intégrer son site dans sa « stratégie facebook »
TRANSCRIPT
Intégrer son site dans sa « Stratégie Facebook »
• OpenGraphy• Rappel du Contexte• La socialisation de sites web• Social graph et Open graph• Plugin sociaux• Actions personnalisées• Sponsored stories
Concrètement on parle de quoi ce soir ?
About us...
We are Preferred Marketing Developer
“What separates a Preferred Marketing Developer (PMD) from most other development firms is the ability to understand social mechanics and technical possibilities on Platform” Facebook developer Blog
Only 230 Facebook agencies in the world have joined the Facebook PMD Program... Out of 2,5 million Facebook developers connected to the Facebook platform.
OpenGraphy is the only PMD in Belgium
Conférencier dans les événements FacebookOfficiels pour journalistes et développeurs.
09/2011 – Mark Zuckerberg CEO & OG App
Les références de Facebook…
• Visibilité sur Facebook• Visites depuis Facebook• Interactions sociales• Actions personnalisées• Utilisateurs enregistrés
La socialisation ?
Rendre son site social…Améliorer ses KPIs sociaux !
• Visibilité sur Facebook - IMPRESSIONS• Visites depuis Facebook - CLICKS• Interactions sociales - LIKES / COMMENTS• Actions personnalisées – WATCH / READ• Utilisateurs enregistrés – APP USERS
Socials Metrics
Visibilité sur Facebook Visites depuis Facebook Interactions socialesActions personnaliséesUtilisateurs enregistrés
CTR
FEEDBACK
ACTION RATE
AUTH DIALOG CONVERSION
Taux à suivre…
Avant 2011…
Votre stratégie aujourd’hui en 2012 !
OPEN GRAPH+ PLUGINS+ ACTIONS
Votre site
RICH OBJECTS
WEBSITEPAGES
WEB INDEX
SOCIAL GRAPH
SPIDERS &
LINKS
USERS &
Actions
Concepts fondamentaux
OPEN GRAPH PAGES
ADVERTISING
SOCIAL ADSPAID TRAFFIC
SEND UPDATES
ADMIN PAGESSTATISTIC
S
FACEBOOK INSIGHTS
INTERACTIONS
SOCIAL PLUGIN
KNOWLEDGE
PUBLIC INFO ACCESS
OG tags + SP converts webpages into Facebook Pages
SOCIAL
OG tags+Fb
Connect NEWSFEED
FRIENDS HISTORY
USER HISTORY
TIMELINESOCIAL TRACKIN
G
PROPRIETARY INSIGHTS
ACTIONS
Custom buttons
KNOWLEDGE
User data collection
OG tags + FB Connect create your proprietary Social Graph and a real social experience for your visitors
SOCIALBY DESIGN
Example : “Social APP = OG + SP + FB CONNECT”
Interactions create stories on FB
Actions create agregations on FB
OPEN GRAPH PAGES
ADVERTISING
SOCIAL ADSPAID TRAFFIC
SEND UPDATES
ADMIN PAGES
STATISTICS
FACEBOOK INSIGHTS
INTERACTIONS
SOCIAL PLUGIN
KNOWLEDGE
PUBLIC INFO ACCESS
Interactions activate ghost pages for admins
You can use them to publish messages
And sponsor the stories generated via socialization…
Then, enjoy your growth on Facebook insights
FACEBOOK INSIGHTS
And impact your FB PAGE with TOP LIKES Widgets to maximize interactions
FACEBOOK INSIGHTS
Impact also your website with related top likes widgets
Références…
Like us on Facebook !
OpenGraphy : tools and solutions to succeed in your « on-site » Social Marketing strategy.
Get the Pro version of OpenGraphy.com First All-in-one SMO tool for websites:OPEN GRAPH – ANALYTICS – SOCIAL PLUGINS – MULTIPUBLISHING - ADVERTISING
www.opengraphy.com/contact
Antoine Gounel |CEO & FounderFacebook.com/antoineogOn Twitter @antoineOG
Yves Vandeuren | Bizz Dev. BelgiumFacebook.com/yvandeurenOn Twitter @yvandeuren
