What does the “i” stand for?

Integrated

Marketing

Communications

and Interactive

Marketing

Communications

definedJune 12, 2013

Lindsey Fair

Download slides (with notes) at www.lindseyfair.ca

Integrated Marketing Communications

The coordination of various forms of marketing communications into a unified program that maximizes impact on consumers and other types of customers.

Integrated looks like this..

Why Integration? 7 reasons..

The main reason? Because of this.

Interactive Marketing Communications

monologue vs dialogue

http://www.polleverywhere.com/multiple_choice_polls/KyoM2NAE2JGj6sl

integrated media

interactive messaging