integrating digital editions and mobile
DESCRIPTION
How publishers can integrate their digital editions and mobile apps - practical tips and case studies from PagesuiteTRANSCRIPT
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iPhone & iPad AppsSpecialist Media Opportunities
The Metro UK App takes our newspaper successfully to the Smartphone market
”“
Stuart Wood, Operations Director
Digital Editions
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Multi-Channel StrategyAdvertise, link & distribute multi-channel content to drive your editions success
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Efficient vs Creative
Digital Editions• Custom Branding• Web Linked Ad’s• Zoom Clarity• Content Search• Automated Processing• Brand Integration• Cut Print & Distribution
Interactive E-Zines• Bespoke Design
• Immersive Advertising
• Optimised Layout
• Casual Engagement
• Additional Resource
• Brand Expansion
• Focus on Revenue Gen.
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App Specification
E-Edition Stream• Zoom Clarity• Subscriber Tools• Data Fields• Content Search• Twitter / Facebook Links• Multiple Reader Views• Web & Email Links• Archive• Video• Scrollable Editions
Mobile Features• Custom Design
• Live News
• Interactive Adverts
• Offline / Download
• Push Notifications
• Advertising Features
• App Updates
• iTunes Stream
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Combined Strategy
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Integrate Apps
• Custom Subscriptions
• Push Notifications• Compulsory Data Entry
• Usage Statistics• Search Terms
• Popular Tabs or Pages
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Features
• 98% UK Users
• Advanced Searches
• Integrated Adverts• Select Criteria / Enter Info
• Track CTR & Engagement• Download Metrics
• Delete & Settings
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Future Ideas
• VIP & Memberships
• Competition / Prize Draws• Database Integration
• Voucher Codes• Live Feedback
• Respond to Publisher
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App & E-Edition Results
• 20% users read over 1/3 edition each and every day
• Readers average 12 mins per visit vs. E-Editions 3-4 mins per visit
• Read av. 16 pages per visit vs. E-Editions 5 pages per visit
• Bounces @32% vs. E-Editions 34%
• Improve Loyalty
• Increase Usability
• Great Readership
• Initial Interest
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App Performance
• 90% 8:00 -9:00 AM
• 98% UK Users - Targeted
• Push doubled visits
• No.1 News & Free Apps
195,000 Downloads•
• 2.4m Page Views per wk
Since Push went live, av. User performance has remained constant
Push Notifications Launched
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Integrated Sales
• In Application Micropayments
• Digital & Mobile Ad Packages
• Download Cost / Subscription
• Exclusive Sponsorship
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Reviewing
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Social DebateLove the app &
helping reduce the papers left at
Bank train station.
Downloading each edition
is perfect.
What a brilliant idea!
I love the app with the
PageSuite page flip
Nice app, but I’d love my music to play too
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Contact Us:
Ross Murphy, Commercial Director [email protected]
Ben Edwards, Marketing [email protected]
Call us on: +44 (0) 1233 721030North America 1-877-524-7763
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Smartphone Sales