INTEGRATED TOURISM DEVELOPMENT PLAN

SK. INTEKHAB ALAM

BHUBANESWAR-CHILIKA-PURI

Heritage Tourism

Ecotourism

Adventure Tourism

Pilgrim Circuit

‘Circuit’: A tourist Circuit is defined as a route on which at least three major tourist destinations are located such that none of these are in the same town, village or city.

ODISHA TOURISM – AN OVERVIEW

Magnificent cultural heritage.

Classical dance form – Odissi

Assimilation of three great religions traditions – Hinduism, Buddhism, and Jainism.

The indigenous culture of the Adivasis.

Most expressive forms of music and dance.

Rural tourism destination

FESTIVAL

CUISINE

BHUBHNESHWAR_CITY OF TEMPLES

PURI-KONARK

CHILIKA LAKE

• Maximize the productivity of India's natural, human ,cultural and technical resources and are sustainabledevelopment.

• Labor intensive and cottage or small industry basedproviding employment that is of a high quality thuscontributing to higher quality of life.

• Capable of being primarily focused on rural areas withappropriate and relatively low cost programmes.

• Has extensive forward and backward economiclinkages that build overall income, employment ,investment and raises central, state, and localgovernment revenue.

• Able to promote understanding, peace, and contributeto national unity and regional stability.

NATIONAL TOURISM POLICY, 2012

O D I S H A T O U R I S M P O L I C Y - 2 0 1 3

VISION“To develop Odisha as one of the most preferred tourist destinations and to place it prominently on the domestic international tourism map”.

THE MISSIONA)To promote sustainable tourism as a means of economic & inclusive growth, social equity & integration. b) To promote the image of Odisha abroad. c) To give high priority to development and promotion of the prime tourism products, conservation of heritage, natural environment, etc. d) Ensuring beneficial outcome to all the stakeholders.

THE OBJECTIVEa. To promote Sustainable Tourism with a view to create employment opportunities and to bring about

socio-economic benefits to the community.

b. To preserve, enrich and promote Odisha’s unique cultural heritage, natural resources and environment with a view to achieve sustainable development.

c. To promote Odisha as one stop destination to experience cultural heritage, ecotourism and rich wilderness so as to boost foreign & domestic tourist arrival in the State.

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

2007-08 2008-09 2009-10 2010-11 2011-12

DOMESTIC

FOREIGN

G.TOTAL

TOURIST VISIT IN ODISHA DURING LAST 5 YEARS

ENVIRONMENTAL DEGRADATION

AUTHENTICITY

CONNECTIVITY: INTER REGIONAL

STATE

INTERNATUIONAL

VISITOR EXPERIENCE

DEFINING THE TARGET

INADEQUATE INFRASTRUCTURE

ISSUES

TOURISM DEVELOPMENT PLAN

KEY STRATEGY ACTIONS INSTITUTION/AUTHORITY KEY PERFORMANCE AREA

I N F R A S T R UC T U R E

Mobility and transportation

Inviting new investment

International Airport inBhubhneshwar

New Rail line to Chilika

Odisha Tourism Development Corporation

Puri Konark Development Authority

NHAI(National Highway Authority of India)

AAI (Airport Authority of India)

Eastern Railways

OSRTC (Odisha State Road Transport Corporation

Public Private Participation Policy and other apt initiatives and strategic efforts

Better connectivity

Deliver a world-class interactive Surf Museum beach location

Tourist facility centers

Implementation in Master Plan

Development of Bus Terminal

Sea and Riverfront Development

Puri inner city Revitalization

Development of Water Sports like snorkelling and scuba diving

C U L T U R E Promotion of art and craft

Preservation of ancient and sacredwater bodies

Preservation of ancient temples and Built HeritageCultural exploration, passionate outlook towards heritage events, and feeling of awe and enchantment towards heritage expressions are found to be the principal motivational dimension of heritage tourists to Odisha.

Department of Culture

ASI

Intach

Temple Trust

Shri Jagannath Temple Administration

Konark Festival

Heritage walk

Heritage Awareness

KEY STRATEGY ACTIONS INSTITUTION/AUTHORITY KEY PERFORMANCE AREA

N A T U R E Safeguarding environmentAttempts should be made to conserve the culture of the ethnic communities by empowering them through a participatory protected area management approach through proper marketing.

Ministry of EnvironementChilikda developemnt boardChilika Lake Authority

Defining Carrying capacity of every region

Setting up of a environmental control board

P O L I C Y Eco-tourism (inclusive of its ethno component) should provide an opportunity for these tribal communities to generate more income from the tourism business in a dignified manner.

State Govet, Konark Puri Development Authority

Better Public Private Partnership options

P L A N N I N G Integration of Regional Plan with City Developemnt Plan and the overall master Plan with the tourism Master PlanThere should be a crackdown on illegal encroachments of the heritage sites. Permission for construction of structures within these zones should be denied.

Konark Puri Development Authority CREATING AN INDIA TOURISM BRAND POSITION

R U R A L D E V E L O P ME N T

Involvement of locals artisans The whole approach of cultural integrity of the communities and tourism should be honoured on the basis of right perspective for the communities.

Ministry of Rural Developement Development of Heritage Village

S A F E T Y & S E C U R I T Y

Security Measures in Shri Jaganath Temple and heritage Places

Police department Installation of CCTV cameras

KEY STRATEGY ACTIONS INSTITUTION/AUTHORITY KEY PERFORMANCE AREA

M A N A G E ME N T

Identifying genuine heritage tourists and determining their experience patterns as regards events becomes very important for Odisha; i.e., heritage tourists must be profiled keeping in view the engagements with events in prospect.

The co – ordination between heritage and tourism in the settings of events in Odishashould be comprehended for effective brand campaign. The State needs to use its cultural heritage ambience and associations as a setting for event tourism.Modification of the brand image of OdishaTourism by incorporating the brand values of events for glorifying the heritage symbols can fetch great rewards.

STRENGTHS Reputation of Festivals Catholicity Unique AttributesFestival Tourism Product Development

THREATS Lack of Sustainable Development Program Lack of Up gradation Uncontrolled, Unplanned Development

OPPORTUNITIES Branding strategies Aggressive marketing over Media

WEAKNESSES Tourist Amenities leaves much to be desired Connectivity Cleanliness Safety and Security