JOHN CURTIS

November 2014

The Intelligent Mobility Demonstration Centre “Revolutionall World”

john.curtis@thatfridayfeeling.co.uk

Case for action is clear• 29,000 deaths through poor air quality p.a. in the UK• £24BN cost of lost production through congestion p.a.

Highest in Europe• IM Market growing tenfold by 2018 to over £110BN• Political commitment to almost complete decarbonisation

of Road Transport by 2050• Political imperative and refusal to legislate – London

70,000 cars removed per day from congestion through charging. Not all policy is evidence led

• Out of town consolidation centres - EVs for the last mile. Regent St reduced vehicles by 90%

• It’s not going to happen by magic!

What are we doing?• Create a world leading intelligent mobility Demonstration

Centre – Revolutionall World.• Investment of £50m• Public and private initiative• Commercially focused• Market pull NOT technology push• Build on investment in renewables and low carbon

transport infrastructure, ITS expertise• Promote collaboration between our finest scientific minds

and those with the business acumen to lead successfully focused IM interventions

What are we doing cont’d• Create a knowledge hub based upon worldwide IM

projects• Create a network of “do-ers” to partner the “thinkers”• Physical and virtual centre• Launch a electric city car hire scheme in a Scottish city –

mid 2015, 300-3000 vehicles• Proactive work with SMEs – work with the willing – Not

GREEN but bottom line driven• Focus, plan, do, review – Energy and Transport solutions• Training and Development centre – Fleet managers• Track – come see, touch, drive, enjoy.

Summary• Market pull• Bottom line focus• Increase GDP, jobs, Economic development• Improve quality of life – Air quality, reduce noise, reduce

congestion, sweat assets• …and it just might slow climate change a bit too.