intellectual property and products
DESCRIPTION
How do we decide what part of products should be protected by intellectual property rights (IPR) ? And what type of intellectual property rights (IPR) should a product manager use ?TRANSCRIPT
IP and Products
Anoop Kurup
Content
IP vs. IPR
Product Strategy to IP Strategy
Example - The best a man can get !
Example - Music to my ears...
IP Discovery™
A business exists to create a customer. - Peter F Drucker
!
Anything creative that a business does to create, and keep a customer is the business’ Intellectual Property.
http://en.wikipedia.org/wiki/Intellectual_property_rights
Intellectual Property Rights are legal instruments that grant exclusive rights to
owners of intangible assets, such as musical, literary, and artistic works; discoveries and
inventions; and words, phrases, symbols, and designs
Patent&
Trademark&
Copyright& Designs&
Trade&secrets&
Semiconductor&chipsets&
Geographical&indicators&
Industrial Design
Trademarks
Patents
IP Strategy Development
A business exists to create a customer. - Peter F Drucker
Create a customer
By delivering value
A product delivers
value customer.to a
A product delivers
value customer.to a
When ?
Where ?
How ?
What ? Who ?
Example1The best a man can get !!
A product delivers
value customer.to a
When ?
Where ?
How ?
What ? Who ?
A Gillette Mach3
deliverssmoother shave
customer.to a
35 Patents !!!
technology to form blades
the combination of three blades within a shaver
blade positioning
an indicator strip
high speed photography techniques necessary for capturing microscopic images of the shaving process
cartridge loading system
coating process for the blades
Example1IMusic to my ears...
http://upload.wikimedia.org/wikipedia/commons/thumb/c/cf/6G_iPod.svg/500px-6G_iPod.svg.png
From Designs
To Trademarks
