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The Industry’s Premier East Coast Event JUNE 6-9, 2010 Exhibits Open JUNE 8-9 ATLANTIC CITY, NEW JERSEY www.promotionseast.org interact inspire innovate Register today at www.promotionseast.org

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Page 1: interact innovate inspire - Promo Marketing · using effective, affordable technology like squeeze pages, sequential auto-responders, audio/video and social media to position yourself

The Industry’s Premier East Coast Event

JUNE 6-9, 2010Exhibits Open JUNE 8-9

ATLANTIC CITY, NEW JERSEYwww.promotionseast.org

interact

inspireinnovate

Register today at www.promotionseast.org

Page 2: interact innovate inspire - Promo Marketing · using effective, affordable technology like squeeze pages, sequential auto-responders, audio/video and social media to position yourself

2 Visit www.promotionseast.org and register today.

the promotions east 2010 advantage

2 Visit www.promotionseast.org and register today.

3m promotional markets divisionadmints & Zagaboradvertising specialty institute/asiariel premium supplyash City UsaavalineBay state specialty CompanyBerney-KarpBiC graphic UsaBlaise drake & Co.Bodek and rhodesBoxercraftBulletCarlson Craft Binder divisionCharles river apparelChocolate innCleggpromoCompass industriesCounterpointCps/KeystoneCrystal ddard productsdigispecdiversified-adteedunbrookeevans manufacturing inc.Fey Line

Finn graphicsgemlinegempire/Floral promotionsghirardelli Chocolategill studiosgold Bondgordon sinclairhalls & Companyhit promotional productshotLine productshub pen CompanyhumphreyLineincentive Conceptsiris Companies, theJarcoJetlineJornik manufacturingJournalbooks/timeplanner CalendarsKti promoLarLu/display-tecLeashables by oraLabsLeed’sLogo matsmagna-telmagnet group, themaple ridge Farmsmarathon/prestige

mB Worksmid-nite snaxminya international Corp.moCapmoderne glass Co. inc.molenaar LLCnatural trendsnorwood promotional productsnoteworthyotto internationalpacific Coast golf LLCpCa Calendars & plannerspeerless Umbrellapepco promotional productspicnic plus by spectrumpilgrim plasticpoints of Lightpoly-pak industriesppaippC/greatstuff!premium Connection, theprime Linepromo marketingpunch products Usar. s. owens & Co.raining roseready 4 Kits

richard’s gourmet Coffeeriver’s end trading Companys&s activewearsabinasage - Quick technologies inc.sanford Business-to-Businesssanmarsenator promotional group UsasnugZ Usasouthern plusspector & Co.spirit industriesstarline Usasweda Companythermostri-mountaintru art advertising Calendarsvisions awardsvisstunvitronic promotional groupvonco productsW.C. BuntingWaldor productsWashington promotional groupWebb CompanyZenith promotionsZorrel international

Specialty Advertising Association of Greater New Yorkwww.saagny.org

Specialty Advertising Counselors of the Delaware Valleywww.sacdv.org

Three Rivers Advertising Specialty Associationwww.trasa.net

New England Promotional Products Associationwww.neppa.com

Chesapeake Promotional Products Associationwww.cppa.biz

Mid-Atlantic Promotional Products Associationwww.mappa-online.com

• More top suppliers—nearly 600 of the industry’s elite

• More exhibitors than any other show in the region

• Better education: 30+ CEU credits, 24 sessions, four days of information

• Valuable networking events

• FREE attendance for distributors

• Convenient and cost-effective location

• An event that promises results!

The IndusTry’s PremIer evenT

see nearly 600 ToP IndusTry suPPlIers IncludIng:

ParTner assocIaTIons

Page 3: interact innovate inspire - Promo Marketing · using effective, affordable technology like squeeze pages, sequential auto-responders, audio/video and social media to position yourself

LooKing ForWard to promotions east 2010

PROMOTIONS EAST is fast approaching, and we can almost smell the sea-salt air. From June 6 to 9, our can’t-miss show of the year takes over Atlantic City, New Jersey—and we can’t wait to see you there.

PROMOTIONS EAST is home to the region’s largest trade-show floor and has a legacy of showcasing the industry’s elite. Expect even more this year. Join us and expand your industry knowledge at timely and compelling conference sessions. Walk the floor and build your business relationships. Attend special events to expand your network. If you’re looking for ways to improve sales and expand your business, PROMOTIONS EAST is a must for you.

Highlighted by more high-quality suppliers, more educatiom and more networking events, SAAGNY, along with its five regional partners, anticipate an extraordinary show this year.

We look forward to seeing you there!

Michael Leone and Al BernsteinPROMOTIONS EAST Co-Chairs

Sunday, June 6

Registration Open ......................................8:00 a.m. - 5:00 p.m.

Supplier Roundtable Discussion ............... 4:30 p.m. - 6:30 p.m.

Monday, June 7

Shuttles Operating .....................................7:00 a.m. - 6:00 p.m.

Registration Open ......................................8:00 a.m. - 5:00 p.m.

PROMOTIONS EAST University ................9:00 a.m. - 5:00 p.m.

Keynote: You Won’t Make it if You’re Not Happy - You’re Happy

by What You Put on Your P.L.A.T.E. ........... 1:30 p.m. - 3:00 p.m.

PROMOTIONS EAST Golf Outing

at Renault Winery Resort & Golf ..................................2:00 p.m.

Wine Tasting at Renault Winery Resort & Golf.............4:00 p.m.

Tropical Fantasy Reception at The Rainforest Café Sponsored by SAGE ....................................... 7:00 p.m. - 9:00 p.m.

TueSday, June 8

Shuttles Operating .....................................6:30 a.m. - 7:30 p.m.

Registration Open ......................................7:00 a.m. - 5:00 p.m.

PROMOTIONS EAST University ................8:00 a.m. - 9:15 a.m.

Exhibits Open ............................................9:30 a.m. - 5:00 p.m.

PEER2PEER Roundtable Luncheon ....... 12:00 p.m. - 1:30 p.m.

SPLASH! at The Pool at Harrah’s Sponsored by Promo Marketing ...................... 7:00 p.m. - 10:00 p.m.

WedneSday, June 9

PROMOTIONS EAST 5K Run ....................6:00 a.m. - 8:00 a.m.

Shuttles Operating .....................................6:30 a.m. - 6:30 p.m.

Registration Open ......................................7:00 a.m. - 4:00 p.m.

PROMOTIONS EAST University ................8:00 a.m. - 9:15 a.m.

MAS/CAS Exam ........................................................... 9:30 a.m.

Exhibits Open ............................................9:30 a.m. - 4:00 p.m.

Visit www.promotionseast.org and register today. 3

show at a glance

Show Sponsors:Chocolate InnHit Promotional ProductsJetlineLeashables By OraLabsMarathon/PrestigeNoteworthyPPAIPrime LinePromo MarketingSAGESnugZ USAVisstun

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4 Visit www.promotionseast.org and register today.

2010 education schedule

4:30 p.m. - 6:30 p.m.

Supplier “Roundtable” Panel: Don’t Be Up A Tree

Facilitator: Brett Schaffer, CAS

Speaker: Harvey Mackler, Gempire/Floral Promotions; Mel Ellis, HumphreyLine; Rob Watson, MediaTree; Anne Lardner, PPAI; Jeff Lederer, Prime Line; Matt Barnes, Promo Marketing; Murray Siegel, Towel Specialties

Room: Tree House, 4th floor

MAS: 2.0 points

9:00 a.m. - 10:30 a.m.

11:00 a.m. - 12:30 p.m.

1:30 p.m. - 3:00 p.m.

KEYNOTE: You Won’t Make it if You’re Not Happy - You’re Happy by What You Put on Your P.L.A.T.E. Rory Aplanalp, Aplanalp Associates Inc.

Room: 303

CAS: 1.5 points

3:30 p.m. - 5:00 p.m.

monday, June 7th

Track

Track

Track

Track

Track

Business ManageMent

Professional DeveloPMent

sales & Marketing BuilDing Blocks BranD

How to Create Killer Marketing That Ignites SalesDavid Blaise, Blaise Drake & Company Inc.Room: 304CAS: 1.5 points

Going Digital: How to Use and Sell Digital PromotionsRob Watson, MediaTreeRoom: 320CAS: 1.5 points

Plan, Prepare & Progress: 10 Essential Steps to AchievementKippie Helzel, MAS, CPS/Keystone and Roni Wright, MAS, The Book CompanyRoom: 301MAS: 1.5 points

Industry Overview #2Joe Scott, MAS, Scott & Associates Inc.Room: 321CAS: 1.5 pointsCAS-required course

Brand SessionTBARoom: 318

Business ManageMent

Professional DeveloPMent

sales & Marketing BuilDing Blocks BranD

How to Get Sales NOW with Web MarketingDavid Blaise, Blaise Drake & Company Inc.Room: 304CAS: 1.5 points

Bridging the Gap of Generational DifferencesPetey Parker, Petey Parker and AssociatesRoom: 320MAS: 1.5 points

The Co-op Workshop: Finding Your Client Money for YOUR Next PromotionsJoel Schaffer, MAS, SoundlineRoom: 301CAS: 1.5 points

Industry Overview #1Joe Scott, MAS, Scott & Associates Inc.Room: 321CAS: 1.5 pointsCAS-required course

No session sheduled

general session

Business ManageMent

Professional DeveloPMent

sales & Marketing BuilDing Blocks BranD

Igniting the Creative Spark in YOU!Cliff Quicksell, Jr., MAS, Net Results Inc.Room: 320CAS: TBA

Making a Difference TODAY!Rory Aplanalp, Aplanalp Associates Inc.Room: 304MAS: 1.5 points

Tool Time! Distributors Tool Kit For an Enhanced Trade Show ExperienceSharon Schiffelhuber and Gary HaleyRoom: 301CAS: 1.5 points

Promotional Programs - Advertising and Marketing, Part 1Mary Ellen Pahlka-Nichols, MAS, Bodek and RhodesRoom: 321ADV-1: 1.5 pointsCAS-required course

Brand SessionTBARoom: 318

general session

sunday, June 6th

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2010 education schedule

2010 education schedule

8:00 a.m. - 9:15 a.m.

12:30 p.m.

8:00 a.m. - 9:15 a.m.

Track

Track

Track

tuesday, June 8th

Peer2Peer lucheon

Facilitator: Mary Ellen Pahlka-Nichols, MAS, Bodek and Rhodes

Room: 312

Pre-registration required: $30.00 in advance for members of co-sponsoring associations/$40 on-site and for non-members of co-sponsoring associations

Business ManageMent

Professional DeveloPMent

sales & Marketing BuilDing Blocks technology

Get Those Monkeys Off Your BackTheresa Moisant, Moisant Promotional ProductsRoom: 304CAS: 1.5 points

Legislative OverviewAnne Lardner, PPAIRoom: 320MAS: 1.5 points

No session sheduled

Promotional Programs - Advertising and Marketing, Part 2Mary Ellen Pahlka-Nichols, MAS, Bodek and RhodesRoom: 321ADV-2: 1.5 CAS-req. course

FREE Tech Tools Exposed - With Real Life ApplicationsJennifer Reissaus, MAS, Advertising Specialties AllianceRoom: 301CAS: 1.5 points

Business ManageMent

Professional DeveloPMent

sales & Marketing BuilDing Blocks BuilDing Blocks/

technology

Get Connected with Social MediaMark Graham, RIGHTSLEEVERoom: 304CAS: 1.5 points

Consumer Product Safety Improvement Act (CPSIA) - The Impact on Our IndustryRobert (Rick) Brenner, Prime Line, and Eric Rubel, former gen-eral counsel, U.S. Consumer Product Safety CommissionRoom: 320CAS: TBA

The Power of Apparel BrandsBob Horwitz, Idea WorkshopRoom: 301MAS: 1.5 points

No session sheduled

sm@rt ArtBrandon Mackay, MAS, SnugZ USARoom: 321ART: 1.5 pointsCAS-required course

All sessions are held in the Atlantic City Convention Center, 3rd floor, unless otherwise indicated.

The MAS/CAS Exam will be held on Wednesday, June 9 at 9:30 in room 305. Pre-registration with PPAI is required.

To sign up for the education sessions, fill out the registration on www.promotionseast.org and select the sessions you’d like to attend on the “Package Selection” page.

Pre-registration is not required to attend any education sessions. There are no fees to attend any sessions unless otherwise indicated.

wednesday, June 9th

university notes

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6 Visit www.promotionseast.org and register today.

promotions east university

sUnday, JUne 6

4:30 P.m. - 6:30 P.m. supplier “roundtable” and social—don’t Be up a treeFacilitator: Brett Schaffer, CAS, Soundline LLCParticipants: Harvey Mackler, Gempire/Floral Promotions; Mel Ellis, HumphreyLine; Rob Watson, MediaTree; Anne Lardner, PPAI; Jeff Lederer, Prime Line; Matt Barnes, Promo Marketing; Murray Siegel, Towel SpecialtiesMAS: 2.0 pointsRoom: Tree House, 4th FloorJoin us and find out what’s new in the industry.

Monday, JUne 7

9:00 a.m. - 10:30 a.m.

How to get sales now with web marketingDavid Blaise, Blaise Drake & Company Inc.CAS: 1.5 pointsRoom: 304

Technology will never replace sales-

manship, but smart industry profes-

sionals are learning how to leverage

the web to attract more clients, estab-

lish rapport and close more sales.

You’ll walk away from this session with

a crystal clear idea of how to begin

using effective, affordable technology

like squeeze pages, sequential auto-

responders, audio/video and social

media to position yourself as an expert

and grow yourselves now.

David Blaise of Blaise Drake &

Company Inc., Brookfield, Wis., is a

direct marketing entrepreneur and

business consultant.

Bridging the gap of generational differencesPetey Parker, Petey Parker and AssociatesMAS: 1.5 pointsRoom: 320Discover how to understand, embrace

and celebrate diversity by playing to

the strength, qualities and uniqueness

of each age group. This content-rich

seminar will provide statistics, descrip-

tions and insight on the different ages

and stages that you can use in your

business and personal life. You’ll dis-

cover: Generalizations regarding the

Gens; How to hire, fire, retain; Different

styles of management and motivations;

Perception and reality of the differences

of the X & Y, Baby Boomers and Young

Lions!

Petey Parker of Petey Parker and

Associates is a speaker, sales trainer,

consultant and author.

the Co-op workshop—Finding your Client money for your next promotionJoel Schaffer, MAS, Soundline LLCCAS: 1.5 pointsRoom: 301Co-op funds are still the greatest

source of untapped funding for pro-

motional products. Walk into a camera

shop, sell them a plastic bag and

get Nikon to pay for it. Visit a plumb-

ing wholesaler, sell them tool aprons,

T-shirts or cups and get someone to

pay for the entire promotion. Wake up,

promotional products distributor! Your

competition (radio, TV, newspapers,

PROMOTIONS EAST

University

- 4 days!- 24 sessions!- 30+ CEU Credits!

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Visit www.promotionseast.org and register today. 7

promotions east university

Visit www.promotionseast.org and register today. 7

etc.) knows where to find the money.

You need to know too. This interactive

workshop is aimed at distributors and

can give suppliers greater insight into

their market and how to help distribu-

tors obtain a sale. The focus of this

session is to educate participants as

to the opportunities that exist in the

B2B market for the use of co-adver-

tising as a way to fund promotional

products. This session explains the

opportunities and gives the methodol-

ogy and techniques.

Joel D. Schaffer, MAS, is CEO and

founder of Soundline LLC.

industry overview part 1*CAS-required course*Joseph Scott, MAS, Scott & Associates Inc.PPI-1: 1.5 pointsRoom: 321This workshop meets the criteria out-

lined for CAS-required PPI Part 1 and

PPI Part 2. This CAS-required course

serves as the foundation for learning

the fundamentals of the promotional

products industry. Learn about the his-

tory of the promotional products indus-

try; types of promotional products;

the roles of the distributor, supplier,

manufacturer, multi-line rep and the

end-buyer; the business of promotional

products sales and marketing; and

types of promotional programs.

Joseph Scott, MAS, is the vice presi-

dent of Scott & Associates Inc.

11:00 a.m. - 12:30 P.m.

How to Create Killer marketing that ignites salesDavid Blaise, Blaise Drake & Company Inc.CAS: 1.5 pointsRoom: 304Most marketing messages fail to spark

sales because something’s missing—in

fact, a lot is missing. In this session,

we’ll reveal the five critical elements of

an effective marketing message and

show you how to integrate them into

everything you do. These five elements

will allow you to attract attention, convey

credibility, elicit action and position

yourself as the only logical choice. So,

if you’re tired of sending out e-mails,

sales letters and brochures that are

widely ignored by the majority of recip-

ients, don’t miss this session.

David Blaise of Blaise Drake &

Company Inc., Brookfield, Wis., is a

direct marketing entrepreneur and

business consultant.

going digital: How to use and sell digital promotionsRob Watson, MediaTreeCAS: 1.5 pointsRoom: 320This program shows attendees how to

create and sustain a digital promotion.

Discover how a simple and cost-effec-

tive sweepstakes or digital download

campaign can drive more consumers

online to interact directly with the cli-

ent’s brand—all while having real-time

opportunities to purchase products,

sign up for more information as well as

educate themselves on different prod-

ucts and services.

Rob Watson is an 11-year marketing

communications veteran and the presi-

dent of MediaTree.

p.p.p. - plan, prepare & progress: 10 essential steps to achievementKippie Helzel, MAS, CPS/Keystone and Roni S. Wright, MAS, The Book CompanyMAS: 1.5 pointsRoom: 301One thing our economic condition has

shown us is that nothing remains the

same. We must be flexible and focused

as to what we need and want to

accomplish. Here are 10 steps to guide

you through goal-setting, visualization

and achieving results. What do you

want out of life, your career, your team

and your business? Where do you see

yourself in five years? You’ll explore

fundamentals of goal-setting, under-

stand the importance of a strategic

plan and develop the skills to work the

plan for maximum results.

Kippie Helzel, MAS, is vice president

of sales with CPS/Keystone. Roni S.

Wright, MAS, is vice president of The

Book Company.

industry overview part 2*CAS-required course*Joseph Scott, Scott & Associates Inc.PPI-1: 1.5 pointsRoom: 321Part two of the session on Monday,

June 7, 9:00 a.m.

Brand sessionSpeaker TBACAS: TBARoom: 318Brand Education Sessions are beginner

sessions that will help the distributor

understand how to sell brands and to

work with the incentive rep.

1:30 P.m. - 3:00 P.m.

Keynote: you won’t make it if you’re not Happy—you’re Happy by what you put on your p.L.a.t.e.Rory Aplanalp, Aplanalp AssociatesCAS: 1.5 pointsRoom: 303Rory will get you with it using the

P.L.A.T.E. approach to life. P – put

good stuff in, because all around

you are bombarded with bad

news; L – let go of the past, you

can’t do anything about it now;

A – attitude of gratitude, you can

walk into the room, some can’t

walk; T – take the time to throw

starfish (and you will find out what

that means); E - exercise the 5

Minute Rule. A supreme motiva-

tor, Rory will have you out of your

chairs and ready to charge ahead

for a more productive and enjoy-

able business and personal life!

Rory Aplanalp is president and

CEO or Aplanalp Associates Inc.,

an international speaking and

training organization.

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promotions east university

3:30 P.m. - 5:00 P.m.

igniting the Creative spark in you! Cliff Quicksell, Jr., MAS, Net Results Inc. CAS: TBARoom: 320Today more than ever clients and

potential clients are looking for a

unique point of differentiation—no lon-

ger are clients looking for the next cute

widget, they’re looking for substance,

and more importantly—results! Each

of us has this remarkable gift to be

creative; however, most of us do not

utilize this tool to the fullest or even at

all. Why? Fear! This seminar will help

you unlock those mental blocks and

see the industry and what you do in a

whole different light. Having explosive

creativity can be yours. Several real

world case histories will be shared,

many of which you can use for your-

self. Begin to think creatively all of the

time, stop thinking about the product

and more about the solution, and your

profitability will soar. Let me help you

see your true potential… it’s in there,

we just need to light the fuse! When

you leave this class, you’ll be on fire

and ready to go… I guarantee it!

making a difference today!Rory Aplanalp, Aplanalp Associates Inc.MAS: 1.5 pointsRoom: 304Improve performance and achieve

success by changing the way you talk

to yourself! In this session, you will

learn the importance of your internal

dialogue and how to change it from

limiting to empowering. Taught with

humor, insight and personal experi-

ence, these simple, easy-to-apply

and remember principles are instantly

beneficial. You’ll increase your ability

to maintain focus on desired outcomes

even in times of setbacks, develop

new motivation when faced with diffi-

cult tasks and strengthen relationships

with co-workers and others. You’ll

learn how to exceed sales goals and

improve communication skills, improve

organization and effectiveness, change

limiting behavior, techniques to guide

customers through the sales process,

and that the most important conversa-

tion you will ever have is the one you

have with yourself!

Rory Aplanalp is president and CEO or

Aplanalp Associates Inc., an interna-

tional speaking and training organiza-

tion.

tool time! distributors tool Kit for an effective trade show experienceSharon Schiffelhuber and Gary HaleyCAS: 1.5 pointsRoom: 301This presentation will arm distributor

salespeople with the tools they need to

help their clients have a more effective

trade show experience. It picks up the

client presentation from the point the

client asks you, “I’m going to a trade

show, do you have any ideas on how

I can have a better trade show experi-

ence?” If you don’t have a plan or idea,

then you should attend this presenta-

tion. This session will show you how to

help your clients plan their trade show

promotions, understand their market-

ing focus for the year and allow you to

become a more valuable asset to their

marketing planning.

promotional programs—advertising and marketing, part 1*CAS-required course*Mary Ellen Pahlka-Nichols, MAS, Bodek and RhodesADV-1: 1.5 pointsRoom: 321This workshop meets the criteria out-

lined for CAS-required PRO Part 1 and

PRO Part 2. This CAS-required course

serves as the foundation for learning

the fundamentals of the promotional

products industry. Learn about the dif-

ferent types of promotional programs

and the differences between product

selling, idea selling and program sell-

ing. This two-part program discusses

the elements of each program, how to

use each program effectively and how

to uncover quality opportunities for dif-

ferent types of program sales.

Mary Ellen Pahlka-Nichols, MAS, is

director of marketing communications

at Bodek and Rhodes.

Brand sessionSpeaker TBACAS: TBARoom: 318Brand Education Sessions are beginner

sessions that will help the distributor

understand how to sell brands and to

work with the incentive rep.

tUesday, JUne 8

8:00 a.m. - 9:15 a.m.

get those monkeys off your BackTheresa Moisant, Moisant Promotional ProductsCAS: 1.5 pointsRoom: 304Simplifying today’s challenges: do

it right the first time, you don’t have

time to do it the second time. Plan it,

organize it, delegate it! Be aware of the

monkeys—they are the time drains. And

most of all—get over it!

Theresa Moisant is the owner and presi-

dent of Moisant Promotional Products.

Legislative overviewAnne Lardner, PPAIMAS: 1.5 pointsRoom: 320Get an up-to-the-minute look at the

most pressing issues and legislation

impacting the promotional products

industry. This session will bring you

up-to-date on what’s happening in

Washington D.C. and around the

country. You’ll learn the status of the

Physician Payments Sunshine Act

S.301; how the Health Care Reform

Bill threatens the promotional prod-

ucts industry; all about the Consumer

Product Safety Improvement Act of

8 Visit www.promotionseast.org and register today.

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promotions east university

2009; H.1815 and the Health Workforce

Act of 2009. These issues are impor-

tant to everyone in the industry. You

need to be educated on these issues

and aware of what steps are being

taken to protect your industry nation-

ally and in your region.

Anne Lardner is senior manager, public

affairs at PPAI.

Free tech tools exposed—with real Life applicationJennifer Reissaus, MAS, Advertising Specialties AllianceCAS: 1.5 pointsRoom: 301The internet has many tools to help

improve your productivity, organization,

client collaboration and marketing—all

for free. Are you taking advantage of

these tools? In this fast-paced session,

participants will be introduced to free

online tools for your day-to-day busi-

ness processes, including alternatives

to big-name software packages. We’ll

cover what the tools can do for you

and where to get them. Don’t miss this

opportunity to explore new ways to

solve common problems with uncom-

mon tools. Assumes a working knowl-

edge of web browsers. Primarily for PC

users, although Mac availability will be

covered where possible.

Jennifer Reissaus, MAS, is a partner at

Advertising Specialties Alliance and an

eight-year veteran of the promotional

products industry.

promotional programs—advertising and marketing, part 2*CAS-required course*Mary Ellen Pahlka-Nichols, MAS, Bodek and RhodesADV-2: 1.5 pointsRoom: 321Part two of the session on Monday,

June 7, 3:30 p.m.

wednesday, JUne 9

8:00 a.m. - 9:15 a.m.

get Connected with social mediaMark Graham, RIGHTSLEEVECAS: 1.5 pointsRoom: 304Today, your virtual presence is just as

important as your brick-and-mortar

image—sometimes, even more so. In

addition to your Web site, there are

a variety of social media tools such

as blogs, Twitter, YouTube, Flickr and

Facebook that you can use to engage

with your clients in a different way.

In this workshop, social media will

be defined and the different tools

explored. Additionally, participants will

assess various social media proper-

ties within their promotional products

distributorship and find out how social

media can change the way your com-

pany communicates with its client

base.

Mark Graham is the founder of

RIGHTSLEEVE, one of the industry’s

most innovative distributors.

the power of apparel BrandsBob Horwitz, Idea WorkshopMAS: 1.5 pointsRoom: 301Consumers and corporate customers

continue to seek branded products for

the recognized value and confidence

they communicate. During difficult

economic times, buyers are attracted

to branded products for these reasons.

This presentation will provide partici-

pants with the tools and insight into

brands and the benefits they provide

to distributors and their clients. Selling

branded apparel changes the selling

strategy away from price and toward

the value and benefits of the products.

In this workshop, participants will

discover what makes selling branded

apparel different than selling commod-

ity items, as well as gain comfort in

selling higher-priced branded apparel

and making higher margins. Discover

ways that brands can open doors to

new corporate clients.

Bob Horwitz is president and CEO of

Eden Prairie, Minnesota-based supplier

Idea Workshop, a brand management

company.

sm@rt art*CAS-required course*Brandon Mackay, MAS, SnugZ USAART: 1.5 pointsRoom: 321This workshop is designed for non-

technical professionals in the indus-

try. We discuss the sm@rt Artwork

Readiness Guidelines and how to

avoid extra charges or delays caused

by inappropriate artwork. We explore

sm@rt codes and sm@rt e-mail guide-

lines as well. This is essential knowl-

edge for top performers in the promo-

tional products industry and is a CAS

certification requirement.

Brandon Mackay, MAS, is the CEO and

president of SnugZ USA.

session inforMation:All sessions are held in the Atlantic

City Convention Center, 3rd Floor,

unless otherwise indicated.

The MAS/CAS Exam will be held

Wednesday, June 9 at 9:30 in room

305.

To sign up for the education ses-

sions, fill out the registration page

on www.promotionseast.org and

select the sessions you’d like to

attend on the “Package Selection”

page.

Pre-registration is not required to

attend any education sessions.

There are no fees attached to any

sessions unless otherwise indi-

cated.

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10 Visit www.promotionseast.org and register today.

netWorKing events and attraCtions

10 Visit www.promotionseast.org and register today.

PromoTIons easT golF ouTIngrenault Winery resort & golfMonday, June 7, 2010, 2:00 p.m.$68.00 per player—includes a lunch voucher valued at $10New location! Located a short drive from Atlantic City, this unique 7,200-yard championship golf course features majestic views of the vineyards as it meanders subtly through the Pinelands. The course offers strategic elements that create risk and reward opportunities on every hole. Proceeds from the golf outing benefit The SAAGNY Foundation.

WIne TasTIng aT The renaulT WIneryMonday, June 7, 2010, 4:30 p.m.renault Winery resort & golf$18.00 per person As the annual SAAGNY Golf Outing takes place on the course just outside, enjoy the award-winning wine and champagne of the Renault Winery while you network with peers and clients.

TroPIcal FanTasy recePTIon aT The raInForesT caFéMonday, June 7, 2010, 7:00 p.m. - 9:00 p.m.rainforest Café - on the Boardwalk at trump plaza$20.00 in advance, members of co-sponsoring associations/$35.00 on-site and advance, non-members of co-sponsoring associationsThe Rainforest Cafe is an adventure itself—the most realistic indoor rain forest ever created! Enjoy the lush surroundings, cascading waterfalls and fantastic refreshments with your colleagues and friends. This event sells out every year, so be sure to sign up when you register for the show! Cost includes dinner and two drink tickets. Sponsored by SAGE

Peer2Peer roundTaBle luncheonTuesday, June 8, 2010, 12:00 p.m. - 1:30 p.m.atlantic City Convention Center, room 312$30.00 members/$50.00 non-members (advanced registration required)We’re bringing back a favorite program from past years. This luncheon is an opportunity to network with colleagues and learn from the experience of others. Just take a seat at any of the tables and enjoy a delicious lunch while getting the latest on best practices and exchanging ideas with your luncheon companions. Bring your thoughts—those burning questions you’re unable to answer—and some of your really smart solutions! Come early, pick your table and be prepared to share ideas and take plenty of notes.

sPlash! aT The Pool aT harrah’sTuesday, June 8, 2010, 7:00 p.m. - 10:00 p.m.the pool after dark at harrah’s$20.00 in advance, members of co-sponsoring associations/$35.00 on-site and advance, non-members of co-sponsoring associations (subject to availability)Party all night at The Pool, an ultra-chic indoor tropical oasis. The hottest club scene in Atlantic City. Limber up and limbo the night away to the sounds of Steel Source—the #1 Calypso Band. Cost includes your favorite finger foods and two drink tickets. Sponsored by Promo Marketing

PromoTIons easT 5K runWednesday, June 9, 2010, 6:00 a.m. - 8:00 a.m.on the atlantic City Boardwalk at Bally’sfree!Celebrate dawn on the world’s most famous Boardwalk with our annual 5K Run. There’s no cost for you to come out and join your fellow runners in this exhilarating event.

To sign up for networking events, fill out the registration on www.promotionseast.org and select the events you’d like to attend on the “Package Selection” page.

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shoW FeatUres

Visit www.promotionseast.org and register today. 11

valeT exPressEvery industry pack-age service program was designed after PROMOTIONS EAST’s famous Valet Express! It’s easy—get your specially numbered bags, fill them with sam-ples, drop them off at convenient kiosks and then conveniently ship our bags home or get assistance to bring them to your vehicle.

The saagny FoundaTIon sIlenT aucTIonMonday, June 7, 10 a.m. - 5 p.m. (exhibitors only)

Tuesday, June 8, 9:30 a.m. - 5:00 p.m.

Wednesday, June 9, 9:30 a.m. - 12:00 p.m.

Looking for unique sports memorabilia? Scouting art houses for exclusive framed works? Stop by The SAAGNY Foundation Silent Auction located prominently on the show floor. Hundreds of one-of-a-kind items will be on display. It’s simple! Place your bids, check bid sheets frequently and update your bids if necessary. Successful bidders don’t have to be present to win. Good luck! The Silent Auction is a major fundraising event to support the charitable work of The SAAGNY Foundation.

The SAAGNY Foundation Inc. is tax exempt under section 501(c)(3) of the IRS Code. Contributions to The SAAGNY Foundation are tax exempt to the extent of the Code.

PPaI Brand.Be Labeled … A Success. Know Success.

PromoTIons BesT PavIlIonPROMOTIONS BEST, now in its fifth year, has grown into a highly successful pavil-ion showcasing the year’s hottest selling products. It returns this year with the best of the best for 2010. Find new, unique and innovative products to make your clients’ marketing programs a success.

InTerneT caFéFree e-mail access from the show floor. All attendees will have the capability to access their e-mail from the computer banks at the Internet Café on the trade show floor. This free service is available during show hours.

PPAI’s special PROMOTIONS EAST edition of brand. gives you an all-access pass to the lucrative incentives market.• Meet: face-to-face with the most sought-after factory

representatives • See: the latest branded products• Learn: how to add incentives into your current offerings

This special showing of brand. enables you to be more, to do more for your customers and for your company.

Be the distributor that’s rewarded with great sales, recognized as a leader in the industry and remembered each time your customer has a call for incentives. The insight, education and connections you need to achieve are found only at brand. Know who. Know how. Know now. brand.

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12 Visit www.promotionseast.org and register today.

Product showcase sPeCiaL adVertising seCtion

alpi internationalBusinessman Bert

Squeezie Stress Reliever(800) 678-2574

american greenwood

Biodegradable Seed Stake

(800) 323-5051

americoDirtStopper

(800) 241-9902

anico international

Leopard Fleece Blanket(888) 862-6426

animal FairBrennan Bear

(800) 252-7638

ap specialtiesLogo Cookie in Bamboo Box

(866) 258-6647

astor chocolateJelly Belly Jelly Beans in Custom Imprinted Packs

(732) 901-1000

atlantis enterprises

MI-001(800) 656-0551

autosunshade/ intertek

Prest-O-Shade(800) 874-2330

BamBamsCustom Energy Drink

(866) 913-4463

BanakaSignificant Clear Backpack

(888) 386-8686

Bay state specialty company

Pressalite LED(866) 947-6708

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Product showcasesPeCiaL adVertising seCtion

dacassoWood & Leather

Conference Table Pad(866) 322-2776

crystal sensationsThin Cut Rectangle

(888) 735-4622

crystal dIllumachrome

Parkdale Rectangle(800) 544-1131

cosmos exportsJ0066

(732) 230-2444

compass industriesDakota “Bullet” Sunglasses

(800) 221-9904

cloth promotions plusUltra Opper Fiber

(888) 776-2675

chocolate inn1.25 oz Custom

Chocolate Cookie(800) 526-3437

chocolate chocolate24-Cookie Box

(888) 448-9722

castelli diaries usaDual Format

(888) 645-2628

carlson craFt Binder division

Certificate Cover(866) 409-8949

Bic graphic usaThe BIC Media Max

(888) 446-5242

Beacon promotionsDye Sub Table Cover - 6 Feet

(800) 628-9979

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14 Visit www.promotionseast.org and register today.

Product showcase sPeCiaL adVertising seCtion

graphic image

World Travel Journal – Lime(631) 249-9600

gold BondBudget Collapsible Foam

Can Holder(800) 438-5757

general diaries

corp.Executive

Weekly Diary with New Poly Cover

(516) 371-2244

gempire/Floral promotions

New Divot Tool Fixer and Ball Marker(800) 243-4321

garylineMXB25

(800) 227-4279

galaxy Balloons16" Beach Balls(800) 678-8861

Finn graphics

Baby Sitter Jotter Magnet(800) 543-3466

enduralinePresentation Folders with

Expandable Pockets(800) 636-3872

dunBrookePLAYDRY Jacquard

Solid Polo(800) 641-3627

douglas company

Golden Retriever with Imprinted Bandanna

(800) 992-9002

diversiFied-adteePlastic Cutting Board

(800) 779-0038

daydreamers inFant wear and apparelBlank Infant One Piece

(800) 509-4702

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Product showcasesPeCiaL adVertising seCtion

lion circle corporation

Bang A Banner(773) 284-3650

leed’s58" Folding Golf Umbrella

(866) 533-3724

leanin’ treeProspecting Cards

(800) 201-9134

kronex gloBalBushnell PermaFocus 8x25

Compact Binocular(845) 839-2067

JarcoMarble Paperweight

With Custom Medallion(800) 433-1494

incentive concepts

SOLO Classic Tan Colombian Leather Rolling Case

(888) 862-9283

iclickiClick USB Flash Drive

(800) 456-9177

huB pen companyJavalina Splash

(800) 388-2323

holgateTractor Supply Farm Truck

(800) 499-1929

headwear usa4053

(888) 872-0872

harstan enterprisesMicrofiber Drawstring Pouch

(800) 858-4444

halls & companyHeat Laminated

Tamper Evident Badges(800) 779-5612

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16 Visit www.promotionseast.org and register today.

Product showcase sPeCiaL adVertising seCtion

poly-pak industries

Die Cut Handle Bag(800) 969-1995

pelican productsKT-Flash

(800) 552-8820

pca calendars & planners

Golfer’s Record Book(800) 563-3351

panther visionPOWERCAP LED

Lighted Ball Cap(847) 783-5900

paciFic coast golF llc

Exclusive Magnetic Closure

Driver Cover(877) 465-3129

outdoor cap companyOC HiBeam LED Lighted Cap

(800) 826-6047

otto internationalOTTO Fit Flat Visor Cap

(800) 826-8903

olde country

reproductionsPewtarex 101⁄4" Yorktowne

Service Plate(800) 358-3997

notesStik-Withit

Adhesive Poster Paper(800) 729-2823

natural trends

WD-40 No-Mess Pen

(800) 753-9591

mocap inc.Acrylic Key Tag

With Mirror(800) 599-5599

magnet llcMagnetic Power Clip

(800) 458-9457

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Product showcasesPeCiaL adVertising seCtion

strong leatherNeoprene Laptop Sleeve

with Handles(800) 332-6025

sterling cut glassTriumphant Star Award

(800) 543-1317

spector & co.Clipper Bookmark Pen

(888) 377-7721

southern plusMorph Sac

(800) 241-7107

solid dimensionsWood Boxed Library Set

(800) 966-3238

showdown displaysUltraFit Table Throw

(888) 376-7469

senator promotional

group usaAntiBac Pen

(800) 553-6101

sagaFormTake Away Mug(856) 626-1340

river’s end trading company

River’s End UPF 30+ Men’s Mini Texture Performance Polo

(800) 488-4800

ready 4 kitsAutomotive Kit

(800) 742-2250

raining roseDouble Sided Lip Balm

(800) 481-3934

promoBiz usaDaytona

(866) 539-5527

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18 Visit www.promotionseast.org and register today.

Product showcase sPeCiaL adVertising seCtion

wowlineBox Cutter with Letter Opener

(800) 655-6650

wov-inTennis Ball Toss Toy

(800) 558-1709

visstun12 oz. Reusable

White Plastic Cup(800) 331-8405

visions awards

Cognitive World(800) 730-8727

troy sunshadeAmerican Made

Executive Briefcase(800) 833-8769

top BrandsEscali 115NSC

Portable Nutritional Scale(800) 431-2127

thermographicsMr. Messy Hanging Bath Thermometer

(800) 826-9709

terry townPremium Terry Velour

Beach Towel(800) 742-9793

tekweldSani-Mist Pocket Sprayer

(877) 835-9353

symphony seed

papers/ okina

BKS(505) 982-7986

symBio promotionsGlo-&-Go

(800) 763-7442

suntex industries

Embroidered Can Wrap(336) 784-1000

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An automated solution for putting client-safe supplier specials on the desks of your customers

Available Free atwww.promocorner.com/autoflash

AutoFlash

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RegistRation foR PRoMotions east is quick, easy, and best of all, FREE! go to www.pRomotionsEast.oRg and click “REgistER now” today.

1. Enter Your Information Enter your company and personal information as it should appear on your badge.

2. Choose Your Events See all of the education sessions and networking events happening at PROMOTIONS EAST and click the ones you want to attend.

3. Confirm Your Registration Enter any payment information, if necessary, and complete your registration. Please note that payment is only required for certain networking and special events. Standard registration and education are free. A confirmation will be e-mailed to you along with a barcode. Please bring this barcode to registration at PROMOTIONS EAST to print your badge. Badges will not be mailed prior to the event. Please note your confirmation e-mail will have a link to the Registration Resource Center, where you can log in and add items to your registration. You will need your e-mail address and badge number to modify your registration.

PRoMotionS EaSt REgiStRation

Hotels All of these hotels are walking distance or a short shuttle trip to the Atlantic City Convention Center. Book your rooms now for the special show rates before they sell out!

Harrah’s Resort PROMOTIONS EAST Headquarters Hotel Atlantic City Harbour 777 Harrah’s Boulevard(609) 441-5000

Sheraton Atlantic City Convention Center Hotel Two Convention Blvd.(609) 344-3535

Caesars Hotel & Casino 2100 Pacific Ave.(609) 348-4411

Bally’s Atlantic City—Park Place 1901 Boardwalk(609) 340-2000

Borgata Hotel & Casino One Borgata Way(866) 692-6742

Register today at www.promotionseast.org