interactive marketing for foundations of marketing
DESCRIPTION
My presentation for my Foundations of Marketing class, where I was teaching about interactive marketingTRANSCRIPT
INTERACTIVE MARKETINGMitchell Hislop
Foundations of Marketing
And why do I care?
Who is this guy
Mitchell Hislop
21 Been in
interactive for 2 years
Currently with SMCPros
Active with SMBMSP, MIMA, MinneBar
Presented at…
Online Marketing 2.0
What is interactive?
Online 1.0
Display ads Keywords Site/$$ focus No focus on users
Interactive Marketing
All about users Help Connect Build relationships $ will follow CSR/Marketing/PR
Tools/Tactics
SEO Social Media Design PR
SEO
Search Engine Optimization Find what they are looking for “If its good for users, its good for search” Not gonna cover it today
Too techie I could talk for days about it Not totally marketing
Its kind of a big deal
Social Media
SOCIAL MEDIA:Users connecting, sharing, and building relationships online
Social Media 101
Users=champions Make everything sharable Encourage 1:1 dialogue, as well as
conversing Control != social media Join the conversation
Your brand is what others say when you aren’t in the room
Basic Tools
Twitter Facebook Flickr YouTube Ning
Web Design
Not my forte Mykl Roventine I’m a developer and a strategist Focus on users
The Good, The Bad, and The Ugly
Case Studies
Bad
Good
Bad:
Didn’t listen Didn’t react Made a damn dumb call
Good:
Listen first Leverage your fans Enable users Engage users
Tools don’t matter
Paradigm shift One to many Sharing Users
YOUR TAKEAWAYS
“Homework”
Social Media and you!
Connections To future employers To future friends
Personal Brand
ALL FRIENDS FROM SOCIAL MEDIA
Social Media and relationships Long tail Find people:
Like you Think like you Think differently than you Can help you You can help
You, online and in real life
Personal Brand
Some Quick Stats
~1400 Followers ~700 FB friends My content is seen by (potentially) 2100
people Website gets ~1000 uniques/month
WTF???
Im 21 Build a personal brand as an expert People care what I say Cost next to nothing You can do it too You might be doing it That’s people to help you, too
What do you want to talk about?
Quick experiment
In Closing,
For more info, help getting started, or to tell me how wrong I am: http://www.mitchellhislop.com http://twitter.com/mitchellhislop Google “Mitchell Hislop” [email protected]
QUESTIONS?
Ask Them!!!