Agenda

Introducing the Interaise CMS Interaise CMS key features Web marketing for charities What makes a good website? Getting the most out of your Web donations The Intergage Experience What it will cost The Intergage journey

Introducing the Interaise Content Management System

Created for you to address challenges in the charity sector in an evermore engaged digital environment.

Interaise CMS offers:

Online Donation Functionality

Online Event Sponsorship Pages

Personalised or Targeted Fundraising Page Creation

Interaise CMS Key Website Features

Standalone Donation Functionality

Can be built into any page of your website

Maximises opportunity to raise donations

Interaise CMS Key Website Features

Online Event Sponsorship Page

Designed to Incorporate your brand

Built within your website

No third party involvement so you don’t paycommission on the donations you receive!

Interaise CMS Key Website Features

Personalised or Targeted Fundraising PageCreation

Flexible Functionality

Can set up fund pages easily and quickly

Structure multiple event sponsorshippages into a master fund page

Giftaid itAs standard, all our websites collect the required Gift Aid declarations and allow for Gift Aid export and reporting.

The Intergage CMS Website Features

We have the complete suite of website features that you would expect to find in a market leading Content Management System.

Edit content quickly and easily

Email marketing tool

Membership/user login area

On-site advertising tools

Article management

Image and video manager

Ecommerce functionality

Embed social media

Web Marketing For CharitiesOur team of Web marketing experts can help you to:

DRIVE more visitors to your siteINCREASE your charity’s brand awarenessOPTIMISE your Web pages for maximum conversionMEASURE how effective your marketing has beenMAXIMISE your conversations with a social mediaStrategy tailored to your needs

The Social Web

Diagram adapted from the book “Social Media Marketing – An Hour A Day”, by Dave EvansWhat has social media done for the market?

The Social Web and Marketing

Search Engine Optimisation

On-PageOff-Page

On-Page vs Off-Page Optimisation

Page Rank

On-Page VS Off-Page

Search Engine Optimisation (SEO)A cost effective way to improve your website’s natural search engine rankings, driving more relevant visitors to your site from all major search engines.

We can help you:

Lay the SEO onsite foundations

Ensure your site is fully optimised

Research the relevant keywords for your charity

Create an on going link building and social search strategy

Pay-Per-Click Advertising

Qualifying charities can receive free advertising on the Google AdWord platform with the Google Grant Scheme. We can help you apply for grants and manage your campaigns.

Puts your organisation in control of your online advertising

Only way you can guarantee page 1 rankings

We can manage it on your behalf or provide you with the skills

Help you to get the lowest cost per conversion and the highest return on investment

Why should you get involved?

Listening opportunities Conversation opportunities Advertising opportunities Brand building The conversation will go on with or without you It is better to be aware of those conversations and get involved You need to do so rapidly You need to be genuine, honest and authentic in all your communications

Social Media

Social MediaHow can we help

Show you how to best utilise these social media tools for your charity

Consult on social media strategies or manage them on your behalf

Help you build relationships with your supporters

Digital PR

Improve awareness of your cause Gain valuable links to your site to assist your SEO Copywriters create keyword rich, highly optimised: - News articles - Press releases - Blogs - Features - Website copy - Podcast and Video Podcasts

No relationship with supporters

Getting The Most Out Of Web Donations

SUPPORTERS

Getting The Most Out Of Web Donations

SUPPORTERS

The Intergage Experience

Intergage is a digital marketing agency consisting of more than 20 bright people who are passionate about all things web.

We are proud to be recommended for our great client service and support

Intergage ltd

The Intergage offering includes:

Webhosting at Rackspace Software licence fee 14 training workshops covering Web marketing and social media Quarterly Web marketing seminars Primary website domain management and renewal Product updates as soon as they are launched Assigned account manager as your main point of contact Specialist charity-related training courses Regular charity-related website bulletins Bi annual website review

The Intergage Experience

The Intergage Journey

The journey doesn’t end when your website goes live!

Introduction Website goals & objectives Marketing concept & presentation Design approved Intergage training Site Launched Proactive customer website management Seminars and bulletins

Recent Charities We Worked With

Any Questions?Thanks for your time