Intelligent Infrastructure for Customer Email Focused on Outbound Email Deliverability

ABOUT PORT25 SOLUTIONS, INC.

Frome-commercetransactions,tocustomerservice,toessentialbusinesscommunications,werelyonemailtodaymorethaneverbefore.Toharnesstheimmensepotentialofemail,organizationsrequireanenterprise-levelsolutionthatissecure,feature-rich,reliableandcost-effective.PowerMTA™isthesensiblechoiceforleadingbrandsandserviceproviders,enablingtheseenterprisestoconsolidate,authenticate,andsegmenttheirvariousemailstreamsinordertomaximizeresults,withoutspendingafortune.

Foundedbyemailindustryveteransin1999,Port25 Solutionsistheleadingproviderofemailinfrastructuresoftwarethathelpsenterprisesandemailserviceprovidersaddressthechallengesoflegitimateemailmarketingandcustomercommunications.Port25’sflagshipsoftware,PowerMTA™,isascalable,flexible,andaffordableemaildeliverysolutionthatallowssenderstobuild,manageandmaintaintheirsenderreputations,inordertomaximizeemaildelivery.

Port25’smissionistohelprealizethepotentialofemailasaplatformforlegitimateandeffectivecustomercommunications.

Visit www.port25.com for more information, or if interested in a full production evaluation.

Email, and the infrastructure

that supports it, has become

a fundamental part of

conducting business.

“The need for intelligent email

delivery software has never been

greater, or more required, than

it is today.”

WHAT IS POWERMTA™?

PowerMTA™isaveryspecializedemaildeliverysolutionprovidingunsurpassedreliabilityanddeliveryperformance,withgranularconnectioncontrols.Offeringsuperiormessagethroughput,simplifiedsetupandconfiguration,andvisibilitythroughreal-timereportingandtracking,PowerMTA™paysdividendsimmediately.Thekeycogintheemailmessagingdeliveryprocess,PowerMTA™iscompatiblewithanySMTP-compliantemailapplication.TighterintegrationcapabilitiesarealsoavailablethroughvariousAPIs,allowingcustomerstoleveragetheircurrentfrontendinfrastructureinvestmentstomaximizeROI.PowerMTA™istheindustryleadingemailgatewaysolutionbuiltspecificallytoaddressthechallengesofCRMemaildelivery.Itprovidestheuniquecombinationoffeaturesthatallowsforseamlessexecutionofhighvolumeemailwhilehelpingtorealizemaximumdeliverytotheinbox.

FEATURES INCLUDE

• Superior Message Throughput

• Mail Stream Segmentation

• Delivery Policy Management

• Granular Rate Limiting

• Email Authentication Tools

• Goodmail™ Certified Email Imprinting

• Advanced IP Warm-up Feature

• Real-Time Monitoring for Delivery and Reputation Issues

• Integrated Bounce Reporting

• Fast Mail Merge/Message Personalization

• Simple Installation and Integration

• Expert Support

POWERMTA™ FEATURES

CORE MTA FUNCTIONALITYPowerMTA™providesbothoutboundandinboundemailgatewayfunctionalityinstrictcompliancewithinternetmailstandards.

MESSAGE THROUGHPUTOurmulti-threadedarchitecture,advancedqueuedesignandspecializedschedulingalgorithmmaximizemessagethroughputandminimizerequiredhardwareandnetworkresources.

GOODMAIL™ CERTIFIED EMAIL IMPRINTINGPowerMTA™wasGoodmail’sfirstauthorizedCertifiedEmailpartner.CertifiedEmailImprintingfromGoodmailSystems,Inc.providesaccreditedsendersthecapabilitytoassure100%oftheirdigitalmessageswillbedeliveredtotheinboxandpresentedtoemailrecipientsasauthenticandsafetoopen.CertifiedMail™featuresinclude:

• Privileged Mailbox Labeling

• Images Visible and Links Active By Default

• Bypass ISP Spam Filters

• Bypass ISP Content Filters

• 100% Assured Delivery

CRM INTEGRATIONPowerMTA™iscompatiblewithmostCRM/mailfeederapplicationsthroughastandardSMTPsubmissioninterface.API’sareavailable(C,C++,Java,Perl,.NET)fortighterintegrationanddirectaccesstodeliverystatusinformation.Additionalsupportforfileandlocal“pipe”deliveryisavailable.

EFFORTLESS SET UPPowerMTA™iseasytoinstallandconfigureontheplatformofyourchoice(Windows,Linux,Solaris).Usepre-defineddefaultsettingsormakegranularadjustmentsthroughaWebinterfaceorviaatext-basedconfigurationfile.

DETAILED REPORTING PowerMTA™providesextensivemonitoringandreportingtools,including:web-basedstatusreportinganddeliverymonitoring,XML-baseddeliverystatisticsreporting,acommand-linequeryandreportingtool,pre-configuredperformancereports,advancedbounceanalysisandreal-timecampaigntracking.

IMPROVED DELIVERABILITYAttain100%visibilityintoallaspectsofthedeliveryprocess.Receiveperformanceandfailurereportsbydomainandkeepyourdatabasessparklingcleanandupdated.ImprovethepercentofmessagesthatreachyourrecipientsinboxbycomplyingwithvariousISPanti-spampolicies.BuildpositivesenderreputationwithnewIPaddresseswithouradvancedIPwarm-upfeature.

COST EFFECTIVE SOLUTIONAsasoftwarealternative,youwillshrinkyourcostperemaildeliveredbyusingahighperformanceMTA.Enterprisescanleverageexistingskills,hardwareandmaintenanceprocessesbyusingsoftwarethatrunsontheplatformofyourchoice.

ENjOY STREAMLINED ADMINISTRATION WITH:

•Web-BrowserBasedInterface forConfiguration,Reporting and Management

•ComprehensiveCommand Line Interface

•Real-TimeDeliveryandStatus Monitoring

AUTHENTICATION SUPPORT & TOOLSPowerMTA™maintainsitstraditionasthefirstMTAwithsupportforthemajoremailauthenticationstandardsincludingDKIM,SenderIDandSenderPolicyFramework(SPF).ComplementaryToolsareprovidedthathelpsendersensuretheirinfrastructureisproperlyconfigured.

MAIL STREAM SEGMENTATIONAsinglePowerMTA™servercanfunctionasseveral“VirtualMTAs”.ThisallowsdifferentstreamsofmailtobesegmentedanddeliveredusingadistinctIPaddressandauniquesetofdeliverypolicysettings.Thereisnosoftwarelimitationtothenumberof“VirtualMTAs”.

DELIVERY POLICY CONTROLSTomaximizedeliveryandcompliancewithrecipientanti-spampolicies,sendersoptimizedeliverysettingsonaperdomainbasis.PowerMTA™providesgranularcontrolofthesesettingsandallowssenderstoapplypolicesonaperserver,perdomain,per“VirtualMTA”orpercampaignbasis.

RATE LIMITINGOneoftheessentialdeliverypolicycontrolsisratelimiting.PowerMTA™providesperrecipientdomaincontrolofcriticalvolumeparametersincluding:simultaneousconnections,messagesperconnection,connectionattemptspertimeperiod,andrecipientdeliveryattemptsonanhourly,minute,orpersecondbasis.

MAIL MERGE / PERSONALIZATIONPowerMTA™includesahigh-performancemailmergeenginethatsignificantlyimprovesthethroughputofpersonalizedmessagedelivery.

FOCUS AND PEACE OF MINDThroughadvancedfunctionality,PowerMTA™helpstorestoreconfidenceindigitalmessaging.Itdelivershundredsofmillionsofmessagesdaily.Itallowsyoutospendlesstimeandmoneywithemailinfrastructureissuesanddevotemoretimefocusingonwhatisimportantforyourenterprise.PowerMTA™isakeyingredientintheemailmarketingprocess,helpingyoutomaintainapositivereputationwhilemaximizingyouremaildeliveryrates.

OUR CUSTOMERS: Companies benefiting from PowerMTA™

include leading email service providers, top financial institutions,

major publishers, and very well known consumer brands.

TECHNICAL SPECIFICATIONS

Supported Platforms

Microsoft Windows (Intel)- Windows 2000 and Above Linux (Intel)•RedHat9orlater•RedHatFedoraCore1orlater•RedHatEnterprise3.0orlater•32-bitand64-bitsupport•OtherLinuxflavorssupported

Sun Solaris (SPARC) •Solaris8orlater

Supported Interfaces and Submission/Delivery

•SMTP(extended)

•API:C,C++,Perl,Java,.NET

•Local“pipe”delivery

•Pickupdirectory

•Filedelivery

Delivery Accounting File

•CSVformat•5typesofrecords•Customrotationschemes•Commandlinedelivery/ bouncereportingtool

Authentication Specs

•DKIMSigning•DomainKeysSigning•SenderID/SPFSupport•Goodmail

Monitoring

•Web-basedstatus•XMLoverHTTP•Command-linequerytool•Fileexport(text,XML, DOM-style)

6011UniversityBlvd..Suite470EllicottCity,MD21043P:1.410.750.SMTP(7687)

www.port25.com

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ThisdocumentcontainsconfidentialandproprietaryinformationbelongingtoPort25Solutions,Inc.Theinformationinthisdocumentmaynotbedisclosedtoothers,copiedorreproducedinanywaywithoutthe prior permission from Port25 Solutions, Inc.Copyright©2010Allrightsreserved.

EMAIL REPUTATION MANAGEMENTPowerMTA™providesreal-timemonitoringofyoursenderreputationthroughSMTPresponsesreceivedfromISPs.ProducesimmediatenotificationofdeliveryissuesandtheabilitytostopandadjustdeliverysettingsbasedonSMTPresponsepatterns.

POWERMTA™ SOLUTION OVERVIEW PowerMTA™performsthecorefunctionsofaMailTransferAgent(MTA).AssuchitsitsbetweenyourCRMapplicationandtheoutsideworld,queuinganddeliveringyourimportantmessagestoyoursubscribers.OncemessagesareinjectedintoPowerMTA™,itseamlesslyperformsalltheremainingtasksassociatedwithreliablemessagedeliveryincludingqueuing,scheduling,routing,connectionmanagement,datatransfer,processingofdeferrals,bouncegenerationanddeliverytracking.PowerMTA™isusedforhighvolumerelayingofoutboundandinboundemail.

PowerMTA™ is delivered as a

turnkey, downloadable software

package that efficiently operates

on a wide range of server

hardware platforms.

POWERMTA™ IS BUNDLED WITH ADDITIONAL VALUE ADDED COMPONENTS INCLUDING:

• Web-Based Monitoring Console

• API’s for Submission and Reporting

• Delivery and Bounce Reporting Facility

Intelligent Email Delivery Gateway

Con�guration & Control

AuthenticationTools

Segmentation &Classi�cation

Delivery Reporting

CRM & Mail Feeder Application

Recipients

MessageSubmission

Status, ReportsForwards

Outbound

Inbound(Replies, Bounces)

Integration & Personalization

Platform & Packages

Power Queue

Delivery PolicyManagement

ReputationMonitoring