One Stop IP

“One place to realise the value of your ideas”

November 2015

Intellectual Property

Should businesses or

Trusts have a plan?

Matthew Hives

OneStopIP.com

Who am I ?

Matthew Hives Early Career in product development and design Last 15 years in Intellectual Property Non Executive Director of a number of businesses OnestopIP Provides Strategic advice and an online portal solution for businesses and inventors around the management of Intellectual Property (IP) Provides support to Funds on audit of IP and intangibles

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Intellectual Property Commercial Recap

The Value derived from the ideas and “now how” of a business

• Everything that makes an Asset, Product or Service unique contributes to this

• Ultimately the value created in business will be based on IP to some extent

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Do you know what the business has and what is the risk around IP Assets?

All are country specific and protection in one jurisdiction will not necessarily give protection in another. IP protection needs to be integrated as part of business plan but it needs to cover all these areas and for each an assessment of risk

• Contracts (Staff, Supplier, Customer, Reseller)

• Licences

• Trade Secrets

• Patents

• Designs

• Trade Marks

• Domain Names

• Copyright

• Social Media

• e-retail

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What element of Intellectual Property

Presents the most risk to a Business?

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The one you did not Assess the risk for!

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Do you have a complete list of all IP

assets for the business ?

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When should you Protect IP assets?

• Business Planning and IP Protection should go hand in hand

• Businesses with quantified and managed IP assets are on average worth twice a similar business of the same size in the same sector* without them

WHY?

• Businesses that assess risk and protect their assets tend to plan across the organisation to succeed

*(WIPO Annual Report 2013)

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IP Assets Example Issues Case Studies

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Case Study

We run a Property Trust

We have no IP assets

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Case Study

The most common IP asset to be

Taken by the Competition

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Case Study

What business assets does someone buy on their credit card?

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Case Study

Free IP assets that harm you most

today

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Case Study

Should 1% of marketing budget be spent on protecting the business brand?

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Interesting! But so what!?

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Audit Where you are Develop a Plan

Create a list of the IP assets in the business

• Assess if there are any risks

• Quantify their value to the business

Based on risk and value decide if you need to Develop an IP plan

• What needs to be done about protecting todays assets

• What might be created in the future and how will it be protected?

• Assess the Competition IP strength

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Assess the

Competition?

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Competition Review of what they protect

• 75% of IP is Publically Registered

• Review what IP your Competitors have

• Helps understand what they think is important

• Can learn from them to improve business

• Can help sharpen strategy and priorities

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Conclusion Protection of IP is an assessment of Risk

• Focus on value of the IP assets to the business especially if they were lost

• Create a list of the IP assets and a plan protection around their value

• Review regularly as things change!

• Consistency and Simplicity of approach will drive most value from Protection and reduce the risk

OneStopIP.com

“One place to realise the value of your ideas”

For more information go to www.onestopip.com Matthew@OneStopIP.com