interactive ad proposal
TRANSCRIPT
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PROPOSALInteractive Advertisement
CANADA
100 King Street West, Suite 3700
Toronto, ON, M5X 1C9
Tel: (416) 642 - 2544
Fax: (416) 644 - 8801
CAMBODIA
2nd Floor, Room 223
Block A, Phnom Penh Center
Corner of Sothearos & Sihanouk Blvd
Phnom Penh, Cambodia
Tel: (855) 23 - 211 - 719
Mobile: (855) 92 - 777 - 628
VIETNAM
7/9b Nguyen Thi Minh Khai St.
Ben Nghe W., Dist.1
Ho Chi Minh City, Vietnam
Tel: (84.8) 3810 4071
Fax: (84.8) 3810 4075
Web: www.clickcious.com
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Agenda• Who is ClickCious ?• What Is Interactive Advertisement ?• Products Concept• Our Services• Our Clients
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Who is ClickCious ?
Mastering in IT applications and business development strategy
We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most
critical challenges, and transform their businesses
Wow &Premium
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Executive teamHIEN QUACHIntelligence Business Advisor (IBA) Hien is co-founder of Vietcore, first mover in innovative & IT applications with more than 130 technicians and innovators. Hien brought to Clickcious with 10 years experience in Project Management in IT application and entertainment. Holding the position of Intelligence Business Advisor (IBA) is the core and heart of all business. Hien currently advises all CEO in so many business lines in Project Implementation, Human resources and Finance. ROBERT TRANBusiness Development & Strategic Advisor Robert is one of the Asia Pacific Region’s leading international Business Development Strategy and Risk Management practitioners, with special emphasis on Canada & Southeast Asia. Bring in Clickcious 18 years experience, Robert’s recent clients include CBRE, ANZ Bank, ACE Life Insurance, Mobitel Cambodia, VMF Mobifone, Toyota, Denso, DKSH, Mindshare, Optimedia, Fujitsu, Solvay - Fournier, Bayer, etc… Prior to that Robert was Vice President of Strategy of PT Group, a "one billion USD" company; CEO of Glomed Pharmaceutical, one of the biggest Pharmaceutical Company in Indochina, CEO of TTGAS, top five Gasoline Company in Vietnam. Robert holds a B.Sc. in Pharmaceutical Chemistry, M.Sc. in Risk Management from McMaster University, Canada; Advanced Management Program (CEO Program) from Harvard University, USA; PhD Degree in Business Development Strategy from University of Bolton, UK.
TRUONG PHAMChief Executive Officer (CEO)
Truong is one of well known Guru in IT application and entertainment. With almost 10 years experience, Truong previously founded and was CEO of Vietcore,
first mover in innovative & IT applications with more than 130 technicians and innovators. Successful launching several “WOW” products in the market
such as Interactcore, I-world, Mappads, Truong totally convinced and met top line expectations of all clients
such as Canon, Friso Dutch Lady, ANZ bank, etc… Truong makes Clickcious being Market Leader in Non-traditional Advertising; First Mover in Digital
Business Consulting; Market Intelligence in Market research; Trusted Network for Corporate and
Individual
LOAN LECreative Director
With more than 8 years experience, Loan brought to
Clickcious an excellent foundation of creative. Together with practical field, Loan is currently
Lecturer at University of Fine Arts, mastering the subjects of Creative, Innovative, and Art. Prior to that
Loan was Art Director at Lapphuong Company; Director at Vietsouce Co., LTD; Manager at Golden
Dragon JSI Co; and Designer at VTC Online
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What is Interactive Advertisement ?
Interactive Display Advertisement: People can play game or effect display contents
by Floor, Wall, Window, Table, Big Screen,..People can interact with your brand in
some location: Shopping Center, Building, Airport, Cinema,…
DIRECT RESPONSE Interactive advertising can
generate an immediate direct response by play
game or contents
ENHANCING BRAND AWARENESS AND REACHThe visual imagery of an
interactive ad can generate awareness about a brand,
product or need
TARGETINGMedia buyers can select the
right network location
INTERACTIVE BRAND/PRODUCT
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What is Interactive Advertisement ?
Compare With Other Media Consumer Response
1 Out Of 2 Consumers StopTo View Or Interact
Average Watch 5 Mn In Interactive Ad
“I felt the interactive display was entertaining and fun to watch”
“It seemed like other people around me were also enjoying the interactive display”
14% 25% 48%5 Score 6 Score 7 Score
5% 22% 63%5 Score 6 Score 7 Score
500400300200100
0
Mobile Ad
Billboard plama
News paper
Web AdRadio
TV Spot
Interactive Ad
Printed Poster Plasma Screen Interactive Display
4%13%
49%50%
25%
0%
PASSERBY(did not explicitlyview or interact)
51%
PARTICIPANT(stopped to interact)
14%
VIEWER(looked directly
at display)
35%
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Products Concept - IndoorInteractive Wall Interactive Floor
Interactive Bar/Table Interactive Screen
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Products Concept - OutdoorKiosk Store Front
Projector WindowMobile Display
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Interactive Ad System & Report
Color Recognition
Gesture Recognition
Face Recognition
System admin online for customer
Counter report real-time
Upload, Remote, Control by Internet
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Non-Traditional Advertisement KPIs
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Non-Traditional Advertisement KPIs
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Our ServicesINTERACTIVE ADVERTISEMENT
Market Leader in Non-traditional Advertising
E-COMMERCE ADVISORYFirst Mover in Digital Business Consulting
ONLINE – MARKET RESEARCHMarket Intelligence
SOCIAL NETWORKSTrusted Network for Corporate and
Individual
WOW & PREMIUM SERVICE
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Our Clients
HOTEL BEAUFORT HOTEL, SINGAPORE CARLTON, SINGAPORE CROWN PLAZA HOLIDAY INN, CHENGDU HYATT REGENCY, SINGAPOREMANDARIN HOTEL, SHANGHAI MANDARIN HOTEL, SINGAPORE MERITUS NEGARA, SINGAPORE ORCHARD HOTEL PAN PACIFIC HOTEL RAFFLES HOTEL, SINGAPORE SHERATON TOWERS, SINGAPORE THE FULLERTON, SINGAPORE
FINANCE & BANKS
ACE LIFE INSURANCEBANQUE DE PARIS CANADIA BANK DBS BANK GOVERNMENT INVESTMENT HSBCCORPORATION OCBC BANK POSBANK
ORGANIZATIONS
ABBOTT LABORATORIES AMERICAN STANDARD AVON BAYERBUREAU VERITAS CB RICHARD ELLIS CROWN SAIGON DENSO DHL DKSH DUMEX MILK FPTGTZ IBM JTI MEKOVET MICROSOFT, SINGAPORE MINDSHARE
ORGANIZATIONS
MOBITEL CAMBODIAMINH LO EXOTISSIMO MY DUC CERAMIC NESTLE NIKE NTS OPTIMEDIA P&O NEDLLOYD PIERRE CARDIN (JAKARTA)QB MORE SAN MIGUEL PURE FOOD SCHNEIDER – ELECTRICSANOFI – AVENTIS TOYOTA UNILEVER VIETNAM AIR CATERERS VIETNAM FLOURMILLS VMS MOBILE
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Client: ANZProject: New office Kumho PlazaDate: 2010
Our Clients
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Our Clients
Client: CanonProject: 1.000 year Thang LongDate: 2010
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Our Clients
Client: Johnson JohnsonProject: Meeting CustomerDate: 2009
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Client: Dutch LadyProject: Priso BrandDate: 2009
Our Clients
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Client: VIBProject: New Logo Date: 2009
Our Clients
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Client: UnileverProject: ComfortDate: 2009
Our Clients
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Client: HennessyProject: APO BARDate: 2009
Our Clients
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Client: GREY GOOSEProject: DEM HOI CHAN DAIDate: 2009
Our Clients
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CANADA
100 King Street West, Suite 3700
Toronto, ON, M5X 1C9
Tel: (416) 642 - 2544
Fax: (416) 644 - 8801
CAMBODIA
2nd Floor, Room 223
Block A, Phnom Penh Center
Corner of Sothearos & Sihanouk Blvd
Phnom Penh, Cambodia
Tel: (855) 23 - 211 - 719
Mobile: (855) 92 - 777 - 628
VIETNAM
7/9b Nguyen Thi Minh Khai St.
Ben Nghe W., Dist.1
Ho Chi Minh City, Vietnam
Tel: (84.8) 3810 4071
Fax: (84.8) 3810 4075
Web: www.clickcious.com