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Integrating the Healthcare Integrating the Healthcare Enterprise Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning Committee

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Page 1: Integrating the Healthcare Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning

Integrating the Healthcare EnterpriseIntegrating the Healthcare Enterprise

Applying Integration Profiles: Marketing and Product Development

Glen MarshallCo-Chair, IHE IT Infrastructure Planning Committee

Page 2: Integrating the Healthcare Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning

Sept 13-15, 2004 IHE Interoperability Workshop2

Applying Integration Profiles:Applying Integration Profiles:Marketing and Product DevelopmentMarketing and Product Development

We’re all in this together …

Patient healthcare data requirements are increasing at an accelerating rate Sharing data among healthcare providers is essential

Most IT-enabled healthcare solutions must integrate with others Within individual provider enterprises Among collaborating providers

Integration is based on standards.

Integration is generally incremental.

Page 3: Integrating the Healthcare Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning

Sept 13-15, 2004 IHE Interoperability Workshop3

Applying Integration Profiles:Applying Integration Profiles:MarketingMarketing

Marketing Cycle:

Define Mission

Determine Position Relative to Mission (SWOT)

Establish Objectives

Perform Research

Define Strategies

Implement Strategies

Monitor successes

modify

Start new cycle

Page 4: Integrating the Healthcare Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning

Sept 13-15, 2004 IHE Interoperability Workshop4

Applying Integration Profiles:Applying Integration Profiles:MarketingMarketing

Marketing Cycle:

Define Mission

Determine Position Relative to Mission (SWOT)

Establish Objectives

Perform Research

Define Strategies

Implement Strategies

Monitor successes

modify

IHE Helps Here

Page 5: Integrating the Healthcare Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning

Sept 13-15, 2004 IHE Interoperability Workshop5

Applying Integration Profiles:Applying Integration Profiles:MarketingMarketing

Market Research and Objectives Modification:

Participate in IHE Domain Planning Committees IHE Domain Planning Committees are a source of shared

market knowledge.

Use the IHE multi-year roadmaps Roadmaps represent participants’ consensus viewpoint.

Reference integration profiles Profiles define consensus solutions and set market

expectations.

Page 6: Integrating the Healthcare Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning

Sept 13-15, 2004 IHE Interoperability Workshop6

Applying Integration Profiles:Applying Integration Profiles:MarketingMarketing

Strategy Definition

Participate in IHE Domain Planning Committees Explore and prioritize in-common industry issues.

Use the IHE multi-year roadmaps Consensus viewpoint is a launching-pad for differentiation.

Reference integration profiles Strategies need to meet on market expectations.

Reference vendor integration statements Identify desired/likely partners.

Page 7: Integrating the Healthcare Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning

Sept 13-15, 2004 IHE Interoperability Workshop7

Applying Integration Profiles:Applying Integration Profiles:MarketingMarketing

Strategy Implementation

Participate in IHE Domain Technical Committees You can make things happen or watch them happen.

Influence the IHE multi-year roadmaps Consensus changes according to the participants.

Participate in Connectathons Work directly with other vendors prior to product delivery.

Publish your own IHE integration statements Show proof of your integration commitments and results.

Publish IHE success stories with customers Show measurable proof of outcomes.

Page 8: Integrating the Healthcare Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning

Sept 13-15, 2004 IHE Interoperability Workshop8

Applying Integration Profiles:Applying Integration Profiles:MarketingMarketing

Questions? Comments?

Page 9: Integrating the Healthcare Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning

Sept 13-15, 2004 IHE Interoperability Workshop9

Applying Integration Profiles:Applying Integration Profiles:Product DevelopmentProduct Development

Product Development Steps…

Requirements Definition

Solution Definition

Solution Build

Solution Test

Solution Delivery

Solution Maintenance

IHE can help every step

Page 10: Integrating the Healthcare Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning

Sept 13-15, 2004 IHE Interoperability Workshop10

Applying Integration Profiles:Applying Integration Profiles:Product DevelopmentProduct Development

Requirements Definition

IHE provides pre-accomplished work, shortening your requirements definition phase

Precisely defined use cases

Source of requirements scoping information

Expose co-requisites

Page 11: Integrating the Healthcare Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning

Sept 13-15, 2004 IHE Interoperability Workshop11

Applying Integration Profiles:Applying Integration Profiles:Product DevelopmentProduct Development

Solution Definition

Precisely defined actors

Precisely defined transactions Data content Data vocabulary Flows

Mandatory and optional elements help ensure complete solution definitions

Pairings with other actors and transactions

Page 12: Integrating the Healthcare Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning

Sept 13-15, 2004 IHE Interoperability Workshop12

Applying Integration Profiles:Applying Integration Profiles:Product DevelopmentProduct Development

Solution Build

Detailed definitions, with explanations, lead quickly to pseudocode.

Precise definitions limit the need to code normal cases, handle exceptions, etc.

Transactions lead to solution templates for data integration interactions.

Reference profiles to generate alpha test cases.

Page 13: Integrating the Healthcare Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning

Sept 13-15, 2004 IHE Interoperability Workshop13

Applying Integration Profiles:Applying Integration Profiles:Product DevelopmentProduct Development

Solution Test

Detailed definitions lead quickly to well-defined test cases: Sample transaction data: valid, invalid, marginal Test driver engines for integration-partner simulation

Participation in Connectathon leads to more complete testing. Re-use Mesa Tools as part of solution test suite

Page 14: Integrating the Healthcare Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning

Sept 13-15, 2004 IHE Interoperability Workshop14

Applying Integration Profiles:Applying Integration Profiles:Product DevelopmentProduct Development

Solution Delivery

Part of any delivery is a product validation test. Use test suites developed for IHE conformance

Partnering with other IHE-conformant products Use test scenarios derived from IHE connect-a-thon.

Partnering with non-IHE products Profiles provide a basis for developing validation tests.

Page 15: Integrating the Healthcare Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning

Sept 13-15, 2004 IHE Interoperability Workshop15

Applying Integration Profiles:Applying Integration Profiles:Product DevelopmentProduct Development

Solution Maintenance

Even after delivery, things change IHE conformance provides a basis to gauge changes

Healthcare providers can use existing IHE conformance as a basis for RFPs. Pre-existing conformance leads to downstream enforcement.

IHE-conformant capabilities can be added, when developed. Capture incremental benefits of IHE, even after product delivery.

Page 16: Integrating the Healthcare Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning

Sept 13-15, 2004 IHE Interoperability Workshop16

Applying Integration Profiles:Applying Integration Profiles:Product DevelopmentProduct Development

Questions? Comments?

Page 17: Integrating the Healthcare Enterprise Applying Integration Profiles: Marketing and Product Development Glen Marshall Co-Chair, IHE IT Infrastructure Planning

Sept 13-15, 2004 IHE Interoperability Workshop17

More information….More information….IHE Web sites:

http://www.himss.org/IHEhttp://www.rsna.org/IHEhttp://www.acc.org/quality/ihe.htm.

Technical Frameworks:• ITI V1.0, RAD V5.5, LAB V1.0

Technical Framework Supplements - Trial Implementation• May 2004: Radiology• August 2004: Cardiology, IT Infrastructure

Non-Technical Brochures :• Calls for Participation• IHE Fact Sheet and FAQ• IHE Integration Profiles: Guidelines for Buyers• IHE Connect-a-thon Results• Vendor Products Integration Statements