s: Lauren Roberts f: Mattew Johnson / ARCH 5501 Architectural Design Studio F11 MUSIC. FILM. NEW MEDIA ARTINTERACT SXSW

INTERACTION WITH MUSIC FILM AND NEW MEDIA ART

Traditional art was designed with the intent of being solely viewed by the spectators, however; artists today are creating interactive art pieces that al-low the viewer to be more than a passive spectator but also part of the art.

The South by Southwest (SXSW) Festival in Austin, Texas is an example of a music festival that celebrates the interaction of music and fi lm.

Therefore, in my design for a permanent location for the SXSW festival, I experiment with how a simple, open form, without defi ne lines between programs, will encourage interaction between the programs, designers and spectators, and interior and exterior conditions. The main way this occurs in my project is by pairing each large program piece (the three large theaters and the administration spaces) with a transitional new media, interactive art gallery. In turn, these individual spaces have the ability to act independently or as one larger space. Other then the gallery spaces, one may interact with the SXSW Interactive Facility through the hydraulic art gallery elevator or the kinetic skin.

Project Issues (Design Resolutions)

1. The SXSW Festival in Austin, Texas does not have a permanent location to plan and host their annual event.(a) With this permanent location, viewers now have the opportunity to not only view artwork, but also view the making, creation, and invention of new media in the galleries and work spaces of the SXSW bldg. (b) I have also added a wild card program that will allow the public to come into the workspace to take classes on how to create their own new media art work.

2. A design issue I encountered was accommodating a large amount of pro-gram on a small site. (c) I gave each program its own fl oor level; therefore, I also allotted a style of new media art gallery that would complement the program and allow for an interactive transition space between each level.(d) Also, vertically the two hydraulic elevators, which are 200 square feet each, act as transitional galleries spaces as well.

Project DescriptionDesign Concept. Project Issues. Design Strategies. Design ResolutionsINTERACT SXSW

SOUTH

WEST

(Design Resolutions)

All the exterior performance/ gallery spaces are designed to have a blurred edge between the interior and exterior condition in order to create less of a separation and en-courage interaction between in-door and out-door spaces. These exterior spaces are also the places for program to congrate createing interaction between the different programs.

(Design Stratigy)

By using frosted glass as one of the layer of the exterior skin this allows for daylight to come into the building and not direct sunlight.

The blurred views on the exterior skin encourage specta-tors to go to the terrace gallery spaces to see more clear-ly what is happening on the exterior of the building.

10,000 sf

32,000 sf

Project Issues

The program consists of four different performance spaces, offi ces, labs, work spaces, and multiple galleries making the site to program ratio is 1 to 3. (10,000sf site to 32,000sf gross total) This creates limited room for inter-action between levels and programs as well as limited space on the ground level for green space.

F A R = 5

(INTERACTION WITH STREET)

The building is raised off the ground to encourage people passing by the building to come off the street and interact with the street gallery.

The General Purpose Hall is also placed next to the street gallery. This blurred edge condition allow for these programs to per-form separately or together.

existing proposed

(INTERACTION WITH TERRACE SPACES)

Since the foot print of the build takes up the entire site, green spaces were added back into the program.

This also allows the users to have closer access to exterior spaces.

The terraces were also given programs by making them either exterior gallery spaces or performance spaces.

AUDITORIUMWORK SPACE

D ORD ORGENERAL HALL

AUDITORIUMSOUND LABS

WORK SPACED ORD OR

GENERAL HALLBLACK BOX

RORRROROOOOOOOOOSOOOSOSSOOOOOSOO SSSSS SOUND LABSSSS

BLACK BOXENNEENERARRARRAALL HAHAALAALALLLL

PERFORMANCE

(INTERACTION WITH GALLERIES)

Each large program piece was allotted its own fl oor level due to the size of the program; therefore, a style of new media art gal-lery was paired with each program as an interactive transition space between each level.

(INTERACTION BETWEEN LEVEL)

Vertically the two hydraulic elevators, which are 200 square feet, act as transitional galleries spaces.

The elevator also acts as a kinetic art piece for spectators who are passing by on the street as the elevator moves up and down the shaft.

The each elevator acts as a space that houses art and also an interactive kinetic sculpture.

WIND

(INTERACTION WITH KINETIC SKIN)

The kinectic skin idea for my design came from an installation at the LIGO Science Education Center in Livingston Parish, Loui-siana called the Wave Wall.

The kinetic art piece is made up of aluminum tubes that are connected on a pendulum; hence, when the wind acts on the tubes, they move back and forth making a wave.

The kinetic skin is placed on the south and west side of the building facing the street edge. Therefore, the kinetic skin does not solely act as an art piece, but also as a passive shading system.

Project Program and AnalysisINTERACT SXSW Written Program. Program Analysis. Site Analysis

GENERAL LOBBY 500 SF

TICKET BOOTH 200 SFMAKING

LIMITED HOURSFORMAL

FAR FROM STTICKET

VISUALALWAYS OPENINFORMALCLOSE TO STFREE

MAKINGLIMITED HOURS

FORMALFAR FROM ST

TICKET

VISUALALWAYS OPENINFORMALCLOSE TO STFREE

MAKINGLIMITED HOURS

FORMALFAR FROM ST

TICKET

VISUALALWAYS OPENINFORMALCLOSE TO STFREE

LIMITED HOURSFORMAL

FAR FROM STTICKET

ALWAYS OPENINFORMALCLOSE TO STFREE

MAKINGLIMITED HOURS

FORMALFAR FROM ST

TICKET

VISUALALWAYS OPENINFORMALCLOSE TO STFREE

MAKINGLIMITED HOURS

FORMALFAR FROM ST

TICKET

VISUALALWAYS OPENINFORMALCLOSE TO STFREE

INTERACTIVE ART GALLERY 2000 SF

STREET-SIDE GALLERY 1000 SF

LOUNGE 800 SF WILD CARD (NIGHT CLUB) 2000 SF

MAKINGLIMITED HOURS

FORMALFAR FROM ST

TICKET

VISUALALWAYS OPENINFORMALCLOSE TO STFREE

MAKINGLIMITED HOURS

FORMALFAR FROM ST

TICKET

VISUALALWAYS OPENINFORMALCLOSE TO STFREE

MAKINGLIMITED HOURS

FORMALFAR FROM ST

TICKET

VISUALALWAYS OPENINFORMALCLOSE TO STFREE

MAKINGLIMITED HOURS

FORMALFAR FROM ST

VISUALALWAYS OPENINFORMALCLOSE TO ST

MAKINGLIMITED HOURS

FORMALFAR FROM ST

VISUALALWAYS OPENINFORMALCLOSE TO ST

MAKINGLIMITED HOURS

FORMALFAR FROM ST

VISUALALWAYS OPENINFORMALCLOSE TO ST

GENERAL PURPOSE HALL 4000 SF

MULTIPURPOSE AUDITORIUM 4000 SF

BLACK BOX THEATER 4000 SF

DIGITAL LABORATORIES 3000 SF

SOUND LABORATORIES 1000 SF

ADMINISTRATION 1200 SF

PROGRAM CHARACTERISTICS AND SQUARE FOOTAGE ESTIMATEEach program was analized on its characteristics in order to best place the program pieces with programs and within the site.

PUBLIC

Building Lobby-200sf Ticket Booth (indoor/ outdoor)-500sf General Lobby Space-800sf Lounge or Caf

-2 sets of Bathrooms (mens/ womens)-Outdoor Performance Space

GALLERIES

-2000sf Interactive Art Gallery-1000sf Street side Gallery (Public Interface)-2000sf +/- Wild Card Program

PERFORMANCE

-4000sf General Purpose Hall-4000sf Auditorium-4000sf Black Box Theater

ART LABORATORIES

Digital Laboratory-2000sf Open Workspace-500sf Digital Laboratory Offi ce-(3) 150sf Digital Editing Suites

Sound Laboratory-(5) 200sf Sound Studios

ADMINISTRATIVE-(6) 150sf General Offi ces-200sf Conference Room-100sf Workroom

EXTERIOR SPACES

12AM

12PM

3AM

3PM9P

M

6AM

6

P

M

9AM

50

100

150

200

300

400

500

TIME PROGRAMS ARE USED THROUGHOUT THE DAYThe exterior performance and gallery spaces utilize the times that building is not as active.

PRECEDENT STUDYArchitects: MVPDV Project: Villa VPRO Locaion: Hilversum, Netherlands Built in: 1997 Type: commercial, offi ce

January

February

March

April

May

September

15-18 Austin City LimitsA s

7-9 Tatoo Art Revival

11-20 South by Southwest

28-29 Wine and Music Festival

Art Night AustinArt Night Austin26 A26 A

2-3 Art City Austiny

February

19 Livestrong Marathon

u

y

AA

April

15-17 Reggae Festival

MAJOR ANNUAL EVENTS

Esthers Follies

Paramount Theatre

State Theatre

Austin Convention

Bat Bar

Central Presbyterian Church

t

a

Bd Rileys

Elysium

Emos

Flamingo Cantina

Latitude 30

Speakeasy

Spill

Canti

E

Fla

St

FollFEsE

Aus n Co

moo

EEs

pill

ina

E

udude

d RR

m

urc

am

sy

L

Rile

t Ba

R

oummo

ysiu

dtuud

S

eakpe

Par

SS

peea

ata

he

t

e

es

stin

m

onv

chrc

s FF

W 15th St.

W 15th St.thth

th St.ee S

W 11th Stheatea

t

W Thh

WW 11th St.TheaheaSt

ee

W 6th St.

W 6th St.6th6th

E 1st St.

E 1st St.t St S

Guad

alupe

St.

pa

Guad

alupe

St.

up

uaad

uad

uappe

N. La

mar

St

N. La

mar

St.

ar

N. C

onNN.

Con

Non

gres

s Ave

.

ongr

ess A

ve.

ss As A

Cong

Con

Lava

ca St

.

Lava

ca St

.

vac

vac

San

Jacin

to B

lvd.

n n

San

Jacin

to B

lvdianan

o

San

Jacin

to B

lvd.

an an

oTr

inity

St.

Trin

ity St

.

Red

Rive

r St.

ss

vRi

ver S

t

o

id

Riv

Red

Rive

r St.

osos

Riv

Riv

RiReR

I-35

I-35

S 1st

St.

S 1st

St.

5th St.5th St.

W 5tW 5W

5tW

5t

SXSW CURRENT EVENT LOCATIONS

SITE DESCRIPTIONThe projects site is on South Congress Avenue at the corner of Gibson Street in Austin, Texas, in a district that has become the de facto center of SXSW event. The Hotel San Jose is diagonally across from the site, and Gibson Street West terminates at the western facade of the project. The site has a 10,000 sf footprint with an area of land next to the site designated for mechanical usage and landscape.

N

S

EW

SSE

SE

ESE

ENE

NE

NNENNW

NW

WNW

WSW

SW

SSW

2%

4%

6%

8%

10%

12%

%

SSS

Wind Rosedirection and speed

7-10 knots 11-16 knots 17-21 knots +21 knots

Psychometrics

20

40

60

80

20 40 60 80 100

.004

.008

.012

.016

.020

.024

.028

Comfort Zone = 5 days Temperature Varience per day Natural Venitilation = 46 days

comfort zones

70% - 90%7

Humidity

1.8 in - 5 in1

Rainfall

JMAMF

- Climatic Design Issues

F M M J DNOSAJJMAMFJ

Site Plan

Jos Coffee Shop

San Jose Hotel

Crepes Food Truck

Perlas Seafood and Oyster Bar

INTERACT SXSWProject DetailsPreliminary Project Description. Outline Specifi cations

ELEMENT A BUILDING STRUCTURE

A10 Foundations A1010 Foundation Actual type and size of footing and foundation system used will be based on soil borings. Assume pier and slab construction. Use 4,000 psi concrete with a maximum slump of 4. Use Grade 60 reinforcing steel (epoxy coated when required).

A20 Basement Construction A2020 Basement Walls Use 4,000 psi concrete with a maximum slump of 4. Use Grade 60 reinforcing steel (epoxy coated when required).

ELEMENT B BUILDING SHELL

B10 Structure B1010 Floor Structure (Composite Structure)

Steel: Structural steel frame (beams and columns) and miscellaneous members to conform to ASTM A992, 50 ksi Bolts to conform to either ASTM A307 or A325. Painting to consist of 1-coat of rust-inhibitive primer. Concrete: Use 4,000 psi concrete with a maximum slump of 4. Use Grade 60 reinforcing steel (epoxy coated when required).

B1020 Roof Structure Use 4,000 psi concrete with a maximum slump of 4. Use Grade 60 reinforcing steel (epoxy coated when required).

B20 Exterior Closure B2010 Exterior Wall Materials 1. Exterior Shading System 2. Fritted Curtin Wall System

B2020 Exterior Shading Materials 1. 2x8 aluminum tubes hanging on a pendulum 2. 1 aluminum bar to connect all tubes 3. Space frame structure that connects to bar that hold aluminum tubes system 4. Brackets to hang space frame from structure

B2020 Exterior Glass and Window Curtain Wall System: 1. 1-inch sealed insulated glass, made up of thick clear fl oat glass w/ low-e coating on #2 surface, 2. Ceramic Frit pattern for shading 3. Aluminum Mullions

B30 Roof Construction B3010 Roof Covering 1. EPDM Membrane on 2. Min. R-38 Rigid Board Insulation on 3. Exterior Sheathing on Structural Roof

ELEMENT C INTERIOR CONSTRUCTION

C10 Interior Partitions C1010 Interior Partitions 1. 5/8 Gypsum Board on 2. Light Gauge Metal Framing, except where noted.

C1020 Interior Doors Hollow Metal Doors Throughout, Glazed Panels where noted

C20 Stairways C2010 Stair Construction Steel Stair w/ 2 Thick Stone Treads, Anti-slip coating applied

C2020 Stair Finishes 1. 2 Thick Stone Treads 2. Stainless Steel Tube Guardrail Frame w/ stainless steel mesh inserts 3. 2 Oak Handrail

C30 Interior Finishes C3010 Interior Wall Finishes Polycarbonate Panels in Aluminum Frame or 5/8 Gypsum Board, Painted with Low VOC Paint

C3020 Interior Floor Finishes 3 Integrally Colored Concrete Topping Slab or 16 Square Carpet Tile

C3030 Interior Ceiling Finishes 24 Square Acoustic Panels

ELEMENT D SERVICES

D10 Conveying Systems D1010 Vertical Transportation Hydraulic Elevator

D20 Plumbing Systems D2010 Plumbing Fixtures Porcelain Toilets and Lavatory Stainless Steel hardware

D2020 Domestic Water Distribution Downfeed Water Distribution from Roof Resolver

D2030 Sanitary Waste Systems 4 sanitary tube to sanitary line

D2040 Rain Water Drainage System Metal Gutter and Drain to Rainwater to City Storm water system or to geothermal water resolver

D2050 Special Plumbing Systems Placement where needed

D30 Heating, Ventilating, and Air Conditioning Systems D3010 HVAC System Geothermal ground system

D40 Fire Protection Systems D4010 Fire Protection Sprinkle Systems 6 wet pipe sprinkler

D4030 Fire Protection Specialties Not in project D50 Electrical Systems D5010 Electrical Service and Distribution Put in when necessary D5020 Lighting Compact fl orescent recessed caned lighting in acoustical panels D5030 Communication and Security Systems Data and phone to all work spaces Wireless hub Motion sensor protect for galleries Temperature control per gallery

ELEMENT E EQUIPMENT AND FURNISHINGS

E10 Equipment Av equipment in auditorium, general purpose hall and black box theater

E20 Furnishings Fixed seating in theater Desk space with computer in open work space Cubical offi ce arrangement Digital editing equipment for private room set up Recording equipment for large and small set up

ELEMENT F OTHER BUILDING CONSTRUCTION

F10 Special Construction

ELEMENT G BUILDING SITEWORK

G10 Site Preparation Graded to elevation Cut and fi ll where necessary

G20 Site Improvements G2030 Pedestrian Paving New 4 concrete sidewalk with recycled glass aggregate G2040 Site Development Fixed concrete seating

G2050 Landscaping Paving at grade for pedestrian path into street side gallery

G5020 Site Lighting Systems Waterproof up lighting in sidewalk

Plans. Sections. Elevations. Model ImagesProject MaterialsINTERACT SXSW

0 5 10 25 50

1. Black Box Theater2. Large GalleryM. MechanicalE. Elevator GalleryUnderground Level

2

1

3. Lounge/ Green Room4. General Purpose Hall5. Street GalleryStreet Level

5

4

3

6. Interactive Gallery7. AuditoriumSecond Level

7

6

8. Private Ext. Gallery9. Break Room10. Presentation Space11. Work Space12. Reception Area13. Office Space14. Public GalleryThird Level

8 9

10

12

13 14

11

15 Private Ext. Gallery16 Large Recording Space17. Small Editing Rooms18. Reception Area19. Small Recording RoomFourth Level

18 19

15

16

17

20. Exterior PerformanceRoof Top Level

20

EXTERIOR VIEW OF SKIN INTERIOR VIEW OF SKIN

PRIVATE EXT. SPACES

PUBLIC EXT. SPACES

(INTERACTION WITH MATERIALS)

To allow for multipurpose used on each level, I choose to use a concrete one-way slab with beams system that allows for a deep span that would encourage an open fl oor plan layout.

kinetic wave wall

space frame to hold skin (2 from glass)

acoustical panels

frosted glass curtin wall

concrete slab (9 thick)

drop down ceiling

concrete wall (2 thick)

sealant

footing

piles

SXSWprogbk.part1SXSWprogbk.part2SXSWprogbk.part3