integrating social media with marketing automation v1
DESCRIPTION
This presentation offers ideas on how you can integrate your social media outreach with other marketing efforts.TRANSCRIPT
Integrating Social Media into Sales & Marketing Automation
Larry FournierFourthman Communications
www.fourthmancommunications.com
© 2012 Fourthman Communications.2
“…while most marketing leaders recognize that social can enhance the customer experience, many organizations are not set up to capitalize on this opportunity…”
Source: Forrester Consulting -- Organize For Success In The Connected World February 2012
Creating a Connected Organization
© 2012 Fourthman Communications.3
Survival of the Fittest: Social Media Marketing
Source: A commissioned study conducted by Forrester Consulting on behalf of Facebook, December 2011
© 2012 Fourthman Communications.4
Social Media Basics – Where to Start?
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Strategic Approach to Social Media
Find, Converge & Convert
© 2012 Fourthman Communications.6
Strategic Approach to Social Media
Use Social Media to Drive Web Traffic and Vice Versa.
ABC -- Always Be Converting!
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Strategic Approach to Social Media
Natural and Paid Search Drives Traffic and New Audience Acquisition.
Get More From Search.
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Strategic Approach to Social Media
Blogging Creates Mindshare and Thought Leadership.
Leverage Content Everywhere!
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Strategic Approach to Social Media
PR and Traditional Marketing Has a Place in Social Media.
PR Makes Great Social Content!
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Strategic Approach to Social Media
Use Social Media to Promote Events and Webinars.
This Webinar is an Example.
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Strategic Approach to Social Media
Socialize Email Campaigns for Promotion & New Audience Acquisition.
Get More from Your Email.
© 2012 Fourthman Communications.12
Examples of Social Media Success: KFC
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Examples of Social Media Success: Caterpillar
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Examples of Social Media Success: Cisco Launch
276,613 Likes - 3,345 talking about this
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Creating a Connected Organization: Definitions
Social Media
Social Marketing
Social Business
Clear Owner Across All Media
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Measuring Results
Once Your Establish Your Social Media Strategy, Measure Results to Objectives.
Continually Improve Success.
© 2012 Fourthman Communications.17
Summary and Checklist
Social Media is Bigger than Marketing
Marketing Priorities Should Drive Investment
Integrate Social Media with Search, Website, blogging, Email Campaigns and
Track, Measure, Report and Adjust Social Media Success
Start by Clearly Defining Your Objectives
© 2012 Fourthman Communications.18
For More Information
Fourthman CommunicationsLarry Fournier, Chief Marketing Consultant
Email:[email protected] the Web:www.fourthmancommunications.comPhone:1-508-714-0431