interact innovate inspire - promo marketing · using effective, affordable technology like squeeze...
TRANSCRIPT
The Industry’s Premier East Coast Event
JUNE 6-9, 2010Exhibits Open JUNE 8-9
ATLANTIC CITY, NEW JERSEYwww.promotionseast.org
interact
inspireinnovate
Register today at www.promotionseast.org
2 Visit www.promotionseast.org and register today.
the promotions east 2010 advantage
2 Visit www.promotionseast.org and register today.
3m promotional markets divisionadmints & Zagaboradvertising specialty institute/asiariel premium supplyash City UsaavalineBay state specialty CompanyBerney-KarpBiC graphic UsaBlaise drake & Co.Bodek and rhodesBoxercraftBulletCarlson Craft Binder divisionCharles river apparelChocolate innCleggpromoCompass industriesCounterpointCps/KeystoneCrystal ddard productsdigispecdiversified-adteedunbrookeevans manufacturing inc.Fey Line
Finn graphicsgemlinegempire/Floral promotionsghirardelli Chocolategill studiosgold Bondgordon sinclairhalls & Companyhit promotional productshotLine productshub pen CompanyhumphreyLineincentive Conceptsiris Companies, theJarcoJetlineJornik manufacturingJournalbooks/timeplanner CalendarsKti promoLarLu/display-tecLeashables by oraLabsLeed’sLogo matsmagna-telmagnet group, themaple ridge Farmsmarathon/prestige
mB Worksmid-nite snaxminya international Corp.moCapmoderne glass Co. inc.molenaar LLCnatural trendsnorwood promotional productsnoteworthyotto internationalpacific Coast golf LLCpCa Calendars & plannerspeerless Umbrellapepco promotional productspicnic plus by spectrumpilgrim plasticpoints of Lightpoly-pak industriesppaippC/greatstuff!premium Connection, theprime Linepromo marketingpunch products Usar. s. owens & Co.raining roseready 4 Kits
richard’s gourmet Coffeeriver’s end trading Companys&s activewearsabinasage - Quick technologies inc.sanford Business-to-Businesssanmarsenator promotional group UsasnugZ Usasouthern plusspector & Co.spirit industriesstarline Usasweda Companythermostri-mountaintru art advertising Calendarsvisions awardsvisstunvitronic promotional groupvonco productsW.C. BuntingWaldor productsWashington promotional groupWebb CompanyZenith promotionsZorrel international
Specialty Advertising Association of Greater New Yorkwww.saagny.org
Specialty Advertising Counselors of the Delaware Valleywww.sacdv.org
Three Rivers Advertising Specialty Associationwww.trasa.net
New England Promotional Products Associationwww.neppa.com
Chesapeake Promotional Products Associationwww.cppa.biz
Mid-Atlantic Promotional Products Associationwww.mappa-online.com
• More top suppliers—nearly 600 of the industry’s elite
• More exhibitors than any other show in the region
• Better education: 30+ CEU credits, 24 sessions, four days of information
• Valuable networking events
• FREE attendance for distributors
• Convenient and cost-effective location
• An event that promises results!
The IndusTry’s PremIer evenT
see nearly 600 ToP IndusTry suPPlIers IncludIng:
ParTner assocIaTIons
LooKing ForWard to promotions east 2010
PROMOTIONS EAST is fast approaching, and we can almost smell the sea-salt air. From June 6 to 9, our can’t-miss show of the year takes over Atlantic City, New Jersey—and we can’t wait to see you there.
PROMOTIONS EAST is home to the region’s largest trade-show floor and has a legacy of showcasing the industry’s elite. Expect even more this year. Join us and expand your industry knowledge at timely and compelling conference sessions. Walk the floor and build your business relationships. Attend special events to expand your network. If you’re looking for ways to improve sales and expand your business, PROMOTIONS EAST is a must for you.
Highlighted by more high-quality suppliers, more educatiom and more networking events, SAAGNY, along with its five regional partners, anticipate an extraordinary show this year.
We look forward to seeing you there!
Michael Leone and Al BernsteinPROMOTIONS EAST Co-Chairs
Sunday, June 6
Registration Open ......................................8:00 a.m. - 5:00 p.m.
Supplier Roundtable Discussion ............... 4:30 p.m. - 6:30 p.m.
Monday, June 7
Shuttles Operating .....................................7:00 a.m. - 6:00 p.m.
Registration Open ......................................8:00 a.m. - 5:00 p.m.
PROMOTIONS EAST University ................9:00 a.m. - 5:00 p.m.
Keynote: You Won’t Make it if You’re Not Happy - You’re Happy
by What You Put on Your P.L.A.T.E. ........... 1:30 p.m. - 3:00 p.m.
PROMOTIONS EAST Golf Outing
at Renault Winery Resort & Golf ..................................2:00 p.m.
Wine Tasting at Renault Winery Resort & Golf.............4:00 p.m.
Tropical Fantasy Reception at The Rainforest Café Sponsored by SAGE ....................................... 7:00 p.m. - 9:00 p.m.
TueSday, June 8
Shuttles Operating .....................................6:30 a.m. - 7:30 p.m.
Registration Open ......................................7:00 a.m. - 5:00 p.m.
PROMOTIONS EAST University ................8:00 a.m. - 9:15 a.m.
Exhibits Open ............................................9:30 a.m. - 5:00 p.m.
PEER2PEER Roundtable Luncheon ....... 12:00 p.m. - 1:30 p.m.
SPLASH! at The Pool at Harrah’s Sponsored by Promo Marketing ...................... 7:00 p.m. - 10:00 p.m.
WedneSday, June 9
PROMOTIONS EAST 5K Run ....................6:00 a.m. - 8:00 a.m.
Shuttles Operating .....................................6:30 a.m. - 6:30 p.m.
Registration Open ......................................7:00 a.m. - 4:00 p.m.
PROMOTIONS EAST University ................8:00 a.m. - 9:15 a.m.
MAS/CAS Exam ........................................................... 9:30 a.m.
Exhibits Open ............................................9:30 a.m. - 4:00 p.m.
Visit www.promotionseast.org and register today. 3
show at a glance
Show Sponsors:Chocolate InnHit Promotional ProductsJetlineLeashables By OraLabsMarathon/PrestigeNoteworthyPPAIPrime LinePromo MarketingSAGESnugZ USAVisstun
4 Visit www.promotionseast.org and register today.
2010 education schedule
4:30 p.m. - 6:30 p.m.
Supplier “Roundtable” Panel: Don’t Be Up A Tree
Facilitator: Brett Schaffer, CAS
Speaker: Harvey Mackler, Gempire/Floral Promotions; Mel Ellis, HumphreyLine; Rob Watson, MediaTree; Anne Lardner, PPAI; Jeff Lederer, Prime Line; Matt Barnes, Promo Marketing; Murray Siegel, Towel Specialties
Room: Tree House, 4th floor
MAS: 2.0 points
9:00 a.m. - 10:30 a.m.
11:00 a.m. - 12:30 p.m.
1:30 p.m. - 3:00 p.m.
KEYNOTE: You Won’t Make it if You’re Not Happy - You’re Happy by What You Put on Your P.L.A.T.E. Rory Aplanalp, Aplanalp Associates Inc.
Room: 303
CAS: 1.5 points
3:30 p.m. - 5:00 p.m.
monday, June 7th
Track
Track
Track
Track
Track
Business ManageMent
Professional DeveloPMent
sales & Marketing BuilDing Blocks BranD
How to Create Killer Marketing That Ignites SalesDavid Blaise, Blaise Drake & Company Inc.Room: 304CAS: 1.5 points
Going Digital: How to Use and Sell Digital PromotionsRob Watson, MediaTreeRoom: 320CAS: 1.5 points
Plan, Prepare & Progress: 10 Essential Steps to AchievementKippie Helzel, MAS, CPS/Keystone and Roni Wright, MAS, The Book CompanyRoom: 301MAS: 1.5 points
Industry Overview #2Joe Scott, MAS, Scott & Associates Inc.Room: 321CAS: 1.5 pointsCAS-required course
Brand SessionTBARoom: 318
Business ManageMent
Professional DeveloPMent
sales & Marketing BuilDing Blocks BranD
How to Get Sales NOW with Web MarketingDavid Blaise, Blaise Drake & Company Inc.Room: 304CAS: 1.5 points
Bridging the Gap of Generational DifferencesPetey Parker, Petey Parker and AssociatesRoom: 320MAS: 1.5 points
The Co-op Workshop: Finding Your Client Money for YOUR Next PromotionsJoel Schaffer, MAS, SoundlineRoom: 301CAS: 1.5 points
Industry Overview #1Joe Scott, MAS, Scott & Associates Inc.Room: 321CAS: 1.5 pointsCAS-required course
No session sheduled
general session
Business ManageMent
Professional DeveloPMent
sales & Marketing BuilDing Blocks BranD
Igniting the Creative Spark in YOU!Cliff Quicksell, Jr., MAS, Net Results Inc.Room: 320CAS: TBA
Making a Difference TODAY!Rory Aplanalp, Aplanalp Associates Inc.Room: 304MAS: 1.5 points
Tool Time! Distributors Tool Kit For an Enhanced Trade Show ExperienceSharon Schiffelhuber and Gary HaleyRoom: 301CAS: 1.5 points
Promotional Programs - Advertising and Marketing, Part 1Mary Ellen Pahlka-Nichols, MAS, Bodek and RhodesRoom: 321ADV-1: 1.5 pointsCAS-required course
Brand SessionTBARoom: 318
general session
sunday, June 6th
Visit www.promotionseast.org and register today. 5
2010 education schedule
2010 education schedule
8:00 a.m. - 9:15 a.m.
12:30 p.m.
8:00 a.m. - 9:15 a.m.
Track
Track
Track
tuesday, June 8th
Peer2Peer lucheon
Facilitator: Mary Ellen Pahlka-Nichols, MAS, Bodek and Rhodes
Room: 312
Pre-registration required: $30.00 in advance for members of co-sponsoring associations/$40 on-site and for non-members of co-sponsoring associations
Business ManageMent
Professional DeveloPMent
sales & Marketing BuilDing Blocks technology
Get Those Monkeys Off Your BackTheresa Moisant, Moisant Promotional ProductsRoom: 304CAS: 1.5 points
Legislative OverviewAnne Lardner, PPAIRoom: 320MAS: 1.5 points
No session sheduled
Promotional Programs - Advertising and Marketing, Part 2Mary Ellen Pahlka-Nichols, MAS, Bodek and RhodesRoom: 321ADV-2: 1.5 CAS-req. course
FREE Tech Tools Exposed - With Real Life ApplicationsJennifer Reissaus, MAS, Advertising Specialties AllianceRoom: 301CAS: 1.5 points
Business ManageMent
Professional DeveloPMent
sales & Marketing BuilDing Blocks BuilDing Blocks/
technology
Get Connected with Social MediaMark Graham, RIGHTSLEEVERoom: 304CAS: 1.5 points
Consumer Product Safety Improvement Act (CPSIA) - The Impact on Our IndustryRobert (Rick) Brenner, Prime Line, and Eric Rubel, former gen-eral counsel, U.S. Consumer Product Safety CommissionRoom: 320CAS: TBA
The Power of Apparel BrandsBob Horwitz, Idea WorkshopRoom: 301MAS: 1.5 points
No session sheduled
sm@rt ArtBrandon Mackay, MAS, SnugZ USARoom: 321ART: 1.5 pointsCAS-required course
All sessions are held in the Atlantic City Convention Center, 3rd floor, unless otherwise indicated.
The MAS/CAS Exam will be held on Wednesday, June 9 at 9:30 in room 305. Pre-registration with PPAI is required.
To sign up for the education sessions, fill out the registration on www.promotionseast.org and select the sessions you’d like to attend on the “Package Selection” page.
Pre-registration is not required to attend any education sessions. There are no fees to attend any sessions unless otherwise indicated.
wednesday, June 9th
university notes
6 Visit www.promotionseast.org and register today.
promotions east university
sUnday, JUne 6
4:30 P.m. - 6:30 P.m. supplier “roundtable” and social—don’t Be up a treeFacilitator: Brett Schaffer, CAS, Soundline LLCParticipants: Harvey Mackler, Gempire/Floral Promotions; Mel Ellis, HumphreyLine; Rob Watson, MediaTree; Anne Lardner, PPAI; Jeff Lederer, Prime Line; Matt Barnes, Promo Marketing; Murray Siegel, Towel SpecialtiesMAS: 2.0 pointsRoom: Tree House, 4th FloorJoin us and find out what’s new in the industry.
Monday, JUne 7
9:00 a.m. - 10:30 a.m.
How to get sales now with web marketingDavid Blaise, Blaise Drake & Company Inc.CAS: 1.5 pointsRoom: 304
Technology will never replace sales-
manship, but smart industry profes-
sionals are learning how to leverage
the web to attract more clients, estab-
lish rapport and close more sales.
You’ll walk away from this session with
a crystal clear idea of how to begin
using effective, affordable technology
like squeeze pages, sequential auto-
responders, audio/video and social
media to position yourself as an expert
and grow yourselves now.
David Blaise of Blaise Drake &
Company Inc., Brookfield, Wis., is a
direct marketing entrepreneur and
business consultant.
Bridging the gap of generational differencesPetey Parker, Petey Parker and AssociatesMAS: 1.5 pointsRoom: 320Discover how to understand, embrace
and celebrate diversity by playing to
the strength, qualities and uniqueness
of each age group. This content-rich
seminar will provide statistics, descrip-
tions and insight on the different ages
and stages that you can use in your
business and personal life. You’ll dis-
cover: Generalizations regarding the
Gens; How to hire, fire, retain; Different
styles of management and motivations;
Perception and reality of the differences
of the X & Y, Baby Boomers and Young
Lions!
Petey Parker of Petey Parker and
Associates is a speaker, sales trainer,
consultant and author.
the Co-op workshop—Finding your Client money for your next promotionJoel Schaffer, MAS, Soundline LLCCAS: 1.5 pointsRoom: 301Co-op funds are still the greatest
source of untapped funding for pro-
motional products. Walk into a camera
shop, sell them a plastic bag and
get Nikon to pay for it. Visit a plumb-
ing wholesaler, sell them tool aprons,
T-shirts or cups and get someone to
pay for the entire promotion. Wake up,
promotional products distributor! Your
competition (radio, TV, newspapers,
PROMOTIONS EAST
University
- 4 days!- 24 sessions!- 30+ CEU Credits!
Visit www.promotionseast.org and register today. 7
promotions east university
Visit www.promotionseast.org and register today. 7
etc.) knows where to find the money.
You need to know too. This interactive
workshop is aimed at distributors and
can give suppliers greater insight into
their market and how to help distribu-
tors obtain a sale. The focus of this
session is to educate participants as
to the opportunities that exist in the
B2B market for the use of co-adver-
tising as a way to fund promotional
products. This session explains the
opportunities and gives the methodol-
ogy and techniques.
Joel D. Schaffer, MAS, is CEO and
founder of Soundline LLC.
industry overview part 1*CAS-required course*Joseph Scott, MAS, Scott & Associates Inc.PPI-1: 1.5 pointsRoom: 321This workshop meets the criteria out-
lined for CAS-required PPI Part 1 and
PPI Part 2. This CAS-required course
serves as the foundation for learning
the fundamentals of the promotional
products industry. Learn about the his-
tory of the promotional products indus-
try; types of promotional products;
the roles of the distributor, supplier,
manufacturer, multi-line rep and the
end-buyer; the business of promotional
products sales and marketing; and
types of promotional programs.
Joseph Scott, MAS, is the vice presi-
dent of Scott & Associates Inc.
11:00 a.m. - 12:30 P.m.
How to Create Killer marketing that ignites salesDavid Blaise, Blaise Drake & Company Inc.CAS: 1.5 pointsRoom: 304Most marketing messages fail to spark
sales because something’s missing—in
fact, a lot is missing. In this session,
we’ll reveal the five critical elements of
an effective marketing message and
show you how to integrate them into
everything you do. These five elements
will allow you to attract attention, convey
credibility, elicit action and position
yourself as the only logical choice. So,
if you’re tired of sending out e-mails,
sales letters and brochures that are
widely ignored by the majority of recip-
ients, don’t miss this session.
David Blaise of Blaise Drake &
Company Inc., Brookfield, Wis., is a
direct marketing entrepreneur and
business consultant.
going digital: How to use and sell digital promotionsRob Watson, MediaTreeCAS: 1.5 pointsRoom: 320This program shows attendees how to
create and sustain a digital promotion.
Discover how a simple and cost-effec-
tive sweepstakes or digital download
campaign can drive more consumers
online to interact directly with the cli-
ent’s brand—all while having real-time
opportunities to purchase products,
sign up for more information as well as
educate themselves on different prod-
ucts and services.
Rob Watson is an 11-year marketing
communications veteran and the presi-
dent of MediaTree.
p.p.p. - plan, prepare & progress: 10 essential steps to achievementKippie Helzel, MAS, CPS/Keystone and Roni S. Wright, MAS, The Book CompanyMAS: 1.5 pointsRoom: 301One thing our economic condition has
shown us is that nothing remains the
same. We must be flexible and focused
as to what we need and want to
accomplish. Here are 10 steps to guide
you through goal-setting, visualization
and achieving results. What do you
want out of life, your career, your team
and your business? Where do you see
yourself in five years? You’ll explore
fundamentals of goal-setting, under-
stand the importance of a strategic
plan and develop the skills to work the
plan for maximum results.
Kippie Helzel, MAS, is vice president
of sales with CPS/Keystone. Roni S.
Wright, MAS, is vice president of The
Book Company.
industry overview part 2*CAS-required course*Joseph Scott, Scott & Associates Inc.PPI-1: 1.5 pointsRoom: 321Part two of the session on Monday,
June 7, 9:00 a.m.
Brand sessionSpeaker TBACAS: TBARoom: 318Brand Education Sessions are beginner
sessions that will help the distributor
understand how to sell brands and to
work with the incentive rep.
1:30 P.m. - 3:00 P.m.
Keynote: you won’t make it if you’re not Happy—you’re Happy by what you put on your p.L.a.t.e.Rory Aplanalp, Aplanalp AssociatesCAS: 1.5 pointsRoom: 303Rory will get you with it using the
P.L.A.T.E. approach to life. P – put
good stuff in, because all around
you are bombarded with bad
news; L – let go of the past, you
can’t do anything about it now;
A – attitude of gratitude, you can
walk into the room, some can’t
walk; T – take the time to throw
starfish (and you will find out what
that means); E - exercise the 5
Minute Rule. A supreme motiva-
tor, Rory will have you out of your
chairs and ready to charge ahead
for a more productive and enjoy-
able business and personal life!
Rory Aplanalp is president and
CEO or Aplanalp Associates Inc.,
an international speaking and
training organization.
8 Visit www.promotionseast.org and register today.
promotions east university
3:30 P.m. - 5:00 P.m.
igniting the Creative spark in you! Cliff Quicksell, Jr., MAS, Net Results Inc. CAS: TBARoom: 320Today more than ever clients and
potential clients are looking for a
unique point of differentiation—no lon-
ger are clients looking for the next cute
widget, they’re looking for substance,
and more importantly—results! Each
of us has this remarkable gift to be
creative; however, most of us do not
utilize this tool to the fullest or even at
all. Why? Fear! This seminar will help
you unlock those mental blocks and
see the industry and what you do in a
whole different light. Having explosive
creativity can be yours. Several real
world case histories will be shared,
many of which you can use for your-
self. Begin to think creatively all of the
time, stop thinking about the product
and more about the solution, and your
profitability will soar. Let me help you
see your true potential… it’s in there,
we just need to light the fuse! When
you leave this class, you’ll be on fire
and ready to go… I guarantee it!
making a difference today!Rory Aplanalp, Aplanalp Associates Inc.MAS: 1.5 pointsRoom: 304Improve performance and achieve
success by changing the way you talk
to yourself! In this session, you will
learn the importance of your internal
dialogue and how to change it from
limiting to empowering. Taught with
humor, insight and personal experi-
ence, these simple, easy-to-apply
and remember principles are instantly
beneficial. You’ll increase your ability
to maintain focus on desired outcomes
even in times of setbacks, develop
new motivation when faced with diffi-
cult tasks and strengthen relationships
with co-workers and others. You’ll
learn how to exceed sales goals and
improve communication skills, improve
organization and effectiveness, change
limiting behavior, techniques to guide
customers through the sales process,
and that the most important conversa-
tion you will ever have is the one you
have with yourself!
Rory Aplanalp is president and CEO or
Aplanalp Associates Inc., an interna-
tional speaking and training organiza-
tion.
tool time! distributors tool Kit for an effective trade show experienceSharon Schiffelhuber and Gary HaleyCAS: 1.5 pointsRoom: 301This presentation will arm distributor
salespeople with the tools they need to
help their clients have a more effective
trade show experience. It picks up the
client presentation from the point the
client asks you, “I’m going to a trade
show, do you have any ideas on how
I can have a better trade show experi-
ence?” If you don’t have a plan or idea,
then you should attend this presenta-
tion. This session will show you how to
help your clients plan their trade show
promotions, understand their market-
ing focus for the year and allow you to
become a more valuable asset to their
marketing planning.
promotional programs—advertising and marketing, part 1*CAS-required course*Mary Ellen Pahlka-Nichols, MAS, Bodek and RhodesADV-1: 1.5 pointsRoom: 321This workshop meets the criteria out-
lined for CAS-required PRO Part 1 and
PRO Part 2. This CAS-required course
serves as the foundation for learning
the fundamentals of the promotional
products industry. Learn about the dif-
ferent types of promotional programs
and the differences between product
selling, idea selling and program sell-
ing. This two-part program discusses
the elements of each program, how to
use each program effectively and how
to uncover quality opportunities for dif-
ferent types of program sales.
Mary Ellen Pahlka-Nichols, MAS, is
director of marketing communications
at Bodek and Rhodes.
Brand sessionSpeaker TBACAS: TBARoom: 318Brand Education Sessions are beginner
sessions that will help the distributor
understand how to sell brands and to
work with the incentive rep.
tUesday, JUne 8
8:00 a.m. - 9:15 a.m.
get those monkeys off your BackTheresa Moisant, Moisant Promotional ProductsCAS: 1.5 pointsRoom: 304Simplifying today’s challenges: do
it right the first time, you don’t have
time to do it the second time. Plan it,
organize it, delegate it! Be aware of the
monkeys—they are the time drains. And
most of all—get over it!
Theresa Moisant is the owner and presi-
dent of Moisant Promotional Products.
Legislative overviewAnne Lardner, PPAIMAS: 1.5 pointsRoom: 320Get an up-to-the-minute look at the
most pressing issues and legislation
impacting the promotional products
industry. This session will bring you
up-to-date on what’s happening in
Washington D.C. and around the
country. You’ll learn the status of the
Physician Payments Sunshine Act
S.301; how the Health Care Reform
Bill threatens the promotional prod-
ucts industry; all about the Consumer
Product Safety Improvement Act of
8 Visit www.promotionseast.org and register today.
Visit www.promotionseast.org and register today. 9
promotions east university
2009; H.1815 and the Health Workforce
Act of 2009. These issues are impor-
tant to everyone in the industry. You
need to be educated on these issues
and aware of what steps are being
taken to protect your industry nation-
ally and in your region.
Anne Lardner is senior manager, public
affairs at PPAI.
Free tech tools exposed—with real Life applicationJennifer Reissaus, MAS, Advertising Specialties AllianceCAS: 1.5 pointsRoom: 301The internet has many tools to help
improve your productivity, organization,
client collaboration and marketing—all
for free. Are you taking advantage of
these tools? In this fast-paced session,
participants will be introduced to free
online tools for your day-to-day busi-
ness processes, including alternatives
to big-name software packages. We’ll
cover what the tools can do for you
and where to get them. Don’t miss this
opportunity to explore new ways to
solve common problems with uncom-
mon tools. Assumes a working knowl-
edge of web browsers. Primarily for PC
users, although Mac availability will be
covered where possible.
Jennifer Reissaus, MAS, is a partner at
Advertising Specialties Alliance and an
eight-year veteran of the promotional
products industry.
promotional programs—advertising and marketing, part 2*CAS-required course*Mary Ellen Pahlka-Nichols, MAS, Bodek and RhodesADV-2: 1.5 pointsRoom: 321Part two of the session on Monday,
June 7, 3:30 p.m.
wednesday, JUne 9
8:00 a.m. - 9:15 a.m.
get Connected with social mediaMark Graham, RIGHTSLEEVECAS: 1.5 pointsRoom: 304Today, your virtual presence is just as
important as your brick-and-mortar
image—sometimes, even more so. In
addition to your Web site, there are
a variety of social media tools such
as blogs, Twitter, YouTube, Flickr and
Facebook that you can use to engage
with your clients in a different way.
In this workshop, social media will
be defined and the different tools
explored. Additionally, participants will
assess various social media proper-
ties within their promotional products
distributorship and find out how social
media can change the way your com-
pany communicates with its client
base.
Mark Graham is the founder of
RIGHTSLEEVE, one of the industry’s
most innovative distributors.
the power of apparel BrandsBob Horwitz, Idea WorkshopMAS: 1.5 pointsRoom: 301Consumers and corporate customers
continue to seek branded products for
the recognized value and confidence
they communicate. During difficult
economic times, buyers are attracted
to branded products for these reasons.
This presentation will provide partici-
pants with the tools and insight into
brands and the benefits they provide
to distributors and their clients. Selling
branded apparel changes the selling
strategy away from price and toward
the value and benefits of the products.
In this workshop, participants will
discover what makes selling branded
apparel different than selling commod-
ity items, as well as gain comfort in
selling higher-priced branded apparel
and making higher margins. Discover
ways that brands can open doors to
new corporate clients.
Bob Horwitz is president and CEO of
Eden Prairie, Minnesota-based supplier
Idea Workshop, a brand management
company.
sm@rt art*CAS-required course*Brandon Mackay, MAS, SnugZ USAART: 1.5 pointsRoom: 321This workshop is designed for non-
technical professionals in the indus-
try. We discuss the sm@rt Artwork
Readiness Guidelines and how to
avoid extra charges or delays caused
by inappropriate artwork. We explore
sm@rt codes and sm@rt e-mail guide-
lines as well. This is essential knowl-
edge for top performers in the promo-
tional products industry and is a CAS
certification requirement.
Brandon Mackay, MAS, is the CEO and
president of SnugZ USA.
session inforMation:All sessions are held in the Atlantic
City Convention Center, 3rd Floor,
unless otherwise indicated.
The MAS/CAS Exam will be held
Wednesday, June 9 at 9:30 in room
305.
To sign up for the education ses-
sions, fill out the registration page
on www.promotionseast.org and
select the sessions you’d like to
attend on the “Package Selection”
page.
Pre-registration is not required to
attend any education sessions.
There are no fees attached to any
sessions unless otherwise indi-
cated.
10 Visit www.promotionseast.org and register today.
netWorKing events and attraCtions
10 Visit www.promotionseast.org and register today.
PromoTIons easT golF ouTIngrenault Winery resort & golfMonday, June 7, 2010, 2:00 p.m.$68.00 per player—includes a lunch voucher valued at $10New location! Located a short drive from Atlantic City, this unique 7,200-yard championship golf course features majestic views of the vineyards as it meanders subtly through the Pinelands. The course offers strategic elements that create risk and reward opportunities on every hole. Proceeds from the golf outing benefit The SAAGNY Foundation.
WIne TasTIng aT The renaulT WIneryMonday, June 7, 2010, 4:30 p.m.renault Winery resort & golf$18.00 per person As the annual SAAGNY Golf Outing takes place on the course just outside, enjoy the award-winning wine and champagne of the Renault Winery while you network with peers and clients.
TroPIcal FanTasy recePTIon aT The raInForesT caFéMonday, June 7, 2010, 7:00 p.m. - 9:00 p.m.rainforest Café - on the Boardwalk at trump plaza$20.00 in advance, members of co-sponsoring associations/$35.00 on-site and advance, non-members of co-sponsoring associationsThe Rainforest Cafe is an adventure itself—the most realistic indoor rain forest ever created! Enjoy the lush surroundings, cascading waterfalls and fantastic refreshments with your colleagues and friends. This event sells out every year, so be sure to sign up when you register for the show! Cost includes dinner and two drink tickets. Sponsored by SAGE
Peer2Peer roundTaBle luncheonTuesday, June 8, 2010, 12:00 p.m. - 1:30 p.m.atlantic City Convention Center, room 312$30.00 members/$50.00 non-members (advanced registration required)We’re bringing back a favorite program from past years. This luncheon is an opportunity to network with colleagues and learn from the experience of others. Just take a seat at any of the tables and enjoy a delicious lunch while getting the latest on best practices and exchanging ideas with your luncheon companions. Bring your thoughts—those burning questions you’re unable to answer—and some of your really smart solutions! Come early, pick your table and be prepared to share ideas and take plenty of notes.
sPlash! aT The Pool aT harrah’sTuesday, June 8, 2010, 7:00 p.m. - 10:00 p.m.the pool after dark at harrah’s$20.00 in advance, members of co-sponsoring associations/$35.00 on-site and advance, non-members of co-sponsoring associations (subject to availability)Party all night at The Pool, an ultra-chic indoor tropical oasis. The hottest club scene in Atlantic City. Limber up and limbo the night away to the sounds of Steel Source—the #1 Calypso Band. Cost includes your favorite finger foods and two drink tickets. Sponsored by Promo Marketing
PromoTIons easT 5K runWednesday, June 9, 2010, 6:00 a.m. - 8:00 a.m.on the atlantic City Boardwalk at Bally’sfree!Celebrate dawn on the world’s most famous Boardwalk with our annual 5K Run. There’s no cost for you to come out and join your fellow runners in this exhilarating event.
To sign up for networking events, fill out the registration on www.promotionseast.org and select the events you’d like to attend on the “Package Selection” page.
Visit www.promotionseast.org and register today. 11
shoW FeatUres
Visit www.promotionseast.org and register today. 11
valeT exPressEvery industry pack-age service program was designed after PROMOTIONS EAST’s famous Valet Express! It’s easy—get your specially numbered bags, fill them with sam-ples, drop them off at convenient kiosks and then conveniently ship our bags home or get assistance to bring them to your vehicle.
The saagny FoundaTIon sIlenT aucTIonMonday, June 7, 10 a.m. - 5 p.m. (exhibitors only)
Tuesday, June 8, 9:30 a.m. - 5:00 p.m.
Wednesday, June 9, 9:30 a.m. - 12:00 p.m.
Looking for unique sports memorabilia? Scouting art houses for exclusive framed works? Stop by The SAAGNY Foundation Silent Auction located prominently on the show floor. Hundreds of one-of-a-kind items will be on display. It’s simple! Place your bids, check bid sheets frequently and update your bids if necessary. Successful bidders don’t have to be present to win. Good luck! The Silent Auction is a major fundraising event to support the charitable work of The SAAGNY Foundation.
The SAAGNY Foundation Inc. is tax exempt under section 501(c)(3) of the IRS Code. Contributions to The SAAGNY Foundation are tax exempt to the extent of the Code.
PPaI Brand.Be Labeled … A Success. Know Success.
PromoTIons BesT PavIlIonPROMOTIONS BEST, now in its fifth year, has grown into a highly successful pavil-ion showcasing the year’s hottest selling products. It returns this year with the best of the best for 2010. Find new, unique and innovative products to make your clients’ marketing programs a success.
InTerneT caFéFree e-mail access from the show floor. All attendees will have the capability to access their e-mail from the computer banks at the Internet Café on the trade show floor. This free service is available during show hours.
PPAI’s special PROMOTIONS EAST edition of brand. gives you an all-access pass to the lucrative incentives market.• Meet: face-to-face with the most sought-after factory
representatives • See: the latest branded products• Learn: how to add incentives into your current offerings
This special showing of brand. enables you to be more, to do more for your customers and for your company.
Be the distributor that’s rewarded with great sales, recognized as a leader in the industry and remembered each time your customer has a call for incentives. The insight, education and connections you need to achieve are found only at brand. Know who. Know how. Know now. brand.
12 Visit www.promotionseast.org and register today.
Product showcase sPeCiaL adVertising seCtion
alpi internationalBusinessman Bert
Squeezie Stress Reliever(800) 678-2574
american greenwood
Biodegradable Seed Stake
(800) 323-5051
americoDirtStopper
(800) 241-9902
anico international
Leopard Fleece Blanket(888) 862-6426
animal FairBrennan Bear
(800) 252-7638
ap specialtiesLogo Cookie in Bamboo Box
(866) 258-6647
astor chocolateJelly Belly Jelly Beans in Custom Imprinted Packs
(732) 901-1000
atlantis enterprises
MI-001(800) 656-0551
autosunshade/ intertek
Prest-O-Shade(800) 874-2330
BamBamsCustom Energy Drink
(866) 913-4463
BanakaSignificant Clear Backpack
(888) 386-8686
Bay state specialty company
Pressalite LED(866) 947-6708
Visit www.promotionseast.org and register today. 13
Product showcasesPeCiaL adVertising seCtion
dacassoWood & Leather
Conference Table Pad(866) 322-2776
crystal sensationsThin Cut Rectangle
(888) 735-4622
crystal dIllumachrome
Parkdale Rectangle(800) 544-1131
cosmos exportsJ0066
(732) 230-2444
compass industriesDakota “Bullet” Sunglasses
(800) 221-9904
cloth promotions plusUltra Opper Fiber
(888) 776-2675
chocolate inn1.25 oz Custom
Chocolate Cookie(800) 526-3437
chocolate chocolate24-Cookie Box
(888) 448-9722
castelli diaries usaDual Format
(888) 645-2628
carlson craFt Binder division
Certificate Cover(866) 409-8949
Bic graphic usaThe BIC Media Max
(888) 446-5242
Beacon promotionsDye Sub Table Cover - 6 Feet
(800) 628-9979
14 Visit www.promotionseast.org and register today.
Product showcase sPeCiaL adVertising seCtion
graphic image
World Travel Journal – Lime(631) 249-9600
gold BondBudget Collapsible Foam
Can Holder(800) 438-5757
general diaries
corp.Executive
Weekly Diary with New Poly Cover
(516) 371-2244
gempire/Floral promotions
New Divot Tool Fixer and Ball Marker(800) 243-4321
garylineMXB25
(800) 227-4279
galaxy Balloons16" Beach Balls(800) 678-8861
Finn graphics
Baby Sitter Jotter Magnet(800) 543-3466
enduralinePresentation Folders with
Expandable Pockets(800) 636-3872
dunBrookePLAYDRY Jacquard
Solid Polo(800) 641-3627
douglas company
Golden Retriever with Imprinted Bandanna
(800) 992-9002
diversiFied-adteePlastic Cutting Board
(800) 779-0038
daydreamers inFant wear and apparelBlank Infant One Piece
(800) 509-4702
Visit www.promotionseast.org and register today. 15
Product showcasesPeCiaL adVertising seCtion
lion circle corporation
Bang A Banner(773) 284-3650
leed’s58" Folding Golf Umbrella
(866) 533-3724
leanin’ treeProspecting Cards
(800) 201-9134
kronex gloBalBushnell PermaFocus 8x25
Compact Binocular(845) 839-2067
JarcoMarble Paperweight
With Custom Medallion(800) 433-1494
incentive concepts
SOLO Classic Tan Colombian Leather Rolling Case
(888) 862-9283
iclickiClick USB Flash Drive
(800) 456-9177
huB pen companyJavalina Splash
(800) 388-2323
holgateTractor Supply Farm Truck
(800) 499-1929
headwear usa4053
(888) 872-0872
harstan enterprisesMicrofiber Drawstring Pouch
(800) 858-4444
halls & companyHeat Laminated
Tamper Evident Badges(800) 779-5612
16 Visit www.promotionseast.org and register today.
Product showcase sPeCiaL adVertising seCtion
poly-pak industries
Die Cut Handle Bag(800) 969-1995
pelican productsKT-Flash
(800) 552-8820
pca calendars & planners
Golfer’s Record Book(800) 563-3351
panther visionPOWERCAP LED
Lighted Ball Cap(847) 783-5900
paciFic coast golF llc
Exclusive Magnetic Closure
Driver Cover(877) 465-3129
outdoor cap companyOC HiBeam LED Lighted Cap
(800) 826-6047
otto internationalOTTO Fit Flat Visor Cap
(800) 826-8903
olde country
reproductionsPewtarex 101⁄4" Yorktowne
Service Plate(800) 358-3997
notesStik-Withit
Adhesive Poster Paper(800) 729-2823
natural trends
WD-40 No-Mess Pen
(800) 753-9591
mocap inc.Acrylic Key Tag
With Mirror(800) 599-5599
magnet llcMagnetic Power Clip
(800) 458-9457
Visit www.promotionseast.org and register today. 17
Product showcasesPeCiaL adVertising seCtion
strong leatherNeoprene Laptop Sleeve
with Handles(800) 332-6025
sterling cut glassTriumphant Star Award
(800) 543-1317
spector & co.Clipper Bookmark Pen
(888) 377-7721
southern plusMorph Sac
(800) 241-7107
solid dimensionsWood Boxed Library Set
(800) 966-3238
showdown displaysUltraFit Table Throw
(888) 376-7469
senator promotional
group usaAntiBac Pen
(800) 553-6101
sagaFormTake Away Mug(856) 626-1340
river’s end trading company
River’s End UPF 30+ Men’s Mini Texture Performance Polo
(800) 488-4800
ready 4 kitsAutomotive Kit
(800) 742-2250
raining roseDouble Sided Lip Balm
(800) 481-3934
promoBiz usaDaytona
(866) 539-5527
18 Visit www.promotionseast.org and register today.
Product showcase sPeCiaL adVertising seCtion
wowlineBox Cutter with Letter Opener
(800) 655-6650
wov-inTennis Ball Toss Toy
(800) 558-1709
visstun12 oz. Reusable
White Plastic Cup(800) 331-8405
visions awards
Cognitive World(800) 730-8727
troy sunshadeAmerican Made
Executive Briefcase(800) 833-8769
top BrandsEscali 115NSC
Portable Nutritional Scale(800) 431-2127
thermographicsMr. Messy Hanging Bath Thermometer
(800) 826-9709
terry townPremium Terry Velour
Beach Towel(800) 742-9793
tekweldSani-Mist Pocket Sprayer
(877) 835-9353
symphony seed
papers/ okina
BKS(505) 982-7986
symBio promotionsGlo-&-Go
(800) 763-7442
suntex industries
Embroidered Can Wrap(336) 784-1000
An automated solution for putting client-safe supplier specials on the desks of your customers
Available Free atwww.promocorner.com/autoflash
AutoFlash
RegistRation foR PRoMotions east is quick, easy, and best of all, FREE! go to www.pRomotionsEast.oRg and click “REgistER now” today.
1. Enter Your Information Enter your company and personal information as it should appear on your badge.
2. Choose Your Events See all of the education sessions and networking events happening at PROMOTIONS EAST and click the ones you want to attend.
3. Confirm Your Registration Enter any payment information, if necessary, and complete your registration. Please note that payment is only required for certain networking and special events. Standard registration and education are free. A confirmation will be e-mailed to you along with a barcode. Please bring this barcode to registration at PROMOTIONS EAST to print your badge. Badges will not be mailed prior to the event. Please note your confirmation e-mail will have a link to the Registration Resource Center, where you can log in and add items to your registration. You will need your e-mail address and badge number to modify your registration.
PRoMotionS EaSt REgiStRation
Hotels All of these hotels are walking distance or a short shuttle trip to the Atlantic City Convention Center. Book your rooms now for the special show rates before they sell out!
Harrah’s Resort PROMOTIONS EAST Headquarters Hotel Atlantic City Harbour 777 Harrah’s Boulevard(609) 441-5000
Sheraton Atlantic City Convention Center Hotel Two Convention Blvd.(609) 344-3535
Caesars Hotel & Casino 2100 Pacific Ave.(609) 348-4411
Bally’s Atlantic City—Park Place 1901 Boardwalk(609) 340-2000
Borgata Hotel & Casino One Borgata Way(866) 692-6742
Register today at www.promotionseast.org