interactive strategies 2009 - context
DESCRIPTION
I was inspired by a presentation of digital advertising to begin thinking about context and customer acquisition. I presented these slides at IS09. Most of the content was stuff I talked about. The slides lack a lot of words.TRANSCRIPT
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Technical SEO is real
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Dirty Secret
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Context
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Zappos
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I don’t need viagra, I am not going to your site.
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YOUR site sucks
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who
cares?
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Commitment to the strategy
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Be where your brand is relevant
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Dialogue
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Radical dis
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Dynamic
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Unique to each department, business unit or product.
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Current and Future-looking
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Listen, Build, Rinse and Repeat
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