interactive tools

25
interactive tools + toys to engage your audience alex lam

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Post on 29-Oct-2014

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Page 1: Interactive Tools

interactive tools + toysto engage your audience

alex lam

Page 2: Interactive Tools

alex lam

Page 3: Interactive Tools

then now

Page 4: Interactive Tools

then now

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then now

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the digital era

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quick stats

Page 8: Interactive Tools

average attention span

12minutes

10 years ago

5

today

Page 9: Interactive Tools

connect with people

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where are the people?

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one-waycommunication

IS OVER

Page 12: Interactive Tools

For the first time, video audience exceeds email audience!

Source:NielsenNetview

shift of internet use

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idiot box evolution

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streaming video

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online video

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online payment

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online payment

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email newsletters

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email newsletters

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SEOBuild it and they will come!

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reporting* that makes sense

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reporting* that makes sense

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reporting* that makes sense

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consolidateand

strategise

THE MESSAGE

Page 25: Interactive Tools

Alex Lam@TheBackpackr

www.integricity.comwww.thebackpackr.com