integrating people, process and technology! social media specialist making a difference in business

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Integrating people, process and technology! Social Media Specialist Making a Difference in Business

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Post on 31-Mar-2015

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Integrating people, process and technology! Social Media Specialist Making a Difference in Business Slide 2 FACEBOOK TRAINING LEANNE PEARD Slide 3 Learning outcomes Create Facebook personal page Create Facebook business page Design Facebook business page Implement social media marketing strategies Slide 4 Create Facebook Personal Profile How to create a personal Profile Slide 5 Go to www.facebook.com Slide 6 Provide your first name, last name, email address, password, gender and birthday Slide 7 Click on Sign up Slide 8 You may choose to Find Friends or proceed to the next step Slide 9 Simply click on Skip to go to the next step Slide 10 To add information to your profile, provide your academic background like your school where you finished high school, university, your current employer, the city you currently reside and your hometown Slide 11 Click on Save & Continue to go to the next step Slide 12 Click on Save & Continue to go to the next step. Slide 13 Upload your photo to your personal profile by clicking Upload a Photo or simply take a photo of yourself by clicking Take a Photo. Slide 14 Click on Save & Continue to proceed to the next step Slide 15 Click on Go to your email on the top most portion of your Facebook page to confirm your newly created personal page Slide 16 Click on the link provided to confirm your account Slide 17 Slide 18 You now have a Facebook Personal Page. Slide 19 Take a look at your newly created Facebook Personal Page Slide 20 Create Facebook Personal Profile How to post Slide 21 Go to Whats on your mind? section on your Facebook page Slide 22 After clicking on Post your newly posted status, photo, video, place or life event will automatically be shown on your page Slide 23 Create Facebook Personal Profile How to upload a picture Slide 24 On your Facebook page, Click on Upload Photo/Video Slide 25 Choose the photo that you would like to upload from your computer files Slide 26 The newly uploaded photo will now be shown in your Photos folder and in your timeline Slide 27 If you would like to add photos into your profile, simply click on Add Photos on the upper right portion of your Facebook page Slide 28 Find and choose the photo that you would like to add to your Facebook profile from your computer Slide 29 Type in the name of the album and the title of the photo Slide 30 The photo will now be shown in your timeline Slide 31 You can also view your newly uploaded photo on your Photos folder on your Facebook page Slide 32 Create Facebook Personal Profile How to upload a video Slide 33 Click on Upload photo/Upload video on your Facebook page Slide 34 Choose the video that you would like to upload from your computer files Slide 35 Wait until the video has been uploaded completely into your Facebook page Slide 36 After uploading the video completely, you will receive a notification on your window screen and by email that the newly uploaded video is ready to view Slide 37 Simply wait for the notification to pop up or be sent to your email Slide 38 After you receive the notification, you can automatically view the newly uploaded video on your timeline Slide 39 Create Facebook Personal Profile How to upload an external link Slide 40 Click on Status on your Facebook page Slide 41 Copy the link from the website from which you will get the link Slide 42 Paste the link into the status area on your Facebook page. You may choose to add a title of the link if you want Slide 43 Click on Post to publish the external link you just added into your Facebook page. After clicking on Post the external link will automatically be viewable on your timeline Slide 44 Create Facebook Personal Profile How to change privacy settings Slide 45 Click the settings symbol on the upper right corner of your Facebook page and choose Privacy settings Slide 46 Choose the settings that you prefer for your profile, whether you would like it to be public or not and whether you would like your profile to be searchable by the public or not by clicking on Edit found across each section Slide 47 Make the changes that you prefer from the choices given in the drop down menu. Then, simply return to your profile page Slide 48 Slide 49 Create Facebook Personal Profile How to search for friends Slide 50 Next to the name of your Facebook profile (example, Michelle Smith) on the upper right portion of your page, click on Find Friends Slide 51 You can add friends from your Personal contacts or contacts you have in your email account or from the People you may know list just below the People in your contacts section Slide 52 Simply click on Add friend found across the name of the friend you would like to add Slide 53 Create Facebook Personal Profile How to search for pages Slide 54 On the top most portion of your Facebook page, you will see a search box. Simply type in the name of the page that you would like to search Slide 55 Click on the page that you would like to view from the list provided according to your search Slide 56 Create Facebook Personal Profile How to post on a page Slide 57 Search the page where you would like to post something. You may use the search box or locate the page from your friends list Slide 58 On the page where you would like to post something, click on Status Slide 59 Type in the information that you would like to post on the Post area of the page and then click on Share for it to be posted completely on the pages wall Slide 60 Create Facebook Business Page How to create business page Slide 61 Two options in creating business page Local business or place Company, Organisation or Institution Slide 62 If you wish to add a business page of a Local business or place follow these steps Slide 63 At the bottom portion of your Facebook page, click on Create a page Slide 64 Choose Local business or place from among the choices given Slide 65 Choose the type of business you operate from the dropdown menu provided Slide 66 Tick your answer to the questions that follow regarding the legitimacy of your business. Click on Save Info to proceed to the next step Slide 67 If you wish to add a business page of a Company, Organisation or Institution follow these steps Slide 68 At the bottom portion of your Facebook page, click on Create a page Slide 69 Click on Company, Organisation or Institution. Choose the industry that your company belongs from the dropdown menu provided. Enter your company name and tick I agree to Facebook Pages Terms. Click on Get Started to proceed to the next step Slide 70 You can add a photo to your company, organisation or institution business page by clicking on Upload from computer or Import from website. Click on Save photo to proceed to the next step Slide 71 Click on Add a source to enable advertising then click on Enable Ads Slide 72 Your newly created business page is now to ready for viewing on Facebook Slide 73 Create Facebook Business Page How to change the time line Slide 74 Click on Add cover Slide 75 Upload the photo from your computer files Slide 76 Choose the photo that you would like to add as your timeline cover Slide 77 You can add your profile picture if you want by clicking on Upload from computer if the photo is saved in your computer or click Import from website if the photo can be uploaded from your website Slide 78 You have just changed your timeline and your profile picture Slide 79 Create Facebook Business Page How to create a time line picture on PowerPoint Slide 80 Open MS PowerPoint Slide 81 Insert the photo into the PowerPoint slide from where you have saved it in your computer Slide 82 Select the photo that you would like to create as a timeline picture from your computer files Slide 83 Slide 84 You can now edit the photo using the PowerPoint commands. After editing the photo, save it in your computer for it to be ready for uploading into your Facebook business page timeline Slide 85 Create Facebook Business Page How to post from page to profile and back Slide 86 Go to the Whats new section of your business page. You can choose whether you want to post a Status, Photo or Video, Event, Milestone, Question Slide 87 Provide the required information to be shown in your post. For example, if it is an event, provide the name of the event, details, place, ticket and the schedule of the event Slide 88 Click on Create for the newly created event be shown on your timeline Slide 89 Your post will automatically show up on your timeline as soon as you click on Post Slide 90 Go to Whats on your mind section and type in the details of your post. For example, if it is a status simply type in your desired message then click Post Slide 91 Create Facebook Business Page How to optimize your Facebook business page Slide 92 To optimize your Facebook business page ensure that you do the following: Establish a good and reputable business profile Upload a cover photo and profile photo that depicts the products and services that you offer Invite as many friends that you can so that you page will be visible to as many people Invite email contacts to add the visibility of your business page Slide 93 To optimize your Facebook business page ensure that you do the following: Share your business page to other Facebook users Post updates regularly to boost the online presence of your business page Add an advertisement as necessary Create poll to get information whether you are reaching your target audience or not Slide 94 To optimize your Facebook business page ensure that you do the following: Create a competition to invite people to visit your page Create an interest list to extend your connection to other Facebook users Join groups and create groups to invite people to come and see what your business page has to offer Slide 95 Create Facebook Business Page When to post and what times, how to schedule a post Slide 96 When to post? The times are before work and after work, this is when most people are likely to engage with you, Weekends are the appropriate times to post content on your business page. However You should post at least 5 times a day, morning, mid morning, afternoon, after work and evening