integrated social media monitoring with katapedia.com
DESCRIPTION
Materi Seminar Sehari: GANGNAM STYLE MARKETING, 6 November 2012, Gedung PPM Manajemen, JakartaTRANSCRIPT
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IntegratedSocial MediaMonitoring
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Deddy Rahman Fisika Teknik ITB 1990 Pernah Bekerja di 7 Perusahaan 14 Tahun dibidang IT Software Project Management
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Clients as Software Project Manager
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Own Company
NOMINATORKategori
Creative & Innovative New Media
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Katapedia Clients
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Katapedia Favorites
Client
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Social Activities
MIFTA
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IntegratedSocial MediaMonitoring
KEMBALI KE….
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Why Social Media Monitoring ?
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Everything is Measurable
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Step 1: Define Business Objectives Step 2: Choose What to Measure
Step 3: Analyze (Benchmark & Identify Trends)
Step 4: Create a strategy & engage
Step 5: What’s working & what’s not
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• Bring outside ideas into organization• Generate more word of mouth• Increase customer loyalty• Increase product/brand awareness• Improve new product success ratios• Improve public relations effectiveness• Reduce customer acquisition costs• Reduce customer support costs• Reduce market research costs• Reduce product development costs• Etc…
DefineBusiness
Objectives
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News PortalBlog
ForumYoutube
Etc…
DashboardDaily
Monitoring
API’s
RSS feed
API’s
Sentiment Engine
archives
10 Analysis
ToolsReporting
Engagement process
Engagement process
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Analysis Tool #1
MENTIONSHARE
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Analysis Tool #2
MEDIASHARE
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Analysis Tool #3
COREANALYSIS
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Analysis Tool #4
TREND
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Analysis Tool #5
SENTIMENTANALYSIS
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Analysis Tool #6
CONTENTANALYSIS
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Analysis Tool #7
TOP PERSONANALYSIS
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Analysis Tool #8
TOP LOCATION
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Analysis Tool #9
GENDERANALYSIS
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Analysis Tool #10
SOCIALSHAREINDEX
Low reputation
High reputation
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What NEXT ? … ACTION !!!
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Engagement ProcessKatapedia provides a way to follow up with the ones talking about your brands/topics. You can engage them, build better relationship, and potentially create a new positive influencer for your brands.
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Peningkatan Strategi
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Peningkatan Reputasi
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GANGNAM STYLE MonitoringPeriode: 18 Oktober – 4 November 2012
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MENTION ANALYSIS
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TREND ANALYSIS
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MEDIA SHARE
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DATA DARI MEDIA ONLINE
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DATA DARI TWITTERLAND
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DATA DARI FACEBOOK
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??
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FACEBOOK GANGNAM STYLE MAMA
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FACEBOOK GANGNAM STYLE KAKEK
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VIDEO YOUTUBE
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Head Office:Menara Karya 19th Floor
Jl HR Rasuna SaidBlok X-5 Kav. 1-2
Jakarta 12950Ph. +6221 5794 4518Fax. +6221 5794 4519www.katapedia.com
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