• The average consumer checks their mobile device over 100+ times per day

• More than ever, consumers are attached to their devices 24/7

• 52% of consumers use their devices while browsing in-store to research the product online

• 4 out of 5 consumers use smartphones to shop

• 70% of mobile searches lead to online action within an hour

• 78% of advertisers plan to invest in mobile this year

Radio’s Mobile Opportunity

2

Shift in Ad Spending

In addition to the shift from traditional to digital, a shift within the digital medium is also projected to take

place. Mobile is expected to increase its share of ad spend by 12%.

3

Attribution and Performance For Radio

High Reach + Digital Performance = New Revenue to Radio

See The Station

When the listener hears something of interest

over a station’s broadcast or stream,

they simply open their station app.

The station app allows users to SEE and INTERACT with everything they HEAR

on the radio.

Clip Platform Provides a Groundbreaking Solution

5

We have created an interactive radio platform whereby any audio content – broadcast or stream – has a digital asset tied to it which

users can engage with, resulting in a digital action.

Clip bridges traditional broadcast radio into the rapidly growing and highly relevant world of mobile and digital advertising.

Clip Mobile App Listener Engagement

6

Compare that to digital channels without the benefit of broadcast radio

Rich Listener Experience

7

100% Broadcast & Stream Spot Detection

& Verification

• Network • Market• Station• Date• Time• Copy Splits• A/B Creative

Effective

Creating a feedback loop for

advertisers

8

Now any radio campaign can be TRACKED and Measured

Value To Agencies

Advertiser Value

Viewable Impression

Open Action Conversion Lead Generation

When a user opens an ad and a full mobile page view of the ad content is viewed.

User has viewed an ad in their station feed.

The user opens an ad, and takes the provided action. Actions include vote, enter email, tap

to URL, enter a contest, download a song, view a video.

User is redirected to a company page and

coverts to an order for the specified product

or service.

When a user provides information about themselves (email,

name, age, etc.) to the advertiser.