Vaibhav Agarwal

13810080

Intel: Creating Market Pull

Intel: Brief History

Founded in1968 by Robert N. Noyce &

Gordon Moore

Initially dedicated to production of memory

chips.

In 1971 developed the first microprocessor

chip, labeled as 4004

Then it came up with more powerful

processors like 8008 and 8080 in 1972 &

1973 respectively.

Played an important role in initiating the

Personal Computer era.

Managing Innovations

Aggressive licensing policy in initial 1980’s

The court’s verdict was not in the favor of

Company and thus it could no more carry

forward the original “386” as its identity to

which customers related.

Cheaper and faster clones developed by

competitors.

Realized that continued innovation and

smaller time to market was best to fight

competition.

Came up with better and faster processor

“486”

New Battles

The customers did not realize the importance

of processor and Intel brand was not known.

Word Processing did not required such

complex processors provided by Intel.

The manufacturing unit of Intel could not

match the increased demands in processors.

The existing architecture of PC was a problem

to growing complexity of processors.

Solutions

Came up with the campaign Intel Inside to inform

its customers that they were using processor

made by Intel.

Directed the PC industry towards more advanced

computational needs such as multimedia.

Created Intel Architecture Laboratories.

Came up with RISC architecture over CISC

architecture.

In 1997 Intel reduced its price by 50% to reduce

their inventory and make road for newer

processors.

Thank You