intel apj enterprise day - introduction to intel kabushiki kaisha
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Intel K.K. IntroductionYasuji EgashiraCorporate Affairs Group, Intel K.K.
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Welcome to Japan!
INTEL CONFIDENTIAL – INTERNAL USE ONLY
TokyoOsaka
Nagoya
Sendai
Sapporo
Fukuoka
Japan at a glance
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Japan US China
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Japan US China
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Japan US China
Population in Millions Density Per sq. km GDP per Capita(M people) (US$)(People)
• Land mass slightly smaller than California (145,920 vs. 163,696 sq. miles)
• Population: Approx.128M (Less than half of US)
Population concentrated in 10% of land mass
3 major metropolitan areas (Tokyo, Osaka, Nagoya) have close to 60% of the total population
• Racial Composition: 99% Japanese
• Literacy rate: 99.8%
• GDP: #3 in the world
• Industry Composition: Service 81%, Manufacturing 19%, Agriculture, Forestry, Fisheries 0.5% (# of establishments)
Source : as of 1st March. 2013, Japanese government
INTEL CONFIDENTIAL – INTERNAL USE ONLY
Train Stations as the “Cultural Hubs”
TrainStations
Station 2
PC Retail store
Department store
Department Store
Department Store
Offices &Shopping Malls
Station 1
Station 3
ShoppingMall
Busiest stations in the worldShinjuku (Tokyo, Japan) 743,000/1dayShibuya (Tokyo, Japan) Ikebukuro (Tokyo, Japan) Umeda-Osaka (Osaka, Japan) Yokohama (Kanagawa, Japan)
Paris Nord (Paris, France) 520,550/1day
Taipei (Taipei, Taiwan) 471,200/1day
82 of the world’s 100 busiest stations are in Japan
Offices, stores, theaters, etc. all located in or nearby stations
INTEL CONFIDENTIAL – INTERNAL USE ONLY
Technology is everywhere…
Digital signage in station
Intelligent Vending machines provide benefits
to both users as well as service providers. PC, sensors, and touch screen display will offer entertainments as well as conveniences.
E-Money can be used at
stations, stores, vending machines, taxi, etc. and also charged in smartphones(# of cards issued exceeded the total population)
EV (electric vehicle) chargersare attached to convenience store
Intel’s Vision
This decade we will create and extend computing technology
to connect and enrich the lives of every person on earth.
Future of Intel starts from Japan
Intel K.K.’s leadership stretches around the globe with our partners to enhance society through innovation and
technology. Our passionate and talented employees act now to deliver solutions for a better future.
1. Re-build “Japan” technology / innovation leadership globally with our partners
2. Drive national Information & Communications Technology (ICT) agenda to make a difference for Japan’s society
3. Talented and passionate leaders and employees fuel Intel’s growth by changing the world
Intel K.K.:Vision Statement
Intel K.K. (Kabushiki Kaisha)
Sales & Marketing in Japan
Sales, marketing, technical support for the development of iA-based products, and support for product promotion
Purchasing in Japan
Purchasing of semiconductor manufacturing equipment, tools, materials, and related support
Intel K.K.
• History: Oct. 1971 Founded Intel Corporation Japan BranchApr. 1976 Incorporated Intel Japan K.K.Feb. 1997 Changed the name to Intel K.K.
• Offices: Tokyo, Tsukuba, Osaka, Nagoya, Nagano• # of Employees: About 560
More than 40 years of operation in Japan
SMG TMG
Tsukuba site has been in operation since 1981
Fab and Assembly Test Sites
IrelandFab 24
OregonD1C, D1D, D1X*
ArizonaFab 12,32, 42*
New MexicoFab 11X
MassachusettsFab 17
Costa Rica
Chengdu
Vietnam
PenangKulim
DalianFab 68
IsraelFab 28
Wafer Fab
Assembly/Test
* Projected 2013
IrelandFab 24
OregonD1C, D1D, D1X*
ArizonaFab 12,32, 42*
New MexicoFab 11X
MassachusettsFab 17
Costa Rica
Chengdu
Vietnam
PenangKulim
DalianFab 68
IsraelFab 28
Wafer Fab
Assembly/Test
* Projected 2013
Delivery of materials and equipment from Japanese suppliers to Intel worldwide Fab and Assembly Test sites
Fab and Assembly Test Sites
Democratization of Technologies
Make technologies accessible and easy-to-use for ordinary people in the community
Establish environment and ecosystem
Make things easy to use
Show new usage models
Intel takes a leadership role in many areas
Example1. Wireless LAN (Wi-Fi) proliferation (2002~)
Intel® Centrino® Mobile Technology launch (3/2003)
CPU, chipset, and WLAN module as a platform
Wi-Fi infra enabling for better user experience with the new platform
Collaborated with a railway company to better serve its customers
Tsukuba Express: The 1st Wi-Fi train in Japan
Example 2. ICT for the elderly people
Hard to deal with keyboard and mouse
Windows is hard, not intuitive
Takes time to get to what they want
Scared of damaging the machine
They had bad experiences in the past
Proposed solutions
Published design guidelines for PC and website for the elderly (07/2007)
Tablet for the elderly (by PBJ)Desktop Browser and SNS (by Intel)
Aimed at user experience just like ATM or ticket machine at train stations
Example 3.Job support for the handicapped
Co-developed IT tool to enable the handicapped to work on piece parts of website creation, to expand job opportunities
This IT tool manages task assignment and progress
Mainly supports local SMBs’ external communications
Work is assigned according to one’s strength
Gain confidence and self-esteem
Commitment to Education
Intel® EducationEmpowering Youth. Transforming Communities.
150M Students Learning with Technology
12M Teachers Empowered with Professional Development
7M Students in Affiliated Science Competitions
4M Employee Volunteer Hours for Education
$100M Annual Investmentto Improve Education in
100 Countries
20
Global alignment~Education for the next generation with the 21st century skills~
Intel International Science and Engineering Fair (Intel ISEF)
About 1,800 students from 70+ countries/regions participate and show their research projects
14 projects participated in Intel ISEF2014 this year
Intel Higher Education Program
Promote STEM education and develop highly skilled technical workforce and entrepreneurs
Intel® Teach program:Professional development for teachers
12M teachers trained, 70 countries, 40k in Japan
Saitama Pref., CoREF, and Intel collaborate on teacher trainingsTake advantage of Intel® Teach Elements “Project-Based Approach”(PBA)
Intel® Teach Program (Professional development program for teachers)
Delivering since year 2000
Focus on students’ acquisition of 21 century skills with PBA
With MEXT’s direction to achieve 1:1 environment by 2020, attention to teacher training is getting higher among local gov.
Intel® International Science and Engineering Fair (Intel® ISEF)
14 projects, 23 students attended Intel ISEF2014 from Japan Won two 2nd place awards and 3 special awards
Employment
Entrepreneurs
Education
3E’s: Innovation value chain
Education is the foundation of economic growth and social well-being
More important than ever…