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Integrating people, process and technology! Social Media Specialist Making a Difference in Business

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Page 1: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Integrating people, process and technology!

Social Media Specialist

Making a Difference in Business

Page 2: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

FACEBOOK TRAINING

LEANNE PEARD

Page 3: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Learning outcomes

• Create Facebook personal page• Create Facebook business page• Design Facebook business page • Implement social media marketing

strategies

Page 4: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Create Facebook Personal Profile

How to create a personal Profile

Page 5: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Go to www.facebook.com

Page 6: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Provide your first name, last name, email address, password, gender and birthday

Page 7: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Click on ‘Sign up’

Page 8: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

You may choose to ‘Find Friends’ or proceed to the next step

Page 9: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Simply click on ‘Skip’ to go to the next step

Page 10: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

To add information to your profile, provide your academic background like your school where you finished high school,

university, your current employer, the city you currently reside and your hometown

Page 11: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Click on ‘Save & Continue’ to go to the next step

Page 12: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Click on ‘Save & Continue’ to go to the next step.

Page 13: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Upload your photo to your personal profile by clicking ‘Upload a Photo’ or simply take a photo of yourself by clicking ‘Take a Photo’.

Page 14: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Click on ‘Save & Continue’ to proceed to the next step

Page 15: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Click on ‘Go to your email’ on the top most portion of your Facebook page to confirm

your newly created personal page

Page 16: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Click on the link provided to confirm your account

Page 17: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Click on the link provided to confirm your account

Page 18: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

You now have a Facebook Personal Page.

Page 19: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Take a look at your newly created Facebook Personal Page

Page 20: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Create Facebook Personal Profile

How to post

Page 21: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Go to ‘What’s on your mind?’ section on your Facebook page

Page 22: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

After clicking on ‘Post’ your newly posted status, photo, video, place or life event will

automatically be shown on your page

Page 23: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Create Facebook Personal Profile

How to upload a picture

Page 24: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

On your Facebook page, Click on ‘Upload Photo/Video

Page 25: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Choose the photo that you would like to upload from your computer files

Page 26: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

The newly uploaded photo will now be shown in your Photos folder and in your timeline

Page 27: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

If you would like to add photos into your profile, simply click on ‘Add Photos ‘ on the upper right portion of your Facebook page

Page 28: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Find and choose the photo that you would like to add to your Facebook

profile from your computer

Page 29: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Type in the name of the album and the title of the photo

Page 30: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

The photo will now be shown in your timeline

Page 31: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

You can also view your newly uploaded photo on your Photos folder on your

Facebook page

Page 32: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Create Facebook Personal Profile

How to upload a video

Page 33: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Click on ‘Upload photo/Upload video on your Facebook page

Page 34: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Choose the video that you would like to upload from your computer files

Page 35: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Wait until the video has been uploaded completely into your Facebook page

Page 36: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

After uploading the video completely, you will receive a notification on your window screen and by

email that the newly uploaded video is ready to view

Page 37: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Simply wait for the notification to pop up or be sent to your email

Page 38: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

After you receive the notification, you can automatically view the newly uploaded video on your timeline

Page 39: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Create Facebook Personal Profile

How to upload an external link

Page 40: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Click on ‘Status’ on your Facebook page

Page 41: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Copy the link from the website from which you will get the link

Page 42: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Paste the link into the status area on your Facebook page. You may choose to add a

title of the link if you want

Page 43: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Click on ‘Post’ to publish the external link you just added into your Facebook page. After clicking on

‘Post’ the external link will automatically be viewable on your timeline

Page 44: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Create Facebook Personal Profile

How to change privacy settings

Page 45: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Click the settings symbol on the upper right corner of your Facebook page and choose

‘Privacy settings’

Page 46: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Choose the settings that you prefer for your profile, whether you would like it to be public or not and whether you would

like your profile to be searchable by the public or not by clicking on ‘Edit’ found across each section

Page 47: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Make the changes that you prefer from the choices given in the drop down menu. Then,

simply return to your profile page

Page 48: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Make the changes that you prefer from the choices given in the drop down menu. Then,

simply return to your profile page

Page 49: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Create Facebook Personal Profile

How to search for friends

Page 50: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Next to the name of your Facebook profile (example, Michelle Smith) on the upper right portion of your page, click on ‘Find Friends’

Page 51: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

You can add friends from your ‘Personal contacts’ or contacts you have in your email account or from the ‘People you may know’ list just below the ‘People in

your contacts’ section

Page 52: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Simply click on ‘Add friend’ found across the name of the friend you would like to add

Page 53: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Create Facebook Personal Profile

How to search for pages

Page 54: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

On the top most portion of your Facebook page, you will see a search box. Simply type in the name of

the page that you would like to search

Page 55: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Click on the page that you would like to view from the list provided according to your

search

Page 56: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Create Facebook Personal Profile

How to post on a page

Page 57: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Search the page where you would like to post something. You may use the search box

or locate the page from your friends list

Page 58: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

On the page where you would like to post something, click on ‘Status’

Page 59: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Type in the information that you would like to post on the ‘Post’ area of the page and then click on

‘Share’ for it to be posted completely on the page’s wall

Page 60: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Create Facebook Business Page

How to create business page

Page 61: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Two options in creating business page

• Local business or place• Company, Organisation or Institution

Page 62: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

If you wish to add a business page of a ‘Local business or place’ follow these steps

Page 63: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

At the bottom portion of your Facebook page, click on ‘Create a page’

Page 64: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Choose ‘Local business or place’ from among the choices given

Page 65: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Choose the type of business you operate from the dropdown menu provided

Page 66: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Tick your answer to the questions that follow regarding the legitimacy of your business. Click on ‘Save Info’ to proceed to the next

step

Page 67: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

If you wish to add a business page of a ‘Company, Organisation or Institution’ follow these steps

Page 68: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

At the bottom portion of your Facebook page, click on ‘Create a page’

Page 69: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Click on ‘Company, Organisation or Institution’. Choose the industry that your company belongs from the dropdown menu

provided. Enter your company name and tick ‘I agree to Facebook Page’s Terms’. Click on ‘Get Started’ to proceed to

the next step

Page 70: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

You can add a photo to your company, organisation or institution business page by clicking on ‘Upload from

computer’ or ‘Import from website’. Click on ‘Save photo’ to proceed to the next step

Page 71: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Click on ‘Add a source to enable advertising’ then click on ‘Enable Ads’

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Your newly created business page is now to ready for viewing on Facebook

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Create Facebook Business Page

How to change the time line

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Click on ‘Add cover’

Page 75: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Upload the photo from your computer files

Page 76: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Choose the photo that you would like to add as your timeline cover

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You can add your profile picture if you want by clicking on ‘Upload from computer’ if the photo is saved in your computer

or click ‘Import from website’ if the photo can be uploaded from your website

Page 78: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

You have just changed your timeline and your profile picture

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Create Facebook Business Page

How to create a time line picture on PowerPoint

Page 80: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Open MS PowerPoint

Page 81: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Insert the photo into the PowerPoint slide from where you have saved it in your

computer

Page 82: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Select the photo that you would like to create as a timeline picture from your

computer files

Page 83: Integrating people, process and technology! Social Media Specialist Making a Difference in Business
Page 84: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

You can now edit the photo using the PowerPoint commands. After editing the photo, save it in your computer for it to be

ready for uploading into your Facebook business page timeline

Page 85: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Create Facebook Business Page

How to post from page to profile and back

Page 86: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Go to the ‘What’s new’ section of your business page. You can choose whether you want to post a Status, Photo or Video, Event, Milestone, Question

Page 87: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Provide the required information to be shown in your post. For example, if it is an event, provide the name of the event,

details, place, ticket and the schedule of the event

Page 88: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Click on ‘Create’ for the newly created event be shown on your timeline

Page 89: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Your post will automatically show up on your timeline as soon as you click on ‘Post’

Page 90: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Go to ‘What’s on your mind’ section and type in the details of your post. For example, if it is a status simply type in your desired message then click

‘Post’

Page 91: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Create Facebook Business Page

How to optimize your Facebook business page

Page 92: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

To optimize your Facebook business page ensure that you do the following:

• Establish a good and reputable business profile

• Upload a cover photo and profile photo that depicts the products and services that you offer

• Invite as many friends that you can so that you page will be visible to as many people

• Invite email contacts to add the visibility of your business page

Page 93: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

To optimize your Facebook business page ensure that you do the following:

• Share your business page to other Facebook users

• Post updates regularly to boost the online presence of your business page

• Add an advertisement as necessary• Create poll to get information whether you

are reaching your target audience or not

Page 94: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

To optimize your Facebook business page ensure that you do the following:

• Create a competition to invite people to visit your page

• Create an interest list to extend your connection to other Facebook users

• Join groups and create groups to invite people to come and see what your business page has to offer

Page 95: Integrating people, process and technology! Social Media Specialist Making a Difference in Business

Create Facebook Business Page

When to post and what times, how to schedule a post

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When to post?

• The times are before work and after work, this is when most people are likely to engage with you, Weekends are the appropriate times to post content on your business page.

• However You should post at least 5 times a day, morning, mid morning, afternoon, after work and evening