • Personal and professional

qualification • Identity and citizen culture

Page 21: Integrated Report 2014 ChildFund Brasil

21

Social Technologies

Water for LifeEnvironmental education and health promotion - Joins two actions to improve the fa-

mily’s water supply: 1) implementation of domestic systems to capture and store rainwater for human consumption; and 2) participatory monitoring of water quality by the Water Watchers.

Community AgentStrengthening voluntary participation - It aims to empower volunteers - fathers, mothers

and youths - called Community Agents, in a participatory manner and through experience, seeking to maximize the potential of leadership to work in their communities. The Community Agents are people who are dedicated to voluntarily help other families to become agents of change as they contribute to building a better community to live.

GOL.D+ Financial education - Group of local opportunities and development that seek solutions

to overcome poverty through solidarity, exchange of experiences, social mobilization, and business development. People who know each other and come from a similar socioeconomic environment form groups which save money together and can make small loans from these savings.

House of CultureCultural identity / culture of the child - involves the child, the teenager and the youth

in the culture of their locality. Their discovery of local culture creates or strengthens pride in their background, reinforcing collective and individual identity. It also promotes social, cognitive and emotional development.

A toun and A teen Financial social education - Helps children and youths think critically about rights and

duties, as well as to obtain financial knowledge and skills that enable them to make better use of resources. Social education teaches them responsible citizenship - making them feel the need to know and get involved in social issues that affect them. Financial education provides them with savings instruments, budgets and participation in projects. The Aflatoun for children from 6 to 14 years old and the Aflateen for young people 15-18 years old.

f fl l

Page 22: Integrated Report 2014 ChildFund Brasil

22

Olhares em FocoEducation, advocacy and identity - Uses participatory photography as an instrument of de-

bate and reflection on community issues, creating in youths a participatory and autonomous culture for the sake of collective welfare. The images become an important tool in the debate on rights, citizenship and identity, as well as providing opportunities to maintain relationships, share knowledge, promote participation in the public sphere and reflections of personal and collective identities.

Community TherapyStrengthening of the family and community bonds - an instrument for building solidarity ne-

tworks, based on five axis: systems thinking, communication theory, cultural anthropology, pe-dagogy of Paulo Freire, and resilience. The methodology proposes a psychosocial intervention whose main goals are to mobilize the personal and cultural resources and establish / streng-then bonds among people.

Fight for PeaceBoxing and martial arts combined with education and personal development - for ado-

lescents and youths at social risk. Works personal development through five pillars: boxing and martial arts, education, access to employment, social support, and youth leadership.

MJPOPCitizen participation - empowerment of youths and the development of youth leader-

ship. Based on five main elements: voice, information, dialogue, action and accountability. Engages participants in the monitoring of public policies and services.

*Social technologies - Comprises products, techniques and projects whose methodologies are systematized, involves constant research and can be re-plicated. They are developed by the sharing of knowledge and interaction of different actors, including the inhabitants of the community to be assisted. They enable effective social development solutions on a large scale, meeting the needs of education, food, energy, housing, income, water, health and environment, among others.

For the efficient implementation of these social technologies, the Social Development department provides training in the Development Project Management (PMD-Pro) metho-dology for the technical staff from partner social organizations (coordinator, social educator, directors board, administrative assistant). It is a specific methodology for the social area which enhances professional skills such as planning and resource management. The methodology structures the life cycle of a project in six phases and six areas of knowledge, maximizes goals and results. For continuous improvement, training is perennial.

Page 23: Integrated Report 2014 ChildFund Brasil

23

Social Development

Social Technologies

Own

Programas Beneficiaries Projects $ (000)*

Partnerships Alliances

House of Culture

Taking care of the first years of life (0 to 5)

Protective and involved families

Olhares em Foco Aflatoun

Water for Life

Educated and confident children (6 to14)

Society committed to the rights of children and teenagers

Gol.d Fight for Peace

Coexistence with semiarid

Treined and involved Youth (15 to 18)

Sub-total

Sub-total

Total

MJPOP Sexual violence

Community Agent Community Therapy

8.263 31 472

34.902 66 5.826

12.972

56.137

121.969

121.969

178.106

115

274

7.400

15.745

62

159

112

3

7.400

2.047

8.345

The Child Verification System is a monitoring tool developed to ensure the effectiveness of our work in the community, in view of the presence and participation of every child in the activities, as well as their health and their performance in school. Through the Partner Social Organizations, ChildFund Brasil is responsible for training everyone involved in order to collect the data of all the children who are enrolled in the programs and projects, which happens twice a year. The system also provides information and grouping of data that supports the development of our programs and promotes improved results. Such monitoring is carried out twice a year.

Monitoring

*amounts in thousands of reais

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Geissy Nunes, youth sponsored since childhood.

Lucianne Moreira, sponsor at ChildFund Brasil for over 20 years.

Paul and Malene, from Denmark, visiting their sponsored child in Vespasiano.

“ “I am 22 years old. From an early age, when I was about three years old, I joined the Social Center from Orós (Ceará), an entity that over the years has been part of my life story. Among the first activities which I took part in at the institution were day care and dental care, and, of course, the receiving of hammocks, water filters and medications, among other benefits that were of great importance, not only for me and my family, but also for the community, which was very poor at the time. Today, having already graduated, I feel very happy to know that the Social Center from Orós was and is part of my story. My deepest gratitude to this institution which really transforms lives, and turns

dreams into reality.

I’ve already had two sponsored children, and I have full confidence in the organiza-tion’s work for the contribution in their development. I can only be thankful to ChildFund Brasil for the wonderful work it does, and for allowing me to fulfill my wish to make a

difference in a child’s life.

To sponsor a child, a teenager, or a youth is to give them the opportunity to achieve emo-tional, cognitive, physical and social development through their participation in projects that include the rights to education, culture, sport and leisure. Such projects also provi-de care, protection, artistic, sporting and recreational activities, enabling the coexistence among beneficiaries (children, youths and their families).

The sponsor is not merely the one who contributes financially to the development of the child, but he is also the one who creates an emotional bond. The relationship between the sponsor and the sponsored child solidifies through letters exchanged between them; words that carry affection, admiration, friendship. Everything is always mediated by professionals from ChildFund Brasil to ensure the safety of the children and the privacy of the sponsor.

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Resources Mobilization

Comprising this area are the sectors of Acquisition of Donors, Service to Donors, Communication and Marketing.

We use various means in order to recruit sponsors: face to face interactions (direct approach) at events and churches, referrals from sponsors themselves, internet, ad-lib advertising, and social networks.

A sponsor agrees to contribute monthly with the amount of R$ 57.00. Part of this amount is in-tended for partner organizations, for their development of activities; and part of it stays in Chil-dFund Brasil for covering different kinds of expenses.

The sponsor keeps up with the development of his or her sponsored child through an annual Individual Progress Report sent by ChildFund Brasil. The Sponsor Newsletter, a quarterly edition, gives general and specific news about our projects.

We ended the year of 2014 with 9,763 Brazilian sponsorships and 32,318 foreign sponsorships. (G4-9).

Sponsoring Children

Our main sources of funds are the sponsor-ship of children, private social investment,

and international cooperation.Fundraising

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Private Social Investment

In partnership with the private sector, we carry out two projects:

A partnership between ChildFund Brasil and Vivo Telephone Foundation to fight and pre-vent child labor. By raising awareness of the public directly involved and through the use of social technology, we assist children and teenagers between 6 and 14 years old. The pro-ject was developed in four municipalities of the State of Minas Gerais, and started in 2012.

Best of me

A partnership between ChildFund Brasil and P&G to increase access to clean water for pe-ople who use unsafe water sources, such as hand dug wells and rivers. In rural communities we distribute sachets for water purification, we guide families on how to use them, and we supervise the whole process. Health and hygiene promoters, trained by us, cooperate with the monitoring of the project, which has been developed in nine municipalities in the Jequi-tinhonha Valley, in the State of Minas Gerais. The project started in October 2014.

Clean Water for Children

“ ““ “I wish we had such good water from the sachet since we came to the community. The water comes from an artesian well and, before the sachet, the children would complain of feeling pain - and it was due to worms. Now they don’t complain anymore.

Elizabeth Moreira, 5 children, Agrovila, Jenipapo de Minas (MG)

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Use of Resources Over the years, ChildFund Brasil has been working in networking, building alliances with other organizations, because it values diversity of thought and experience. This network integrates organizations, resources, programs, projects and social technologies to work in the enrich-ment and promotion of the rights of children, teenagers and youths in a situation of deprivation, social exclusion and vulnerability. The partner organizations create pro-tective and care environments and invest in the potential of children, so that they and the teenagers and youths may put their citizenship into practice, making them capable of performing sustainable changes in their lives, as well as in their communities.

We operate through a strong background in the deve-lopment of methodologies and monitoring of social technologies in communities at social risk. Replicated so-cial technologies adhere to the guidelines of the Ministry of Social Development and Fight Against Hunger and le-gislation that protects rights in various areas.

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The first one is to go back to assisting communities under extreme vulnerability. In order to meet this goal, we have partnered with RGarber Inteligência Competitiva e Es-tudos de Mercado (RGarber Competitive Intelligence and Market Research), in order to develop the Social Vulnerability Index (SVI). The research emerged from the ques-tion “Where are the children, teenagers and youths (families and communities) in socially vulnerable situations in Brazil?”. They are fou-nd in settlements with a high density of fa-milies in a socially vulnerable situation. This concept may be considered as the quota of the population with the highest levels of deprivation of basic human needs. The da-tabase was the Brazilian census, whose inter-views were conducted in 2010. It is precisely in these areas of extreme or strong social vul-nerability that we focus our actions.

The second goal is to establish partner-ships with the corporate sectors whose go-als match ours, to take care of children in situations of exclusion, deprivation and

vulnerability. We aim to establish links with companies that have civic responsibility as a goal, that carry the value of engagement with the third sector and are also involved with the social, economic and environmen-tal aspects of the public. Such partnerships will enhance our performance and the fulfill-ment of our programs and projects.

The third goal is to establish alliances with those organizations who have social tech-nologies whose methods are validated by the excellent results that they achieve. Those are means of enhancing our results.

And, in order to enhance our communi-cation with all our groups of relationships and to bring more transparency, we are commit-ted to make this 2015 report following the Essential GRI Reporting Model. We thereby hope to prove the maturing of our gover-nance and management systems and our ability to measure our environmental, eco-nomic and social performances.

For the upcoming years we have three major goals:

EXPEDIENTE

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DATASHEET

ChildFund Brasil (G4-3)

President: Valseni José Pereira Braga National Director: Gerson Pacheco

Communication Analyst: Águeda Barreto (G4-31) Writing: Eliane Dantas

Graphic Design: Jessica TakatoPhotos: Centro de Documentação e Memória - ChildFund Brasil

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EXPEDIENTChildFund Brasil – Fundo para Crianças

CNPJ: 17.271.925/0001-70Municipal Registration: 404447/004-8

State Registration: Exempt

National Office:Rua Curitiba, 689 – 5º andar – Centro

CEP 30170-120 – Belo Horizonte (MG) (G4- 5) Phone nr: (0**31) 3279-7400 – Fax nr: (0**31) 3279-7416

www.childfundbrasil.org.br

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ITEM (GRI indicators) THEME RELATED MATERIALPAGE

Governance

Executive Management / Socioeconomic Impacts

-

Executive Management

-

-

Funding and Resource Mobilization

Executive Management

Executive Management

Governance / Ethics

Funding and Resource Mobilization

Governance / Ethics

Funding and Resource Mobilization

(G4-1) Statement of the organization’s main

decision maker

(G4-2) Impacts , risks and opportunities

(G4-3) Organization’s Name

(G4-4) Brands, Products and Services

(G4-5) Organization’s headquarters location

(G4-7) Nature of ownership

and legal form

(G4-8) Target markets

(G4-9) Size of the organization

(G4-13) Significant changes

(G4-16) Memberships in associations

(G4-17) Entities included in the financial statements

(G4-15) Charters, principles or initiatives to which the

organization subscribes or endorses

(G4-6) Number of countries where the

organization operates

2

3

9, 30

9

16

9

10

11,17,25

16

9

7

14

8

EXPEDIENTE

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ITEM (GRI indicators) THEME RELATED MATERIALPAGE

Executive Management

Executive Management

Accountability and auditorship

Accountability and auditorship

Accountability and auditorship

Governance

Accountability and auditorship

Mission, Vision, Values and Ideology

(G4-23) Significant changes

(G4-24) Stakeholder group

(G4-28) Reporting period

(G4-29) Latest reporting period

(G4-30) Emission reports Cycle

(G4-34) Organization’s governance structure

(G4-31) Point of contact for questions about

the report or its contents

(G4-56) Values , principles, standards and organizational behavior standards

7

15

5

5

5

16

7

12, 17

Accountability and auditorship

Accountability and auditorship

Executive Management

(G4-18) Process report content

(G4-19) Material aspects

(G4-22) Reformulations

5

5

7

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