interactmedia overview master
TRANSCRIPT
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Create - Engage - Motivate - Reward - Communicate
Interaction Made Simple
Jon Parker07710 359420
Scott Davies07545 808481
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Create - Engage - Motivate - Reward - Communicate
Driving interactive marketing campaigns: qualification, acquisition, management.
Across Mobile – Social – Web – iTV
Property, Retail, Travel, Automotive & B2B
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Create - Engage - Motivate - Reward - Communicate
Mobile Marketing
According to the Mobile Marketing Association…..
Mobile Marketing is a set of practices that enables organisations (brands) to:
• communicate• engage• & interact• through any mobile device or network.
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Create - Engage - Motivate - Reward - Communicate
InteractMedia - Who are we?
InteractMedia is the brain-child of:
- Scott Davies – Operations Partner- Jon Parker – Commercial Partner
Comprising of…
• A UK & Norway – based development team
• A Reseller/Partner network in the UK comprising of key industry influencers
• Unique platform driving digital marketing across social & mobile,
from traditional and digital media.
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Create - Engage - Motivate - Reward - Communicate
Why Mobile?
Mobile is the only ‘One to One’ & ‘One to Many’ communication device offering 24hr contact with the user.
Mobile Delivers - ‘Marketing to the Hand’
• Instant Interactivity• Direct Communication to your Customer• Ongoing Dialogue• Fulfillment of Content/Voucher Codes etc…• Customer Data Capture• Customer Profiling
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Create - Engage - Motivate - Reward - Communicate
• Consultancy: What and how could I do this?
• Direct: Identify an existing brand opportunity
Creation & distribution of unique products
• Partner: Joint venture. Shared costs and reward
• Reseller:Build services for someone else to sell
• Own ‘Brand’: Unique propositions, in a new market
What and how we deliver
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Create - Engage - Motivate - Reward - Communicate
Identify EngageCreate Manage
Social - SMS – MobileWeb – Signage - Apps
Interactive Marketing Roadmap
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Create - Engage - Motivate - Reward - Communicate
Our Strategy
Awareness
Interaction
Participation
Marketing ROI
Where are you now
Where can you go
Recognition
Response
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Create - Engage - Motivate - Reward - Communicate
Consumer Steps?
SMS often provides the first step in the dialogue and facilitates the delivery of targeted content.
100% market penetration100% readershipCheapest communication routeNo data package requiredNo service issues (e.g. 3G/Low Service)
Responsive
Short Message ContentActivitiesRegistrationsVoucher/Barcode Delivery3rd Party ConnectivityData Collection
WAPMobile SitesOnline SitesApp Download
SMS Content Connecting to…
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Create - Engage - Motivate - Reward - Communicate
From Brand Awareness to Accelerated Sales
Billboards / Digital Signage
Print / Magazines
Television Advertising
On Pack Promotion
In Store Promotion
We provide a solution to promote dialogue across existing media
Data collection
Profiling
Voucher / coupons
Tracking
EventsFootfall
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Create - Engage - Motivate - Reward - Communicate
Our Tools
We remove risk, build campaigns quickly and drive customer interaction.
Dear Mr Davies, thank you for your comments. As a reward use this code for 10% off at www.xxxxx.com
VISUAL BUILD REALTIME MANAGEMENT TOOLS LAUNCH
‘80% of what you might want is already built!’
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Create - Engage - Motivate - Reward - Communicate
The Possibilities are endless…
Mobile is the only 24/7 communication device that connects directly to the consumer.
Attracting the consumer is only half the battle, the next steps are to:
• Engage – Simple text ‘call to action’ to generate interaction.
• Motivate - Create a value added service
• Reward - From seeing your name in lights, posting opinions or voucher rewards.
• Communicate - Dialogue to strengthen brand awareness and sales opportunities.
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Create - Engage - Motivate - Reward - Communicate