integrating crowdsourcing with traditional in-person events
DESCRIPTION
Crowdsourcing has been successful at automating the process of collecting charitable contributions and increasing on-line exposure for nonprofits. This webinar addresses the next phase of fundraising by integrating crowdsourcing into traditional in-person events - stepping beyond the walk-a-thon and into the ballroom.TRANSCRIPT
Integrating Crowdsourcing with
Traditional In-Person Events
How this webinar works
• A link to the slides and a recording will be sent
after the webinar
• If you’d like to ask a question during the
webinar, you can type it in the box on the right
side of your screen
• Tweet about this webinar using the hashtag
#fgwebinar
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Peer-to-Peer Fundraising Pages
and Event Registrations Online Direct Donations
© 2011 Vivanista Inc.
About the Presenter
•Founder of
•Nonprofit Fundraising Consultant
•Volunteer Fundraiser
•Background:
•Technical Marketing
•Conference Management
Layne Gray
What You’ll Learn
• In-person fundraising event
categories
• Types of events most appropriate for
crowdsourcing
• Steps to creating a successful event
incorporating crowdsourcing
© 2011 Vivanista Inc.
Fundraising Event Goals
Event Goals
© 2012 Vivanista Inc.
Raise money
Create buzz
Promote organization
Attract volunteers
Build a Community
Generate
growth-
oriented
annuity
Direct
Fundraising
In-direct
Fundraising
[Friendraising]
© 2011 Vivanista Inc.
In-person Fundraising
Event Categories
© 2012 Vivanista Inc.
Fundraising Event Categories
Vertical Events Horizontal Events
Timeframe One multi-hour event From multi-hour to multi-day
Attendance Limited to size of venue Virtually unlimited
Price High; $50 – multi-$1,000’s Low barrier; $5
Appeal Social; helping the cause Broad; athletic, shopping
Activities Observer Participant
Promotion Targeted Broad
Advantages Pre-revenue & on-site More $$/attendee
Age Adult, affluent All ages, broad audience
Crowdsourced No Yes
Examples Gala, Auction, Fashion Show A-Thon: Bike, Walk, Run
© 2011 Vivanista Inc.
In-person Fundraising
Event
Revenue Streams
Vertical Event
Revenue Streams
Ticket Sales
Corporate Sponsors
Individual Donors
Silent/ Live
Auction
Raffle
Fund In Need
On-site
fundraising
Pre-event
fundraising
© 2012 Vivanista Inc.
Horizontal Event
Revenue Streams
Crowd sourcing
Corporate Sponsors
Silent Auction
Raffle
On-site
fundraising
Pre-event
fundraising
© 2012 Vivanista Inc.
Hybrid Events
Revenue Streams
Ticket Sales
Corporate Sponsors
Individual Donors
Silent/ Live
Auction
Raffle
Fund In Need
On-site
fundraising
Pre-event
fundraising
© 2012 Vivanista Inc.
Crowd sourcing
Crowdsourcing
into Vertical Events
•Tickets: individual and group
•Advanced Fund-In-Need External
• Friendly competition between subcommittees
• Each committee member required to generate a certain level
Internal
• Generate excitement through crowdsourcing
• Make crowdsourcing an integral part of the event experience
New event
© 2012 Vivanista Inc.
© 2011 Vivanista Inc.
Anatomy of a hybrid
event
Hybrid Events The new fundraising dynamic
© 2012 Vivanista Inc.
Hybrid Events
© 2012 Vivanista Inc.
Crowdsourcing Entry Fee; minimum of $1,000/team
Votes per dance pair; $25/vote
Types of organizations Schools Any nonprofit
Additional Resources n/a Professional dancers
Additional revenue Team ‘Cheat’s Votes
Difficulty in implementing
Easy; Requires volunteer teams
Moderate; Requires ‘celebrities’ & pro dancers
Other activities Dinner, Spelling Bee only
Dinner, Dancing
Average # participants 10 – 15 teams of 3 – 6 5 - 10 sets of partners
Benefits Supplemental to other fundraisers
Community-wide event
Hybrid Event Implementation
© 2012 Vivanista Inc.
Announce timeframe for team sign-ups Identify professional dancers willing to participate
Create minimum entry fee i.e. $1,000 Extend invitations to local ‘celebrities’
Promote within current audience Leave enough time for teams to practice
Sell tickets like other fundraising events Sell tickets like other fundraising events
Offer ticket price range: from low (spelling bee only) to high (dinner)
Offer normal ticket pricing
Onsite: Let teams and attendees purchase ‘cheats’ for incremental $$$
Onsite: Attendees can vote for their favorite dancers
Include ceremony for winning team Include ceremony for winning team
© 2011 Vivanista Inc.
Summary
Summary
• Crowdsourcing has been developed to
integrate into particapatory fundraising
events
• Crowdsourcing can integrate more into
traditional vertical fundraising events
• New types of events leverage the
crowdsourcing model
• The hybrid events are complementary to
both horizontal and vertical events
© 2012 Vivanista Inc.
Resources
• Copy of Presentation
• Fundraiser-In-A-Box
– Viva SpellBound
– Viva StarDance
• Fundraising Event Production &
Consulting
• Contact: [email protected]
Thank you!
Questions?
© 2012 Vivanista Inc.
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